
Something that I really like about the change in seasons is they're a reminder that change is not only inevitable, it is very much so necessary. It's necessary for progress. It's necessary for growth. It's necessary in order for all of us to evolve into even bigger and greater versions of ourselves so that our purpose in this life can truly be fulfilled.
That's why I find it odd that so many of us question ourselves whenever we become restless, outgrow a relationship, or seriously consider leaving a job or moving to another city—or heck, another country even.
While we're out here wondering what's wrong with us, the reality is it could be the opposite; it could be that something very right is happening within. Our entire being is alerting us to the fact that what once was working for us (or at least we thought was working) for us, it no longer is. And so, it is time to take some semi-drastic measures in order to get to what's next.
Sometimes we fight change so much, that we try and talk ourselves out of what our mind, body, and spirit are trying to tell us. As a direct result, we're not quite sure if it's truly time to make a move or not. But as we're all moving full speed ahead into the year, here are some clear-as-day indications that changing your life is exactly what needs to go down. Sooner than later, by the way.
You’re Bored Out of Your Mind

If there is one feeling that I think gets pushed back down into our psyche far too often, it's boredom. I don't know where we get the idea that if we're bored, somehow that is being silly, petty, or childish. Personally, I think it is one of the greatest indications that some major shifting needs to transpire. After all, when you're bored, it means that you are weary. Weary of what? The literal definitions include "tedious repetitions" and "unwanted attention."
That's why I totally get quotes like the one from the French writer Émile Zola— "I would rather die of passion than of boredom." It's a reminder that life is too short to be out here doing the same ole' same ole'…just because. I also like this quote by author Saul Bellow— "Boredom is the conviction that you can't change ... the shriek of unused capacities."
If you're out here hating your job because it feels like you're doing nothing but watching the clock and collecting a check, if you are a homebody because your city feels totally uninspired, if you are remaining in a relationship simply so you won't be alone and nothing more—all of these things point to boredom. All of these are blaring signs that something definitely needs to change.
Everything Seems to “Cramp Your Style”

There is someone in my world who honestly lives "bigger" than anyone else I know. They are constantly traveling. They are always doing something innovative. Since knowing them, I don't think there has been one year when they've done the same thing, the same way. I've asked them about it before. What they've told me is that while they are not the true definition of claustrophobic, whenever they feel "cramped" by a job or relationship or even within themselves, they take that as a sign that they need to do something different—or differently.
For the most part, I like that way of thinking because to cramp something (or someone) is "to confine narrowly; restrict; restrain; hamper." And that makes me think of the Alice Walker quote, "No person is your friend who demands your silence or denies your right to grow." Amen.
While it should go on record that sometimes there's a fine line between your style being cramped and you trying to avoid responsibility (for instance, the routine that comes from being a spouse and/or parent isn't "restricting" you; it's holding you accountable), if something or someone does have you feeling restrained in the sense of being held back, don't ignore that signal.
Ask yourself what could be lying beneath the surface of that emotion because, believe you me, anything or anyone that is good for you is going to propel you, not stifle you.
You’re Restless—When You’re Awake and Asleep

Me? I feel like I am constantly metamorphosizing, one way or another. I always know that it's time to make some sort of transition whenever I feel restless; for me, that's typically at nighttime. Although I usually am able to fall asleep easily, I do have seasons when I will wake up, at the same time, for a couple of weeks or so. Medical professionals say that potentially points to needing to alter one's sleep patterns, someone experiencing hormonal shifts, or an individual going through a bout of anxiety or depression. But according to studies in traditional Chinese medicine, it could have something to do with your energy fields.
I read a cool article that said, if you have trouble sleeping between 9 p.m.-11 p.m., it could mean that you're worried or stressed out. If you keep waking up between 11 p.m.-1 a.m., it means that you are going through some sort of emotional disappointment. 1 a.m.-3 a.m. indicates internalized anger; 3 a.m.-5 a.m. is connected to repressed sadness and if it's between 5 a.m.-7 a.m., there are internal blockages of some sort. Something else that I like about the read is it provides tips on what you can do to shift the energy so that you can get a good night's rest again.
But what I think we all can agree on is if you're not able to rest well, some sort of changes need to be made—for the sake of your health, well-being, and peace of mind.
Your Gifts and Talents Are Lying Dormant

