Jayson Aaron is, in his own words, a philosopher with a fly exterior. Speaking of words, the model/creative also a man of many. So much so, that it turns our original half-hour interview into a conversation between friends that lasts just shy of 60 minutes.
But perhaps more importantly, Jayson Aaron is a man who's in the business of making his dreams—even the most audacious ones—a reality. "We only have a limited amount of time and if you're not living out your dreams, you're dying," he tells xoNecole. "That's just how I feel."
It's just over 30 minutes past the hour on a busy Friday morning and he pauses to apologize for the loud ambulance sirens that so rudely interrupt our lengthy yet lesson-filled chat. Those sirens become increasingly ironic considering the subject matter of the tale he begins to recount a few moments after. A home invasion, a gunshot to the chest, and an out-of-body experience that quite frankly sounds like a scene straight out of a sci-fi thriller. A moment, so unlike any he'd ever experienced before, that would not only reshape his outlook on death but on life as well.
And now, trying to coexist between two contrasting realities: earthly stress and ethereal tranquility, Aaron has shed his old man and picked up the mantle of this new one with one main goal in mind: to live life on his own terms and keep his inner peace. A peace that's perhaps above and beyond any he'd ever known, but one that he knows is possible to achieve. "I think that my journey, what it taught me and the trajectory that it sent me on was that I knew that if I would be here, there's a certain level of peace that I can obtain and that it just might be possible in this dimension," the L.A. native explains. "And so because of that: my decisions mean more to me now, my time is more valuable to me now. I can't just waste it."
xoNecole recently got the chance to talk all things life and love from Jayson's vantage point and here's what we saw:
I define myself as…
"...A philosopher in the realm of entertainment and fashion. What I studied in school was philosophy. My head was always in a book and I'm always listening to some form of inspirational audio, whether it be an audiobook, an interview, or a person whose words I admire. That comprises about 50 percent of my day and I think that's also the part that people don't know about me. How cerebral I am, which then influences all the art that I make."
The moment that changed everything taught me…
"...That rock bottom is the trampoline. And the reason why I say that is because oftentimes, it takes people to fall on their faces, not necessarily to get inspired because nobody wants to hit rock bottom, but what actually ends up happening is, you find out exactly what you don't want. And the best thing that anybody could do in their life is to make a new decision. From that point on, we have the opportunity to be able to decide exactly what we do want and how to use that negative energy, if you will, as fuel to get to the positive side."
Courtesy of Jayson Aaron
"The best thing that anybody could do in their life is to make a new decision. From that point on, we have the opportunity to be able to decide exactly what we do want and how to use that negative energy, if you will, as fuel to get to the positive side."
Life after "death" has led me…
"...On a journey of releasing my trauma through various ways in different modalities. I think that everything that we want is on the other side of our fears and it taught me that our emotions are what set the patterns for life, whether it be bad or good. It's the emotions that are oftentimes trapped in our body and causing us to be tense, and it's our emotions that we should release in order to live a proper, good, healthy, mentally healthy lifestyle. That moment made me more self-aware and that's the key to life."
Practicing self-awareness and my spirituality has made me...
"...Study myself a lot and what I found was that every effect has a cause. So if I were to feel a way about something, especially in an extreme way, you know, that's an effect caused by something-- probably a thought. So I've learned to trace that effect back and go back within my body, go back within my mind, to see exactly what it is. And it's usually a form of trauma that happened; I felt some type of way about it and I suppressed it instead of expressing it.
"But I've learned to stop placing my triggers on other people and address those things within myself and I think taking that stance on life has helped me grow and blossom into a new person. People trust me more because I trust myself more. I realized we're all reflections of each other, so I can't do anything to you that I'm really truly not doing to myself."
"I've learned to trace that effect back and go back within my body, go back within my mind, to see exactly what it is. And it's usually a form of trauma that happened; I felt some type of way about it and I suppressed it instead of expressing it."
Doing the self-work prior to my relationship allows me to…
"...Find my happiness again and that has nothing to do with anyone else because nobody else could give you that. I had to find that within myself, but because I'm here today [and] because I'm in a relationship, I'm able to profess that and I have that confidence. I have that glow. My eyes are brighter and my smile is bigger. So I attribute that to the relationship because I can now deal with and express myself within. It's all good things. I'm in love and I'm in love with life."
Being courageous in love means that…
"Essentially how you treat or view your woman is a large part of how you feel about the Universe. So, if I can openly love, in general, and if I can show love without fear to a woman, what that truly means is that I'm an open man in general. I have the confidence to go out into the world and know that what I want to make happen, can happen. So, in saying that, the most courageous thing a man could do is open his heart; one of the biggest complaints that I've gotten over the course of all my relationships, was how ice cold I am, how closed off my heart is.
