

These Are Some Natural Beauty Trends You Can Feel Good About In 2020
As far as outer beauty goes, the two things that I've personally committed to doing over the next 12 months is to be intentional about pampering my skin and to also do what it takes to gain more inches when it comes to my hair. Two items that are proving to make both of those things happen are MSM and Chebe powder. In fact, both of these are so bomb that I've been doing more research so that I can feel confident in recommending them to other people.
In the process of all of the stuff that I've been reading on MSM and Chebe, I've also discovered some other natural beauty trends that I thought you should know about. What's cool about all of the things on this list is they are about using less chemicals and being more natural. As a direct result, they're good for your health, the environment and—when it comes to the last trend on here—our community too.
If you're someone who is all about beauty trends and you want to know what kind of tip 2020 plans to be on, here are some natural-related beauty trends that you can definitely feel good about. I know that I do.
A “Wake Up” Face
One of the cool things about dating artists is you're sure to be the muse for at least one song. To this day, my last boyfriend is one of the most talented producers I know. Anyway, one of the tunes that he penned for me was called "Wake Up Face"; it was literally about how he prefers to see me au naturale. Maybe he was prophetic because, this year, as far as beauty trends go, one of the most popular ones is women who wear as little make-up as possible. You know what that means, right? In order to pull this one off, your skincare has to be seriously on-point. If you'd like a few pointers in this area, check out "This Is Why Your Skincare Routine Isn't Working", "I Cleared Up My Hyperpigmentation Thanks To This 5-Step Method" and "All-Natural Ways To Keep Your Skin Super Soft This Fall & Winter". Then, at least a couple of times a week, try going out with as little make-up as possible. Your pores will love it, and you just might end up liking it more than you thought you would as well.
Brow Lamination
Recently, I met a guy whose eyebrows were flawless. As his brother was teasing him about "getting them arched", ole' boy gave the death stare and then said, "No, I get them done." I should've asked him if they were "laminated" since that is currently all the rage as far as brow care goes.
If you've never heard of brow lamination before, the long short of it is, it's a semi-permanent brow procedure that provides the results of microblading without the use of any needles.
Since it straightens brow hairs with a solution that contains keratin (a protein that our hair is made up of), a lot of people are finding it to be their favorite brow care technique, by a long shot. If you want to attempt it at home, check out a DIY tutorial here.
“Transparent” Labels
A wise person once said, if we can't eat whatever it is that we're putting on our hair, skin or nails, we probably shouldn't use it. While it's pretty close to impossible to follow this rule to a "T", many cosmetic companies are making it easier to hit the mark, now more than ever. That said, if when you're out looking for some toner, shampoo or any other beauty item, you look at the label and you can't pronounce even one-third of the words on it, you might want to take a pass and search for something else. Our body absorbs the chemicals that we use, and with recent headlines like "Here's One More Reason Black Women Should Stop Processing Our Hair: Breast Cancer", a beauty trend like transparent labels is something that we all should get behind and support.
Water-Free Products
With Americans using around a trillion gallons of water each year, and something as simple as a leaky faucet resulting in 10 gallons being wasted a day, it would make sense that caring for the environment would include being proactive about our water consumption. Some cosmetic companies are addressing this by making water-free products. Aside from the fact that it can help to preserve something that we all need in order to stay alive, water-free cosmetics make it easier to travel with. Plus, they tend to have a longer shelf life. A great example of water-free skincare is an article that we featured last year—"Everyone's Raving About The 10-Step Korean Skincare Routine". Check it out when you get a chance to see if it's something that could possibly work for you.
Sensitive-Skin Items
If you've ever wondered if you have sensitive skin, here are some telling signs—your skin is always dry; beauty products always tend to create a rash, burn or sting; your skin doesn't react well to fragrances or artificial coloring; you breakout easily; your skin is sensitive to the sun; your skin is constantly itchy and/or your skin "reacts" to extreme weather like sun, cold and wind. If this is the case, it's best to use beauty products that are customized for sensitive skin. Luckily, this is your year because these are the kind of items that will be heavily marketed. If you want to give a few of 'em a shot, some brands that could relieve your symptoms are Cetaphil, Aesop, Josie Maran, Physicians Formula, Glow Recipe, Clinique, Bliss, Eucerin, BE GENTLE and REN.
Phthalate-Free Perfumes
Who doesn't like to smell good? At the same time, who doesn't want to be healthy too? If your goal is to accomplish both things, you might wanna rethink the kind of perfumes that you wear.
Although a lot of us don't read the ingredients that are on the back of perfume and cologne packages, the reality is many of them are pretty toxic; especially if they contain phthalates. What are those? It's kind of a long story, but the short of it is they are chemical substances that help things to last longer. Problem is, they can also cause problems with your reproductive and endocrine system (for starters).
So, in 2020, make reading perfume labels and opting for phthalate-free perfumes an absolute must. Hello Glow has a list of some of them here.
Naked Manicures
Something that was big a few years ago and is making somewhat of a comeback is naked manicures. These are more about making sure that your nails are as healthy as possible than focusing on any kind of shape, color or nail design. The benefits that come from getting a naked manicure is they can fade any type of nail discoloration you might have, smooth out any ridges, make your nails stronger and more flexible, increase hydration to your nail beds and cuticles, and provide an overall healthy tone and finish to your nails.
Some of us are so caught up in different nail styles that we don't give our nails a break. Luckily, thanks to naked manicures, you can go a few weeks without powder dipping or gel polish, let your nails breathe, and still be totally on trend.
Products with (More) Essential Oils in Them
Something that I'm a big fan of are essential oils. On the smell tip, they are potent and long-lasting. More than that, every single one has at least five health benefits to them. That's why I smiled when I checked out "Products Featuring Essential Oil Claims to Rise in 2020". If you're someone who only dibbles and dabbles into essential oils every now and again, make this the year that you are intentional about adding them to your health and beauty regimen. Wyndmere Naturals published one of the most helpful essential lists that I've seen in a while to give you the benefits of various oils ("A-Z Guide of Essential Oils"). Oh, and if you're wondering which oils are going to be pretty popular this year, the list includes anything citrusy along with ginger, patchouli, jasmine, vanilla, sandalwood, rose and amber.
Natural and Glossy Lips
Now this is a beauty trend that I can definitely get on board with. I honestly can't tell y'all how many tubes of lip gloss that I have in my possession. All I know is if there was a support group for lip gloss addicts, I'd need to attend. Since minimalism is big in 2020, lip gloss over lipstick will be pretty popular for the next several months. Oh, and even if you choose to wear your brightest red lip stain (which is also a current beauty trend), still apply a layer of gloss over it since the matte look is currently out.
Speaking of gloss, lips aren't the only thing that should have it. "Glossy" eyelids and cheeks will be a big trend too (which you can create with a little bit of sweet almond or avocado oil, by the way).
Inclusion and Diversity
Your grandma can tell you about the days when Fashion Fair was basically the only make-up option for Black women. These days, there are many more items to choose from thanks to companies like Rihanna's Fenty Beauty. As more brands like Mented Cosmetics, Urban Skin Rx, EveryHue Beauty, Thrive Causemetics and Makeup for Melanin Girls all continue to roll out products that complement various ethnicities and skin tones, it is becoming easier and easier to find what works for you and what enhances your natural beauty seamlessly. Definitely something to get hype about as far as enhancing our natural beauty goes, I think. How about you?
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
10 Natural Hair Products To Add To Your Routine
9 All-Natural Ways To Quench Dehydrated Skin
Uncommon (But Totally Natural) Things That Are Great For Hair Growth
8 Natural Aphrodisiac Scents, Where They Go & How To Make Them Last
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After being a regular contributor for about four years and being (eh hem) MIA in 2022, Shellie is back penning for the platform (did you miss her? LOL).
In some ways, nothing has changed and in others, everything has. For now, she'll just say that she's working on the 20th anniversary edition of her first book, she's in school to take life coaching to another level and she's putting together a platform that supports and encourages Black men because she loves them from head to toe.
Other than that, she still works with couples, she's still a doula, she's still not on social media and her email contact (missnosipho@gmail.com) still hasn't changed (neither has her request to contact her ONLY for personal reasons; pitch to the platform if you have story ideas).
Life is a funny thing but if you stay calm, moments can come full circle and this is one of them. No doubt about it.
Black women are not a monolith. We all are deserving of healing and wholeness despite what we've been through, how much money we have in the bank, or what we look like. Most importantly, we are enough—even when we are not working, earning, or serving.
Welcome to Black Girl Whole, your space to find the wellness routine that aligns with you! This brand-new marketplace by xoNecole is a safe space for Black women to activate their healing, find the inspiration to rest, and receive reassurance that we are one small act away from finding our happiness.
Want to discover where you are on your wellness journey? You don't have to look far. In partnership with European Wax Center, we're bringing you a customized wellness quiz to help you up your wellness game. Answer our short series of questions to figure out which type of wellness lover you are, what you need to bring more balance into your life, and then go deeper by shopping products geared towards clearing your mind, healing your body, and soothing your spirit.
Ready to get whole? Take our quiz now!
Chief Mom Officer: 23 Quotes From Working Moms Finding Their Balance
The truth is, Black moms create magic every single day. Whether we're juggling motherhood with a busy 9-5, a thriving business, or staying at home to run a household, no day is short of amazing when you're managing life as a mommy. This Mother's Day, xoNecole is giving flowers to CMOs (Chief Mom Officers) in business who exemplify the strength it takes to balance work with motherhood. We've commissioned these ladies, who are pillars in their respective industries, for tidbits of advice to get you through the best and worst days of mothering. Here, they share their "secret sauce" and advice for other moms trying to find their rhythm.
Emmelie De La Cruz, Chief Strategist at One Day CMO
"My mom friends and I all laugh and agree: Motherhood is the ghettoest thing you will ever do. It's beautiful and hard all at the same time, but one day you will wake up and feel like 'I got this' and you will get the hang of it. After 4 months, I finally felt like I found my footing to keep my kid and myself alive, but it took vulnerability to take off the cape and be honest about the areas that I didn't have it all together. The healing (physically and emotionally) truly does happen in community - whatever and whoever that looks like for you."
Alizè V. Garcia, Director Of Social & Community Impact at Nike
"I would tell a new mom or a prospective mother that they must give themselves grace, understand and remember there is no right way to do this thing and have fun! When I had my daughter three and a half years ago, I was petrified! I truly had no clue about what to do and how I was going to do it. But with time, my confidence grew and I realized quickly that I have all the tools I need to be the mother I want to be."
Nikki Osei-Barrett, Publicist + Co-Founder of The Momference
"There's no balance. I'm dropping sh*t everywhere! However, my secret sauce is pursuing interests and hobbies outside of what's required of me and finding time to workout. Stronger body equals = stronger mind."
Lauren Grove, Chief Experience Architect, The Grant Access, LLC
"I try to give myself grace. That’s my mantra for this phase of motherhood…grace. I won’t be able to get everything done. To have a spotless house. To not lose my cool after an exhausting day. Those things can’t happen all of the time. But I can take a deep breath and know tomorrow is another day and my blessings are more plentiful than my pitfalls."
Rachel Nicks, Founder & CEO of Birth Queen
"You have the answers within you. Don’t compare yourself to others. Curate your life to work for you. Ask for help."
Tanisha Colon-Bibb, Founder + CEO Rebelle Agency + Rebelle Management
"I know love doesn't pay bills but when I am overwhelmed with work or client demands I take a moment to play with my baby and be reminded of the love, energy, science, and Godliness that went into his birth. I am brightened by his smile and laugh. I remember I am someone's parent and not just a work horse. That at the end of the day everything will work out for the good of my sanity and the love within my life."
Christina Brown, Founder of LoveBrownSugar & BabyBrownSugar
"Learning your rhythm as a mom takes time and can be uncomfortable when you’re in a season of overwhelm. Constantly check in with yourself and assess what’s working and what’s not. Get the help you need without feeling guilty or ashamed of needing it."
Mecca Tartt, Executive Director of Startup Runway Foundation
"I want to be the best for myself, my husband, children and company. However, the reality is you can have it all but not at the same time. My secret sauce is outsourcing and realizing that it’s okay to have help in order for me to perform at the highest level."
Jen Hayes Lee, Head Of Marketing at The Bump (The Knot Worldwide)
"My secret sauce is being direct and honest with everyone around me about what I need to be successful in all of my various "jobs". Setting boundaries is one thing, but if you're the only one who knows they exist, your partners at home and on the job can't help you maintain them. I also talk to my kids like adults and let them know why mommy needs to go to this conference or get this massage...they need to build an appreciation for my needs too!"
Whitney Gayle-Benta, Chief Music Officer JKBX
"What helps me push through each day is the motivation to continue by thinking about my son. All my efforts, though exhausting, are to create a wonderful life for him."
Ezinne Okoro, Global Chief Inclusion, Equity, & Diversity Officer at Wunderman Thompson,
"The advice I received that I’ll pass on is, you will continue to figure it out and find your rhythm as your child grows into new stages. Trust your nurturing intuition, parent on your terms, and listen to your child."
Jovian Zayne, CEO of The OnPurpose Movement
"I live by the personal mantra: 'You can’t be your best self by yourself.' My life feels more balanced when I offer the help I can give and ask for the help I need. This might mean outsourcing housecleaning for my home, or hiring additional project management support for my business."
Simona Noce Wright, Co-Founder of District Motherhued and The Momference
"Each season of motherhood (depending on age, grade, workload) requires a different rhythm. With that said, be open to learning, to change, and understand that what worked for one season may not work the other...and that's okay."
Janaye Ingram, Director of Community Partner Programs and Engagement at Airbnb
"My daughter's smile and sweet spirit help me to feel gratitude when I'm overwhelmed. I want her to see a woman who doesn't quit when things get hard."
Codie Elaine Oliver, CEO & Founder of Black Love
"I try to listen to my body and simply take a break. With 3 kids and a business with 10+ team members, I often feel overwhelmed. I remind myself that I deserve grace for everything I'm juggling, I take a walk or have a snack or even head home to see my kids, and then I get back to whatever I need to get done."
Jewel Burks Solomon, Managing Partner at Collab Capital
"Get comfortable with the word ‘no’. Be very clear about your non-negotiables and communicate them to those around you."
Julee Wilson, Executive Director at BeautyUnited and Beauty Editor-at-Large at Cosmopolitan
"Understand you can’t do it alone — and that’s ok. Relinquish the need to control everything. Create a village and lean on them."
Salwa Benyaich, Director Of Pricing and Planning at Premion
"Most days I really try to shut my computer off by 6 pm; there are always exceptions of course when it comes to big deals or larger projects but having this as a baseline allows me to be much more present with my kids. I love the fact that I can either help with homework or be the designated driver to at least one afterschool activity. Work can be draining but there is nothing more emotionally draining than when you feel as though you are missing out on moments with your kids."
Brooke Ellis, Head of Global Marketing & Product Launches at Amazon Music
My calendar, prayer, pilates class at Forma, a good playlist, and oatmilk lattes all help get me through any day.
Courtney Beauzile, Global Director of Client and Business Development at Shearman & Sterling
My husband is a partner who steps in when I just can’t. My mom and my MIL come through whenever and however I need. My kids have many uncles and aunts and they will lend an ear, go over homework, teach life lessons, be a presence or a prayer warrior depending on the day.
Robin Snipes, Chief of Staff at Meta
"Enjoy the time you have to yourself because once kids come those times will be few and far between."
Monique Bivens, CEO & Founder at Brazilian Babes LLC.
"For new moms, it is very important that you get back into a habit or routine of something you use to do before you were pregnant. Consider the actives and things that give you the most joy and make the time to do them."
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