
I never imagined a life without children, but here I am, a single, 41-year-old childless lesbian, planning my next big adventure, while others post cute, back-to-school photos of their kids on social media. The shift in perspective occurred after years of pressure from myself, as well as from the people in my environment.
"Marsha, you're the last of the cousins without a child. What's up?" my male cousin questioned. Back then, my throat chakra wasn't as strong as it is now. So, instead of explaining how problematic his probing was, I replied, feeling defeated, "It's not that easy."
People rarely ask men why they don't have children. In fact, they're seen as unicorns if they've made it to their 40s without procreating. But women, we're held to a different standard. We were gifted with the superpower of nesting and nurturing a soul within our bodies. For nine months, women sacrifice their anatomy, enduring life-altering changes, to bring a human into the world.
It's an honor to be a mother, and at one point in life, that's all I wanted. So, when my partner of seven years wasn't ready to explore marriage and building a family together, we went our separate ways. I dedicated 2019 to getting pregnant, from medical turkey basters to Intrauterine Insemination, to no avail. It was mentally, physically, and emotionally exhausting, so at 35, I decided to wait until I was in a loving relationship. I had lots of time—or so I thought.
Five years later, I was no closer to motherhood.
I was in a relationship, but I knew she wasn't my person. I developed fibroids, which hijacked my body with irregular bleeding for a year and a half. The hard truth was, no matter how much I wanted this for myself, I had no control over when it would happen. So, after a couple of therapy sessions, I was encouraged to redefine how motherhood looks for me. Adoption or fostering a child still allowed me to explore my maternal instincts, without the pressure of a timeframe.
It was then that I removed the bricks that were weighing me down.
Redefining Motherhood On My Own Terms
That reframe prompted me to examine my life and identify the root of the pressure I felt. A huge part of me knew that I tied my worth to becoming a mother.
Carrying and birthing a child is a sacred experience gifted to a majority of people with a uterus. I had to realize that I'm worthy, period. Women were created to be more than the canal to life.
I also acknowledged that my desire to become a mother stemmed from wanting to love a child the way I needed to be loved growing up. We spend our adult lives identifying the source of the wounds that were created during our adolescent years so we can heal them.
I had a seemingly normal upbringing with a mother who loved me and tried her best, but there were moments in my adult life when I had to re-parent myself. I knew motherhood would be a healing experience for me, but I also understood that was a selfish reason to have a child.

Writer Marsha Badger, 41
Photo credit: Jonathan PearsonFinding Peace In A Childfree Life
Now, at 41, I've made peace with my decision not to have children, which allows me to finally experience life without the pressures of finding love and having a child before it's "too late." I am whole as I am, so I stopped looking for motherhood to complete me.
Society treats childless women like lepers, insinuating that something must be wrong with them if they haven't had children. And because we're the only vessel to bring life into this world, it became an expectation. But the truth is, motherhood isn't in the cards for everyone, and that decision isn't up for negotiation. When I decentered finding love and becoming a mom, I experienced a sense of peace and freedom.
There's a community of women struggling with the idea of motherhood and whether there's room for it in this chapter of their lives, and you're not alone. I asked 8 women over 40 six questions. The responses were honest, refreshing, and rooted in their truth. Here's what they had to say.
8 Women Over 40 Share Their Truths About Living Childfree
Lisa Smith, 50+

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“I realized motherhood wasn’t in the cards for me in my 20s, but I have pursued motherhood in the past. Very briefly and for someone else and not me...a part of the problem was I didn't enjoy trying... ew. I didn’t feel pressured by society, but I did get asked why (I didn’t have children) a lot. That never made me want one though. I find people don’t like that answer. I'm so great with my decision."
“I have never really had a regret. I almost feel guilty saying it because it defines womanhood in some people's eyes. I'm really a woman with no kids and very happy about it."
"I have been around plenty of children all my life. I was a dance teacher, a Sunday school teacher, a girl scout troop assistant, and I've hosted numerous events for the children in my life. With all of that, nothing in me had that desire to be a mother. I don't hate children and I'm not selfish. However, my biological clock never ticked. I never got that instinctual thing that said, 'Have a baby.' I just didn't want one and it's okay, right? Well, at least it is to me, and my life is great!”
Cheresse Rogers, 41

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“Honestly, I can't say there was an exact time that I realized motherhood wasn’t in the cards for me. I have sickle cell so I've battled back and forth for many years about it. That was my main reason why. But if I really had to put a time down when I first had a serious thought about it. I would say my early 20s. At one point in my life I did start looking into what it would take to adopt a child."
"But I never tried to get pregnant myself. Being a lesbian plays a part in my decision making. I will say even though personally my stance hasn't changed on carrying my own child, I am open to either adopting or my partner carrying. That is fine by me.”
“I wouldn’t say I felt pressured by society to have children. I will say at times it can be bothersome to have people keep asking. I've learned that my womanhood is not defined by whether I'm a mother or not. I believe I've lived and I'm living a life of meaningful and loving connections."
"That's what life is about. How we show up on this world. When I go to bed at night, do I sleep well knowing I made a positive impact on others, or did I do something that made me happy that day? That’s something to be proud of. That's what I think of when defining fulfillment.”
“I would say, to any other woman living with a chronic health issue or even to women who are not, do what feels right for you. Research your options. Talk to your doctors. I think at times we put our eggs in one basket. There are so many ways these days to become a mother. I know so many people want to experience the joys of carrying a child. But if you can not for whatever reason. Consider adopting or a surrogate if that's in your means. Do what makes you happy.”
Cam, 62 (asked to be anonymous)
"I have never pursued motherhood. I realized motherhood was not in the cards for me the very moment my mother explained that my ovaries produce eggs that might be fertilized by sperm and grow into a baby. I wasn't full of fear, hate or disgust. My thoughts just crystallized, and I asked my mother if I could have my ovaries removed because 'I knew I didn't want to have babies.' She told me no doctor would do that to me."
"I was thinking how silly it would be to spend a lot of time and money on tending to my ‘periods’ when I knew I was not going to make use of this ‘wonderful function.’ For the record, ten-year-old me genuinely knew myself. I am proud I never abandon my truth."
"I can’t have it all, all the time. Maybe that’s why momma wouldn’t let me get my ovaries removed. I had a lifetime of learning about cycles! I lived with them, through them, and accepted them. I guess that’s the secret of life.”
“Fulfillment on my terms is growing and pruning, living an examined life. I like learning and challenging myself. I like deciding how to spend precious time. I love laughter and laughing at myself. I love keeping folks around me who really accept me warts and all. And when I have the recipe just right…I get wonderful batches of fulfillment that balances the unpleasant elements of living.”
Sabrina Servance, 41

Photo credit: Teri Hofford
"I haven't pursued motherhood. If anything, I avoided it like the plague! When I was in my late twenties, I was still single and at that point, had never had a partner. It was always drilled into my head that the older you got, the harder it would be to have a baby. I reflected on the things I went through: I was severely bullied growing up and also suffer from mental illness, I couldn't imagine my own child going through the same things."
"The longer I thought about it, the more I knew motherhood was not for me. I was far too anxious to handle it and frankly, just didn't want to. Looking at how society is, I am glad that I stuck with my decision not to have children. I love being an aunt! But being a mom is not for me. I feel that the decision was the right thing for me."
"When I was single, I definitely felt it as the majority of my friends were getting married and having children. People kept asking me when I was going to have children, 'Why hadn't I tried?' And when I got married, forget it. The societal pressure is even worse. Eventually, I felt comfortable telling people that I had no desire to be a mother, which people HATED hearing."
"I think that so often, as women, we spend too much time doing what we think we're supposed to do rather than what we want to do. Motherhood is a huge step, and it's okay not to be sure if you want children. It's also okay to say you want children and then change your mind."
"All those people questioning your life choices aren't going home with you to raise your baby, so do what's best for you. I define fulfillment by being able to live life the way I have always dreamed of and pursuing things that weren't possible when I was younger."
Chanel Banks, 44

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“I realized motherhood might not be in the cards for me when I started to tap into myself. When I started to become more aware of myself and understand the sacrifice of what motherhood would look like for me. I have pursued motherhood in the past. But as times have changed and I’ve gotten older, I see my life and society through a different lens."
"I didn’t feel pressured by society. Being a mother is a personal choice. If anything, society has allowed me to view motherhood from a bigger point than just myself."
"I feel good about that decision today. Sometimes we have to ask ourselves why we really want something and answer honestly. Do you want it for you? Or for the idea? Do what is best for you and no one else.”
“I define fulfillment on my own terms as living authentically, with freedom and purpose. For me, that means creating a life I love. Nurturing my passions, traveling, and growing as a woman and wife. My joy comes from designing a life that reflects who I truly am.”
Krystle H, 41

