If you're like me, you probably have been wearing a lot of sweats and athleisure thanks to COVID-19 (because what are "real clothes" and what's the reason?). And while we don't know exactly how long we'll be dealing with this pandemic, what we do know is that when it is finally over, we're going to want to be outside all day, every day. To prepare, I've taken advantage of some of my free time by purging and minimizing my closet. My goal is to eventually have a closet full of essentials and staple pieces I can create multiple different looks from and only a few very trendy pieces. This made me wonder exactly what pieces should I have as a part of my wardrobe.
In order to help me learn what closet staples I need to truly curate the stylish wardrobe of my dreams, I reached out to a few (what we here at xoNecole like to call) Style Mavens to tell us the items in their closet that they gravitate towards every time.
Stylish Women Share Their Favorite Closet Staples
Ashley, @theinspiredi
Courtesy of Ashley
Oversized blazer:
"Preferably thrifted and vintage from the men's section is a no-brainer to effortlessly elevate any look."
Courtesy of Ashley
Max it out:
"I love the subtle drama packed in a maxi skirt or dress and the appeal it exudes without the need to show skin."
Courtesy of Ashley
Layering is life:
"I always stock up on staple button-down dresses in a couple sizes too big for a perfectly oversized fit to layer on top of jeans, pants, skirts or even each other."
Tyla Lauren Gilmore, @tylauren: Digital Content Creator
Courtesy of Tyla Lauren Gilmore
Blazers:
"I have an addiction to blazers because they are so versatile. You can dress them up, wear them casual, and even wear them with sneakers and sweats."
Boyfriend-cut jeans:
"I wear denim every day and I'm always on the hunt for the perfect fitting pair since it's hard to find jeans for curvy women! I live in the thrift store because there's tons of fits, washes, and sizes to pick from."
Tyla Lauren Gilmore
Sneakers:
"I prefer sneakers over heels any day because I want to be comfortable at all times. Shoes are also such an essential part of my outfits and are usually the first thing I start with when creating outfits."
Courtesy of Monroe Steele
Louis Vuitton Gold Hoop Earrings:
"They go with everything and are the perfect size. I'm a gold kinda girl and I've worn them into the ground."
Bottega Veneta Mules:
"I currently have six pairs of Bottega Veneta Mules and Pumps because they are fashionable but, more than that, they are the most comfortable heels I own."
Courtesy of Monroe Steele
"I'm definitely a heel girl so if I can walk the streets of New York a full day in a heel, they are definitely keepers. Which is probably why I keep buying them."
Shoulder-padded muscle t-shirts:
"The perfect edgy tops that go with everything. I purchase them from high to low brands (Attico to The Frankie Shop, Zara to Storets). They all offer padded muscle tees and I just keep on buying them."
Kéla Walker, @kelawalker: Media Host & Style Influencer
Courtesy of Kéla Walker
It comes down to the details:
"For me, it is all about the accessories. So, that is really great jewelry, a really great shoe, and handbag. Like those are always the things I gravitate towards because outside fluctuates. No matter if you lose 10 pounds or gain 10 pounds, those pieces always fit. My watch is going to fit, my shoes are going to fit, and my purse is going to go with something. So, for me, it's always about those accessories. The quality, substance, and pieces that are going to differentiate my look."
Courtesy of Kéla Walker
"It's not even about the label or this big ticket price. It's how you pull the pieces together and how you style it."
"Because we're all for the most part a lot of times shopping in the same spaces and places, those are the pieces that are really going to make you stand apart and help you hone in on your signature look and your signature style and how you put your stamp on it. Accessories can really make something look different."
Stacee Michelle, @itsstaceemichelle: Fashion Stylist, Media Personality & Entrepreneur
Courtesy of Stacee Michelle
Photo Credit: Luke Calvin
Denim jacket:
"A classic denim jacketis a versatile piece that will never go out of style. One thing I love about this one from All Saints is that all of my essentials have a home in one of the many pockets so I can be hands-free when I don't feel like carrying a purse. A denim jacket is a yearlong staple and is perfect for layering when the temperature dips."
Courtesy of Stacee Michelle
Photo Credit: Luke Calvin
Denim jeans:
"Everyone should own a pair of jeans that are a perfect fit. I live in my 10" high-rise jeans from Madewell because I can wear them with just about anything. Most of us have a closet full of jeans but only wear a few of them on a regular basis. I decided to donate the extra pairs to make room for more of the items that I love to wear."
Courtesy of Stacee Michelle
Photo Credit: Luke Calvin
Leather jacket:
"My Levi's leather motorcycle jacket is an essential piece in my wardrobe. It looks awesome with a hoodie and sneakers but can effortlessly be paired with a dress when going out. I love that it adds an edge to my more feminine looks. It's the jacket I reach for the most during fall and winter months."
Featured image courtesy of Ashley
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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