Here Are 25 Black-Owned Businesses Taraji P. Henson Spotlighted For Black History Month
As you know, we brag on Taraji P. Henson a lot around here—and that has everything to do with the fact that she is worth bragging on. She is so important to the mission, constantly providing access to ways to improve our mental health, and giving us lewks in the process. And you know, one of my favorite things about her, is she is not shy about throwing her support behind any black man and woman unapologetically (which is damn near unheard of in an 'influencer' world).
What's even better, is since the start of February, the Empireactress has been sharing her favorite companies on the 'gram; companies in a variety of categories, from wellness, beauty, art and design, to home, and food and drink. Sis, was covering all the bases, and we couldn't help but to recap--you know, just in case there was ever a question how bomb af she is.
So, go ahead and grab those wallets, ladies. Here's a list of the 25 businesses Taraji P. Henson has spotlighted throughout Black History Month:
1.BROWN GIRL Jane
BROWN GIRL Jane is a disruptive luxury, plant-based wellness and beauty collection centering the needs of dynamic women of color. Owned and founded by industry leaders and sisters, Malaika Jones and Nia Jones, along with beauty and wellness expert Tai Beauchamp, the BROWN GIRL Jane product line harnesses the power of plants and Broad-Spectrum CBD in order to support the wholeness of our sisters through internal balance and external beauty.
Shop here.
2.The Honey Pot Co.
The Honey Pot Co was created because their founder, Bea Dixon, was suffering from bacterial vaginosis for months and couldn't get relief. One night, after a visit from an ancestor in a dream, she was "gifted with a vision to heal myself."
The Honey Pot Co began to solve what other brands wouldn't, using the power of herbs. And after a wild Target ride, Dixon has found her lane, where she rocks tf out of it.
Shop here.
3.Golde
Golde's products are a celebration of the superfoods which effortlessly boost your daily routine, from morning smoothies to skincare. They pride themselves on creating products that are always 100% natural and vegan-friendly, with superfood ingredients you can recognize, (pronounce), and trust.
Shop here.
4.Anser
Anser is a wellness brand founded by entrepreneur, actress, chef, producer, author, wife, and mother, Tia Mowry. After being diagnosed with endometriosis in 2006, Tia realized she needed to change her diet. She partnered with one of the leading supplement companies in the market and co-founded a new line of vitamins: Anser. And the rest is wellness history.
Shop here.
5.HOMEBODY
HOMEBODY is made up of wellness enthusiasts, artisan makers, bath addicts and clean self-care fanatics, that creates self-care blends with the emphasis on you...and also other important things like effective pain management, high quality sun grown holistic herbs + food grade active ingredients.
Shop here.
6.PRESSD By Lanni
PRESSD by Lanni is a luxury press-on nail line from master nail artist, Lanni Jade. They are available in different shapes, sizes and lengths; short, long stiletto, coffin shaped and more. Every set is custom made by hand. Each set can be created with nail art, chrome, glitter, Swarovski crystals etc. Press'd sets are reusable and durable for up to two weeks and can also can be reapplied up to 3-5 times.
Shop here.
7.Mented Cosmetics
Mented Cosmetics is a makeup products brand that is perfectly pigMented to match your skin tones. All women, from light to tan to dark skin tones, should feel like they have makeup that actually works for their complexions. Mented Cosmetics solves this problem.
Shop here.
8.Gilded Body
Gilded, believes in 100 percent skincare for your entire body. They create effective and original products and tools that make body care easy and luxurious. All dermatologically designed and tested to maximize their benefits for your body, Gilded is dedicated to providing you with tools and products that help you feel rejuvenated – recentered – restored.
Shop here.
9.Black Girl Sunscreen
Black Girl Sunscreen is a sunscreen created in 2016 in Miami. It is the ultimate for us by us move, stressing the importance of educating the culture that damnit, we need to be wearing sunscreen too!
Shop here.
10.Propabeauty
Propabeauty is a makeup brand that prides themselves on its inclusive message. Their pigments and formulas are trusted to have our skin tones at the center stage of beauty innovations. With Propabeauty, never again will we have to say, "If only this shade was just a tiny bit darker, a tiny bit warmer or a tiny bit redder, then it would be perfect for me."
Shop here.
11.Inspired By Tyler
Inspired By Tyler (Inspire By Tyler on Instagram) is an artist who unapologetically displays self-love and women empowerment with the stroke of her brush on her vivid canvas art pieces. The artist is known for incorporating real hair into her 3D canvases that showcase black beauty and black hair at its finest. Additionally, she also sells 1D prints, premium posters, accessories, and custom art.
