As someone who is a minimalist in the cosmetics department, I must admit that I did smile when I read articles (like this one here) that said, even when it comes to make-up trends, the “less is more” approach was going to be super popular all year long.
And so, with that being the case, that got me to thinking that whether you’re someone who goes the au naturel route as much as possible or you are a self-professed artist extraordinaire when it comes to how you adorn your face, now is a really good time to offer up some solid tips on how to make sure that your skin is healthy, glowing and beaming.
Because no matter what, skin that is as flawless as possible, is the foundation for all of us to put our best face forward. Wouldn’t you agree?
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1. Rosemary Oil
When it comes to beauty uses, rosemary oil probably has the best reputation when it comes to stimulating hair growth. Still, don’t sleep on it as it relates to your skin because it contains properties that help to deeply hydrate it, bring elasticity to it, reduce inflammation and, if acne is something that you deal with, rosemary’s antibacterial benefits can help to keep pimples at bay as well. Plus, if you’re like me and you like for your skin to have a natural “dewy” look, a drop or two (or three) of rosemary on your skin will provide that effect for hours on end.
2. Hyaluronic Acid
Hyaluronic acid is definitely my ish. So much, in fact, that I once penned, “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday” for the platform. Yeah, if you want your skin to be on-point on a consistent basis, this acid can help to get you there thanks to its ability to hydrate, improve elasticity, provide anti-aging effects, soften the appearance of fine lines and wrinkles, and even bring healing to symptoms related to eczema.
Also, if you’ve got dry skin that you can’t seem to get rid of, because hyaluronic acid is 1000 times the weight of water, you can trust it to moisturize your skin for longer periods of time than many commercialized moisturizers that are on the market. Dope.
3. Rose Petal Toner
If you want to keep your skin’s pH levels in balance, reduce the appearance of your pores, increase your skin’s hydration, and deep clean your skin after washing it, skin toner can make that happen. That said, if you want your toner to be as natural as possible, why not make some out of rose petals? For many years, rose water has been praised for its ability to reduce inflammation, slow down the signs of aging, tone your skin, and decrease the effects of oxidative stress. For tips on how to make rose water out of rose petals, go here. Some toner recipes with rose water in them? Here, here, and here.
4. Infused Ice
Looking for something that will reduce the inflammation of pimples or will shrink the appearance of pores? Look no further than some regular ole’ ice. Definitely if you’ve had a rough (or great, if you know what I mean) night and your eyes have bags to show it, a cold compress on them for about 20 minutes will brighten things right on up. And, if you want to get some nutrients into your skin in the process, freeze the water with some lemon (the vitamin C in it will stimulate collagen production), Aloe vera gel (it will moisturize oily skin without encouraging breakouts), or fresh sage (it will fight off free radicals and the signs of aging). Your skin will certainly thank you if you do.
5. Vegetable Glycerin
If you’ve ever tasted vegetable glycerin before and you wonder why it’s sweet, that’s because it is a type of sugar alcohol that is made by warming up plant-based oils like soy, palm, and coconut. Since it works as a humectant, vegetable glycerin works as a powerful skin moisturizer. If you’ve got eczema or psoriasis, it can help to soothe the irritated skin that is oftentimes associated with it. Another cool thing about this particular product is it is able to make the texture of your skin feel baby soft smooth too.
6. Turmeric Oil
Something else that I am super fond of is turmeric oil. The curcumin that’s in turmeric has antioxidant and anti-inflammatory properties that are literally able to give your skin a rich and healthy glow. If you’ve got acne or discoloration on your face due to the marks that acne leaves behind, turmeric can assist with those as well. Two other bonuses that come with turmeric are it can reduce blotchiness and oxidative stress. So, if you’ve never given turmeric oil a shot, perhaps this has convinced you.
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7. Mandelic Acid
My latest “Where have you been all of my life?” skincare addition is mandelic acid. Listen, if you’re looking for an acid that — is a gentle exfoliant; can turn over fresh skin cells in record time; will have your skin feeling baby-soft smooth; will soften the appearance of fine lines and wrinkles; helps to unclog pores, and is on-10 when it comes to treating hyperpigmentation (especially the kind that acne leaves behind)? Whew, chile! Again, I wish that I had known about this sooner.
