Here’s How Miko Branch Of Miss Jessie’s Balances Self-Care With A Multimillion Dollar Brand
In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
If you've never heard of Miko and Titi Branch before, I don't believe you.
Surely you've heard of their mastermind project, Miss Jessie's, which seeks to offer amazing products for all those in the natural hair community. Taking the natural hair market by storm in 2004, Miss Jessie's products are a staple in many of our beauty arsenals.
Of course, the first question you probably asked yourself was, "Who is Jessie?" Based around Miko and Titi Branch's paternal grandmother, Miss Jessie Mae Branch, the curly hair products are a true ode to their grandmother Miss Jessie and her mixtures and kitchen concoctions that have brought the brand its current successes.
Today, Miss Jessie's is a multimillion-dollar hair care business that many of us turn to, run by Miko, who has taken on majority responsibility of the company after the passing of her sister. However, Miko carries her sister's energy with her in all she does for the company, including tackling the highs and lows of entrepreneurship. With an Instagram following of over 88,000 users, it's evident that Miss Jessie's has no plans of slowing down — and neither does Miko.
So how does she balance it all on top of being a working mom? Read on to find out.
What is an average day or week like for you?
An average weekday typically involves a lot of work for my hair care company, Miss Jessie's. After building the business from scratch, with my late sister Titi Branch, I find myself continuing to be a student in my business — which requires a lot of my time.
A typical day involves working very closely with my team in-office from 9 am to 5 pm. Once I leave work, I try my best to decompress and let work go. A nice meal usually follows. Spending time with my loved ones has become a priority as I try my best to be happy and healthy.
What do you find to be the most hectic part of your week?
The most hectic part of my week would probably be the beginning. Mondays are usually the most hectic day because everything seems to pile up over the weekend!
How do you push through those busier times of the week?
I attempt to have all emails answered by day's end to stay on top of things. I feel a strong sense of accomplishment if I am able to manage that part of my workload. Prioritizing on every level is the best way for me to push through my workload. If I have a handle on things by mid-week, I feel more energized with the confidence gained from completing work during the first part of the week.
With everything that you do, how do you practice self-care?
My zodiac sign is Virgo, and we tend to very particular about most things. I've learned to extend these natural instincts into my personal life and found that narrowing my circle of friends down to the ones that really love and care about me has helped to create the loving and nurturing environment. This is something that has become part of taking care of myself.
Working on good and positive thoughts has become part of my existence, and it keeps me balanced when situations shift and can get hectic. Doing the things that matter, and doing the things that I really want to do are also ways that I care for myself. I try to get the most sleep that I can, and it's become more important as I take care of my health. A nice bike ride or walk does the trick.
"Working on good and positive thoughts has become part of my existence, and it keeps me balanced when situations shift and can get hectic."
What is your self-care routine?
First, I check-in with myself to make sure I am feeling balanced, harmonious, loved and protected. I try to go to sleep with positive thoughts and wake up with a clear mind. I also try to listen to what I am thinking or feeling.
A morning walk or bike ride is a really nice way to start the day off, then breakfast for nourishment. After work, I will eat something that I really want for dinner and almost always have a piece of chocolate.
I love Zen music and the sound of rain to decompress. But if I am up to it, I will watch something on Netflix. I drift off to sleep very easily these days so hopefully, my thoughts are positive and loving before I retire for the night.
How do you find balance with:
Over the years, I've narrowed my circle of friends down to the ones that have unequivocally let me know that they love and care about me. With my workload being as hectic as it is, they tend to understand so we find the time to do things together when we can. That could include a sleepover, cooking, talking, walking or simply doing the things that we love to do together.
I was fortunate enough to reunite with my first kiss and first boyfriend from the seventh grade. We were 13 and 14 years old. We've become inseparable and do a lot of laughing, cooking, exercising, talking and loving one another. Our friendship has become as equally important as our romance, so we do a lot of compromising to make the time for one another and to support our hectic schedules. We lost so much time after not seeing one another for 27 years so we make the time to be together.
Exercise? Does it happen?
Exercise is something that I truly need to do more of, but it takes a backseat to my business right now. When I get the chance to work out, I love to bike ride on the coastline or go to the gym. But my favorite thing to do is to take a long walk so I could exercise my body and also clear my mind at the same time.
Miss Jessie's LLC
"Over the years, I've narrowed my circle of friends down to the ones that have unequivocally let me know that they love and care about me."
Do you cook or find yourself eating out?
I have been eating much of what my boyfriend cooks, which tends to be very rich and decadent. When we eat out, we typically order all the things that we love which worries me. The good news is that I love fruits and vegetables, and I never tire of eating natural foods. It's important that I incorporate healthy choices as I'm often eating on the run when traveling for business.
Do you ever detox? What does that look like for you?
I actually do detox. For me, detoxing is clearing and removing any and all unwanted toxins in my life and body. I make sure to have positive energy and influences around me, drink water and flush out my system to get rid of any harmful build-up. If I've eaten terribly, it's not uncommon for me to do a natural laxative to help me to rid of unwanted toxins. Sometimes I just try not to eat too much and do a day of liquids in order to flush my system.