One of my favorite Scriptures is "For God's gifts and His call are irrevocable. [He never withdraws them when once they are given, and He does not change His mind about those to whom He gives His grace or to whom He sends His call.]" (Romans 11:29—AMPC) It is such an awesome reminder that, what the Most High put us here to do, that doesn't change. Unfortunately, a lot of people end up on their deathbed, never really tapping into their fullest potential because figuring out what their gifts and talents are was never a top priority. Paying bills. Finding love. Having kids. Other stuff is what took precedence.
But I'm telling you, you are doing yourself, your Creator, and the world at large a huge disservice if you don't put aside some real time to discover—and then feed into—your gifts and talents.
If you're not really sure what your gifts or talents are, start the journey of figuring it out by doing some journaling. Write down things like what excites you; what your strengths are; what came easy to you in high school and college; what you would totally do for free; and what you would spend your time on if you were independently wealthy. When you see what comes up on that sheet of paper, you should feel a few sparks fly. (Also, if you're a Christian, take a spiritual gifts test; it can reveal a lot about you too).
Since our gifts are irrevocable, they haven't gone anywhere just because we aren't using them. They are simply dormant. But if you feel something tugging at you, it could very well be that very gift or talent that could totally change your life, for the better—the very moment that you decide to stop ignoring it and begin nurturing it instead.
You Keep Pushing Down a Crazy Idea

I am very open about the fact that I'm a huge fan of Hebrew culture. So much in fact that I don't observe January 1 as being the New Year. I celebrate Rosh Hashanah instead; it just happened this past September 29-October 1. The reason why I'm bringing this up is because newness is all about perception. You don't have to wait until four months from now to try something that has been pulling and tugging away at your spirit. Hmph. Let me tell it, if you've got an idea and you keep telling yourself, "I'll do something about it next year", that has little to do with making a resolution and more to do with full-on, straight-up, absolute bona fide procrastination.
And what if you are waiting because the brainstorm that you have sounds totally crazy? First, trust me—live long enough and you learn to accept crazy is relative. And second, it's probably time to adapt a quote by an author named Jennifer Elisabeth— "Don't worry if people think you're crazy. You are crazy. You have that kind of intoxicating insanity that lets other people dream outside of the lines and become who they're destined to be."
For the most part, I like "crazy" ideas. It usually means that it's truly original and creative. When you don't have anything to compare what you're thinking about to, you are on the way to being a trailblazer rather than following someone else's blueprint. And when you stop to really let that sink in, how freakin' cool and amazin' is that?!
Life is too short and meaningful to be second-guessing yourself, simply because a concept comes to mind that you can't compare to anything (or one) else. By stepping out on a crazy idea, not only could it totally change your life for the better, it also may be what someone around you needs to see in order to manifest their own brand of "crazy" too. Doing crazy stuff can inspire others. Let that be your motivation if nothing else.
Your Needs Are Met. But Still, You’re Not Satisfied.

One more. Do you ever have moments when you're asking yourself, "What's wrong with me? I've got a good job, a nice home and really nothing to complain about. But still, something is…off"? You might try and "talk yourself down" by saying that you're just being "extra" or ungrateful. Maybe. Or it could be that your mind is alerting you to the fact that just because your needs are being met, that doesn't mean that there isn't more to life than that. It doesn't mean that there is some part of you—if not all of you—that simply isn't satisfied.
One of the things to always keep in mind when it comes to the definitions of "satisfy" is that one of them means "to fulfill the desires of." If you're currently not satisfied, some desire within you isn't being fulfilled. You shouldn't feel bad or guilty about that; you should figure out what that desire is and how to go about meeting it in the most beneficial and productive way possible. Not someday. As soon as you possibly can.
An Asian actress by the name of Lily Leung (who just passed this past August) once said, "When in doubt, choose change." Don't wait until next year. Don't get distracted by the holiday season. Shoot, don't even click out of this article without making the commitment to do something—anything—that will help you to get to where change wants you to be.
Change is a good thing. So, if you saw yourself in this article, it's time to change your life. The good news is now all you've got to do is fully surrender to that reality. Then watch how the Universe helps you out—now that you're in full agreement. Enjoy the ride, sis. It's about to totally rock your world and change your life—for the better!
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Featured image by Getty Images
Originally published on June 10, 2019
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









