
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry

As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Antonio Livingston.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image screenshot/ xoNecole YouTube
There’s caviar, and then there’s Black-owned caviar. With the recent explosion of #CaviarTikTok, this luxury delicacy seems to be everywhere these days. I can’t scroll through my feed without seeing our favorite celebs and influencers diving headfirst into extravagant caviar spreads.
From Rihanna pairing her caviar with chicken nuggets (I wonder if our Fenty queen shares with RZA and Riot Rose or if this is just for mama) to Bethenny Frankel educating us on caviar with her series "Caviar University," there’s just no escaping it.
And let’s not forget the elite king himself, DeAndre Brown, indulging in fried chicken and caviar! From videos with caviar-topped burgers, potato latkes, deviled eggs, and pasta dishes—folks are topping everything with caviar. Yet, I had not come across any Black-owned caviar brands until I discovered Caviar Dream.
My Introduction Into Caviar
I started off eating caviar in undergrad on top of sushi, exploring with a variety of roe and tobiko but as an adult, I knew I was ready to try something a little more refined. The first time I fell in love with caviar was in grad school at a southern Italian restaurant in Flatiron.
I tried an appetizer that featured caviar on bruschetta, served with thick garlic bread and burrata cheese, and from that moment, I was hooked. That has become my favorite way to enjoy caviar next to this filet mignon crostini appetizer that I served recently at a dinner party.
Everything You Need To Know About Caviar Dream
Caviar Dream is the first nationally distributed Black and woman-owned caviar business, redefining how people experience caviar. Founded by Kendra Anderson, a Chicago based chef and sommelier, the company’s mission is to make caviar more accessible and inclusive, breaking down barriers and demystifying this delicacy.
@caviardreamkendra so you’ve got your Caviar Dream…now what to eat it with? i’ve probably had cavi with just about anything you can imagine at this point {topped some fried cheese curds with my California White a few months ago and it was 💥} but i gotta say that i have some on my scrambled eggs every week 😌 no need to get fancy — just scramble your eggs however you usually do and scoop that cavi right on top 🤤 you can upgrade from there in a few ways: ✨ add a dollop of crème frâiche {see my previous video for a 30 second make-at-home recipe} ✨ sprinkle some chopped chives or green onions on top ✨ put the whole caviar / scrambled egg situation on a toasted + buttered bagel, croissant or onion bun! p.s.: i love our Smoked Trout Roe with scrambled eggs too 💖 if you try any of these combos, let me know what you think! 🩵💭✨👩🏽🍳 #CaviarDream #caviarforthepeople #putsomecaviaronit #caviar #caviartok #fyp #caviarparty #caviarnight #affordableluxury #chicagotiktok #homecooking #galentines #valentinesday #tiktokuniversity #cooking #easyrecipe #caviar101
What Caviar I Tried
Caviar Dream Kaluga Hybrid ($105-$420 depending on the ounce)
How I Experienced The Caviar:
For this review, I opted for a more traditional approach by pairing Caviar Dream's Kaluga Hybrid with crème fraîche, blinis, and my favorite Black-owned champagne, Le KOOL Champagne by Robert Kool Bell.
My Honest Review:
I do not say this lightly - this was by far the best caviar I’ve ever had in my life. It was buttery, had no aftertaste, and truly felt as luxurious as it looked.
Prior to this, my favorite caviar was Imperial Caviar. I’ve tried many brands, from well-known to affordable, while recreating my favorite decadent appetizers at home or enjoying caviar bumps at parties with my friends and they were my favorite until now.
Caviar Dream boasts that chefs are obsessed with this versatile hybrid, which tastes more expensive than it actually is—and they were right. This buttery caviar would pair well with any recipe, especially if you’re looking to impress someone or even treat yourself.
As a Black woman, a business owner, and someone who understands that an extension of financial wellness is circulating our dollars, I recognize the importance of incorporating Black-owned businesses throughout every aspect of my life. From my skincare to my favorite sustainable wine, my bank, and even indulgent experiences like caviar, it matters.
As we celebrate culinary innovation and expand our palates, let’s also take the extra step to support Black-owned businesses while doing it. So the next time you’re tempted by the allure of caviar, order from Caviar Dream—it just might become your new favorite.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Peter Dazeley/ Getty Images