There's no denying that Black women are making their mark in the wine industry. From Issa Rae's Viarae prosecco to the McBride Sisters' Black Girl Magic rosé, we're slowly but surely staking our claim in the multi-billion-dollar market. And while it's great that we are growing consumers and builders of wine brands, there's still a lot more work to be done when it comes to volume and representation.
With only 1% of wineries Black-owned, and only 12% women-owned, many enthusiasts, connoisseurs, activists, and entrepreneurs are rallying in a collective effort to not only diversify the representation of what it means to know, love, and consume wine but also how to fight the longstanding barriers of funding, access, discrimination, and cultural division that exist.
Angela McCrae, founder of the media platform Uncorked And Cultured, has turned her love for travel and wine into a major career pivot toward fulfillment and advocacy. "I actually got started in the wine business after a trip to South Africa in February 2020. A friend of mine scheduled wine tastings, and the very first we went to was a Black-woman-owned winery and vineyard called Seven Sisters," McCrae shared.
"I got a chance to meet the owner, as well as a woman who was working on transformation efforts within the South African wine industry to bring equity to Black wine producers. I was inspired."
Courtesy of Angela McCrae
Finding Her Wine Career Niche Within Challenges
Upon coming back to the U.S. and in the midst of the beginning of total global lockdown, McCrae, like millions of other women, began to strategize her next move. "I didn't know what was going to happen next with my career," she said. "I reached out to a friend of mine who I knew doing a lot of work in wine, and low and behold she was doing ambassador work through a very large production company based in Napa Valley. I became an ambassador and quickly started building my clientele."
At the time, she had been doing grassroots work on documentary projects to amplify Black culture, voices, and history. She'd also previously worked at NBCUniversal in creative production and found joy volunteering in the diversity and inclusion space, helping to push DE&I initiatives within the company's employee resource groups (ERGs). "I found my passion points with those experiences."
"Being resourceful, having an entrepreneurial spirit, building communities, having a background in content creation, and being fearless has been really helpful in the work I'm doing now."
She initially launched Uncorked And Cultured as a Facebook group where Black wine industry leaders, lovers, and producers could network before deciding to expand it to a full content site in 2020. "At the time, there weren't a lot of Black-owned publications that were amplifying what was happening in the movement from a holistic standpoint." Her platform is now part of the super-successful Black Owned Media Equity And Sustainability Institute (BOMESI) collective, an organization that she says was essential in the growth of her platform, affording her the opportunity to expand her in-house team and her audience.
McCrae also started working with Dr. Monique Bell, author of the "2023 Terroir Noir Report: Study of Black Wine Entrepreneurs," and partnered for the State of Black Wine Business Summit. "When the report came out, I knew as a media professional the value of data and the value of, when telling stories, having the numbers behind it." She and Bell collaborated to launch the Sip Consciously Directory, highlighting Black wine producers, distributors, and retailers.
Angela McCrae, director, and Chrishon Lampley, vice president, of the Association of African American Vintners, at WSWA Access Live conference in Orlando.
Courtesy of Angela McCrae
Leveling Up In The Wine Industry
While balancing the duties of her media platform and wine-related projects, she also serves as executive director of the Association of African American Vintners, a nonprofit that works to increase diversity in the industry, boost awareness of Black winemakers, and offer resources to students from underrepresented minority groups pursuing wine industry careers.
"It's been an interesting ride. I never would have imagined I'd be leading an organization helping women winemakers and wine professionals. Our organization was founded in 2002 with just four members, and now we have over 200." The organization is inclusive of Black winemakers and professionals as well as allies from diverse backgrounds who support the foundational mission.
"One of my biggest accomplishments as an executive director is developing a program called the AAAV Wine Entrepreneurial Grant. It's my baby because it allowed us to be able to give $5,000 to five entrepreneurs for the first time in the organization's history."
With the funds, McCrae added, the entrepreneurs selected could "slowly but intentionally scale their businesses," using the funds for vital business functions like hiring sales brokers to get their brands in stores, updating their websites or social media strategies, or upgrading their packaging for wine products.
Pushing For More Representation Of Black Women In Wine
For Black women who want to pursue careers in wine or launch wine brands, McCrae is all for exploration, research, and networking. "First thing you gotta do is drink the wine, and not just what's in the grocery stores. You gotta be a student of wine. Try what's new and unique, at different price points. Ask questions when you go into a wine shop or wine tasting. Take a few courses or even get a certification. I'm certified level 1 with the aspirations of going up to level 2 and possibly going beyond that. Wine education is needed, respected, and appreciated. People invest thousands of dollars and many years of their lives to be an expert in this field, so that's definitely a requirement."
She also recommends volunteering in order to get hands-on experience within wine companies, events, or other spaces where industry leaders are. "Most of our producers in this country are small, family-run businesses, and they can always use the help and support. Go to your local wineries and ask if you can work in their tasting room on a weekend. Show up and ask questions. Be available to meet and network."
McCrae even recently added yet another unique career experience to her plate: serving as an apprenticeship with Silver Oak Cellars, a leading California wine producer. Through the program, she's enjoying her own immersive experience in everything from marketing to the actual grape harvesting process.
And pursuing a career in the industry doesn't end with being a wine producer or brand entrepreneur. "Look into other ways to get into wine like the retail side, or most importantly, the distributor side because they're the gatekeepers," she added. "The more we're part of the distribution pipeline, and the more we diversify that, the more equity can potentially trickle down to make the wine brands be on par [with] what the consumers look like."
For more on Angela McCrae's journey in the wine industry, follow her on Instagram. You can also find news and other stories linking Black culture, entrepreneurship, and wine via Uncorked And Cultured.
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Featured image courtesy of Angela McCrae
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023