
Me? I’m an ambivert. That means a lot of stuff (check out “What Exactly Is An Ambivert? How Can You Tell If You Are One?”); however, as it relates to this article specifically, it means that I personally don’t care what time of the year it is — my favorite place to be is inside of my home. I actually try to make it the kind of sanctuary space where that will always be the case.
That doesn’t mean I don’t get excited whenever my favorite time of year rolls around, though; that’s when I will definitely be out in somebody’s store picking up a few things that will make my living space extra warm and cozy.
Things like what? Things like the 15 items and ideas that I’m about to share with you — just in case, like me, you plan on doing a lot of kickin’ it…in your bed or on your couch without any reservation or apology. I mean, it is fall, after all.
1. Go with Neutral Tones

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I can’t believe that it’s almost been two years since my townhouse basically blew up. There, my home décor was shades of blues, browns, and white. My new spot is variations of green, gray, brown, and blue. Clearly, neutrals — the mixing of primary, secondary, and tertiary colors — are my thing, and I don’t apologize for it. Neutrals create a warmth to a space. Neutrals are easy to layer with some of your favorite brighter hues. And, if you have a boo thang, he will probably feel more comfortable in a home that’s decorated with neutral shades.
So, whether it’s some new throw pillows for your bed or couch or an ottoman that you’ve been eyeing to store some of your summer clothes that you’re in the process of putting away, pick up something in off-white, caramel, coffee, or navy color. It’ll immediately bring more autumn energy into your living space.
2. Get Yourself a Cable Knit Blanket

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There’s honestly no telling how many blankets I own. Some are lightweight for the spring and summer seasons, while others are heavier for fall and winter. There’s just something about curling up underneath a blanket while watching a movie that is a top-tier experience. This year, if you don’t already own a cable knit blanket, indulge yourself and get one. Now, I’ll be honest with you — some of the quality ones aren’t the cheapest; however, if you go to Etsy (one of my favorite go-tos for just about…everything), you should be able to find one that works well within your budget. As a bonus, many of them are handmade. Just go to the site and put “cable knit blankets” in the search field.
3. DIY a Fabric Spray

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Okay, so why didn’t any of y’all put me on to DIVA Glamorous Wash before now? What in the world?! I actually found out from an influencer who I like a lot (Christiana is what she goes by on YouTube). Man, that stuff smells amazing and is also a pretty effective fabric cleaner. I don’t use it all of the time, though, only because the scent is so strong, and sometimes, I want my clothes and other items to smell like something different — and that’s where fabric spray comes in. I really like this as a “make your home smell amazing” option because you can customize the spray to smell however you’d like it to.
That’s cool, not just when it comes to customizing scents based on the seasons (some fall scents include vanilla, pumpkin, apple-cinnamon, cranberry, and sandalwood) but controlling what kind of all-natural ingredients that you want to add to your favorite essential oils. That said, a super easy fabric spray recipe that can go on your bedding, living room furniture, and beyond is located here.
4. Also, Get a Ladder-Style Shelf

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There’s something about mantels and bookcases that can also cozy up a space. I think a part of it is connected to whatever you put in and/or on them. If you like this idea but your living quarters are kinda tight, how about a ladder-style shelf? Since it’s vertical instead of horizontal, it can easily fit anywhere from your bedroom to your bathroom. Then, you can add your favorite books, knick-knacks, a plant, and a couple of soy candles to cozy the space right on up. The cool thing about this option is you should be able to find one for between $40-60 dollars (like this one here), in a variety of colors, on sites like Amazon.
5. Own Some “Portable” Fireplaces

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Speaking of visually warming up your spot with a “furniture accessory,” what if you’ve always wanted a fireplace, but your spot doesn’t have one? Something that I personally find to be a visually stunning alternative is to get yourself a fireplace surround (which is basically the frame of a fireplace), then put some tall candles and/or plants into the inside of it. If you also arrange a couple of pictures on top of it, it’ll easily be one of the favorite things about your house for both you and your guests. Are they cheap? No (you’ll probably have to cough up about three hundred bucks for a good one). Are they worth the investment? Absolutely.
Oh, and speaking of portable fireplaces, if you want to have your only lil’ mini bonfire this fall or winter season, I recently purchased a friend of mine some portable campfires (I’m telling you, Etsy is the ish!). They are the cutest tiny tins that you can light up and make s’mores or whatever else you want to do — whether inside or out. He adored them, and I’ll definitely be getting more. You can check out the ones that I purchased (that are made from organic soy and are totally reusable) here.
6. Invest in a Customized Whiskey Maker

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Something else that I got for that same friend was a customized whiskey maker. No, not one of those cocktail-making machines (that are actually pretty nice) that help you to be your own bartender at home. I mean those cute little sets that let you customize various flavors of whiskey by adding different herbs so that you can infuse them into some bourbon. Since fall tends to be the signature hot toddy season, why not have a set of your own in tow? The one I got was under forty bucks. You can check it out here.
7. Put Some Scented Pine Cones into a Basket

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Ain’t it wild how you can find yourself “mimicking” things from your childhood without initially realizing it? I used to wonder why I always had an affinity for pine cones; then, I remembered that my mother used to add them to the home aesthetic. I’m telling you, whether you purchase them already scented or you decide to create a scent and add them to some pine cones on your own (arts and crafts stores typically carry them, by the way), if you put a few into a wicker basket, they will have whatever room you place them in smelling wonderful, easily, throughout the entire holiday season. Plus, they will add a bit of nature to the inside of your house as well.
8. Get a Slipcover for Your Couch

