Kamie Crawford is not only a TV host, model and former Miss Teen USA, she's also the stylish, cool, calm and collected homegirl bestie that everyone wishes they had in their day-to-day life.
Her positive personality and charming wit shines through in her new role as MTV's Catfish co-host alongside Nev Schulman. Coming from a background in content development for beauty, fashion and luxury lifestyle brands from Swarovski, Lancôme, Dove, and Rent the Runway, Kamie's Catfish debut in front of the camera was nothing shy of the perfect fit for her love of pop culture and investigative journalism. When I asked her what word or phrase she would use to describe her new career turn, she simply replied, "My dream job."
Courtesy of Kamie Crawford
"I truly feel as though I was made for this position, and it's not to sound cocky – I just really love what I do and I love helping people and giving them my honest opinion," Kamie gushes about her new gig.
Being the oldest of six girls, giving nurturing sisterly advice is ingrained in her DNA - though it may be brutally honest, it always comes from a place of love and compassion. For any young woman who has been afraid to chase her dream job or make a career switch, Kamie advises to put action behind your desires and push the fear aside. "My mom always says, 'fear cancels out faith,'" she begins anecdotally. "If you want something and it's more than just an idea – it's a gnawing need that speaks to you every day when you wake up and before you go to sleep, what the f*ck are you waiting on?! You don't need an invitation to follow your dreams. You need action. So go for it, because one of the worst feelings in life is regret."
I had the opportunity and honor to speak with Kamie about all things Catfish set life, shutting down anxiety during the quarantine, and positively practicing stillness. Here's what she had to say.
Being the Hostess With the Mostest
Courtesy of Kamie Crawford
As a fan of the show since the original documentary's premiere at Sundance Film Festival, Kamie Crawford has been a faithful fan of the eight-season series and knew that the opportunity felt right from the beginning. Kamie practiced the art of manifestation and hard work to achieve her results, which were also sought after by other auditioning contenders for the role of Nev's new catfish-busting buddy.
Though she knew she had the credentials and the talent, like any other human being, her doubts and nerves came and went, but did not allow herself to be defeated by situations that had not yet arisen. "I didn't want to get my hopes up though because there were great hosts in the running for the position and after working in hosting for 7 years before this opportunity came about, you kind of learn to not get your hopes up in entertainment," Kamie explains.
"But something told me that this was my opportunity and if I wanted it, I needed to manifest it and speak life into it."
The life of this body positive advocate on-set varies depending upon the episode, as one would expect, but she enjoys every moment of being in her manifested destiny, from chilling with Nev and the gang to reading emails from their newest hopeful. "Everything you see as you watch an episode is in the order as it happened and in 'real-time'. There are no reshoots," she explains. "We will film for 7 hours per day and if travel is necessary, we will spend a day doing that and pick back up with filming in our new destination. Each episode takes around 3-5 days to film, depending and it's never boring."
It's not all work and no play, though. Kamie goes onto talk about cherishing the bonding moments between herself, Nev and the rest of the team between takes. "We typically will start at our production offices and film as we hang out, eat breakfast, etcetera. We like to make time for crew dinners and fun activities during the evenings – if I'm not fast asleep post-filming, I'm with Nev and the crew hanging out!"
Embracing the Slow Life
Courtesy of Kamie Crawford
Unfortunately, due to the COVID-19 pandemic sweeping the nation and large crowds being forbidden, stay-at-home orders have greatly affected those in the entertainment industry requiring shoots, reunion filmings and audience gatherings. For Kamie, a woman who is constantly on-the-go between creating dope content and being one of MTV's newest faves to hit the screen, quarantine has been a hit or miss for her newly adjusted style of living. "It has been really hard. [It's] definitely getting better though, and there are good days and bad days! I'm a homebody as is so I try to take time off for myself in between all of my work responsibilities. While I have zero routine in my quarantine life, my normal life is actually very routine," Kamie describes.
Most of us, especially as creatives, are teetering between thankful thoughts of resting everyday and being ansty from developing stage one of stir crazy, Kamie is strategically utilizing her time indoors to practice stillness throughout the government issued stay-at-home orders. While a lot of us, myself included, are using this time to shove everything into this quarantine period that we never had time for prior to, Kamie believes that everyone should just do what's best for them and not fall victim to the pressures of social media. "Even outside of quarantine, social media will make you believe that everyone is busier, more fit, more beautiful and more motivated than you are. Everyone is perfect and they have the handbook for 'How to Deal with Quarantine During A Pandemic' that the rest of us just didn't get. Trust me - I checked my mailbox – twice. It ain't in there," Kamie facetiously adds.
"There is so much pressure right now to be your best self during quarantine and accomplish all of the big and little tasks you put off up until now. I'm a person who if it doesn't feel good to me, I'm not doing it. As a Scorpio - I'm either all in, or I'm out. That's how I feel about creating during this time. It just doesn't feel right. I've postponed campaigns because advertising anything right now that doesn't directly benefit those who are suffering or our essential workers gives me the ick. No shade to anyone who is – I know influencers still have to work and earn a living, but for me, that just isn't where my heart is right now."
Mastering the Art of Self-Care
Courtesy of Kamie Crawford
When she's not mastering her new craft in the kitchen, Kamie takes time to turn her attention to work obligations, but fortunately, none of which require immediate responses or assistance. Clearing out her inbox one email at a time is a small form of self-care that she integrates into her newly acclimated work from home routine. "[I've been] sending a lot of, 'Sorry for the delayed response, been taking time away for my mental health' replies – and I think people understand because everyone is dealing with the same thing right now. "
When it comes down to a 'routine' for working from home, I think we can all safely admit that none of us have the exact formula that works for us everyday. Kamie herself admits that taking everything day-by-day and taking care of her mental health is a priority during the quarantine, even if it means praying, crying, watching Netflix as soon as she wakes up or all of the above. "Each day is different and I try to go into each morning with a refreshed and positive outlook. I want to try staying away from the news updates, but I also feel that knowledge is power. It's just difficult because the news changes every hour it seems like," Kamie tells me.
"I've been giving myself permission to wake up naturally, which helps a lot during this chaotic time. Sometimes the body's best way of healing is through resting. I'm not going to lie – I've been getting out of bed when I feel like it and just taking it from there. If I want to work out or go for a walk, I'll do that. If I want to lay in bed and watch funny Tik Toks until 2pm, I'll do that. I haven't gotten into the habit of creating a 'routine' during this quarantine yet, and I'm perfectly fine with that as of now."
Her mental health takes precedence and priority as she combats the anxiety linked to the pressures of "staying on top" everyday, even with our limited resources. "My anxiety has been through the roof, but I notice that it worsens when I'm being told or made to feel like I'm not doing enough," Kamie confides in the interview, as are most of us being pressured into feeling, thanks to our dear friend Imposter Syndrome. "If you're going through something similar, I recommend unfollowing that account for now or telling that person, 'Hey, I know you mean well and appreciate your suggestion because that's what works for you. I'm going to focus on doing whatever works for me at this time.'"
For those of us who haven't necessarily put ourselves, including mind and spirit, on the forefront of our agenda, now is the time to monitor your mental health. "So much is happening in the world, and for people who have already been struggling with mental health issues, this time can be even more triggering. I've been waking up each morning and thanking God for letting me see another day, keeping my loved ones safe and healthy, thanking Him for my health and just acknowledging the fact that I am OK, and that's a blessing within itself," she praises.
For more of Kamie, follow her on Instagram.
Featured image courtesy of Kamie Crawford
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock