

Whether you're a makeup lover who loves a full face beat or someone who opts for a more minimal look - there's no denying the sleekness, timelessness, sophistication, and versatility of a nude lip.
However, for us Brown girls, finding the perfect nude lip color isn't always easy. With many mainstream brands failing to carry lip colors that work for our complexions, many a Brown girl (including myself) has found herself going the "do-it-yourself nude lip" route - having to improvise using a mix of lip liners, concealers, foundations and other products in order to create the perfect nude color. While DIY can be fun, finding the perfect nude lip color shouldn't have to be so hard.
In order to learn more about finding the perfect nude lip color, I spoke with some of my favorite makeup artists about the key to finding the perfect nude lip shade. Celebrity makeup artist Ashunta Sheriff, known for her work with Taraji P. Henson, likes to use nudes that are more pink or milk-chocolate. "Fenty has a shade called Uninvited, which is a gorgeous milk chocolate nude. Milani has a matte creme shade called Pretty, which is a stunning pink nude.
Atlanta-based makeup artist Noor, known for her debut product Skin Glass, explains that we need to be aware about the category of nudes. She explains, "You can have pinky nudes, peachy-nudes, and browny-nudes. Choosing the perfect one for your complexion based on your undertone and personal preference. Just don't choose anything that goes too chalky or otherwise you'll end up looking like a zombie! For tanner to deeper complexions, I love anything with a peachy undertone."
When all else fails, Noor has a pretty simple tip: "Look at the natural color of the lips and match that.If the lip has discoloration, then correct it with a warm-toned lip liner to even it out."
The secret to applying the perfect nude lip though is all about the liner. "I always use a chocolate lip liner on women of color and then I apply nude colors on top. I do this so the color doesn't read chalky or ashy in pictures and has a subtle gradient color," says Ashunta. If you want dimension, you can also try applying lip liner after applying the lipstick and then "blend the edges," adds Noor. Noor recommends NYX's Matte Lip Creme in the color London and Cork and Chestnut lip liners for darker toned women.
Armed with these tips, I went on my own personal nude lip color search, hitting my favorite Black woman-owned businesses first - and then venturing out to other brands with versatile nude lip color collections. I surveyed a wide range of contenders and came back with some of my favorites from the hunt. With the help of makeup artist Beneseth H., I was able to try and apply a wide range of products, including classic lipsticks, matte liquid lipsticks, and glosses.
Mented Cosmetics
Writer Rana Campbell / xoNecole
Wearing "Berry Me" and "Mented #5" by Mented Cosmetics
Berry Me $15.00 (gloss) & Mented #5 $16.50 (matte lipstick)
Mented #5 is one of my favorite nudes. This matte lipstick was easy to apply and needed no lip liner. To glam up the look and give it extra vibrance, I added Mented's Berry Me gloss to deepen the berry tones and bring out the fullness in my lips.
The Lip Bar
Writer Rana Campbell / xoNecole
Wearing "Savage" by The Lip Bar
Savage $13.50 (liquid lipstick)
Liquid lipsticks can be fun, yet tricky to apply. I used the application to "line" the lips then filled it in effortlessly. Savage is a deep reddish brown that wasn't overpowering, but still bold. What I loved the most about this color was that my lips still felt moisturized and the color stayed intact even after continuous wear.
Fenty Beauty
Wearing "I Quit" by Fenty Beauty
Writer Rana Campbell / xoNecole
I Quit $18.00 (matte lipstick)
This matte lipstick was a bit tricky. When first applying, the color came out too faint for my liking. However, after layering the color more, I loved the nude mauve color on my skin. For added color amplification and shine, I added a top coat of Broadway's Vita Lip Mint Oil gloss.
Jay Jill Cosmetics
Wearing "Rum Cake" by Jay Jill Cosmetics
Writer Rana Campbell / xoNecole
Rum Cake $16.00 (velvet lipstick)
If you're looking for a reddish-brown nude with lasting color power and character, Jay Jill's Rum Cake is a good pick. It was easy to apply and had a velvety lipstick finish. On my skin tone, I found that the red + brown wasn't too overpowering and still gave me a subtle finish.
