
Every single person struggles with self-confidence from time to time. It is natural to not feel confident in everything that we do. In the bedroom, too, lacking confidence is a normal part of life because of imposter syndrome and insecurities about our bodies. Sex is a confidence problem ready to happen. If you engage in sexual activity long enough, you’re bound to face difficulties at some point or another.
Society teaches us to love sex and excel at it, but we are expected to keep it quiet. How does that work? I believe that people who talk about sex tend to have better sex. So, instead of shying away from your insecurities around sex, you should embrace them and figure out how to overcome them. What better way to gain sexual confidence than to learn firsthand from an actual sex expert?
How To Be More Sexually Confident, According To Experts
Listed below are tips on how you can boost their confidence in bed from some of my favorite sex experts and educators.
Honor your body through your senses.
"I believe that women and femmes can become more sexually confident by honoring their body through their senses (our sense of sight, taste, touch, smell, listening, visioning/mind). By asking a question like, 'Which touches or sensations feel good to my physical body?' we can open the door to exploring our sensuality. Our sensuality is a building block to sexual confidence. Learning how to Pleasure Map can support women and femmes increase their sexual confidence. Pleasure Mapping is an intentional act and skill by an individual or partners exploring varieties of physical touches, their sensations, intensities, temperatures, and directions that bring them pleasure in their bodies.
"By asking a question like, 'Which touches or sensations feel good to my physical body?' we can open the door to exploring our sensuality. Our sensuality is a building block to sexual confidence."
"This exploration and this pause to touch their bodies with intention can support them in learning what turns them on both sensually and sexually. Understanding their bodies, in turn, helps them feel empowered. Then, women and femmes can take new knowledge, skill and embody that sexual confidence so they can use it in whatever way we see fit. It doesn’t matter whether they are single or with partner/s."
– Andrea Richardson (she/her), Certified Full Spectrum Doula (BADT)
Give yourself grace and do not compare yourself to others.
"To become more sexually confident, you first have to be gentle with yourself and give yourself grace! We all have various upbringings and backgrounds that shape how we approach sex and sexuality. This may require some unlearning or reframing of the things you learned or internalized. Go at your own pace and do NOT compare yourself, your body, or your journey to anyone else's because everyone is different and you will not have all the details of anyone's story but your own."
– Chanel Jaali Marshall, Sexologist and Human Sexuality Ph.D. Student
Remember that our sexualness lives in our bodies.
"Get out of your head. Our sexualness lives in our bodies, the thoughts we have about our bodies, our pleasure, and our sexuality don’t serve our confidence. When we KNOW something we are more confident and getting to know your body will increase your sexual confidence. Also, consider taking an embodiment course or learning some gentle somatic practices that help you drop into the feeling body out of the thinking brain."
– Amina Peterson, Somatic Abolitionist, Tantric Sex & Intimacy Coach
Write yourself a love letter about your fantasies.
"In order to be able to grow your sexual confidence within yourself you have to be able to effectively articulate what makes you feel sexy. This happens through our relationship with words, because words have meaning. My advice is to write yourself a love letter expressing your fantasies and be as detailed as possible. When you are done, take a moment and step away from it. Then come back and allow yourself to review with an open mind."
— Mystkue Woods, MEd, Sexuality Arts Educator and CEO of Mystkue Publications
Examine the ways your sexuality has been defined for you, and redefine it for yourself.
"I believe that women can become more sexually confident and connect more into their sexuality when they begin to examine the ways in which societal and cultural expectations have shaped their thoughts about sex, sexuality, and who they are as a sexual being. Many women are shamed and sexualized and accept those ideologies as the way they should behave and think about their own sexuality. Self-reflection, acceptance of self, and release of sexual shame, and perhaps an acknowledgment and healing from sexual trauma can be the first steps to sexual liberation."
— Tanya Bass, PhD, CHES, CSE
Dance in front of the mirror naked.
"Dance in front of the mirror naked. As you're dancing, be sure to spend time admiring what you love about your body. Take notice of how your different body parts move, giggle, and flow with the music. If you find yourself thinking about what you don’t like about your body, redirect your thoughts to how much you love the song that’s playing or refocus on the parts you DO LOVE!"
— Chanta Blue, Sex & Relationship Therapist at Blue Counseling & Wellness Center
Ritualize getting ready in ways that make you feel sexy.
