
In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, and most of all, what they do to find balance in their busy lives.
Finding your happy place is a talent not easily mastered by creatives of color. Between keeping up with politics, navigating social media, and making sure our loved ones feel loved on, the hustle is likely to hustle you out of your peace of mind. But Tiffany Laibhen-Spence wants you to protect your energy at all costs. That means being intentional about unplugging to recharge.
The 30-year-old self-proclaimed extroverted introvert recently sat down with xoNecole and gave us all the details on how she thrives in the digital world as an entrepreneur while managing her self-care. According to Tiffany, it all starts with unapologetically spending time alone. "Because I'm naturally an introvert, I have always been a person to make time for myself. However, I used to feel guilty about it. When I needed to cancel plans or say no to somebody, I would beat myself up about how flaky it seemed," she explained. "...I then realized that I just required an unapologetic and welcomed pause after anything that drained my energy! It's been my best realization and has helped tremendously!"
Along with deep breathing, watching The Office, and making time to celebrate her small wins, here's how Tiffany finds balance:
What’s been the driving force behind all of the hats that you wear these days? What is your “why”?
I have always believed that life should be enjoyed. I never bought into the "check to check, work to pay bills, spend the rest of your life in debt" story that many people live by. I have always imagined myself doing something that brings me to life daily and not having to struggle. My biggest goal is to be able to retire my parents so that they can see a different side of life where their only obligation is to spend their time doing things that fulfill them.

Courtesy of Kevin Spence
"I never bought into the 'check to check, work to pay bills, spend the rest of your life in debt' story that many people live by. I have always imagined myself doing something that brings me to life daily and not having to struggle."
What are some ways you stay focused on the positive when things get hard?
I am very spiritual. My faith that something bigger is always leading me or redirecting me in the right direction is how I stay focused. More specifically, I pray, meditate, read self-help books, and drink positive energy tea daily (Tea by Yogi. Try it and thank me later!) I also follow lots of positive, encouraging pages on social media. On the days when I wake up and I don't feel like doing any of "it", I've made it a habit to immediately go to YouTube and search "motivational video" and I'll listen to that while getting ready for the day.
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
Mondays and Wednesdays are typically my shoot days. Tuesdays and Thursdays are my edit days, and those can go until 12 a.m., especially if I have a deadline. I try and dedicate my Fridays to industry research and content/creative planning. My sister is a varsity soccer player so I do my best to attend her games. It's sometimes hard because as a one-woman band, if I'm not home editing or shooting, it's not getting done. My husband is a director of photography for BET in New York, so he is constantly traveling. Our home is in Philly, so we work hard to date in-between our hectic schedules and try to take advantage of our weekends together! I'm now hosting and attending lots of events, so my schedule is all over the place now.

Courtesy of Kevin Spence
"Not many people understand what goes into content creation, and it can be crazy having to stop in the middle of an edit, attend an event, and then come back at 9 p.m. to hop back into an edit. It's a lot to balance."
What are your mornings like?
On a normal weekday, I'm up by 6 a.m. I make my tea and meditate for about 30 minutes. I then journal and read for about an hour, depending on the day. After getting my head and intentions together, I hop on Instagram to spread some love on my stories. I then get my post or content ready for the day. This routine changes about every six months or so. Sometimes I like watching a motivational video or calling my mom. It can depend on my mood and what I need at the time.
How do young wind down at night?
The most hectic part for me has been trying to do it all on my own and still show up for my loved ones. I'm literally building my brand from the ground up by myself. When I have a deadline pending and I have to come up with the creative direction, decorate the set, shoot high-quality content, and edit within a day or two, and my family/friends have something important coming up, it can be overwhelming. Not many people understand what goes into content creation, and it can be crazy having to stop in the middle of an edit, attend an event, and then come back at 9 p.m. to hop back into an edit. It's a lot to balance.
Do you practice self-care? What does that look like for you?
Absolutely! Self-care is what keeps me sane. It looks different at different times. My favorite right now is watching my favorite movies and shows on my couch and sipping wine or a cocktail. Meditating is my constant form though. It definitely relieves any worries or anxiety. I can feel the difference if I miss it for a day or two.
What advice do you have for busy women who feel like they don’t have time for self-care?
My advice is, yes, you do! My favorite cliche is, "You can't pour from an empty cup." It's so true! You can't possibly be giving your best self to your spouse, your kids, or your work if you haven't taken the time to get to know yourself. One of the best things my mom did was take care of herself when I was growing up. She would go get her nails done, go away with her girls once a year, and have regular girls' nights. Her and my dad would go on couples' trips, which I was annoyed with as a child (laughs), but I now know why. It taught me to never lose me to anything!
In the beginning, I had to write self-care into my schedule just like I would anything else and stick to it! It's now become a habit for me. Take 30 extra minutes in the morning to do deep breathing, read your favorite book, do an exercise or take a dance class. You may not have time every day because, well, life, but you definitely have time to love on yourself just a little more.