NYX
Wearing "Praline" and "Tiramisu" by NYX
Writer Rana Campbell / xoNecole
Praline & Tiramisu $5.00 (gloss)
You can't go wrong with these colors from NYX. I mixed the two together to get a natural pink + peach finish. These glosses are recommended staples for an everyday, basic makeup look.
Osmosis
Wearing "Skinny Dip" by Osmosis
Writer Rana Campbell / xoNecole
Skinny Dip $25.00 (lipstick)
Throughout this process, I found that finding lip colors that match my natural lip color were very important. On its own, Osmosis' Skinny Dip was too bright. When paired with my MAC Chestnut liner, it gave me a super natural nude pink lip with sheer pink coverage. With this lipstick, less is more.
100% Pure
Writer Rana Campbell / xoNecole
Wearing "Rum Nougat" by 100% Pure
Rum Nougat $26.00 (gloss)
This super peach nude is definitely not something I'd wear for an everyday, on-the-go makeup look. However, I loved how much color could be applied to my lips without have to over-layer. If you're someone who likes a bright nude with maximum color intensity and brightness, this could work for you.
AJ Crimson
Wearing "No Shade" by AJ Crimson
Writer Rana Campbell / xoNecole
No Shade, $20.00 (lipstick)
I loved the creamy, natural, barely there brown finish on this lipstick. It was easy to apply, and the applicator tube was very stylish (an added plus). It matched my skin color almost identically, so I'd probably mix this with a pink gloss for added definition.
Prime Beauty
Wearing "Au Natural" by Prime Beauty
Writer Rana Campbell / xoNecole
Au Natural, $15.00 (matte liquid lipstick)
I love learning about black woman-owned brands that weren't on my radar before. If you're looking for a brown liquid matte lipstick that has pink undertones, add this to your list. The formula also feels very moisturizing even after application, which is very important when wearing matte lip colors. If you are looking for something a bit brighter, try Prime Beauty Strip instead.
Thrive Causemetics
Wearing "Ruth" by Thrive Causemetics
Writer Rana Campbell / xoNecole
Ruth, $26.00 (gloss)
I'd never heard of this brand before searching for nudes for this project, but loved how the taupe tone paired with my skin. It can be worn alone or layered on top of another nude color for a shimmering effect. Here, I used my MAC Chestnut liner to help define and direct the powerful shine of the product towards the center of my lips.
Here are some of the biggest lessons I learned while finding the perfect nude lip color:
1. Finding what works for your undertone and natural lip color is important.
As someone who has natural two-toned lips, I generally gravitate towards brown nudes but really ended up loving the pink and mauve-hued nudes that matched my lip color. There is no one size fits all when it comes to nudes, so take the time to understand your unique color profile preferences. Thanks experts for this crucial tip!
2. It really is all about the application.
Take your time when applying nude lip colors. Make sure the product is applied smoothly. Don't be afraid to add layers for maximum color effect.
3. When in doubt, line it out.
MAC's Chestnut lip liner (or any dark brown liner) is the truth. Creating a gradual lip color gradient helped mute nude colors that may have seemed too bright for my skin color at first.
4. Don't be afraid to have fun and get creative.
I loved added gloss to amplify some of the shades. At the end of the day, there are no set rules when it comes to finding the right lip color. Experiment. Combine colors. Find what works for you.
Most Affordable: At $5.00, the NYX Butter glosses are great options when you need a simple nude color on the go, that you won't be too mad if you lose.
Best Color Range: Made especially for women of color, Mented Cosmetics offers a wide range of nudes from pinks and peaches to brown and berry-tones.
Brand I've Never Heard Of Before But Loved: Though pricery, Thrive Causemetics Ruth was the perfect nude, shimmery, yet colored gloss for my lips. It was easy to apply and created a beautiful gradient when paired with my Mac Chestnut lip liner.
Wildcard: Fenty's matte lipstick I Quit paired with a clear gloss gave me a mauve-nude that I surprisingly loved. It's something I wouldn't normally do, but from here on out, would love to try again.
