September is a month of opportunity. We enter the final Eclipse Season of 2025 this month, and change is necessary, empowering, and inevitable. With the sun in Virgo and clarity enhanced, life-changing guidance comes through in September, and this is the perfect month for healing, getting your ducks in a row, and claiming your abundance. Manifestations appear when the Sun is in Virgo, and a new beginning is everything you once hoped it would be.
On Sept. 1, Saturn retrograde moves into Pisces, where it will finish its retrograde transit until the end of November. With Saturn re-entering Pisces, we have a final opportunity to make some progress on what you were looking to rebuild and reawaken this past year, but were having challenges or setbacks in doing so. Saturn retrograde in Pisces asks us to acknowledge our emotional world without allowing it to control our outcomes.
Mercury moving into Virgo the following day, from Sept. 2 through Sept. 18, balances this energy well, and we have wisdom on our side this month. Mercury in Virgo heals the mind and encourages a new perspective.
Your September 2025 Monthly Horoscopes: An Overview
Uranus goes retrograde in Gemini on Sept. 6 until Nov. 7, and this is wildcard energy. Anything can happen under the influence of Gemini, and with Uranus now retrograde, it's about expecting the unexpected and making the conscious effort to be more open-minded about it all in the process. The Full Moon Lunar Eclipse in Pisces occurs the following day on Sept. 7, and culminations appear in divine timing. This Lunar Eclipse closes one door and prepares for another to open, and it’s about finding gratitude in your heart for all that is today.
This is the perfect Full Moon for getting creative, creating space for magic to enter, and asking for a sign from the universe.
Venus, the planet of love, enters Virgo on Sept. 19, and love is intentional in this earth sign. Venus will be in Virgo until Oct. 13, and this energy brings forth selflessness, progress, and clarity in love. On Sept. 21, we have the New Moon Solar Eclipse in Virgo, and this is a powerful eclipse of manifestation. Your harvest is here, and this Virgo Moon wants you to claim the abundance you are meant to receive in this lifetime. With the sun, moon, and Venus all aligning in Virgo on the day of the eclipse, support is coming in right now.
We close out the month with Mars moving into Scorpio and Libra Season beginning on Sept. 22, and relationship dynamics come more into play. Overall, September is the month to believe in the impossible and to actively seek new ways to heal, find gratitude, and allow support into your life.
Read for your sun and rising sign below to see what September has in store for you.
What September 2025 Has In Store For Your Zodiac Sign
Aries September 2025 Horoscope
ARIES
AriesKyra Jay for xoNecoleSeptember is a month of freedom for you, Aries. You are in a good place for receiving manifestations, and you are owning your independence in life. With Saturn retrograde leaving your sign on the first day of September and giving you three months of reprieve, you are entering a breakthrough month. The restrictions and limitations you may have been feeling since Saturn entered your sign in May are lifted, and you have an opportunity to make new progress.
On September 7, a Lunar Eclipse occurs in your 2nd house of income, values, and security, and you are reflecting on the intentions you have been setting and the actions you have taken to back them up. This eclipse is about letting go of what makes you feel less stable and sure of yourself than you should be, and about creating space for new opportunities and gifts to enter. On Sept. 22, Mars moves into Scorpio, and you are motivated towards change. You are in transformation energy as we leave September, and the universe wants to bless you with the abundance you deserve and are more than worthy of.
Taurus September 2025 Horoscope
TAURUS
TaurusKyra Jay for xoNecoleSeptember is a financial breakthrough month for you, Taurus. Opportunities are evident, and many Tauruses will be embarking on a new journey within their career or financial world this month. At the beginning of September, a Full Moon Lunar Eclipse is occurring in your 11th house of friendship and community, and you are receiving the support and recognition you have been hoping for. This month is about getting clear on your hopes and dreams for yourself and your community, and having the heart to let go of what doesn’t align with or support them.
Venus, your ruling planet, moves into your 5th house of romance mid-month, and this is a beautiful month for receiving love. You are seen especially favorably right now, and it’s time to own your confidence in life and ask for what you want, as you never know what surprises are in store for you now. Before the month ends, Mars moves into your sister sign, Scorpio, even further enhancing the need for connection, love, and harmony in your world. Overall, you are finding your balance between your professional goals and personal life, and recognizing that love is within it all.
Gemini September 2025 Horoscope
GEMINI
GeminiKyra Jay for xoNecoleSeptember is asking you to slow down, process, and heal, Gemini. This year has been inspiring and abundant for you in many ways, but there have also been some challenges that you may have been skipping over or procrastinating on dealing with as well. On Sept. 2, Mercury enters your house of home, family, and foundations, and it’s about asking for the support you need in your life. This month is a reminder that you don’t have to do everything alone, especially the hard stuff, and it’s time to open your heart to a helping hand.