When you are going through a bout of uncertainty or feeling stuck, how do you handle it?
I have learned to trust and talk to God when I'm feeling uncertain or stuck. I realize that I'm not in control of anything and that everything that has happened or is happening are steps ordered from God. So I've learned to be a better listener, and tune in for his cue and direction on what to do.
The faith that I have tends to alleviate any oncoming anxiety or fear that I may be experiencing. I often have to remind myself, with a smile, that I am loved and protected and I should not worry about a thing.
"I have learned to trust and talk to God when I'm feeling uncertain or stuck. I realize that I'm not in control of anything and that everything that has happened or is happening are steps ordered from God."
What does success mean to you?
Success means freedom - that I am able to do what I want to do, and how I want to do it with a good conscience knowing that I was able to accomplish my goals the right way, positively.
What is something you think others forget when it comes to finding balance?
I think others forget what's important and they lose balance when they focus on things that will not be meaningful should the important things be taken away. Staying aware of what's important will help to give you the balance you need when prioritizing.
To learn more Miko and keep up with her company, follow Miss Jessie's on Instagram!
Featured image by Laretta Houston.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
What Is the Cab Light Theory & How Does It Apply To Your Love Life?
For most of my 20s, I found myself toggled between situationships and dead-end dynamics that left me with nothing more than frosty memories of what could have been. While these relationships proved to be great learning moments and experiences that have shaped my views on what I deserve in a long-term partnership, it’s hard not to mull over why timing never quite played in my favor.
Chalk it up to naivety, or simply the hopeful romantic in me, but love never seemed like a distant concept to me. Sure there were tough lessons I had to learn and breakups that I needed healing from, but the hope of finding that special someone still remained. Yet, in my reflections, I couldn’t help but wonder why I kept meeting men who seemed good enough for the moment but would be better had we met at another time.
That is, until I considered one fated component of my dating life that was simply out of my control: and that was time.
When you can’t make sense of things on your own, the TikTok algorithm has a way of leading you to the answers you’re seeking. And during a recent scroll, I stumbled upon a thread of women echoing the sentiment that “men marry the woman in front of them, at the time they are ready to be married” — but could this be the root of my dilemma?
This notion, known as the "Cab Light Theory" is a concept that was introduced in the hit TV series Sex and the City. In the scene, lawyer Miranda Hobbes suggested that men are like taxis - when they're available, their "cab light" is on, and when they're not, it's off. “When they’re available, their light goes on. They wake up one day and decide they’re ready to settle down, have babies, whatever, and they turn their light on. The next woman they pick up — boom! That’s the woman they marry. It’s not fate. It’s dumb luck,” she tells her group of friends in the ladies' room.
The theory is that men are ready and willing to pursue a romantic relationship when they're emotionally available and interested (light on), and if they’re not, well, it’s on to the next pick-up they go (light off). While men are not modes of transportation, there is a point to be made about how a passing notion in a TV series from the start of the millennium could still hold some truth today.
In the original video shared by creator Tay Talks, her take on the “Cab Light Theory” implied that men aren’t necessarily marrying their soulmate or even the love of their life, instead, “it was just the girl he was dating at the time he was ready to get married and settle down.” The “dumb luck” that Miranda Hobbes was referring to in the show is the chance encounter that a woman would find a man who is both financially sound and emotionally available enough to stop his dating pursuits and commit to one woman forever.
But as dating trends shift with new social and economic factors at play, how could it be that more “lights” aren’t going off for men?
In an illuminating piece by Psychology Today, men are more lonely than they’ve been in decades and their soil for choice isn’t helping. The article shared that dating apps drive new connections but have a gender imbalance, with 62% of users being men. And with women becoming increasingly more selective in preferring emotionally available men who share their values, men are now facing a relationship skills gap that can lead to fewer opportunities for long-term partnership if growth, healing, and deeper emotional intelligence are not achieved.
While it’s easy to oversimplify the headaches and frustrations that come with modern dating, we can’t forget that while timing does play a factor in us finding “the one,” we also have the power of choice within our grasp. Men and women both need time to heal, grow, and discover themselves on a deeper level — so would we really want to “jump in the cab” of someone who hasn’t gone through that process already?
Since love is one of those forces that we can’t just make happen a the snap of our fingers, it can be easy to fix a blanket theory into the reason behind our singleness, but it’s important to remember that we can choose to pursue other candidates who date with openness and desire for commitment rather than waiting until someone’s light hastily cuts on.
While love can be sublime it shouldn’t be random. And when love finds us, we shouldn’t have the question in the back of our mind whether we were the best our man could do at the time. We deserve to be sure.
So yes, the “cab light theory” is a cheeky concept that prompts us to appreciate the timing of our love life, but it should also remind us that alignment is everything.
Because the real question is: was his light not on, or was he simply not the one?
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Delmaine Donson/Getty Images