"And again, going back into the conversation about processing trauma, how can you open your heart if you feel that the world is against you? Or you don't feel safe walking down the street? So, in that moment, yeah I'm professing my love for my girl, but at the same time, what I'm really doing is professing my love for the Universe. I'm saying that I'm open to receive all the blessings I deserve in life and because I get to share the experience with someone who I'm in a relationship with, they get to share in those blessings too."
"How you treat or view your woman is a large part of how you feel about the Universe. So, if I can openly love, in general, and if I can show love without fear to a woman, what that truly means is that I'm an open man in general. I have the confidence to go out into the world and know that what I want to make happen, can happen. In saying that, the most courageous thing a man could do is open his heart."
Finding my soulmate...
"...Is what I consider a purpose-mate. A purpose-mate is someone who has the same outlook on life as you and someone who is trying to make the same impact on the world as you are. As a person, you're strong; but as a unit, you're stronger. Behind every great man is a great woman; behind every great woman is a great man. I think that when you have a big dream, you need somebody who has a bigger capacity to hold that dream and there's only a handful of people who might be able to share in that.
"I do believe in love at first sight and before I thought I experienced it in the past. But when you're around the right person, there's a relaxation, which is something that I pay attention to because that means you're both on the same frequency. I'm tenacious about getting better and improving myself and getting out of my own fears. So I had to be with someone who I consider to be a purpose-mate."
Intimacy between partners should...
"...Provide a sense of security, emotional security, which is something that's invaluable. Everybody has different love languages so it should be expressed in different ways but I think being present, paying attention, [and] listening are all forms of intimacy that can't be replaced. Yeah, you can have sex but if you're just doing it for the action of it, then there's no substance. Everything that I do has to have substance, so being present in that space, in that touch, in that eye contact, in that conversation, in that hug, all those things mean more. Intimacy is the same as watering a plant; you have to be present, you have to love on it in whatever way is needed and do it consistently, and it can't be reactive, it has to be proactive."
"Everything that I do has to have substance, so being present in that space, in that touch, in that eye contact, in that conversation, in that hug, all those things mean more. Intimacy is the same as watering a plant; you have to be present, you have to love on it in whatever way is needed and do it consistently, and it can't be reactive, it has to be proactive."
What I know now about love is that…
"...There could be no way that I could properly love anyone else if I don't know what it means to love myself. So now, as I've grown, my experiences and viewpoints have grown. My outlook on women has changed. Before I was only looking at the outer shell of a woman, I was only looking at what I could get from her; that was the mentality I had and the mindset I operated from. But as I elevated my mind and how I treated myself, my version of love has changed, my version of love is an action that is designed to help increase the happiness of the other person.
"If I can be around you long enough, I'm going to get you to love yourself a little more and blossom more than you've ever blossomed before. My version of love is to help you see a greater perspective of what love is."
Courtesy of Jayson Aaron
"As I've grown, my experiences and viewpoints have grown. My outlook on women has changed. Before I was only looking at the outer shell of a woman, I was only looking at what I could get from her; that was the mentality I had and the mindset I operated from. But as I elevated my mind and how I treated myself, my version of love has changed, my version of love is an action that is designed to help increase the happiness of the other person."
What I know now about myself is...
"...That underneath all the things that I let go, I realized how loving I could be, how confident I could be; how far I could take my life. I realized all the things that I could touch. You know, I was surprised that I lived after getting shot. So now, I'm jumping higher than I've ever jumped before. I'm taking off limits, I'm doing things that I never thought were possible because my faith is strengthened. I have a deeper sense of faith in the Universe, in God, in myself and now life has gotten more fun. It took a while to get here, a lot of self-work and re-wiring of my brain but, now that I see life differently, I'm able to be happier in living it.
Want more of Jayson? Make sure to follow him on Instagram to keep up with him.
Featured image courtesy of Jayson Aaron.
- Ceylon Creators Series, Vol. 1 feat. Jayson Aaron - YouTube ›
- jayson aaron | Tumblr ›
- Jason Aaron - Wikipedia ›
- Jayson Aaron | IMVDb ›
- Jayson Aaron Profiles | Facebook ›
- Jayson Aaron - IMDb ›
- j a y s o n (@_JaysonAaron) | Twitter ›
- Breaking Borders & Barriers: Meet Jayson Aaron - Travel Noire ›
- Artist Jayson Aaron Nearly Died And Found A Path ›
- Jayson Aaron (@jayson.aaron) • Instagram photos and videos ›
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock