
I don’t care what article on hair care you read — if it’s worth anything at all when it comes to the topic of how to prevent breakage and other forms of hair damage, it’s going to mention that your tresses need hydration. There is no way that it can endure the manipulation of styling and the heat that comes from certain styling tools any other way.
So, why is it that, when it comes to our hair — Black hair — maintaining moisture is such a constant struggle (especially the tighter our curls are)? The science behind it is that the curlier our hair is, the harder it becomes for the sebum from our scalp to cover our strands from root to tip (which is a great reminder to keep your scalp moisturized, by the way). However, as someone with high porosity hair who has found maintaining hydration to probably be my greatest hair challenge (as far as length retention goes), I think that failing to do certain things to our hair regularly plays as much of a vital role.
Today, let’s look into 10 things that you can do — things that I’ve personally done and continue to do — that can keep your hair full of moisture which will ultimately keep it strong and hella healthy.
1. Master Your Hair’s Porosity
I’m telling you from firsthand experience that, until/unless you learn what your hair’s porosity is (which is its ability to maintain water), you will never truly master how to keep it moisturized. My hair? It’s high porosity because my cuticles are open; this means that, although my locks take in hydration easily, I lose it almost just as fast.
"Low porosity" means that cuticles are so tightly bound that it’s hard to get hydration in; however, once moisture penetrates, it remains longer than it does in high-porosity hair. "Normal porosity" speaks to there being a pretty good balance.
Keeping all of this in mind, if you keep trying to get moisture into your hair without knowing its porosity, I can promise you that you are going to unnecessarily stress yourself (and probably your hair) out. So, if you’re not sure what yours is (for the record, porosity can also change due to things like chemical treatments and even age), this video here offers up DIY tests that are pretty effective and can help you understand your hair needs better.
2. Upgrade Your Deep Conditioning Practices
I’ve shared in other articles that it took years for me to start really deep conditioning my hair. I don’t mean just slapping on some conditioner, letting it sit for 5-10 minutes, and then going on about my day. I mean finding the kind of deep conditioner that would complement my hair type (including its porosity) and then allowing it to penetrate my hair shaft for no less than 30-45 minutes. Over the past couple of years, though, I’ve upped the ante even more.
Now I create my own cocktail of conditioners (hair bonding products and a hair oil like avocado or rosemary oil included), apply a generous amount of the blend to my damp hair, and then sit with a hair steaming bonnet on my head for at least an hour. I’m telling you, if you’ve never steamed your hair before, it is a real game-changer!
Not only does it help your hair conditioner to deeply penetrate your strands, it also helps to unclog the hair follicles on your scalp, increase hair elasticity, works to enhance your natural curl pattern, and prepares your hair to take in whatever products you plan to add to your hair after rinsing your deep conditioner out (like a leave-in conditioner; more on that later). So, whether you get a fancy steamer, a steam bonnet or you decide to stand in a hot shower for a while, always make steaming a part of your conditioning process — if you want more moisture, that is.
3. Use Water-Based Products
Reading labels on the back of hair products is so important if you want your locks to thrive. That said, when it comes to retaining hair moisture, it’s essential that you go for products that are water-based; this starts with ones that have water listed as the first ingredient on the label. When hair products have a lot of water in them, that helps to reduce dryness which can lead to breakage. For starters, you can find a list of some of the best water-based leave-in conditioners here.
4. Avoid Alcohol-Based Ones (Well, Some of Them)
Here’s the thing about hair products that have alcohol in them: some are bad, and others are actually pretty beneficial. As far as Cetearyl alcohol, lauryl alcohol, and benzyl alcohols (which are more of a hair product preservative than anything), these are helpful because they can actually help to soften and hydrate your hair. What I’m talking about here is ethanol, SD alcohol 40, propanol, isopropyl, and propyl types of alcohol; these are problematic because not only do they have the (strong) potential to dry out your hair on their own, but they also tend to strip your strands of the natural sebum that your scalp produces.
The bottom line here is to read the labels to see which type of alcohol is in the product that you’re considering. Also, even when it comes to the “good” ones, pay attention to how your hair feels 2-3 days after applying them. If it’s brittle or sticky, stop using it; it’s not helping.
5. Drink More Water
No matter how much water you put on your hair, you’re still going to need to be well-hydrated within. In fact, did you know that between 25-30 percent of your hair’s weight is made up of water? This means that, although it’s still being researched if dehydration is connected to hair loss, what you can know for sure is water helps to increase blood circulation to your scalp, helps your hair follicles to absorb nutrients, keeps your scalp hydrated, and water also helps to prevent brittleness which reduces breakage.
So yes, make sure that you get plenty of water into your system daily. Oh, and if you happen to be a tea lover, check out “10 Teas That Are Great For The Fall Season — As Far As Hair Growth Is Concerned” for ones that can hydrate your strands while benefitting them in other ways too.
6. Eat Fatty Acids and Antioxidants More Often
Speaking of “moisturized insides,” I can also vouch for the fact that adding certain foods to your diet can help keep your hair hydrated. For instance, did you know that fatty acids make up a whopping 85 percent of your hair’s lipid content? This is relevant because lipids help to maintain your hair’s strength and manageability not to mention its thickness, growth, and moisture. All of this is essential because you need things that are going to help you handle the manipulation that comes with styling your hair.
Antioxidants are good as well because they will help to keep your scalp healthy, reduce hair shedding, fight off free radicals, help to prevent UV damage (including how the sun can dry out your hair), slow down premature graying, increase circulation to your scalp and yes, maintain moisture. Foods that are full of fatty acids include salmon, kidney beans, cashews, peanuts, sunflower seeds, chia seeds, and egg yolks. Foods that are loaded with antioxidants include berries, artichokes, red cabbage, spinach, okra, collards and plums.
7. Try an ANTI-Humectant
You’re probably familiar with what a humectant is; it’s something that pulls moisture from the hair. As far as ones that are good for your hair, honey is a humectant that immediately comes to mind. Okay, so what is an anti-humectant? It's a product that will prevent moisture from leaving your hair once the moisture is already present. Therefore, if you’re someone who loses hair hydration a lot, an anti-humectant can be a real lifesaver for you (especially on the days when it’s hella humid and you want to reduce the appearance of frizz).
For the record, since anti-humectants include things like silicones and beeswax, if you’ve ever used either one of those, you probably already know that it’s best to take the “less is more” approach. Still, if you need some assistance keeping moisture around, an anti-humectant can make that happen for you. Check out a list of these types of hair products here and here.
8. Try Some Monoi Oil
If you’re not familiar with monoi oil, it’s an oil that comes from soaking the petals of Tahitian gardenias into coconut oil. I’m such a fan of it that I actually shouted the oil out in another hair care article a few years back (“What Your Natural Hair Needs This Spring Season”). Although it does things like help to strengthen your hair and reduce frizz, one of my favorite perks is monoi oil also helps to reduce split ends — and since split ends are the result of hair that is dry and brittle, well, you can see why you should consider giving it a shot; especially if length retention is your (ultimate) goal.
9. Make Leave-In Conditioner a Part of Your Nightly Hair Routine
Speaking of taking care of your ends, since that is the oldest part of your hair, you need to “baby” them more than any other part of your locks; otherwise, they are prone to breakage, and length will never be something that you will see much of. One way to do that is to give your ends more hydration by applying a leave-in conditioner to your ends no less than 2-3 times a week, whether you’re someone who rolls up your hair, braids, or twists it. My favorite for a while now has been Mielle’s Pomegranate & Honey Leave-In Conditioner. Some other options that you might want to check out are located here, here, and here.
10. Wrap Your Hair Up at Night
Y’all, please don’t underestimate the importance of wrapping your hair up at night — not just to avoid the friction that tossing and turning can cause (which can ultimately lead to breakage) but because it really is true that your hair can dry out if you are lying down for hours on end without some satin or silk on your head to protect it from your bedding. Listen, I have had seasons when I didn’t wrap my hair up and seasons when I did — when it comes to retaining moisture, the difference is like night and day whenever I do take out five extra minutes to do the step, I just talked about and then to cover it up with something that won’t absorb all of my efforts.
BONUS: Regularly Use a Finishing Spray
If you want your hair to have more sheen to it, you probably already know that oil sheen can make that happen for you. Okay, but what if you want to lightly condition your hair throughout the day? Then what? Something that I am a huge fan of is finishing and conditioning sprays. They tend to be light, they help to keep the cuticles of my strands smooth and my hair soft, and they are able to add movement (like when it comes to blowouts), too. Plus, they help my hair to feel moisturized. That’s why, I absolutely could not close this article out without shouting out the brand that I use: BB Smooth Sheen Conditioning Spray with Shea Butter.
To be honest with you, I have no idea how I even stumbled upon it in the first place, yet when I tell you that it is now a staple that I can’t see going without? It’s like it coats my hair and soothes my scalp without any (real) residue so that my hair remains moisturized until I come up and do my nighttime hair routine. Definitely a must-have if you’re trying to figure out how to keep your hair from drying out in between wash days. Hey, don’t say I never told you. It’s a winner. Promise you that!
So…what are you waiting on? Your parched hair is looking for relief, and now you know just what to do. Enjoy, sis. ENJOY.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
I seriously doubt that it will come as a shock to anyone reading this that the “official” cold (and flu) seasons are considered to be during the fall and wintertime. However, what kinda tripped me out is that there really are only a few months of the year when we aren’t susceptible to catching a cold: May-July. SMDH.
Know what else is wild about colds? They have five stages: incubation (1-2 days); symptom onset (1-2 days); peak symptoms (1-2 days); plateau (2-3 days), and recovery (3-5 days) — and that is why, sometimes, it can seem like it takes FOREVER to get over a cold. Also, SMDH.
Luckily, there are some things that you can do to either speed up the healing process of a cold or make having one more bearable than usual. Things that are affordable, all-natural, and easy to incorporate into your daily routine.
Are you ready to know how to nip a damn cold in the bud…before you even get one?
Here ya go.
1. Fire Cider

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Two drinks that I am gonna drink all the way down, each and every fall season, are hot chocolate and apple cider (that’s warmed up). So, when I read about something called “fire cider,” it absolutely caught my attention. If you’re not familiar with it, fire cider is a homemade drink that consists of things like apple cider vinegar, herbs and other ingredients that are specifically designed to boost your immune system.
I won’t lie to you — since some of the traditional recipes contain things like onion and garlic (sulfur has potent medicinal properties) and sometimes even hot peppers (which help to clear up congestion) — although fire cider might not be your favorite as far as your palate is concerned, the viruses (because there are reportedly somewhere around 200 of ‘em) that cause colds will lose a lot of their impact if you drink this; and that makes it worth a shot — well, swallow. Some fire cider recipes can be found here, here and here.
2. Probiotics
A few years ago, I wrote an article for the platform entitled, “80% Of Your Immunity Is In Your Gut. Take Care Of It Like This.” — and that alone should explain why and how a probiotic can help to prevent colds and make it easier to get over them. The reality is that a healthy gut is what helps to monitor how your immune system reacts and responds to harmful pathogens that may try and get into your system, including ones that cause the common cold.
And since probiotics feed your gut with “good bacteria,” this gives your gut the ability to be better (and quicker) at fighting off the bad. So yeah, take a probiotic — all of the time and definitely while you have a cold. It helps.
