How Sports Agent Nicole Lynn Is Making Major League Money Moves In A Male-Dominated Industry

"The goal is not simply to be accepted. The goal will always be to break stereotypes and shift attitudes towards the presence of women in male-dominated spaces."

BOSS UP

There's something truly admirable about black women who aren't afraid to break barriers, get their hands dirty, or march towards success to the beautiful rhythm of their goals and ambitions. When a black woman wins, it feels like we all win. And as a black woman whose no stranger to the heart and hustle it takes to be successful, Agent Nicole Lynn is a living testament of that truth.

The sports agent/practicing attorney has recently had booming notoriety due to what she's been able to accomplish in the realm of sports, specifically the NFL. Most notably, Lynn earned the title of first female agent to ever represent a top NFL agency, PlayersRep, which would eventually become acquired by Lil Wayne's Young Money APAA Sports. Since then, Lynn has continued to set trails ablaze. Her clientele varies from coaches of both NCAA and NFL teams, to public figures in the entertainment world with an extensive list boasting names that include players from the Oakland Raiders, Denver Broncos, and even a prima ballerina. More recently, she's gained significant recognition as the first black woman to represent a Top 3 draft pick in the NFL with NY Jets Defensive Tackle, Quinnen Williams.

Agent Nicole Lynn pictured with Quinnen WilliamsCourtesy of Nicole Lynn

One thing's for sure, Agent Lynn doesn't believe in playing small. And if her track record isn't any indication, she didn't just come to play, she came to win.

In this xoExclusive, Lynn chats with us about her career journey, her history-making wins, and how she stays on top of her game on and off the football field:

xoNecole: When you were in college at OU [The University of Oklahoma], sports were obviously monumental to you. After that, you went from law school to Wall Street. At what point did you decide this was the career path you wanted to pursue, or did you always know this was something you wanted to do at some point?

Nicole Lynn: I didn't always know the exact title of the role I wanted, but I knew I wanted to help athletes to be successful both on and off the field. Because of this, every single move I made was to reach this goal. Every educational and career decision I made has been extremely calculated with the same endgame in mind. I realize it can be rare for someone to almost always have known what they wanted to do in life, but that was the case for me.

Credit: Farran Manuel with Farran Manuel Photography

"Every educational and career decision I made has been extremely calculated with the same endgame in mind. I realize it can be rare for someone to almost always have known what they wanted to do in life, but that was the case for me."

xoNecole: Speaking of keeping your education and career in alignment with what you ultimately came to do, I had no clue law school was a prerequisite to becoming a sports agent prior to learning about you. Can you explain what your educational path was in pursuit of becoming a sports agent?

NL: I didn't just attend the University of Oklahoma because it was in my home state. OU is a football powerhouse where many of the athletes go on to play in the NFL. After completing a business management degree, I went to law school knowing that it would prepare me for the NFL Players Association (NFLPA) agent exam. I interned with the NFLPA before starting as an agent so I could learn everything I could about life after football. I pursued a career in finance knowing that my purpose there was to soak in everything I could to help athletes retain wealth.

xoNecole: As the first black woman to walk this lane and take on this role in your career, did you know going into this field that you would be the first? And does it add any pressure to your day-to-day? 

NL: Simply being a woman in this industry, it puts an enormous amount of pressure on me every day. Now, add the fact that I am black and only 30. All of that together is a recipe for immediate doubt and underestimation from both potential clients and fellow sports agents. It's very important to me that I don't allow that to put me in a place where I begin to doubt my own abilities. I know that I have worked extremely hard to get here and that I am just as capable as my male counterparts. For this reason, I went into this industry knowing that I didn't want to just exist. I made it a goal of mine to break stereotypes and make history. When my client's name was called at the 2019 NFL Draft, two people's dreams came true. I am very grateful for the opportunity to be recognized as the first and I look forward to continuing to shift the perception of women in this industry.

Credit: Farran Manuel with Farran Manuel Photography

"Simply being a woman in this industry, it puts an enormous amount of pressure on me every day. Now, add the fact that I am black and only 30. All of that together is a recipe for immediate doubt and underestimation from both potential clients and fellow sports agents. It's very important to me that I don't allow that to put me in a place where I begin to doubt my own abilities."

xoNecole: Oftentimes when navigating predominantly male spaces, we feel the need to blend instead of embracing the things that make us women. What are some ways you own your identity and what are some ways that being a woman in your field might’ve posed a challenge in your career?

NL: People are always shocked when I say that one of my biggest challenges in the sports business is choosing how to style myself for meetings and events. You'll likely catch me in a 5-inch heel and red lipstick on any given day, but I am always very conscious of the way I look because it is what people will see and judge me on first. It's a struggle to say the least, but I am very lucky to have a team that helps me balance my look and stand out as a respected woman in this industry. I am very adamant about not being "one of the boys". I want to be a woman that receives the same level of opportunity and respect as my male counterparts. The goal is not simply to be accepted. The goal will always be to break stereotypes and shift attitudes towards the presence of women in male-dominated spaces. We are just as knowledgeable, hard-working, and deserving as men with similar qualities.

xoNecole: How are you able to balance keeping up with a busy schedule as a wife without one role superseding the other?

NL: I can't lie, it is very difficult to manage my career and personal life. I often share how crazy it is to have two full-time careers on my social media. I'm at the law office most of the week, working sports when I get home at night, and traveling all over the place for my clients on the weekends. I'm sure you can imagine that it is easy for me to be exhausted a lot of the time. However, I am extremely lucky to have an amazing support system surrounding me. I don't know what I would do without my husband. I am so blessed to share this journey with someone that is so genuinely supportive and makes sure that I keep my head on straight. We are really each other's biggest cheerleaders. Also, my friend circle is unmatched! My girls always make sure I'm straight and hold me accountable for dedicating time to self-care. They literally call or Facetime me on my off-day to make sure I'm actually relaxing. God has truly blessed me with family and friends that have my back just as much as I have theirs.

Credit: Farran Manuel with Farran Manuel Photography

"I am very adamant about not being 'one of the boys'. I want to be a woman that receives the same level of opportunity and respect as my male counterparts. The goal is not simply to be accepted. The goal will always be to break stereotypes and shift attitudes towards the presence of women in male-dominated spaces. We are just as knowledgeable, hard-working, and deserving as men with similar qualities."

xoNecole: It’s been such an honor conversing with you, but before I let you go, I just want to mention that being a woman who is also slowly working her own way into the sports industry and finally having someone to look up to well into my adult life, you really do inspire me. What would be your advice to young women who are looking to get into the sports industry as well?

NL: Be dedicated to gaining as much knowledge as you possibly can, even if there is very little financial gain in the beginning. Sometimes the best payment you can get is not monetary. I would also encourage seeking both a mentor and a sponsor. Someone that can guide you and help you learn how to make the best professional decisions, and then someone who is in a decision-making position and has the influence to actually move your career forward. Lastly, I strongly encourage knowing your worth and being unapologetically confident in your abilities. If you have put in the work and you possess the knowledge and skills necessary to get the job done, then you deserve that seat at the table. Don't allow anyone to tell you differently.

For more on Nicole Lynn, follow her on Instagram and visit her website.

Featured image by Farran Manuel with Farran Manuel Photography

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