The Unhealthy 'Unconscious Contracts' We Make With Our Parents (And How To Break Them)

I’m a quotes kind of girl. Unapologetically so. I think I like them so much because they’re a way of packing in a lot of wisdom and insight without giving an entire speech (or writing an entire article). And if there’s one quote that I know I use at least three times a week, it’s “Adulthood is surviving childhood.”
It’s not a good thing either because, basically, what the quote is saying is a lot of us experience so much trauma as children that many of our adult years are actually spent trying to figure out how to survive it all. In fact, I recently read a Guardian article entitled, “Survivors of childhood trauma often grow up believing they are unworthy,” which had a line in it that summarizes a lot of why I do what I do for a living: “Jane now understands that she was conditioned as a child to see toxic relationships as almost normal.” I’m here to reprogram a lot of counterproductive stuff that a lot of us don’t realize we are doing…as best as I possibly can.
And yes, believe it or not, a part of the reason why we get into then tolerate then endure the oftentimes pure suffering of unhealthy relationships with other people — personal and professional, romantic, platonic and familial — is due to something known as unconscious contracts. Boy, when I first learned about unconscious contracts and what they entail, it was like I had a new way of helping to free up so many people from their hamster wheels of dysfunction with other individuals.
Okay, but I’m getting a little ahead of myself. If you already feel drawn to or even triggered by the intro of this article alone, please set aside some time tonight or this weekend to dive into what it means to sign an unconscious contract, how it typically ends up working against you, and what you can do to change it ASAP.
What Is an Unconscious Contract?

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I like giving credit where credit's due, and when it comes to the entire concept of unconscious contracts, one of my instructors taught it to me. She said she learned it from a neuroscience educator by the name of Sarah Peyton.
The gist of an "unconscious contract" is it's an agreement that you made, oftentimes in order to get through living with your toxic parent (or parents), that ended up being an unhealthy habit or approach to dealing with other people as you grow and develop into adulthood (you can watch an intro video about it here that is pretty damn enlightening if I do say so myself).
According to Sarah and her findings, a lot of our full dependence on our parents (especially our mother since she's usually the primary caregiver), as far as communication goes, happens around four months of age and, without us even noticing it, we find ourselves figuring out what needs to be done in order to get along with them — even if it's ultimately to our detriment.
An article that dives deeper into all of this is "When Relationships Fall Apart: Conscious and Unconscious Agreements in Relationship." The authors speak on the fact that a conscious contract is an agreement where both parties know the commitment that they are getting into, while an unconscious contract is usually unspoken, although what transpires is one person decides to suppress their thoughts, feelings, and needs in order to make another person happy (or it at least makes getting along with them easier to do).
Now I'll already tell you that if you read this and thought, "Isn't that just compromising?" you just revealed that you are someone who definitely needs to continue on with this piece because, no, suppression is not compromise; suppression is you denying a part of who you are in order to keep the peace — or avoid abuse — and there is nothing compromising about that. It is destructive and definitely the kind of "unconscious contract" that you need to break…immediately if you can.
Before I break down how to do that, let's go a bit deeper into all of this.
How an Unconscious Contract Affected Your Childhood Development