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Have you been looking at your couch for the past six months like you want to toss it out of the window, but it’s just not in your budget to get a new one? Simple solution: a slipcover. You can totally change the look of your sofa without breaking the bank, and it’s just one more cost-effective way to switch up the look and feel of your home during this time of the year. The options are so vast that my two cents would be to put “couch slipcovers” in the search field of your favorite search engine to see which fabrics and designs tickle your fancy.
9. Install a Stained Glass Window

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Whether you want a bit more privacy or you simply want to get creative as far as window treatments go, hands down, one of the best ways to accomplish both missions is to purchase some stained glass window tint film (some companies call them “window clings”). They’re super inexpensive, relatively easy to install, can make a window look like authentic stained glass, and it’s pretty easy to remove as well, not to mention the fact that it makes it damn near impossible for people to look into the window once you add the film to it.
If you go to Amazon and put “stained glass window film” in the search field, you’ll see all kinds of options (design-wise) to choose from. A quick YouTube short can show you how to install the film yourself here.
10. Order Some Canvas Prints of Some of Your Favorite Pictures

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I grew up around some people who are world-renowned visual artists. A couple of them, I commissioned before they “hit it big”; others, I should’ve (le sigh). Anyway, until my budget says that I can afford one of their pieces, I am so into canvas prints. You can get a picture printed off that is damn near as big as half of one of your walls, and because it’s a literal canvas print, all you have to do is hang it. As I’m writing this, I’m looking at a Black print that I purchased digitally on Etsy that I blew up to what I think is 30” x 40”; it was less than sixty bucks. One of the best decisions I’ve ever made.
You can do the same with a print or some of your favorite pictures with some of your favorite people (black and white shots would probably look like sophisticated art, for real). The company that I went with is Canvas Champ (they were professional, affordable, and fast); there are plenty of other options online, though. Just put “canvas prints” in the search field to figure out which one will best suit your personal needs.
11. String Some Lights Somewhere

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Gone are the days when string lights were reserved only for Christmas trees. Personally, I’ve got a wall that has nothing but strings of fairy lights hanging from it, and I couldn’t be happier. Since it gets darker quicker during the fall season, that kind of makes us want to have softer/dimmer lighting, and fairy lights can provide that, especially if you want an “amplified version” of candlelight without the risk of you forgetting to blow your candles out. Hang them on the wall like I did, string them through your curtains and/or around your bedposts. I mean, you see the feature pic, right? Didn’t those fairy lights help to draw you right on in? Coziness on steroids, for sure.
12. Layer Some Throw Rugs

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I’ve always preferred hardwood floors over carpeted ones. That doesn’t mean I’m not good to throw down with a few throw rugs, though. On the practical tip, they can lower your heating bills because they provide what is known as “thermal resistance” (real talk). I also like the fact that they help to absorb noise. Visually, they can cozy up a space. If you’ve got kids or pets, rugs can make it safer for them to move about (as far as falling down is concerned, just make sure that you get a rug gripper to keep your rugs from moving all over the place so that they don’t trip on them). Plus, they’re easier and cheaper to clean than carpeted flooring, and you can swap out different ones to create a different feel and style whenever you want. Are you sold? Cool. When you gettin’ some then?
13. Consider Some Leather Accents

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If you’ve got hella bougie taste and your bank account doesn’t, something that you can do to make your home look more…let’s go with luxurious is to add some leather accents to it. Leather pillows. A leather round ottoman. A large leather basket. I recently stumbled upon some leather placements that I thought were pretty dope. What about a leather-wrapped vase for your favorite fall-season flowers? Listen, just like some expensive shoes can totally change the look and feel of a dress from Target, so can some leather accessories when it comes to your house.
14. Of Course, You Need Some Candles

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There probably won’t ever be a time when I’m writing a piece on how to improve the décor of your home (and honestly, the quality of your life, in my humble opinion) without bringing candles into the discourse. They create a warm feeling. They can be uber-romantic. Something about watching their flames flicker is very relaxing. And you can get scents that will make your entire house smell grand. Actually, one candle company is so into ‘em that they came up with 14 solid reasons to keep some candles in your home (you can read it here).
So, in the spirit of the autumn season, how about some autumn-themed soy (I’ll always say it: they burn cleaner and last longer) scented candles? Some of the same scents that I mentioned for the fabric spray you can find in candles too. Yeah, definitely, one of the most cost-effective ways to warm up a space is to add some candles to it.
15. Treat Yourself to a Down Comforter

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A top reason why you can’t go wrong with a down comforter is they can easily last you one to two decades (yes, literally). Hell, even a down alternative one can give you 10 good years if you take care of it properly. So, imagine how much longer you can get “mileage” out of that type of bedding if you swap two out twice a year (one for spring and summer and another for fall and winter)? See what I’m sayin’? Besides, down comforters are warm, super cozy, eco-friendly, and durable; and another word that’s used for them is “breathability.”
What that basically means is a down comforter is made out of the kind of material that allows your skin to literally…breathe. Ain’t nothin’ like a cozy bed to make you want to enjoy everything about this time of year — so treat yo’ self. As the temps drop, get some warmth indoors. The kind that you could customize to your very own liking. Enjoy!
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- 15 Décor Hacks That Can Help Your House To Welcome In The Fall Season ›
- 12 (Affordable) Ways To Make Your Bedroom More Tranquil & Beautiful ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