Moving further into the month, Uranus goes retrograde in your sign from September 6 through November 7. This is not the time to rush change or to get ahead of yourself on things that you need more time to think about. Uranus retrograde brings self-revelation into your life, but things can also feel a little more unsteady in this energy as well. On Sept. 21, we have a Solar Eclipse in Virgo, shifting the dynamics in the home. This Solar Eclipse is a step in a new direction, and it’s up to you to decide what this means for you and your loved ones. Overall, September is a month of closure, redirection, and looking at support in a new light.
Cancer September 2025 Horoscope
CANCER
CancerKyra Jay for xoNecoleThis month is all about communication, Cancer. The sun is in your 3rd house, making September a busy time for you and a good month for networking, getting your ideas across, traveling, and making progress within business or educational matters. The Lunar Eclipse at the start of the month happens in a fellow water sign, and closures are inspiring for you right now. This Lunar Eclipse is here to create more room for adventure, spirituality, and guidance to enter your world, and is a time of gaining the full picture.
On Sept. 7, Uranus goes retrograde in your 12th house of closure, and some surprises are in store for you over the next few months. Uranus will be showing you what’s been hidden from you or where you may have missed the message, and this energy can bring some shocking revelations. Before the month ends, we have a New Moon Solar Eclipse on Sept. 21, and this Eclipse helps you build a bridge to new connections and opportunities. This month is about making decisions that resonate with your authenticity, and about not letting the past get in the way of a fresh start or new connections.
Leo September 2025 Horoscope
LEO
LeoKyra Jay for xoNecoleSeptember is about finding your strength, Leo. You have gone through a lot of changes and readjustments this summer, and there is a lot to process right now. Saturn goes retrograde on Sept. 1, and this energy can feel conflicting for you and your commitments. You are inspired to dedicate yourself to the things that feel empowering and supportive of you, but may be having a hard time figuring out what those opportunities are or who exactly is meant for you. Allow clarity to come forth before making any final decisions this month.
On Sept. 19, Venus enters your 2nd house of income, and this pushes things in the right direction when it comes to your values, stability, and financial support. This month is a reminder that when you value yourself and know your worth, you are a magnet for people and opportunities who resonate with that. Before the month ends, we have a Solar Eclipse occurring, even further opening your mind to what is possible for you and your financial world, and reminding you that you deserve to feel empowered, abundant, and successful.
Virgo September 2025 Horoscope
VIRGO
VirgoKyra Jay for xoNecoleVirgo Season is here, and it’s time to plant new seeds and live in confidence, Virgo. September is all about setting your intentions, remaining patient, and valuing your time and energy more. The month begins with Mercury entering your sign on Sept. 2 for a few weeks, and Mercury loves being in Virgo. Clarity is evident, your ideas are brilliant, and the conversations you are having right now heal something within you. With a Lunar Eclipse in your sister sign as we begin September as well, support is there for you this month in ways that you couldn’t have even dreamed of.
Venus, the planet of love, enters your sign on Sept. 19 through Oct. 13, and love is here for you. Venus in Virgo pays attention to the little details, and you are moving through a time of sweet, intimate moments between you and loved ones. However, Venus in Virgo can also be especially critical, and it's important to seek progress rather than perfection right now. Before the month ends, we have the final Eclipse of the year, which is a New Moon Solar Eclipse in your sign. This eclipse is one of the most powerful moments of the year for you, and a time when the intentions you have been setting the past six months manifest into your reality.
Libra September 2025 Horoscope
LIBRA
LibraKyra Jay for xoNecoleSeptember is a month of going at your own pace and not letting life overwhelm you, Libra. Relationship dynamics are shifting, and you may have to choose the high road more often than not. With a Lunar Eclipse happening at the start of the month, you are entering a time of healing and getting to know yourself better in the process. It’s about taking care of your health and making the choices that align with greater well-being, honesty, and purpose, rather than putting yourself unnecessarily at risk.
On Sept. 18, Mercury enters your sign until Oct. 6, and confusion or misunderstandings with others clear up for you now. You are inspired by forgiveness and transparency, and are feeling more vulnerable and open within your relationships. On Sept. 19, Venus, your ruling planet, moves into your 12th house of closure, and you are taking the time to get clear on what your heart needs overall. Libra Season officially begins on Sept. 22, and it’s your time to shine, Libra. Your intuition is strong as we close out the month, and you are feeling empowered by the changes your relationships are moving through now.