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Last fall, Newsweek published an article entitled "Why Adult Children Are Cutting Off Their Parents More Than Ever." Now for the record, no parent is perfect, and since some people like to throw around words like "toxic" as if they are confetti, let's look into some signs that you definitely had a toxic parent as a child/teenager — and that you may still have one now:
- They didn't respect your privacy/boundaries
- They pressured you to agree with them even when you didn't
- They were harder on you than they were on other children (especially outside of the home)
- They found a way to make everything about them
- They wouldn't let you ask questions for clarity (and/or they lashed out when you did)
- They were controlling
- They didn't shield you from trauma (and they oftentimes caused it)
- They used religion to justify their toxic behavior
- They used you as a makeshift therapist/counselor (told you too much information)
- They were verbally and/or emotionally and/or physically and/or sexually abusive
- They were emotionally unpredictable
- They weren't supportive (or you felt like they were competing with you)
- They kept you walking on eggshells
- They deflected from taking accountability for their mistakes (or poor choices)
- They either used guilt or withheld love in order to get their way
If any of this resonated with you, yes, on some level, you are a survivor of a toxic parent — again, not an imperfect parent; more like someone who put you in a position where you dealt with some level of trauma on a consistent basis. And because it's a parent's job to help you to become a holistically healthy individual, when the opposite happens, it can stifle you on some level.
For instance, I grew up with parents who didn't know how to respect a boundary or take accountability if it hit them square in the face. I don't even have the time to get into how deep it all went. For now, I'll just give one example of how it played out in my adult years — recent ones. One parent was so toxic that they really should be in prison. Because they're not, they had the nerve to email me acting like they were doing me some favor by leaving me alone…like I had told them to do for almost two decades now, that they still had moments when they would disrespect the boundary. And where did they get my contact information? From the other parent. WILD. Not you out here enabling my abuser.
Boundaries are limits, and limits (when they are not used to weaponize or manipulate) are put into place to keep us safe. People who don't respect your boundaries are unsafe individuals.
When I think about how my boundaries were constantly being dishonored as I was growing up affected me all through those years. One way is I didn't know how to set healthy boundaries with other people. As a result, I had some of the most toxic female friendships known to man (no joke). Another result is I had a tendency to be controlling to certain other people too. Control is what was modeled to me (suffocatingly so), all the while being told that it was love, and so… that's what I thought it was.
I had written an "unconscious contract" with my parents that allowed them to railroad my space, my body, and my feelings. My needs were basically the "rent" that I had to pay to live in their home and have my basic material needs met. And so, I thought that's what relationships looked like — that I had to go above and beyond while overlooking what I deserved in order to keep people around, OR I had to control the narrative in some way as a way of expressing my "love" to them. And I lived just like this for many years.
How an Unconscious Contract Affects Your Relationships Now

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Before the end of the year is out, I'll be finishing my third book. One of the things that it's going to touch on is just how emotionally abusive one dynamic with a certain guy was. I'll give you an example. One time, I helped him put on an event. I got him the venue for free. I made the programs. I set up the slideshow. I ran the slideshow. He didn't pay me a dime. Because the venue was about an hour away and we left unbelievably late (in separate cars), I asked him if he would stay on the phone with me because I was sleepy. He yelled at me, told me that I needed to find someone else, and hung up. And the next day, what did I do? I texted him to make sure that he was okay. AMAZING. He never apologized, even when I brought it up. Instead, he deflected and justified his behavior. Also AMAZING.
In hindsight, I know this is the fallout from unconscious contracts that I had "signed" with my parents, several of them. Something in me thought that if I just loved that man enough, eventually, he would stop mistreating me. Yet, I know him well enough to know that he has his own unconscious contracts that need to be broken, so while I was over-giving, he was over-hustling. He also was being ungrateful and narcissistic (and narcissism is also oftentimes the result of a traumatic childhood; it's a cryptic way of protecting oneself). Yeah, because I still had some "live contracts" going on, folks were able to get away with all kinds of stuff.
I'll give you another example. I have a girlfriend who keeps picking materialistic and shallow women as friends (check out "7 Signs Your Friendship...Actually Isn't One"). Her mother was exactly that way. It's wearing her out now because she feels like all she has in common with her circle is shopping and, inconsequentially, debt. Yet, until I introduced the concept of unconscious contracts to her, she didn't realize that all she really had in common with her mom — and the only time her mom ever really spent quality time with her — was when money was involved (including her mom feeling entitled to her money in present time).
Again, adulthood is surviving childhood. So, take a moment and think about the list that I provided as it relates to whether or not you had a toxic parent. Where the points apply, ponder what your adult relationships look like these days. Where are there patterns? Where are there mirror reflections of the relationship that you had with your mother and/or father and/or caregiver? Where do you see the same kind of unhealthiness…even now?
When we're children, we are innocent and a blank slate. We rely on our parents to show us how we are to see ourselves, along with how we are to live out our lives. So yeah, without some serious inner work (and oftentimes therapy), the contracts that we became a part of as children will continue in our adult world — that is, until we break them.
What Can You Do to Break an Unconscious Contact

