New Mom Hannah Bronfman Shares Everything You Need To Know About Her IVF Journey

Ladies, becoming a mother is a wonderful thing.
While motherhood is something that has been a topic in our lives for as long as we can remember, the journey to motherhood can be a complicated one as many women are met with pregnancy loss or infertility. As a result, conceiving naturally is sometimes not an option for women who desire to start families. That is something that DJ, fitness influencer and founder of HBFIT, Hannah Bronfman knows very well. Although Hannah is now the mother of her first child, a son named Preston Miles Thomas Fallis, it wasn't without struggle.
To show women they aren't alone in their journey, earlier this year, Hannah, alongside her husband, Brendan Fallis, shared with the world their pregnancy journey and how they have overcome multiple obstacles along the way. After experiencing a miscarriage late last year, Hannah decided to look into different fertility options to increase her chances of having a viable pregnancy. She was ultimately able to get pregnant through a process called IVF (in vitro fertilization).

Since, Hannah has made it a mission of hers to show other women that we have options when it comes to creating life inside ourselves. With the reality of miscarriages and infertility diagnoses, Hannah is being honest about her experience with IVF and encouraging other women to learn more about what is available to them when it comes to starting a your own family.
In a recent conversation with xoNecole, Hannah was able to share that while the journey to motherhood can be tough, there is light at the end of whichever path you choose to take.
*This interview was conducted before Hannah gave birth to her son.
xoNecole: You and your husband have been very transparent about your journey to a successful pregnancy. What inspired the both of you to tell the story of your miscarriage and then your subsequent IVF journey?
Hannah Bronfman: For Brendan and I, after we miscarried, we spent 6-7 months trying to get pregnant through different ways. We tried naturally a few times, then we went to the next step called IUI. IUI (Intrauterine Insemination) is when they time your ovulation cycle and have your partner's sperm inserted in your uterus to be fertilized. When that did not take, we both decided that we should try IVF. It honestly was good timing for us as well because we weren't traveling for that month, so we were able to prioritize the process.
For those of us who are unfamiliar with IVF, can you break down what it looked like for you physically?
The IVF process definitely takes time. My IVF process was 11 days total. You have to go into the doctor's office every morning for monitoring and you have to take shots every day. I think it's important to note that everyone is different in how you react to the hormones that you are injecting.
For me, it was super mild. I did feel bloated after the first couple of days, but other than that I felt fine. I am someone who doesn't have crazy mood swings or feeling fatigued around the time I have my period. So since I am pretty even-keeled in general, I didn't have major reactions to the hormones. For others who may be more susceptible to symptoms of PMS, they have a higher chance to have bigger reactions to the hormones when doing IVF.
Pregnancy loss is difficult for any woman and is something that unfortunately a lot of us experience, as someone who is very tapped into their body and wellness, what were some practices that you gravitated towards as a means to heal after loss?
It's crazy how fragmented our society is around reproductive rights and health. Because the pregnancy journey is such a complicated thing. All we are told is that you don't want to get pregnant when you're a teenager, so you get on birth control. Then all these complications happen when you're an adult and you think to yourself I wanted to get pregnant years ago. So when it comes to healing after a miscarriage and dealing with the stress of trying to get pregnant month after month, a few things have helped me.
I have done meditation, acupuncture, and EMDR therapy tapping. The EMDR is when you tap yourself in certain areas while reciting positive narratives. When you do that, the nervous system starts to input the positive affirmations and output the negative ones. I think it's important to feel all of your feelings when grieving. It is so important to release instead of trying to hold it all together. It feels so good to cry and we should lean into that a little more as opposed to acting like we are super humans without emotions. Super-women should lean into embracing their emotions.
Did the process strengthen and/or test your marriage?
I honestly feel so blessed to have a partner who has been by my side every single day. I think everything that we have been through has brought us so much closer. I know it's hard for people who don't have a partner to take on the stress with you and it can be a struggle for relationships. Even for the partners who are really meant to be together and have the strongest of foundations, are tested.
"I think it's important to feel all of your feelings when grieving. It is so important to release instead of trying to hold it all together. It feels so good to cry and we should lean into that a little more as opposed to acting like we are super humans without emotions. Super-women should lean into embracing their emotions."

Courtesy of Hannah Bronfman
Photo Credit: Terence Connors
As a Black woman, why do you think that this type of visibility about IVF is important?
Well I think it's important to normalize IVF for all women, regardless of race or age. Some things I would hear would be, "Oh, you're so young, you'll be fine." But I think we are seeing more fertility complications with millennial women. As a woman of color, I want people to understand that yes, this can be an expensive option, but the one thing that I noticed when I would be in the waiting room was the diversity of women. I think sometimes we talk about these expensive healthcare means for women who are white, but at the end of the day, women of color have access as well. We definitely need to talk about it more, so I hope a story like mine gives people hope in knowing there are possibilities out there.
As a first-time mom during such unprecedented times, what has your self-care routine looked like since the pandemic?
I have been loving bath time while being pregnant. This baby really knows when I am in the water. It is so relaxing and so grounding. Having the moment away from social media and soaking up time just for myself is definitely a priority, while it still can be.
"I think we are seeing more fertility complications with millennial women. As a woman of color, I want people to understand that yes, this can be an expensive option, but the one thing that I noticed when I would be in the waiting room was the diversity of women... We definitely need to talk about it more, so I hope a story like mine gives people hope in knowing there are possibilities out there."

Courtesy of Hannah Bronfman
Photo Credit: Terence Connors
What are some things that you are learning about yourself during pregnancy?
I have learned that I'm a Type A person. I like to have control over a lot of different aspects of my life. I felt that way through the IVF process and I had a plan. But being pregnant during a pandemic has thrown all of that out the window. With that, I have been really embracing going with the flow. For the first time in my life, I am at a place where whatever happens, I am cool with the pivot.
How did you manage to balance your health with your career while pregnant during the pandemic?
Work life has never been crazier. It's all good things, so I feel lucky as a content creator. At the beginning of the year, some brands didn't know what to do or what was going to happen. The attention that black creators got, especially around the BLM movement, I feel we have benefited from that in a healthy and positive way. I actually ended up launching a product, which is a CBD bath bomb. This product is something that is helping people relax, decompress, and release stress. Let me tell you, we are also in an anxiety pandemic and so I know people really benefit from it. I was nervous about launching a product honestly during the pandemic, but the launch of the product couldn't have been more timely.

Courtesy of Hannah Bronfman
What is one main thing about the IVF process that a lot of women should know about?
To be transparent, this doesn't work for everyone. It's important to know that because you could go through it once and have to go through it again. I really do believe that if you put positive energy into what you're doing, you will have a better result than if you put your negativity into it. For example, I was talking to my girlfriend the other day and she is going through her first IVF cycle. When she first started, I told her I was so excited for her and she replied, "Excited is not the word." (Laughs)
I say "excited" because it's one step closer to the outcome that you want. When you think about it, it's two weeks of your life that, yeah kind of sucks, but for the best outcome you could ever imagine. I will admit that at first it was hard for me to accept that IVF was going to be a part of my journey. But once I accepted that this was my path, I gave it my all. It's key to stay positive.
For more of Hannah, follow her on Instagram. If you are interested in learning more about the right questions to ask when choosing your IVF plan, feel free to check out Hannah Bronfman's IG Live chat with Dr. Ghadir.
Featured image courtesy of Hannah Bronfman
- Pregnancy During Pandemic Motherhood - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- 4 Women Reflect on Becoming Mothers During a Pandemic - xoNecole ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