Shop her artwork here.
12.Black Trans Femmes in the Arts Collective
BTFA is a community-based arts organization that builds community and mobilizes resources to support Black trans femme artists (artists who were assigned male-at-birth and now identify somewhere underneath the femme umbrella). They organize programming that centers and highlights Black trans femme artists, executive produce projects led by Black trans femme artists, and provide direct to support to Black trans artists.
Donate to the mission or get involved here.
13.Creative Soul Photo
This husband-wife photography duo has taken over the internet quite more than we can count and they have zero intention of that changing. They take photos with an holistic approach to capturing one-of-a-kind moments has allowed their work to be featured in Teen Vogue, CNN, Glamour, Vogue Italia, Black Enterprise, BET.com, on The Real daytime talk show, BBC News, the OWN network and more.
Follow them on Instagram here.
14.Jade Purple Brown
Jade Purple Brown is an artist living in New York City, whose work uses strong figures, vibrant colors, and messages of optimism to create new, dynamic worlds of individuality and empowerment. Her artistic practice spans across Illustration, Design, and Creative Direction, and has attracted a wide range of global clients.
Shop art.
15.Jessica Spence
Jessica Spence is a Jamaican-American artist whose work is inspired by her lived experiences and the women around her. She received her B.A. in Studio Art from Hartwick College, and an M.A. in Art Education with a concentration in Painting from Lehman College, The City University of New York (CUNY). She works predominantly in portraiture and is based in New York. #jessicaspence
Follow her journey, exhibitions, and artwork here.
16.Clare Paint
Clare Paint is a paint company that has reimagined a whole new paint shopping experience with designer-curated colors, technology to guide you, mess-free paint swatches, and the highest-quality paint and supplies, delivered. They've also got you covered with the best advice to help you tackle your paint project with confidence.
Shop here.
17.Claude Home
Claude Home is an NYC vintage furniture and design hub for minimalist aesthetics. Founder Maggie Holladay, a former fashion editor for i-D Magazine, turned her hobby of vintage shopping into a full-time job in December 2018. Enter Claude Home—your destination for beautiful furniture and statement sculptures and trinkets.
Shop here.
18.Bolé Road Textiles
New York-based designer Hana Getachew started Bolé Road Textiles out of a desire to merge her love of Ethiopian handwoven fabrics with her career in interior design. What was born, was a homage to that cultural inheritance and a reflection of her own personal global modern aesthetic--through home wares.
Shop here.
19.PUR Home
PUR Home is a household cleaning brand, dedicated to creating natural and safe household cleaning products that can be used by anyone, giving special consideration to selecting ingredients that are plant-based, biodegradable, sulfate-free, and non-toxic.
Shop here.
20.Aya Paper Co.
Aya Paper Co. is a sustainable stationery brand defined by neutral earth tones, minimalist illustrations, and modern typography. The collection emphasizes cards for everyday occasions—birthdays, congratulations, love, friendship, and sympathy—while also creating seasonal items for Valentine's Day, Women's History Month, Mother's Day, Father's Day, and more. In addition to cards, Aya has produced notecard sets, journals, tote bags, and candles.
Shop here.
21.Partake Foods
When their daughter was diagnosed with severe food allergies as an infant, this family came up short on healthy snacks that were safe to eat and delicious. Frustrated by the lack of options, Denise (founder) left her corporate job and set out to make her own. And that's how Partake was born. Oh, and they're backed by women named Rihanna and H.E.R. (*whispers* and a guy named Shawn Carter).
Shop here.
22.McBride Sisters
Since 2005, the McBride Sisters' mission has become clear—to transform the industry, lead by example, and cultivate community, one delicious glass of wine, at a time. Over time, McBride Sisters has grown into what is not only the largest Black-owned wine company in the United States, but one of the most inclusive, accessible, socially aware and sustainable.
Shop here.
23.Caribbrew
Untouched by chemicals and shade grown above 4000 feet, this Haitian coffee brew is smooth and low in acidity. Caribbrew coffee beans are then meticulously picked and roasted in small batches for a fresh cup. It is a strong coffee with a full body, full of flavor, a real treat.
Shop here.
24.Ivy's Tea Co.
Ivy's Tea Co. is owned and operated by first-generation herbalist and Tea Bae, Shanae. The brand launched in 2016, and since then has transformed into the Hip-Hop inspired tea company you shop from today. Through Ivy's Tea Co., Shanae hopes to change the way you see tea drinkers and introduce more African holistic health remedies into the holistic health industry.