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"I realized motherhood was not in the cards for me because I haven't been blessed to have a man who is a loving, humorous, fun, outgoing, generous, king and provider. I never pursued motherhood or felt pressured by society. I am happy I never attempted to pursue motherhood with any of the men I dated on a long-term basis because I have no intentions of being a single parent."
"As I approached my 40s, currently at age 41, I have reflected heavily on my past experiences. In looking at these experiences in retrospect, none of these men were providers."
"Although relationships are not guaranteed to be eternal, it is very important to select your partner wisely and carefully. If we aren't meant to continue our relationship, I need to know that he has the ability and mindset to coparent and/or financially provide for his children."
"To me, fulfillment is great health (physical, mental, emotional, and spiritual), financial stability, happiness, good family members and good friends, a stable, solid dwelling, and self-sufficiency. If motherhood is meant for you, it will be for you. Do not allow society to pressure you into motherhood if you are not financially, mentally, and emotionally prepared to be a parent."
Ashia, 40

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"I learned that motherhood might not be in the cards for me at 37, when I had my second miscarriage. For the second time, my body was rejecting what seemed to be 'natural.' I got pregnant a month after getting married (not planned, but loved), and it only lasted 11 weeks. I have an autoimmune disease, and although I stopped taking the medicine to suppress/help a year before getting pregnant, my body rejected the fetus. Three years later, I got pregnant again, this time with twins, and my body rejected it for the second time."
"I don't feel pressured by society at all. For a long time, I was afraid to get pregnant, or rather, because of trauma. I used to always say, 'I never want to be my mom to my children, and why would I choose to bring a child into this world that could be born with the same disease as me, and go through the same health issues I've gone through?'"
"And then, on the other hand, I'm the only child who can have children, and I sometimes wonder--although they never say--if my parents feel any emotion about not having grandchildren. I don't let it affect my decision in any way. Because I'm the one who has to keep choosing this life, for the rest of my life. And I don't know if I've reached that level of adulting yet."
"I'm fulfilled because I am here. I am taking the trips, reading the books, going to the events, and still being present for myself and my friends/family. I can choose to show up when I'm whole and can love you from a good place, or lock myself in the bedroom for days on end and not feel obligated to 'perform' because a little is dependent on me."
"There are days when I want to have a baby, and there are days when I am grateful I don't have a child to depend on me. Because some days I don't have the mental capacity to deal with myself, let alone a child. I really commend women who choose to be parents. For anyone who is on the fence, I say just be. Give yourself grace and patience to do whatever YOU want. Not society, or your family, or even FOMO (this is a terrible reason by the way), decides FOR YOU. You're the only one who has to live this life."
Christina L., 42

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"I am on a journey of self-discovery, and motherhood is my calling, but I remain open to redefining what that means. After 10 years of navigating fertility challenges and undergoing three procedures to enhance my chances of conceiving, I have faced setbacks. However, my spirit remains unyielding. I am wholeheartedly embracing the possibilities of adoption or the use of donated eggs as we forge ahead."
"When I decided I was ready, I was referred to a fertility clinic to address my low egg count and advised to start the IVF journey immediately for a chance at motherhood. While my partner wasn't ready at the time, I believed they were my person, so I chose to wait. A year later, I opted for UFE, the less invasive approach, to preserve my opportunity for a vaginal birth."
"Eight months later, I underwent a procedure to clear the debris left by dead fibroid tissue in hopes of improving my chances, but still, I faced challenges, and my periods began to lessen. The following year, I completed a gastric sleeve surgery, transforming my health and shedding 100 lbs."
"Despite not yet achieving my dream of having children, I began to reimagine motherhood, embracing the resilience and strength that come from my journey, knowing there are still many ways to nurture and love in this world."
"For a long time, I hesitated to pursue motherhood, but I realized waiting held me back from making my dreams a reality. I found the courage to prioritize my own journey over my fears of failure as a mother and worries about a partner's shortcomings. Embracing my path became my true expectation. I feel guilty because I should have addressed this more practically a long time ago, saving my eggs. My procrastination may have robbed me of the chance of having a child biologically."
Featured image courtesy of Christina L.
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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