3. Peppermint (or Eucalyptus) Oil

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Although I rarely get sick (praise the Lord!), when I do catch a cold, I think what I hate the most is not being able to comfortably breathe. Well, something that is proven to help with that is peppermint essential oil. That’s because it contains properties that act as a natural decongestant as well as a fever reducer. Another essential oil that can hook you up in this department is eucalyptus oil. It’s bomb because it helps to soothe a nagging cough, it can clear up chest congestion and ultimately makes it easier to breathe.
So, before turning in at night, either mix a few drops of one (or both) of these oils with a carrier oil like grapeseed, avocado or jojoba, warm it up for 10 seconds in the microwave and apply it to the sides of your nose or on your best or back. Or put the oil in a diffuser. It can quickly ease cold-related symptoms while also making it so much easier for you to rest (which is something else your body needs to get over a cold; more on that in a sec).
4. Zinc Lozenges
Zinc is a mineral that helps to keep your immune system healthy and strong — and since a weakened immunity is directly connected to having more colds (2-4 a year is considered to be “normal,” by the way), it’s always a good idea to have some zinc in your body. As it relates to colds, specifically, aside from the fact that zinc can help you from catching one to begin with, there are also studies which say that sucking on zinc lozenges can help to shorten the timespan of a cold as well.
To be fair, some people have said that zinc lozenges make them feel nauseated; however, everything has its pros and cons and so, how would you know if you’re one of these folks unless you try it? Oh, and while we are on this topic, there are also zinc supplements and foods that are high in zinc (like red meat, lentils, hemp seeds, cashews and quinoa) if you want to try and get more zinc into your system that way (although lozenges are gonna be your best bet on the shortening tip; just sayin’).
5. Foods Rich in Vitamin C

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Speaking of foods that can fight a cold, out of all of what you’ve read here, probably what you are quite familiar with is the fact that vitamin C and colds are mortal enemies. In fact, one pretty significant study says that by taking one gram of vitamin C a day during a cold, you can reduce the severity of your symptoms by as much as 15 percent.
That’s because vitamin C is packed with antioxidants, it helps to reduce bodily inflammation and it helps to strengthen your immunity too. Foods that are full of vitamin C include chili and yellow peppers, kale, kiwi, papaya, broccoli, kale and citrus fruits.
6. Elderberry Tea
If you’re someone who likes to put preserves on your biscuits or toast, have you ever tried one that is made from elderberries (recipe here)? It’s actually pretty good — and good for you because elderberries are high in vitamin C, fiber and antioxidants. And that is why they are great whenever you are trying to hurry up and get over a cold because they also contain properties that are literally antiviral — and since a cold is a virus…well, there you have it.
One of the best ways to get elderberries into your system? Elderberry tea. If you add honey to it, honey can help to shorten symptoms like a stuffy nose, sore throat and cough by 1-2 days. Very cool.
7. REST

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Did you know that even one day of not getting the sleep that you need to weaken your immune system and increase bodily inflammation at the same time too? That’s because one of the benefits of a good night’s rest is it rejuvenates and recharges your system, so that your immunity can work at its optimal level.
Not only that but, according to science, if you already have a cold, getting plenty of rest can benefit you on a few different levels as well. First, your cytokines (proteins that boost your immunity) are released when you sleep.
Second, your body temperature elevates enough to kill some of the bacteria and viruses that are making you sick. Finally, sleep provides you with the energy that you need in order to get through the day while you are healing from your sickness. So, if you want to get through your cold ASAP, be intentional about getting as much rest as you possibly can.
BONUS: A Humidifier
When you get a chance, please check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall”. There really are all kinds of solid reasons to invest in a humidifier around this time of the year — and one of them is to make getting through the cold (and flu) season so much easier for you. Since humidifiers bring moisture into the air, that can help to loosen up congestion, soothe an irritated throat, decrease coughing, help with the healing process of respiratory infections and it can help you to sleep better — so that you can get past your cold sooner.
So, if you don’t already have a humidifier, cop one ASAP. Your future colds will absolutely hate that you did. LOL. For a list of some highly recommended humidifiers that are currently on the market, click here.
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