What are some of your favorite nude lippies?
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry
As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
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Feature image by Antonio Livingston.
Social Media Has A 'Man's First Love' Theory. I Asked 10 Guys About It.
Let me just put it right on out there and say that my first love and I couldn’t be more ridiculous — and yes, ridiculous is absolutely the right word. Ever since 1993, when we first laid eyes on each other in a friend’s dorm room, it’s been a series of situations, experiences, run-ins, phone calls, declarations — over and over and over again with the latest one actually being about a year ago.
We both happened to be in a part of Nashville, debating about which restaurant to go to, literally debating between the same two, only to ultimately run into each other…again. Googly-eyed and flirting…AGAIN.
This is an intro, so I don’t have a lot of time to get into why marrying someone who has been married before will absolutely never be an option for me (unless they are a widow) and honestly, because neither one of them has yet to jump a broom, I think that’s why there is still a part of us who romanticizes the notion that life may someday cultivate another chance for us. I don’t know — I’ve been humbled enough by his fineness and our undeniable chemistry to not pull a Brandy and “never say never” anymore (some of y’all will catch that later — LOL).
For now, I’ll just say that I’m only sharing all of this because of something that he — and many other men in my world over the course of my life — has said to me before: “I’ve only really loved you and one other woman”…and trust me, there have been MANY, so that statement is…something.
That’s why the man’s first love theory, something that has been generating quite a bit of chatter on social media these past few months, has intrigued me so. Because, even as a woman, I believe that men don’t “fall in love with love” that often. Not only that but, contrary to a lot of rambling gibberish that I oftentimes see on TikTok and Instagram, I also believe that when easily 80 percent of men genuinely love a woman, they take it far more seriously than they are given credit for.
Y’all don’t have to take my word for it, though. Let’s first unpack what the “theory” is all about and then hear what 10 men have to say about it all.
*Middle names are always used in my interview pieces so that people can speak freely*
First, What Is the “Man’s First Love” Theory?
@jayoffline♬ original sound - JB
Honestly, what this guy just said pretty much covers the theory in a nutshell: once a man has experienced true love for the first time, it’s hard for him to ever fully shake it. Okay, but what intel is there to support this notion beyond his post?
Well, a USA Today article on the topic said that this could be true due to the fact that since men are typically not encouraged to process their emotions in the same way that women are, that could be why their first love oftentimes has such a lasting impact on them. Beyond that, I once watched a social media post where a man said that since men are called to provide and protect and women expect men to do that, men love women like they do their daughters while women love men like they do their fathers — and since fathers are (mentally and emotionally) expected to die before daughters, that’s why men and women process love differently in the sense that women can see love ending and surviving it while men? Not so much. Pretty deep, right?
And I mean, the mere fact that 70 percent of divorces are initiated by women? That may help to prove that perspective to be pretty accurate (just sayin’). There’s also scientific research that says women tend to experience love more than men and that women tend to “fall out of love” before men do, although, interestingly enough, men reportedly “fall in love” faster than women and say “I love you” three times quicker (bet y’all didn’t see that last part coming).
What do I think personally? Well, I do think that women are oftentimes more relationship-minded and driven than men which makes sense when you think about the fact that we have a strong nurturing gene within us — and because of that, we’re probably more intentional about having a serious relationship and even more resilient should said-relationship come to an end.
On the flip side, I have talked to so many men about this topic over time that I will stand 10 toes down that I think that when it comes to real, genuine, and lasting love, most men probably have three of those max: their first love, their wife and perhaps someone in between or after (should the marriage end).
That’s just my thoughts on all of this, though. And so, I decided to actually ask 10 guys — guys with different relationship statuses — to share with me what they think about the man’s first love theory…based on what they believe and how they now feel about their own first love.
Here’s what they had to say.
1. Elijah. 29. Single.
“I was late to the game when it comes to love. My first love was in college and she almost ruined my life. Not because she was a bad person — I just had never felt that way about anyone, so it was hard for me to focus on school, I was thinking about changing my plans to follow her around the country and I was even losing some of who I was to make the relationship work. Social media will have you thinking that men don’t know how to love when the truth is that when we fall, we fall hard and if it was painful, we’re just not in a rush to do it again. We’re capable. We just don’t want to be martyrs.”