Scorpio September 2025 Horoscope
SCORPIO
ScorpioKyra Jay for xoNecoleSeptember is an awakening for you, Scorpio. Perspectives you’ve had and insights you have gained come to fruition and prove to you that you have had the right idea and have been on the right path. You are discovering new guidance this month, and there is something hopeful about the energy you are in right now. On Sept. 7, we have a Lunar Eclipse in Pisces, and this eclipse is here to create more room for love, pleasure, and happiness to grow in your life; reminding you not to take things too seriously, especially when it comes to self-expression or the way you want to show up in life and love.
Moving further into the month, Venus enters your 11th house of dreams, manifestations, and community, and support is coming in for you now. Venus in Virgo will be bringing more love to your friendships and social networks, and this is a good time for meeting new people, growing on your socials, or strengthening bonds in your life. Before the month ends, Mars moves into Scorpio, and you are feeling the passion, courage, and direction in your life. You are leaving September overcoming challenges and seeing the truth of a situation.
Sagittarius September 2025 Horoscope
SAGITTARIUS
SagittariusKyra Jay for xoNecoleThis month is all about what you have been dedicating yourself to, Sagittarius. It’s time to show up and know that your goals are yours for a reason, and you have what you need to succeed. On Sept. 6, Uranus goes retrograde in your sister sign, Gemini, creating some uneasiness within love and your relationship dynamics. Over the next few months, expect the unexpected and know that it’s important to get clearer on your boundaries and to communicate them so that there are fewer surprises or disruptions with others. You are learning a lot this month, and it’s shifting the way you look at life and your relationships altogether.
On Sept. 7, we have a Full Moon Lunar Eclipse in your 4th house, and you are getting the closure you have been looking for. You may be relocating or going through some significant changes within family matters, and overall, what is happening now is creating a fresh start for you to build new foundations that will withstand the test of time. Before September ends, Mars, the planet of action, moves into an area of your chart having to do with income and finances, and you are motivated to claim your successes and own what you have created for yourself in life.
Capricorn September 2025 Horoscope
CAPRICORN
CapricornKyra Jay for xoNecoleSeptember is an exciting month for you, Capricorn. You are feeling more courageous and empowered than you have been, and a fresh start is promising for you this month. Saturn, your ruling planet, is currently retrograde and moves into your 3rd house of communication at the beginning of the month, however, and patience is still necessary. This is a time of trusting the timing of your life and not forcing connections that need time to grow. Know that your voice matters, and the people who are meant for you will want you to shine.
With two eclipses happening this month, you are moving through a lot of changes. A Lunar Eclipse in Pisces occurs on Sept. 7, and you are receiving the guidance you have been looking for and having the conversations you have been clearing the way for as well. The way you are coming across this month is inspiring, and you are making some new connections in the process. The Solar Eclipse at the end of the month occurs in a fellow earth sign and opens a new door for adventure in your life. Luck favors the brave this month, Capricorn, so be brave.
Aquarius September 2025 Horoscope
AQUARIUS
AquariusKyra Jay for xoNecoleThis month is about opening your heart and trusting that you are where you need to be, Aquarius. Both of your ruling planets are retrograde this month, and there is a lot to process. Saturn retrograde enters your house of income on Sept. 1 for the next few months, and it’s time to get clear on what investments and actions align with what you see for your financial future, and where you may need to cut your losses. Uranus also goes retrograde this month, guiding you towards being more open-minded in love and finding the purpose within the changes you are experiencing here. This is a month of love for you, but it’s also a time of trusting that the scales will balance.
On Sept. 21, we have a New Moon Solar Eclipse, and this eclipse is transformative for you and your relationship to your finances and to love. A new door opens in your world, and you recognize the magic that comes from being more vulnerable and fully allowing new opportunities into your life. Support wants to come in for you in new ways this month, and it’s about trusting that what is meant for you will not pass you by. Open your heart, and let your intuition guide you to success, healing, and commitment.
Pisces September 2025 Horoscope
PISCES
PiscesKyra Jay for xoNecoleSeptember is a fresh start for you, Pisces. A lot changes in your world this month, and magic is blooming within the unknown. On Sept. 1, Saturn retrograde enters your sign for the next few months, and this will conclude Saturn's transit in Pisces, which began in March of 2023. Saturn challenges you towards growth through tough love and restriction, and with this final transit occurring, you are doing some self-reflection and re-navigating in order to create the solid foundations and strength you need to go after your dreams.
A Full Moon Lunar Eclipse occurs in your sign this month on Sept. 7, and this eclipse is a closure that is healing for you. You are letting go of the past with clarity and peace in your heart, and your willingness to grow is creating a new beginning in your world. Before the month ends, Venus moves into Virgo and into your 7th house of love, and romance is looking up for you now. Love is a little more magical for you as you end the month, if you take the time to look around and recognize it.
Overall, September is the end of one chapter and the beginning of another, and you are the one creating this new chapter in your life.
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Featured image by Kyra Jay for xoNecole
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff