Like clockwork, every Friday at sunset, I let my body wind down. I might or might not be online. People in my world know there's a pretty good chance that my phone will be on silent. Basically, I fall off the radar. I do this because, pretty much ever since I was born, I've been a Sabbath observer. For me, until Saturday's sunset rolls around, I'm pretty much in total chill out mode.
Most of my friends, though? Not so much. For them, Saturday is one of the busiest days of the week. Even those who worship on Sunday, after church, they are spending the rest of the time getting ready for Monday. Yeah, although it's super unfortunate, it really comes as no shocker that people who live in the United States take advantage of holidays and vacation days less than any other country in the world. That's a crying shame too because not making the time to relax results in all sorts of drama including headaches, chest pains, poor work performance, a low libido, emotional instability, unhealthy eating habits, insomnia and more.
If you're a self-professed workaholic, perfectionist, overthinker or you're simply someone who doesn't make it a regular point or practice to chill the freak out, there's no time like the literal present to learn, because today is National Relaxation Day.
If relaxing is such a foreign concept to you that you need a little "push", just to be able to do it, I've got some proven ways for you to calm down, loosen up and let go a little bit (now doesn't that sound good?).
1. Deep Breathe
Off the top of my head, we've done three articles on the benefits of meditation—"Cultivating Mindfulness: The Best Meditation Practices For Your Zodiac Sign", "Powerful Mantras & Meditation Techniques For Mindful Mamas" and "I Went On A 4-Day Silent Meditation Retreat (And Why You Should Book One, Too)". Something that meditation incorporates is deep breathing. When you breathe through your nose, hold for a count of 3-5 and then exhale through your mouth (then repeat that 10 times in a row), that does everything from remove toxins from your body and increase blood circulation to calm your mind and improve your posture.
Even if you don't make time to do anything else that I'm about to share with you, it only takes a few moments to center yourself by deep breathing a few times throughout the day. On a day that is totally devoted to relaxation, make sure that you do at least that.
2. Do Some Journaling
A common question that I'm asked in interviews is, with all that I've been and put myself through (you can read about some of that here, here and here), how am I still in my right mind. The grace of God for starters, but writing is ridiculously therapeutic as well. And here's the thing—you don't have to write for a living to reap the benefit that it brings. There are studies that support the fact that journaling, on a consistent basis, can reduce stress and help you to cope better with traumatic events.
So, if journaling more (or at all) was one of the New Year's resolutions that you didn't keep, gift yourself with a new journal and put your first entry in today. Then see how you feel.
3. Have a Salmon Salad and/or a Green Tea Mocktail
One of the reasons why a lot of us struggle with relaxing is because we eat way too much processed foods and sugar. In fact, did you know that, in America, sugar addiction is considered to be an epidemic? If you know that you spend way too much time in drive thrus or at the vending machine at your job, nourish your entire system to a salmon salad today. If it has spinach in it, all of the magnesium, calcium and B vitamins that it contains will relax your nerves. The salmon's omega-3 fats, EPA and DHA will reduce any bodily inflammation that you may have, which will result in your heart not having to work as hard. And, should you decide to toss a few fresh berries into the mix, the high amount of Vitamin C that they contain will fight off free radicals while combating internal stress simultaneously.
If, for whatever the reason, you'd prefer to pass on the salad, why not make a green tea mocktail when you get home? It's a nice twist on a regular cup of hot green tea and, since green tea contains properties that can lower your blood pressure and cholesterol levels as well as help to calm your system, why wouldn't you want to have a tall glass or two of it?
4. Take a Stroll, Have a Picnic or Do Something Else Outside
A book that is a fave of mine is The Celestine Prophecy. Although it's fictional, something that it talks about is the importance of spending time with nature; how it can reenergize and re-center you. It might be fiction, but there is a ton of reality that comes with that perspective. Some studies reveal that nature has such a profound effect on the mind that even looking at pictures of nature can put us in a relaxed mindset. There's also research that states taking a walk outdoors can improve our memory by as much as 20 percent, the Vitamin D from the sun can strengthen our bones and relax us and, being in nature can even make us kinder and more creative too.
This is a good time of year to get off work, pop open a bottle of red wine and read a book on your back porch. Or, take a stroll, enjoy a romantic picnic or do something else outdoors that you like. Nature is your friend. Spend some quality time with it as much as you possibly can.
5. Use Some Citrus Essential Oil (or Light a Citrus Soy Candle)
Whether you prefer the scent of lemon or orange, stop by a local health store and pick up either some essential oil or a soy candle in one of those scents. If you opt for the candle, the smell can help to relax you. If you decide to go the oil route, it can do everything from improve the quality of your skin and ease morning sickness (if you're pregnant) to reduce symptoms that are related to anxiety and depression. Something that orange essential oil does specifically is reduce pulse rates (especially in children). Plus, it smells really good, so why not treat yourself to some?
6. Massage Your Hands (or Get Someone to Massage Your Feet)
Most of us have hands (and shoulders and a back) that are loaded with tension because we are hacking away at our keyboard, every day, for hours on end. Something that will help to relieve your spine is to invest in an ergonomic chair. Something that will give your hands—and ultimately our heart—some much-deserved TLC is to give yourself a hand massage. You can get some tips on how to do it here.
Of course, it's even better if you can get your partner to give you a foot massage tonight, or if you can book a last-minute full body massage. But if money is tight, a DIY hand massage actually goes a pretty long way.
7. Verbalize What You’re Grateful For
A lot of us can't relax because we're constantly worrying about what we don't have enough of or getting more of what we wish we did. But if the constant grind leads to a stroke or heart attack due to all of the stress, was never taking a break worth it?
A wise person once said, "Gratitude turns what we have into enough." Yes, we all have goals and ambitions. Lord knows we've also got bills to pay. But for the sake of your mind, body and soul, get off of the clock, at least for a few moments. If there's so much on your plate that it seems like an impossible feat, pause and think about all of the things that you've got to be grateful for. With the current state of our country, having a roof over your head, clothes on your back and at least one person who loves you is truly enough to put it all into perspective. It really and truly is.
8. Listen to Some Relaxing Music
Music is powerful; that's why we need to be intentional about the kind that we listen to. While reading an article about how it affects us, the author said that fast music helps us to concentrate better, upbeat music puts us in a better mood and slower music soothes our mind and calms us down. Then I looked to see if there is a specific kind of "slow music" that works best. According to a group of neuroscientists, a song called "Weightless" by the UK band Marconi Union is the most relaxing.
I listened to it. If by "relaxing", they mean bore you to tears, I totally agree. Maybe it's just me, but I think Erykah Badu or Jill Scott's first LP, or a song like Groove Theory's "Keep Tryin'" or Goapele's "Closer" will get the job done, even better. But whatever genre lane you prefer, it can do your soul a world of good to listen to some music that settles your spirit.
9. Take a Nap
Some people like shopping. Others like working out. Me? I like to take naps. I am so serious when I say that I can't think of too many things that I adore more than my bed, bedding and catching some shut eye. It's so real that my friends are used to me saying, "I gotta go. I wanna take a nap."
Now, I will admit that sometimes I sleep too long (which makes it harder to call it a night hours later), but if you're someone who hasn't taken a nap since kindergarten, at least have one on today. There's plenty of research out here which points to the fact that sleeping in the middle of the day can reset your system, make you calmer and more productive as a direct result.
If you're reading this from your desk at work, tell your boss that you think a nap will help you to get more work done. If you add that you're doing it in honor of National Relaxation Day, maybe they'll oblige you. Here's hoping, anyway.
10. GET OFF OF YOUR PHONE
There's really no point in implementing any of these things if you're gonna have your phone in front of your face the entire time (sigh). I haven't don't extensive research on it (yet), but I'm willing to bet that a part of the reason why stress rates are through the roof for so many is because they have a not-so-low-key cell phone addiction. I mean, with findings like the average person checks theirs 47 times a day, 85 percent look at their phone at least once while engaging other people, and 80 percent of individuals look at their phone within an hour of waking up, my guess really isn't all that much of a leap, is it?
If you can shake your head "yes" to all three of those statistics, one more article that you should check out is "8 Solid Reasons To Put. Your Phone. Down." Yes, our phones are really convenient, but even too much of a good thing can sometimes backfire. And since smartphones are basically mini handheld computers, if you truly want to relax, it's the last thing that you need to be using. Put it down for a couple of hours. Every single thing that you rely on it for will be waiting on you…when you get back from relaxing.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
"Team No Sleep" Is A Ridiculous Concept
5 Reasons You Should Unapologetically Pamper Yourself
I've Got Some Ways For You To Start Pampering Your Soul
Self-Care Practices That Will Keep You Sane
Feature image by Unsplash
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff