At the tender age of 29, I discovered the world of skincare after complaining to a coworker of excessively oily skin. Her list of suggested products? A cleanser, toner, serum, and moisturizer in that exact order. It was that simple. Easy enough, I began using her recommendations and my life was completely changed forever. Now that I'm 31 and diving deeper into my love of beauty, I've begun to question the simplicity of my everyday regimen wondering if there's more to maintaining beautiful, healthy, and youthful-looking skin.
We all know Black doesn't crack but when reading up on beauty trends, many online experts suggest that every woman over 30 needs specific products to fight against fine lines and wrinkles. To maintain perfectly smooth glowing skin after a certain age, if it's not eye cream, then it's a specific product or procedure that could cost more than what I'm willing to pay for anti-aging effects. I decided to get the real tea on skincare needs for Black women over 30.
I spoke with beauty expert Eden Gilliam, an esthetician with 11 years of experience in the beauty industry and founder of EVE MILAN, a Black woman-owned skincare company based in New York City.
Courtesy of Eve Milan
"I like to stay away from adding a bunch of extra products into a person's skincare routine that they're not going to commit to. Too many steps ultimately lead to becoming so frustrated that you're not going to do much of anything." Eden states. "For example, the area around your eyes is more delicate of course, it's the thinnest skin you have so it may need more attention as you age. However, if you have a nice hydrating serum like hyaluronic acid that's already in your daily routine, then you can definitely get away with using that on your under-eye skin. For people that like to keep it natural, using shea butter also keeps that area hydrated."
Her point? "Keep your routine simple."
After working hands-on with clients, Eden identified common skincare struggles which led her to create a line of products designed to restore confidence and a healthy glow no matter one's age. She explains, "There isn't anything that a three-step system can't solve." With age comes responsibility and a quick morning and nighttime routine are extremely effective when balancing healthy skin and busy life. "It should only take 10 minutes of your time, knowing exactly what you're doing and feeling confident in your routine."
The Simplicity Set: 3-Step System
"When it comes to the products we offer, like our best-selling 'Simplicity Set,' it's a hydrating cleanser, gentle exfoliant in the form of pads and a serum."
1. Gentle Cleansing Gel No. 103
Courtesy of Eve Milan
Every routine starts off with a cleanser. Eden suggests tackling your skincare basics with a nourishing cleanser that balances oil production while delivering a deep clean.
2. Superfruit Enzyme Exfoliating Pads
Courtesy of Eve Milan
Recently introduced to the process of exfoliation, when speaking with Eden I learned how instrumental this process is for aging skin. "Exfoliating as you get older is going to be the foundation of any skincare routine. You have to exfoliate. As we age, our skin turnover rate starts to slow down and it's not renewing itself as fast as it used to. That's how you get clogged pores, fine lines, and wrinkles, even dry skin. When exfoliating, that allows the remaining products you apply to be more effective."
When asked what's the difference between an exfoliant and a toner, Eden explains, "A toner completes the cleaning process which is why it's used after a cleanser but exfoliants dissolve the glue that holds your skin cells intact. You want these skin cells to regenerate like they used to."
"A chemical exfoliant, which I believe every Black woman should be using, not a scrub (physical exfoliant), penetrates into the skin and keeps working throughout the day. It also increases your skin turnover and helps with appearing how it was in your teens and 20s."
Another tip when using the enzyme exfoliating pads, you can use [them] on your face, neck, chest, anywhere on your body, even your bikini area when suffering from ingrown hairs. Take care of all areas and achieve a head-to-toe glow by getting the most out of your products. Don't neglect the rest of your body by focusing solely on your face while other areas suffer from dry, cracked skin.
3. Reset Serum No. 422
Courtesy of Eve Milan
To complete the 3-step system, Eve Milan's Reset Serum is the perfect universal hydrating formula created for skin types. Doubling as a moisturizer, this is the final step to securing fresh and rejuvenated skin. Eden shares, "If you are going to invest money in anything skincare-wise, you'll want a serum." For a hydrating, vitamin-rich product, the Reset Serum soaks into the skin with healing ingredients like Gotu kola, niacinamide, and ceramides which provide you with anti-aging benefits. Whether oily or dry skin, this hydrating serum is for everyone.
"Asking whether a hydrating serum is for dry skin only is like asking if a person needs water. Your skin needs water, not oil. One of the main things that African-American women deal with is post-inflammatory hyperpigmentation which is brown spots resulting in the lack of hydration. No matter your skin type, you need products that add water to the skin and keep it in there."
Aside from the 3-step process, Eden also shares the importance of good health and probiotics when it comes to healthy skin. She adds, "One thing I tell my clients, we need to take vitamins. Skincare is what you are eating and the vitamins you are taking. Ask yourself what you are eating and drinking. Like caffeine, is it helping you or causing more problems?"
Without the use of harsh chemicals, Eve Milan's mission is to get customers to feel comfortable in their own skin. All the products are made free of sulfates, parabens, phthalates, artificial color, and fragrance to limit your exposure to toxins.
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Featured image by Getty Images