"Pauleanna, you don't just drop gems. You throw them at people's heads."
This statement from Tanisha, (an xoTribe member and one of Pauleanna's mentees) clearly explains the awe-inspiring experience that was had during the recent xoTribe Mentor Monday fireside chat with Pauleanna Reid.
On August 18, with more than 100 women in attendance, Pauleanna Reid engaged in, what felt like to me, an intimate, one-on-one conversation. Not only was it transparent and authentic, but there were also real-life actionable items and takeaways shared. Personally, my confidence and courage increased significantly as a result of the experience with college dropout turned six-figure entrepreneur, Pauleanna Reid.
As a Senior Contributor at Forbes, Pauleanna captivates readers by interviewing and sharing stories about phenomenal and successful entrepreneurs. Additionally, she lends her abilities as a ghostwriter to help celebrities and CEOs bring their books to life…and all while mentoring hundreds of career-driven women through her mentor program, New Girl On The Block.
Pauleanna may have dropped out of college, but she definitely dropped major gems about navigating life as an entrepreneur:
1.Before you transition as a full-time entrepreneur, make sure you have a plan.
You don't want to start a business out of desperation versus passion. For Pauleanna, it was imperative that she paid down debt and saw a proven track record of sales for at least a year before she fully transitioned. Once her side hustle revenue surpassed her corporate salary, it was one of the first signs that helped her realize it was time. Soon after, she "hired smart and hired fast" (e.g., executive assistant, videographer, graphic designer, and writers), having learned that it's the "responsibility of the CEO to grow the business, but the responsibility of the team to maintain it."
2.Practice getting comfortable with being uncomfortable.
Pauleanna constantly practices this each day by trying something new that scares her. Not to mention, she repeatedly reminds herself, just as she reminded us, that "we come from a lineage of excellence." By remembering and practicing this, it helps build confidence and courage so you can push through fear and self-doubt, as well as help conquer imposter syndrome.
3.Be strategic about networking.
Instead of going to multiple events, Pauleanna is very strategic about the types of, as well as the number of, events that she attends. She prefers more one-on-one connections, and each month, she sets a goal for the number of strangers she wants to meet. Making the best use of your time means being more strategic about how you use it, as well as how you allow others to use your time.
4.Craft and practice your elevator pitch.
GiphyEven though you may have more than one elevator pitch depending on your audience or the ask, your elevator pitch should communicate: who you are, what you do, who you help, and the benefit of working with you. Most importantly, it should provide some insight as to what you and your business will do to help them.
5.Don’t be intimidated by or get caught up in titles.
This applies whether it's your title or the title of the person that you're pitching to. In other words, don't be afraid to shoot your shot. Even if there isn't opportunity for you and that person to work together, they may know of someone else in their network.
Also, as Pauleanna put it, "there's a difference between your title and your purpose." Understand that your purpose isn't always tied to a paycheck. Hence, you may have to do things outside of your work or business to help live out your purpose.
6.“Everyone else is concerned with leveling up, but I’m dedicated to maintaining excellence where I am.”
As Pauleanna stated "a lot of people are good at 8 different things and phenomenal at nothing," but it's better to learn how to master and give 100% to one thing at a time. As she explained, "pursue the path that has the least resistance by doing what comes the most natural and easiest to you." Don't be that person who "does a little bit of everything, but really does nothing at all.
7.Keep telling your story because “every single day you’re going to have new attention.”
Regardless of the number of followers or customers you may have today, think of the hundreds, thousands, and millions who have yet to hear your story. "There's always something new to reveal," Pauleanna mentioned, "And you can always penetrate the same story from different angles." Whether you know it or not, someone is waiting and needs to hear your story. Ultimately, it comes down to being transparent and connecting the dots of your life to the lives of those you speak to.
8.Remember your why.
season 1 comedy GIF by ShowtimeGiphyWhen fear and self-doubt start to creep in, ask yourself: why am I here, what am I fighting for, and why am I doing this? Pauleanna actually reads her goals aloud each and every morning as a way to help set the tone and energy for that day.
9. “Crawling is OK,” but comparison is not.
If you're not careful, social media can easily trick you into thinking that success happens instantly or overnight. However, the reality is that everyone has to start somewhere, and you can't always see the story behind the success. I love when Pauleanna said, "The only way I know how to climb out of a hole is gradually. If you can't run, then walk, if you can't walk, then crawl." You have to be patient with yourself and believe that "what's for you, won't miss you."
To watch the playback of this Mentor Monday's session and other exclusive workshops, join our xoTribe membership community today!
Featured image courtesy of Pauleanna Reid
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Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
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Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023