
Goodness. Life used to be so simple (annoying but still simple) back when all we had to really worry about was some dude possibly ghosting us. Now it seems like not one week goes by when there isn't a new cray-cray dating trend that's gone viral.
Well, out of all of the ones that I've researched (or a single woman has talked to me about), there are seven that have made me exclaim — and yes, I'm yelling this — ENOUGH IS ENOUGH!
Just as a heads up, unfortunately, these are the kinds of trends that you typically won't pick up on until after it happens to you. By then, you're already pissed with a touch of jaded.
As an act of service, what I'm going to try to do is not only define what they are, but provide a red flag that you should look out for beforehand so that you don't have to fall victim to any of this total and utter foolishness.
Haunting.

Something that I oftentimes say is, "If it's God, you'll run into your ex at Kroger. If it's you, you'll look them up on Facebook." Haunting kind of co-signs on this point. It's when you and someone connect — on and offline — go out, end things but they're still trying to engage you on social media.
What sucks about this is they attempt to do it in a very passive-aggressive kind of way — liking your photos but not commenting on them. Checking out all of your IG stories but never calling or texting. It's "haunting" because if you're still emotionally-attached in any kind of way, you can really get a read on whether or not they are too.
How to Avoid This: There's no cardinal rule that says that just because you know someone that you have to be social media connected to them. If you're like most people, a lot of details of your life are shared online, so before you accept someone's request to follow you, think about if you'd want to stay connected even if you were to stop dating each other. If you're not sure, wait until you are.
Breadcrumbing.

I can't remember where I heard it, but the author of this quote deserves the offering plate passed to them a couple of times— "The problem with accepting the crumbs of a man is you're always left hungry." A breadcrumber is someone who gives just enough to keep you hanging on but not enough to establish anything lasting or even really real. It's emotional manipulation at its finest.
This is something that narcissists like to do because it's more about feeding their ego than meeting your needs. And a narcissist? You need to run from them at all costs!
How to Avoid This: Be clear about what your wants and needs are before going on your first date. If you make it to Date #3, state some of them. If there is no effort being made into meeting some of them, that's your first clue that he's probably a breadcrumber and that he probably doesn't see you as more than a…duck.
Curving.

Ugh. Another word for curving is "evil". Only, it's in a subtle kind of way. It's kind of akin to ghosting, only it takes a lot longer to catch on to what's going on. You text and he takes two days to respond. While on a call, he mentions getting together soon but a week later, no concrete plans are made. This cycle continues to happen and it drives you crazy because you can't really tell if they are into you — or not.
How to Avoid This: When you have your first couple of conversations, explain that you're big on communication. That poor communication is kind of a deal-breaker for you. If he wants you in his life, he'll take note. If he's on the fence, his communication will be lukewarm, which is sending the message that he's "iffy" about you. I'm pretty sure you can take it from there.
Mosting.

Doing the absolute most. We've all said that phrase about someone before. Well, as far as dating goes, when someone is "mosting" you, it means that they're dishing out PLENTY of compliments in the attempts to convince you that they are oh so into you.
What's wrong with that? Nothin'. Other than the fact that they don't mean half of what they're saying and/or they're saying the same thing to five other chicks too.
How to Avoid This: Let's go to the Good Book on this one: "He who speaks flattery to his friends, even the eyes of his children will fail." (Job 17:5 NKJV) I have an ex who once said something to me that was like 10 sermons in one sentence— "Your problem is you receive confirmations like they are revelations."
His point? Never be so grateful for what a man thinks of you that you overlook signs that are pointing to him sneaking around, not being honest or simply playing around with your heart.
Trust me, if you've got a strong sense of self-worth, you'll pick up on "most-ers" quicker than most.
Freckling.

You might be thinking that I'm making this one up, but we can thank our Caucasian brothers and sisters for this one. The best way to explain it is, it's our version of "cuffing season". Just like a lot of white people get freckles by spending too much time in the summer sun, only to have the freckles fade by fall, freckling is a hot-n-heavy fling that comes with an expiration date — and a return date. That's right, just like freckles come and go, so do those who partake in freckling.
How to Avoid This: If you ask someone what their dating history is (on the first or second date), you can get a feel for if they are commitment-phobes or not. If they are (and you want something serious and lasting), already file them as "not the one for me". That way, it'll be difficult for them to boo-up with you for three months at a time…every six months or so. And if they do, you'll already know not to let them be a repeat offender.
Gatsbying.

Just when you thought you heard it all, right? On the surface, this one probably doesn't make much sense. But if you're a fan of the book or movie The Great Gatsby, you know that the character Jay was the king of overkill when it came to trying to impress the object of his affection. The modern-day twist of this would probably be The Bachelor (kinda). Fantasy dates that cause you to think you're falling in love with a person when really what you're in love with is the high-class ambiance.
Hmph, there's even a digital version of this where someone has a crush on you and try to make you want them by making their IG look like they are independently-wealthy travelers who want to insert you into their life.
How to Avoid This: I'm not gonna knock an over-the-top date. But try and balance those out with more simplified ones like picnics or hanging out in a coffee shop. That gives you a chance to see if he's got substance behind his finance, presentation, and social media shots.
Stashing.

STASHING IS THE WORST. The absolute worst. If you're currently seeing someone who constantly calls, texts and takes you out (and it's been this way for a few months now), but when you ask them about their friends and family, they change the subject and/or when you hop onto their social media pages, there's not an ounce of evidence that they are seeing someone — in fact, they seem to represent the epitome of singleness — this is called "stashing".
What they're actually doing is compartmentalizing you. Sure, you are a part of their life, but they are intentional about keeping you from the rest of it. Why? Usually, it's either because they don't plan on things going to another level OR they are seeing others on the side. Or both.
How to Avoid This: After a month or so of dating and chatting, suggest inviting some of your friends and their friends to meet each other. Present it as casual; like it's no biggie. If they give you push back, inquire why. First, it'll give you insight into if they even want to make you a part of their world and two, it will let you know what you should do about it.
Life's too short to be stashed away somewhere. Or to settle for any of these dating trends. Choose wisely, y'all.
Featured image by Getty Images.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