For the record, what I am speaking of is the acid that’s in serum form. What I personally use is The Ordinary’s Mandelic Acid 10% + HA. It’s affordable. It’s gentle on my skin. It’s also not as…intense as a mandelic acid chemical peel. In fact, if you want to go the chemical peel route, my two cents would be to speak with a dermatologist or esthetician; those can be pretty potent. The serum kind, though? I’d do a commercial for The Ordinary if I could (I like a lot of their stuff, actually…).
Oh, and if you really want to brighten your skin up, vitamin C extract in the day (it can brighten up dark spots on your skin) and marula oil at night can certainly get you there in fairly record time (about four weeks).
8. Ginger Tea
Wanna spritz your skin with something that’s all-natural? Try a little bit of ginger tea. The properties in ginger are great for it because it helps to boost your skin’s collagen levels; works to improve the texture of your skin (when used regularly); has antioxidants that can help to clear up acne; brightens your skin tone, and they can fade minor scarring of your skin. To make your own spritz, steep fresh ginger or a couple of ginger tea bags for 20-30 minutes. Allow the tea to cool completely, pour into a small spray bottle and refrigerate. Use to freshen your skin whenever the mood hits.
9. Marula Oil
If you’re in the mid-to-latter stages of perimenopause, treat your skin to the info that is featured in “So, What Does Menopausal Skincare Consist Of Exactly?” One of the things that I shared is the fact that if your skin is drier than usual (due to all of the hormonal shifts), marula oil is the perfect oil for “sealing your skin” with the moisture that it needs after showering or bathing. Marula oil is also bomb because it contains anti-aging properties, helps to protect your skin from UV damage, and can reduce the bacteria that cause breakouts too.
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10. DIY Tea and Essential Oil Steam
If you can’t remember the last time that you’ve steamed your face, you are well past due. Not only does the face steaming process deep-clean your pores and increase blood circulation to your face, it also helps to hydrate your skin and, if you add some herbal tea or essential oil into the mix, it can soothe your skin as well. If you need some help figuring out which loose leaf or tea bags to put into your steam water, check out “I've Got 10 Teas That Will Help You To Age (Even More) Gracefully” and “10 Different Ways Herbal Teas Can Fit Into Your Beauty Regimen.”
As far as essential oils go, lavender can help to calm your skin, geranium can help to minimize the appearance of your pores and sandalwood can give you a natural healthy glow. For tips on how to properly and safely steam your face at home, go here.
11. DIY Serum
If you’ve ever wondered what a serum actually is, it’s a product that is most effective if you apply it right after washing your skin and right before moisturizing it. The purpose of a serum is to provide a lightweight yet super potent kind of liquid to your skin that is filled with ingredients that can help to heal a variety of skin-related issues such as dryness, acne, and aging. Although there are an endless amount of commercialized serums on the market (like these here, here, and here), you can also make your own.
One of my favorite recipes comes from the website The Sweetest Digs and it consists of jojoba oil, rosehip oil, vitamin E, and a variety of essential oils. You can read more about how to make it along with how it can do wonders for your skin here.
12. DIY Bronzer
Although it’s rare that I am going to wear anything more than mascara and lipstick (literally), when I want my skin to look hella radiant, I have absolutely no problem brushing on some bronzer. In my opinion, nothing can give you a quicker sun-kissed glow than it. The key is to go with a shade that is a couple of shades darker than your natural skin tone and to evenly apply it on your bare skin or on top of your foundation.
Yes, there are bronzers that you can buy; however, if you’d prefer to customize your own, it’s easier to make than you might think. If you’ve got some cinnamon, nutmeg, and cocoa powder and a little bit of time, you’re halfway there. For a recipe that is easy to follow, go here.
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Bonus: Kojic Acid Soap
Long story short on this one kojic acid is an acid that is made from fermented rice wine. The science of it all is when applied, it helps to prevent the enzyme tyrosinase from forming. Why is that relevant? Well, tyrosinase is actually what helps to control melanin production and while we all know that melanin is all good, when it is overproduced to the point where it creates hyperpigmentation (like when your skin is trying to heal from the inflammation of a pimple), that’s when it can become problematic.
And although, the acid itself, some people have used it to lighten their skin, in the form of soap, it’s simply good at fading dark spots over time. In fact, some skin experts actually say that it’s really effective at evening out the skin tone of darker hues (a Black YouTuber who goes by GRAYCYLYN sings its praises here). I’ve used it and I have not one regret, so as we close this out, if you want to “wash some radiance” onto your face, here’s a viable option. Enjoy!
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Featured image by Delmaine Donson/Getty Images
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff