1.Know Your Worth

Understanding your market value is the first step. I regularly researched industry salary trends and adjusted my expectations accordingly. Websites like Glassdoor and LinkedIn Salary Insights were invaluable. Once you know the average salary, add tax. After accepting a salary, it is less likely you’ll see a substantial increase outside of your annual raise unless you take another role within the company.

2.Leverage Negotiations

I accepted the $80K specialist role because I knew it was a good starting salary that would increase over time. Each subsequent job offer was an opportunity to negotiate. I emphasized my growing skill set, achievements, and the unique value I could bring to the company. You can do this by providing clear examples of problem-solving and cost-saving methods you led.

3.Continuous Learning

I never stopped learning. I took courses, attended workshops, and earned certifications relevant to communications. This not only broadened my expertise but also made a compelling case during salary reviews. Your company may offer some of these options for free through LinkedIn Learning or internal professional development platforms. Other companies may have discretionary funds to use for external conferences and other tools to increase your skills.

4.Advocate Internally

While I've never experienced an internal promotion, I do know they can play a significant role in increasing your salary. Whether it’s an open position or you have reached a peak in your current role and are ready for more responsibility, make your case by highlighting your contributions, leadership qualities, and readiness for more opportunities.

5.Seek New Opportunities

Sometimes, moving up means moving out. I applied for external roles that aligned with my career goals, which ultimately led me to my current position.

In two years, I changed jobs twice, increasing my salary and benefits, like a sign-on bonus, each time. Changing jobs can often result in a significant salary bump.

6.Build a Strong Network

Networking is crucial. Mentors and professional connections provided guidance, support, and sometimes job leads. They helped me understand the industry landscape and how to position myself. In the words of Issa Rae, network across with your peers, because there are so many gems to learn from everyone.

7.Be Assertive

In my 30s, I have gained the confidence I lacked as a new graduate entering the professional field in my 20s. Now, I not only know what I want, but I ask for it too. I am a firm believer in the power of the tongue. I inform the recruiter and hiring manager of my compensation and career expectations at the onset to avoid wasting time. It’s essential to communicate your worth confidently.

8.Demonstrate Impact

Quantify your achievements. I kept a record of my successes—campaign results, project completions, and any metrics that demonstrated my impact. This data was crucial during salary negotiations and performance reviews.

9.Stay Resilient

Rejections and setbacks are part of the journey. I faced my share of both, but each experience was a learning opportunity. Staying resilient and focused on my goals kept me moving forward. Most importantly, remember you are not alone.

10.Embrace Your Journey

Every step of my journey was a testament to perseverance, continuous growth, and strategic self-advocacy. Your career path might be different, but the principles of knowing your worth, continuous learning, and assertive negotiation remain the same.

In this journey, I’ve learned that advocating for yourself is not just about negotiating a salary—it’s about recognizing your value, continuously improving, and being unafraid to chase your goals. You deserve to thrive in your career, and with these strategies, you can achieve the salary and role you aspire to.

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