Men don't get enough credit for the courage it takes to approach women, especially in a world where we have been known to clown the hell out of them depending on their approach. But as someone who has tried to approach the opposite sex, I can attest to the fact that you tend to say thoughtless or weird shit when you're under the type of anxiety-inducing pressure that comes with making the first move.
However, as we continue to create a new world order — a world that consists of the direct message approach — it's not so uncommon for women to shoot their shot. There's no question that women are shooting their shot, only question is are they setting themselves up for a nice little "oop" or just traveling with zero direction?
Well. Not only did we get some expert-approved tips on sliding in the DMs, and, we even have some stories from ladies who have successfully approached the sex of their choice. And by successful, we mean anything that made it outside of the DMs — from casual sex to sending out wedding announcements.
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If you're anything like me, you may have wondered or even feared that approaching men might be a turn-off. But two things to consider are this: 1) is a man who is turned off the right one for you, and 2) some men might find being approached a relief. Shadeen Francis, licensed sex and relationship therapist points out, "many men worry about unintentionally seeming aggressive or abusive," as they should be.
As I said before, I have grown to have hella respect for the guts men have to have when they are interested and must be the first to pursue a woman. In addition to the pressure to not seem aggressive, Francis makes note of "social pressure put on men to initiate conversation." She expounded, "From the stereotype of the smooth R&B 'excuse me miss' to the confident 'let me holla at you for a second', there is the expectation that men who are interested in someone will know what to say and how to say it. They are taught to 'make' others want them."
By making the first move, "It can feel like a nice change of pace for men to be approached…It takes less vulnerability, and can make them feel desired."
Men have been doing this since the dawn of time, before the comfortability of the DMs. Meaning, there's a lot to be learned from them, because why fix what's broken? Eh. This is not to say the system isn't flawed. However, being a student of life means we're also learning from the failures that are interesting gone bad, i.e. catcalling and street harassment. Francis advised, "Do not assume that just because you are a catch, that others need to be interested or available. If someone does not engage, the response is not to be persistent or to fight for it, but to leave room for the other person to choose whether or not to participate. Only a non-coerced yes is a yes, and as always, no means no."
Now that we've covered consent and amped you up Flava-Flav-style...how do we seductively lace it all together and execute? Well it's actually quite simple — be direct! Far too often, myself and other women swear that men can read minds or receive bat signals. We will do everything except be direct, from liking several pictures or commenting on every Insta story to convey interest. Francis says it's best to be clear. Rather than giving nothing but weird indirect vibes, Francis recommends that you "start your engagement on their page with intention."
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Ask yourself, "What about them is interesting or attractive to you? Maybe you like their thoughtful captions, or the mission of organization they promote, or their calf muscles. Engage (like, comment, interact in the stories) only with the content that demonstrates that, and then follow up in their DMs. Good conversation makes people feel interesting and it gives them something clear to respond to. That could be a question, or a call-to-action."
Francis suggests using the following formula for crafting your message with intention:
- A greeting
Hey, hi there, etc.
- A compliment
You have great calf muscles, you must train a lot
- An invitation
I'd love to know more about you, hit me up if you're down to talk.
In fact, the formula can be found throughout the stories of these 5 ladies who slid in the DMs oh-so-successfully:
1. Kamila
"I was very nervous. He was someone I had seen around in high school and even then we hadn't really spoken besides the passing 'Hi,' so I was worried I would look like a ridiculous stalker. But, besides that I figured what was the worst that could happen? I hadn't ever slid into his or anyone else's DMs before that. I had the hope that if someone wanted to speak to me they would, so to slide in his DMs and take that first step was a ballsy move on my part.
"I started out with something like, 'Hey, I don't know if you remember me from high school, but you are handsome as ever.' To which he said something along the lines of, 'Thank you beautiful, how have you been?' And that conversation lasted for a couple days until he finally asked for my number. It still amazes me to this day that one bold move that I decided to make has led to a thriving, happy, five-year long relationship. This man really is my best friend and if I hadn't mustered up the courage, I could have missed out on my blessing!"
2. Laila
"I was on this HBCU site and they shouted him out for paying off his student loans and I was like, 'WOW, he's kinda cute.' He was tagged, so I went to his page and I was like, 'Oh my God, I think he's cute.' So, I just sent him a message. I don't remember what the message was but we just started flirting back and forth. He was in the DC area, so I told him I'd be home in a few weeks and we set up a date. For our first date, he picked me up from our parents' house and he took me to The Cheesecake Factory and then he took me to smoke hookah and have a drink. I made him wait to have sex with me, maybe one and half, two years and I was so, so disappointed."
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3. Meagan
"When Brian and I first met, I was nervous a bit. Sure, we bonded over tacos (I'm indecisive, so I swooned when he said, 'just get one of everything!') but I was mainly nervous because it felt different to me. When we parted ways, and I came back to LA, all I could think about was seeing him again. He had never dated anyone long-distance and saw it as a challenge. I, on the other hand, had dated long-distance. I also knew if the person was worth it, you'd work for it. Besides, Phoenix and LA are not too far apart.
"I kept sending him DMs, which were pretty dry. The conversation wouldn't carry on far beyond the usual, 'How was your day?' So, in a last attempt, I decided to invite him to Las Vegas for the 4th of July. If there's anywhere that can help you take the edge off and get to know a stranger, while being surrounded by strangers – it's Vegas! I was already going with a couple of my girlfriends, so I asked if he'd like to get some friends and meet us. When we met up, all of our friends left us (not together) and he and I gallivanted all throughout Vegas together. We stayed up so late walking around casinos, laughing and talking that we got brunch the next morning.
"His response to me reaching out was receptive, but in a way he surprised himself as well. He normally wouldn't have gone to Vegas, but he took a chance. After Vegas, we both felt something was there and were curious. I'm very spontaneous, so the next month I invited him to Cabo! He didn't have a passport, so he had to rush to order a passport. He thought it was crazy, but he liked the connection and thrill as much as I did.
"I had never slid into anyone's DMs before and I never made the first move. Typically, if a guy doesn't prove that he is interested, I move on. I stepped out of my comfort zone and followed my heart with him, and I'm beyond glad that I did because I knew something was different about him. Now we have been together for 4.5 years!"
"My mom always says 'closed mouths don't get fed.' So, I'm a strong advocate for going after what you want in life (career, love, personally) ALWAYS! Sliding into someone's DMs can be nerve-wracking, but it can work out, especially if you are clear with what you want (and honest with yourself) and set your intentions.'"
4. Veronica
"Slid in...met them and we went on a date (my treat) that weekend. It felt powerful for me. I knew what I wanted and I went for it. I was a little nervous before he responded -- worried that he would think I was too aggressive, but it worked out--he was flattered that I made the first move. Shortly after, we got into a relationship. It turned out OK. He was great with my son. I wish more women would go for it. The stigma should be gone, and women should be able to go for whatever they want without it being taboo."
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5. Morgan
"Just do it. The worst they can say is 'no'. And most men won't say 'no' if they are available. Shoot, some will still entertain even if they aren't 100% available. I've done it twice. Once many years ago, and the other was about a year ago. The last time worked in my favor, but we aren't talking anymore -- just weren't compatible."
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023