Can you believe that we’re literally just a few weeks away from 2024? I know I can’t. Hell, I still remember exactly where I was, what I was doing, and even what I was wearing when we all rang in 2000 — and now, look at us. *le sigh*
Anyway, the reason why I decided to pen this particular piece is because I’ve got some women in my world who like to be up on the latest beauty (and fashion) trends, long before others are — and so, I penned this with them (and the women who are just like them) in mind.
If that is indeed you, please take out a sec to check out some of the things that will be pretty damn popular when it comes to make-up, hair, and even nails next year. All are relatively affordable (except for maybe one), all are easy to implement into the beauty routine that you currently have, and as a Black woman, all are ones that you can step out in and totally dominate with.
Are you ready to check out 12 beauty trends for 2024 that you can show the world as soon as today?
Beauty Forecast: 12 Beauty Trends Set to Dominate 2024
1. Side Parts
Although I’m a “middle/center part” gal myself, and a trend isn’t really gonna change that (LOL), if you are a huge fan of side parts, those are gonna be all the rage next year whether you choose to wear your hair up (which could create a side fringe) or down.
Something that’s cool about this particular look is, if you’re someone who happens to have fine hair and you want to create some volume, a side part can create that for you. Or, if you’re in the process of trying to grow out your hair and one side is longer than the other (which is completely normal, by the way), instead of constantly cutting the longer side (in order to make everything “even”), a side part can give the illusion that your hair is a bit asymmetrical…on purpose.
2. Colorful Eyeliners
Whether you want to make your eyes the focal point of a particular make-up look or you want to add something that can seamlessly take you from day to night — eyeliner has you covered. In 2024, rather than going with a traditional neutral color, seek out ones that are as bold and bright as possible. You can use a bold blue on your waterline to give your eyes more depth (if your eyes are a dark brown, it can make them stand out more, too) or a neon color to make a “winged eye” that could be fun when you’re going out with your girls. This trend is basically a reminder to have fun with your make-up next year. Life is short…why not?
Delmaine Donson/Getty Images
3. Mushroom Extract
Something that was building in popularity last year that will get even bigger next year is mushroom extract being added to skincare products. Apparently, the properties in mushrooms can do everything from deeply hydrate and soothe irritated skin to brighten up dark spots where hyperpigmentation may be an issue. Since mushrooms are rich in zinc (which is great at treating acne and eczema), selenium (which helps your body to produce antioxidants) and several forms of vitamin B (which reduces aging signs) — it would make sense that this vegetable would get its moment in the beauty world spotlight.
A word of caution, though: if, like me, you have a fungal sensitivity, do remember that mushroom is a fungus, so…to be on the safe side, this might be a trend that you’ll have to take a pass on.
4. Three-in-One Products
It wasn’t too long ago that CNN published an article on some of its editors’ favorite “multiuse” products. That’s because something else that you’ll be seeing more of is people opting for beauty-based items that they can use for more than just one thing: eyeshadow that can be used as a blush and maybe even a lip color base or foundation that also works as a concealer and finishing powder as well. If one of your plans is to ring in the new year with at least one less junk drawer, you can always get more space in by purchasing three-in-one beauty products. It’s an ultimate hack on a few different levels.
5. “Random” Rhinestones
The feature image for this article? The reason why I chose it is because it’s something else that is gonna be big in beauty over the next several months. Sure, rhinestones are pretty common on the nails (and sometimes even on eyelids); however, you’re gonna see them being randomly placed on hair, the face, the arms…chile, everywhere. So, if you’ve already decided that next year is the year that you really want to make a statement, add some rhinestones to some of your looks. Hell, invest in some Swarovski crystals while you’re at it; they definitely provide a solid “bling” effect!
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6. Balletcore Nails
If you adore the look of super feminine nails, then this trend has your first, middle, and last name all over it.
If you’re wondering what the heck balletcore nails are, they’re nails that are designed in such a way where they look very similar to a ballet slipper — the shape of the shoe and color. The dope thing about this trend is, as far as the hue of pink and length of nails, you can totally customize it to your liking.
Anyway, I think we’re gonna see a whole lot of this in 2024 — so why not stroll into the holiday season with a set of ‘em?
7. Hair Ribbons
Speaking of ballet, when it comes to the signature hairstyle (the bun), it’s pretty common to see hair ribbons that are wrapped around them, right? Well, when it comes to hair accessories, ribbons are about to be EVERYWHERE, y’all. Ribbons interwoven through braids. Ribbons tied around ponytails. Ribbons used as headbands. So, if you’ve got a daughter and you like to dress her tresses up with ribbons, looks like she’ll be sharing them with you in 2024. Have fun!
8. Biodegradable Beauty Products
The mere fact that, in America, 350 metric tons of plastic is wasted on an annual basis — that should be reason enough for us to want to be more intentional about supporting the sustainable side of the beauty industry. A specific way to do that is to purchase beauty products that are biodegradable. From what I’ve (briefly) read and researched on the topic, because this is still a relatively new trend in the cosmetics world, some companies are abusing “biodegradable” in the way that a lot of food companies misuse the word “organic.”
Still, if you want to get more into doing what’s best for the environment as far as your own beauty products are concerned, looking for ones that are vegan (a cool list is here, here, and here) is a great place to start.
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9. Embellished Chrome Nail Designs
Although I personally don’t wear it a lot (when it comes to make-up), I do like the look of chrome. It has a way of being modern and yet timeless at the same time. Plus, it’s very sleek and works well with the various skin tones of our ethnicity quite well. And even though chrome-polished nails have been around for several years now (as far as popularity goes), the next few seasons are going to showcase chrome nails that have designs on them or an upgraded French manicure where the tips are chrome (you can see an example of what I’m talking about here). I could see this look getting you a lot of compliments for Christmas. Just something to keep in mind as your holiday party invites get ready to roll in.
10. Genetic-Based Beauty Items
Are you wondering what the heck “genetic-based beauty items” are? I feel you. If the first thing that comes to your mind is genetic testing that, people get to find out more about their DNA, apply that to the cosmetics world, and there ya go.
Bottom line, as futuristic as it might sound, the beauty industry is now getting into genetic testing so that people can discover what works best when it comes to their own personal pigmentation, how their skin ages, and what their specific hair needs may be.
One at-home test is here. Another is here. (This is the one not-so-cheap thing that I referred to in the intro, by the way.)
11. The Look of Minimalism
Sometimes, I’ll just sit on YouTube and look at different hair and make-up tutorials — just for fun. And when it comes to mastering the “no make-up, make-up” look, Sincerely Zee (here), Dimma Umeh (here), Tea Renee (here), Naakie Nartey (here), and Fatima Bah (here) all did a pretty impressive job (with the look and showing you how to create it for yourself.) Yeah, one of my favorite things about the whole minimalism trend is it’s such a standout reminder that less really can be more, in the most visually beautiful ways.
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12. The Color Red
I’m a fan of color psychology. So much, in fact, that I wrote an article on it for the platform back in the day: “Understanding Color Psychology Will Sharpen Your Lens On Life.” Well, when it comes to the color red, whether it’s on your nails, lips (Black women look STUNNING with red lipstick on), even eyes — it’s the shade that’s gonna be hard to beat next year. I ain’t got one problem with it either since red represents things like love, passion, sexiness, desire, and strength.
In fact, I can’t think of a better way to walk — or strut — into the new year than with that kind of energy, can you? So, whatever you do, remind yourself to pick up a few red cosmetics. You’ll be the belle of the ball for the holidays, for 2024, and when it comes to life, in general, if/when you do. Now get to beauty shopping, sis!
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Featured image by Yana Iskayeva/Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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