Courtesy of Kevin Spence
"One of the best things my mom did was take care of herself when I was growing up. She would go get her nails done, go away with her girls once a year, and have regular girls' nights. Her and my dad would go on couples' trips, which I was annoyed with as a child, but I now know why. It taught me to never lose me to anything!"
How do you find balance with:
Friends?
I have to put it into my calendar, or else I'll work right through it. I tell my friends not to take offense. I'm just really focused and I take my schedule seriously! So if it's scheduled, I'm there! I also try and text them if they come across my mind, even for just a second.
Love/Relationships?
We communicate via text and FaceTime throughout the day so that we can say connected. We also shoot together, so we make a date out of those days. We get content and then we go to dinner and spend time!
Exercise? Does it happen?
I am still finding a way to fit exercise into my schedule consistently. Since my schedule changes so often, it makes it a little hard to be consistent, but I will make it happen.
The self?
This is one thing I make time for. Regular manicures, meditation, reading a book, or anything that brings me joy is a must.
When do you feel most beautiful?
I feel most beautiful when I feel most healthy. So when I'm eating well, moving my body, [my] hair is healthy, skin is healthy, that is when I feel my best.
Do you cook or find yourself eating out more often?
Up until about two months ago, I was cooking 80% of the time and ordering out the other 20%. Because my schedule has picked up so drastically, I have not found much time to cook lately. I'm currently in the process of hiring an assistant to help me with projects because cooking brings me joy and I'd love to have more time to do it without having to sacrifice being productive!

Courtesy of Kevin Spence
"I detox by deleting all of my social media apps until I feel ready to get back on. It usually lasts about a week, but if I get to the end of that week and still feel overwhelmed or anything negative, I stay off until I'm centered again. I detox daily by monitoring who I'm conversing with, having mandatory alone time, and allowing myself to decompress after interactions."
Do you ever detox? What does that consist of?
For a physical detox, I drink detox teas to clean my body out. I also do time periods of no red meat and mainly veggies. I've done fruit juice cleanses as well. Mentally, I detox by deleting all of my social media apps until I feel ready to get back on. It usually lasts about a week, but if I get to the end of that week and still feel overwhelmed or anything negative, I stay off until I'm centered again. I detox daily by monitoring who I'm conversing with, having mandatory alone time, and allowing myself to decompress after interactions.
When you are going through a bout of uncertainty or feeling stuck, how do you handle it?
I pray. Anything that I have today is because of prayer and allowing something bigger than me to show me what I need to see to make the next best move. So when I'm uncertain, I ask for guidance on what I should be doing and I ask for clarity. Then I act in the manner that I'd like to see myself. I leave that prayer knowing that the solution is on the way and I do my best not to worry about it, but instead, smile and thank God for the clarity or the signs I needed. It has worked wonders in my life.
What is something you think others forget when it comes to finding balance?
People forget to celebrate the little wins. Celebrate finishing that edit, posting your first video, and doing what you said you would. When you forget to celebrate those wins, you are constantly chasing something. It leads you to believe you aren't doing enough, which then leads to overworking. Find time to celebrate your wins, however small they may be. Pour a glass of wine, go out for dinner--do something! You deserve it!

Courtesy of Helena Raju
"When you forget to celebrate those wins, you are constantly chasing something. It leads you to believe you aren't doing enough, which then leads to overworking. Find time to celebrate your wins, however small they may be."
What does success mean to you?
Success means having balance between all the things that bring me joy and make me who I am. Right now those things are self-awareness, healthy relationships with my loved ones, financial well-being, thriving in my chosen career path and making an impact.
What does happiness mean to you?
Happiness is temporary. It's an emotion. In life, you will experience hardships. You will lose people, you'll lose relationships, and you won't get the things you've been working hard at. In those moments, you will not be happy. You can still have joy and gratitude in your heart in those moments, but you won't be happy. I think the key is enjoying and appreciating your happy moments as they are happening but understanding that life needs ups and downs for you to continue growing on your journey.
For more of Tiffany, follow her on Instagram @tiffanylaibhen!
Featured image courtesy of Kevin Spence
Originally published on February 9, 2020
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
Courtesy
Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
Courtesy
Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
Courtesy
Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
Courtesy
Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
Courtesy
Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
Courtesy
Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
Courtesy
Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
Courtesy
Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
Courtesy
Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
Courtesy
Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
Courtesy
Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
Courtesy
Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
Courtesy
Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
Courtesy
Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
Shutterstock
Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
Shutterstock
Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
Courtesy
Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
Courtesy
Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
Courtesy
Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