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I already know — this is some pretty heavy stuff (which is why I implied at the beginning that it's not exactly lunchtime reading). Yet you know how the saying goes, knowledge is power, and if you could relate to any of this, how freeing is it to get to some of the roots, to receive confirmation that you're not crazy (sis, you're not) and then be provided with tips on how to get up out of these, what seem like lifelong binding agreements, that are not serving you (and never really were)?
Okay, so now that you know what an unconscious contract is, how you found yourself being a part of one, and how much damage they ended up doing, what can be done to break the contract? Good question.
A PDF that I was given (via Sarah Peyton's site) is what my instructor shared with me. I have edited it a bit so that it can make a bit more sense (if this is your first time hearing about unconscious contracts):
Step 1. Determine what the contract initially was.
“I (your name), ________________ , solemnly swear to you (parent/caregiver),___________________
to (whatever the self-defeating behavior was) ________________________ in order to protect you/honor you/survive, no matter the cost to myself. “
Step 2. Was the vow heard? (In order to feel validated in this exercise, you should get someone you trust to serve as a representative to act as the parent/caregiver you are speaking to.)
“Parent or caregiver, did you hear this vow?”
“Parent or caregiver, do you like this vow?”
Step 3. Can the vow be released? If so, release it.
If yes, the representative says, “I release you from this vow and I revoke this contract.”
(If the vow cannot be released, like your parent lives with you and they are still doing the behavior, you may want to seek therapy to figure out what boundaries need to be set up, especially if your parent tends to go full gaslight or full denial whenever you bring trauma or their past mistakes up.)
Step 4. Create a blessing to break the unconscious contract.
The representative says, “And instead of this vow, I give you my blessing to...(create the blessing)”
In a perfect world, you could talk to your parent about all of this, and no representative would be needed — yet honestly if that were the case and your parent was truly self-aware, apologetic, and willing to make amends, they would probably approach you first about the harm that they caused. That's why a representative can be helpful. They are symbolic, and while you may never get this kind of release from your actual parent, the validation and affirmation that comes from the exercise may be enough for you to fast-track your way to healing and to feel stronger in saying "no," setting limits and requiring that your needs be met from your parents — and to offer up consequences when that is not the case.
This is an exercise that can reduce fear and stagnation so that you can start to get on with how to have healthier relationships with others moving forward.
The Benefits of Ending Unconscious Contracts…and Creating New Ones

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A wise man once said, "My word is my bond." That said, to tell you the truth, the only way that breaking an unconscious contract is going to work is if there is integrity behind your words. You need to identify them, vocally acknowledge them, and have your representative acknowledge you/them. You need to receive the blessing, and then, what I recommend is setting up a new contract — this time between you and yourself.
For instance, if your childhood unconscious contract was all about you walking on eggshells, the new contract needs to say something along the lines of, "I will no longer put my own feelings and needs aside whenever I feel bullied or even dismissed. My voice matters, especially when it comes to what directly affects me, so I will speak up when necessary." Whew. Can you see how empowering that is?
It can't be said enough that there is plenty of data out here to support the fact that at the age we are traumatized, oftentimes we remain right there emotionally until we heal — and healing can include breaking our unconscious contracts. Only, in my opinion, it's not enough to break one…you need to then replace it with another; otherwise, you could find yourself slipping back into what's familiar…even if you know it's not what's better/best for you.
___
This really is something that I could go on for days about because it’s the kind of topic that is so freeing once people are able to apply it in their own world. For now, I’ll just say that contracts are binding agreements. Yet, the good thing about unconscious contracts is you can let yourself off of the hook, knowing that you, as an adult, now have the space to live as you wish. You don’t have to “go along to get along” in the midst of super crazy, super counterproductive, super toxic ways.
You can write new contracts — ones that will strengthen you, validate you, and give you the kind of life that YOU want to live. Not the one that your toxic parent(s) made you think you had to settle for.
So, what unconscious contracts are you going to break today?
What new ones are you going to put into motion?
There’s no time like the present to start fully living YOUR life.
Amen? Hallelujah. For real.
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Featured image by Vladimir Vladimirov/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