2. Ian. 30. Engaged.
“My first love was my high school sweetheart. It wasn’t until I got with my fiancée now that I realized that I really did compare every woman after [my first love]to her. That wasn’t fair or even healthy but until her, I had never really seen women on such an ‘all in’ way and, since she broke up with me, it’s not like I had wanted the love to end. Men don’t just not forget their first love, the way that they look at other women is influenced by her. Guys who deny that are lying.”
3. Yosef. 25. Dating.
“The timing of this conversation is strange because I’m wondering if I’m about to have a first love now. I’ve been seeing someone for a few months and even though it’s not serious and there is no title, I can’t get her off of my mind. In high school, there was nothing serious. In college, things stayed casual because I was focused on getting out. Now, I’m ready to consider a relationship and this girl has me seeing women really differently. It’s wonderful and terrifying at the same time. Is that what having a first love is like?”
4. Claude. 45. Married.
“My first love experience is something that I still try to figure out because my actual first love and my wife are very different women — and when I met my wife, it made me wonder if my first love was the real thing. It’s not because I don’t think that my first love experience wasn’t real or even valid but the way I feel about my wife is so much more. I guess what I will say is, if nothing else, men will always be impacted by their first love — and if it was a good situation, they will be grateful that it happened.”
5. Mykal. 33. Single.
“I totally agree with the theory that men don’t fall in love often. For what? What women don’t think about is, once we love you, we don’t have plans to leave. That’s why many men have stories of things that they put up with, too often and too long, because what comes with our love is loyalty. First loves can make or break us — that’s how crucial they are. Only women would challenge that. Guys know.”
6. Jackai. 37. In a Serious Relationship.
“My first love broke my heart and that had me on the war path for a long time. I don’t think women get that once we love you, we see you as perfection and don’t even consider that you will do something that will change that. Once it happens, it shakes us to where either we avoid relationships or we keep things very shallow and surface. While y’all are talking about all we think about is sex, what usually is happening is a guy who is still trying to get over his ex.”
7. Dorian. 39. Dating.
“Funny, because I just talked to my first love recently. Whenever either one of us makes a big life decision, we reach out to update each other. I think it’s because, when we were together, we consulted each other a lot. Anyway, I think that answers your question: men are connected to their first love, one way or another. It’s a space that no one can really compete with. That’s just the way it is.”
8. Franklin. 28. Single.
“Whenever I think about my first love, I’m pissed. She cheated on me and I never saw that coming. It has taken me a long time to believe that all women aren’t like her because when you tell a woman that you love her and she says it back, you don’t even comprehend that she could hurt you. Women don’t get how serious men are about love when it happens…that’s why it doesn’t happen a lot.”
9. Cael. 42. Married.
“I’m lucky to say that I married my first love. It took us forever to get to that point because we’ve known each other since our freshman year in college. We dated for a year and broke up. After graduation, she moved away and got engaged while I dated someone for a few years. We always stayed in touch and when she ended her engagement, we talked more often. I always compared other women to her because she’s my favorite person. We’ve been married for eight years now. Marrying your first love is a pure experience.”
10. Westyn. 30. In a Serious Relationship.
“Your first introduction to anything is going to make up the fabric of who you are. How much you allow that to change you is a choice. A lot about how we love is a choice. But to say that a first love isn’t in the top five as far as life-altering matters? How could it not be? It teaches you about love for the first time. I don’t think any human, not just men, can forget something like that.”
____
You know what I appreciated so much about these answers? It’s because each man expressed that, yes, love is a very real thing to and for them, and their first time learning about it in a romantic way, it did indeed transform them on some level.
And that’s why, personally, I don’t think that the man’s first love theory is a mere theory at all. Men do love — and they love pretty hard whenever it happens. Especially when it transpires for the first time.
As you just saw.
“Theory” proven.
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Featured image by Daniel de la Hoz/Getty Images