Shop here.
25.The Spice Suite
Angel is a mommy, home cook, activist and educator with a knack for blurring the line between food and fashion. Her love for fashionable flavors and natural talent in the kitchen landed her a spot in the Top 40 of MasterChef's Season 8. Angel brings gourmet, exotic and tantalizing spices, infused oils and other culinary delights to customers in a hip, quaint and comfortable, atmosphere.
Shop here.
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Thank you for being you, Taraji!
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Featured image by Shutterstock.com
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
'Love Island USA' Star JaNa Craig On The Reality Of Black Women On Dating Shows
Love Island USA just wrapped up its sixth season, and it has been the talk of the town. According to Nielsen, it's the No. 1 show on streaming, proving it's just as entertaining as the UK version. One of the reasons this season has been successful is due to the authentic relationships formed between the islanders in the villa.
You have the sisterhood between Serena Page, JaNa Craig, and Leah Kateb, aka PPG, and the real relationship moments between couples like Serena Page and Kordell Beckham, who were named the winners of this season. The other finalists include Leah Kateb and Miguel Harichi, Nicole Jacky and Kendall Washington, and JaNa Craig and Kenny Rodriguez.
While JaNa made it to the finale with her boo Kenny, her journey in the villa was far from perfect. Viewers saw the Las Vegas native get her heart stomped on a few times after many of her connections didn't work out.
At one point, it even looked like she was getting kicked off the island. While she had a lot of support from people watching the show, it was clear that she was in a position that many Black women on reality dating shows find themselves in: not being desired.
It has been an ongoing conversation among Black women watching reality dating shows as we see time and time again that non-Black women or racially ambiguous-looking women are often chosen over Black women, especially dark-skinned women. In a discussion with Shadow and Act, JaNa opened up about the support she received from viewers.
@cineaxries i love them 🤧 #janacraig #janaandkenny #loveislandusa #foryou #peacock #loveisland #janaloveisland #xybca #kennyloveisland #janaedit #loveislandedit #janaedits #loveislandusaedit #viral #loveislandusaseason6 #foryoupage #peacocktv
"You know what’s so crazy? I’m so grateful, because when I got my phone, the way they’re making us The Princess and The Frog…I felt honored. I will be that beautiful chocolate queen if I need to be. And the comments like 'beautiful chocolate girl,' I’m like, all Black women are beautiful. There’s the whole light skin versus dark skin, which breaks my heart. I just really don’t understand that, but I will take pride and represent us well," she said.
She also candidly discussed her experience as a dark-skinned Black woman on the show. JaNa and Serena had been in the villa since the first episode, and they were the only dark-skinned Black women there. As new men aka bombshells came into the villa, they found themselves not being wanted by many of them.
"Me and Serena literally had a heart-to-heart before Kenny came in and she’s like, I just don’t think it’s fair that the Black girls don’t get enough fair chance.' Every islander that came in, we were not their top pick. And we just [thought], maybe because we’re Black girls, and the dark-skinned Black girls. It sucked," she said.
"I’m like, 'Serena, we know what we bring to the table. We’re great personalities. A guy’s going to come in for us.' That’s when we manifested what we wanted, and that’s when I manifested Kenny."
@ashleyvera__ We love to see it 🥰 #loveislandusa #loveisland #loveisland2024 #janaandkenny #loveislandseason6 #peacock #realitytv #fypage
After many failed connections, Kenny came in and immediately turned JaNa's experience around. America watched the model get the care and attention that she deserved.
"I’m not going to hold you. When I was in the bottom for a quick second, I’m like, ‘There’s no way America doesn’t [ride for us]. I know Black America had to ride for me, but maybe because I’m a dark-skinned … hmm … maybe … you feel me? And you saw the Casa Amor lineup. Beautiful, beautiful light-skinned [women]," she said.
"We looked at each other like, 'Damn, Love Island did their big one with this. And every single Casa Amor girl was like, 'You girls are gorgeous, you guys are stunning.' They expressed love. You guys are beautiful and it felt good."
Although she and Kenny came in third place, JaNa is happy that she got her man in the end. "I think the thing I’m most grateful about is the fact that this is a beautiful love story like you guys complement each other and there’s no hate toward the skin color. It’s all love and support. I love that more than anything," she said.
"That’s why I was like, 'I won,' even though I didn’t win. And the fact that Serena won, we were like, 'Yeah, run that.' Either way, we won. And I love the support from all communities."
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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