"Create a getting ready routine with songs playing all throughout the house that make you feel sexy. Take your time getting ready, and consider slowly caressing your body as you get dressed. Try a new or bold lipstick. Go perfume testing and find a scent that really compliments you."
— Tia Evans MSW MEd LCSW CST
Step into your power as a woman and never forget it.
"I believe women can become more sex confident by learning what is true. When women learn that they're worthy, beautiful, sexual, free, and deserving of pleasure they become more sex confident."
— Dr. Jacqueline Sherman, licensed clinical psychologist and certified intimacy & relationship coach.
Give yourself permission to be free.
"Sexual freedom arrives when you stop waiting for permission to be free. It’s past time to take your fantasies off of your pillow, I promise you’ll enjoy it in real life."
— Dr. Hareder Mcdowell, Community Psychologist & Black Female sexuality researcher
Have open dialogues about sex, what's taboo, and what you've experienced.
"In my experience, having open dialogue with other vulva owners has helped with my sexual confidence. The reality is, no single one of us knows everything there is to know about our own bodies or how to have sex with others. If we continue to have candid convos with people we trust, and NOT just the people we are sleeping with, it definitely helps boost sexual confidence.
"Sharing experiences takes the taboo out of some of the things we are scared to try because at least our home girl tried it and she said it ain’t that bad. The point is, having honest discussions about our experiences will help us all be more confident and hopefully create better sexual experiences for all of us."
— @Toy._ the self-proclaimed sex sensei
Focus on your assets instead of what you're lacking.
"For me, sexual confidence begins within. It starts with our identity and mentality. In order to become more sexually confident, I believe women should focus on being comfortable in their own skin with more self-love (i.e., positive self-talk and body positivity) and a lot less comparison to others. Focus on your assets, not what you think you’re lacking. You are beautiful and uniquely you!"
— Dr. Ashley Townes, Sexual Health Researcher
Self-reflect and practice your sexual confidence.
"Sexual confidence requires self-awareness and insight. It requires self-respect and self-love. How one treats themselves and speaks to themself can contribute to both building or destroying one’s sexual confidence. Sexual confidence is not solely about sex, yet [it's] about your relationship with sex and the relationship you have with yourself.
"Sexual confidence is not solely about sex, yet [it's] about your relationship with sex and the relationship you have with yourself."
"Such confidence can be externally displayed through your aura/energy, the way you walk, speak, eye contact, and body movements. If ever lost, sexual confidence can be found again - through means such as self-reflection, practice, therapy, and/or coaching."
— Jasmine Brown, MA, International Trauma-focused Sexologist
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Feature image by Jose Luis Pelaez Inc/ Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Sports & Wellness Game-Changers You Need To Know
One thing about this category of It Girls? She plays the long game, and she's doing it while winning at every level.
Whether she's dominating on the court, commanding the balance beam, or moving with grit and grace across the track, her reach extends far beyond medals and accolades. For her, discipline is divine, recovery is as sacred as the hustle, and wellness is the secret weapon fueling her undeniable rise to GOAT status.
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.

Rapper and Basketball Player Flau'Jae
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Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.

Professional Basketball Player A'ja Wilson
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A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.

Professional Tennis Player Coco Gauff
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Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.

NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
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Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.

Professional Tennis Player and Entrepreneur
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Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.

Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.

Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.

Professional Basketball Player and Comedian Sydney Colson
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Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.

Professional Basketball Player Angel Reese
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Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.

Professional Basketball Player and Model Kysre Gondrezick
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Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky

Track and Field Athlete Gabby Thomas
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Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.

Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.

Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









