Can you believe that we’re literally just a few weeks away from 2024? I know I can’t. Hell, I still remember exactly where I was, what I was doing, and even what I was wearing when we all rang in 2000 — and now, look at us. *le sigh*
Anyway, the reason why I decided to pen this particular piece is because I’ve got some women in my world who like to be up on the latest beauty (and fashion) trends, long before others are — and so, I penned this with them (and the women who are just like them) in mind.
If that is indeed you, please take out a sec to check out some of the things that will be pretty damn popular when it comes to make-up, hair, and even nails next year. All are relatively affordable (except for maybe one), all are easy to implement into the beauty routine that you currently have, and as a Black woman, all are ones that you can step out in and totally dominate with.
Are you ready to check out 12 beauty trends for 2024 that you can show the world as soon as today?
Beauty Forecast: 12 Beauty Trends Set to Dominate 2024
1. Side Parts
Although I’m a “middle/center part” gal myself, and a trend isn’t really gonna change that (LOL), if you are a huge fan of side parts, those are gonna be all the rage next year whether you choose to wear your hair up (which could create a side fringe) or down.
Something that’s cool about this particular look is, if you’re someone who happens to have fine hair and you want to create some volume, a side part can create that for you. Or, if you’re in the process of trying to grow out your hair and one side is longer than the other (which is completely normal, by the way), instead of constantly cutting the longer side (in order to make everything “even”), a side part can give the illusion that your hair is a bit asymmetrical…on purpose.
2. Colorful Eyeliners
Whether you want to make your eyes the focal point of a particular make-up look or you want to add something that can seamlessly take you from day to night — eyeliner has you covered. In 2024, rather than going with a traditional neutral color, seek out ones that are as bold and bright as possible. You can use a bold blue on your waterline to give your eyes more depth (if your eyes are a dark brown, it can make them stand out more, too) or a neon color to make a “winged eye” that could be fun when you’re going out with your girls. This trend is basically a reminder to have fun with your make-up next year. Life is short…why not?
Delmaine Donson/Getty Images
3. Mushroom Extract
Something that was building in popularity last year that will get even bigger next year is mushroom extract being added to skincare products. Apparently, the properties in mushrooms can do everything from deeply hydrate and soothe irritated skin to brighten up dark spots where hyperpigmentation may be an issue. Since mushrooms are rich in zinc (which is great at treating acne and eczema), selenium (which helps your body to produce antioxidants) and several forms of vitamin B (which reduces aging signs) — it would make sense that this vegetable would get its moment in the beauty world spotlight.
A word of caution, though: if, like me, you have a fungal sensitivity, do remember that mushroom is a fungus, so…to be on the safe side, this might be a trend that you’ll have to take a pass on.
4. Three-in-One Products
It wasn’t too long ago that CNN published an article on some of its editors’ favorite “multiuse” products. That’s because something else that you’ll be seeing more of is people opting for beauty-based items that they can use for more than just one thing: eyeshadow that can be used as a blush and maybe even a lip color base or foundation that also works as a concealer and finishing powder as well. If one of your plans is to ring in the new year with at least one less junk drawer, you can always get more space in by purchasing three-in-one beauty products. It’s an ultimate hack on a few different levels.
5. “Random” Rhinestones
The feature image for this article? The reason why I chose it is because it’s something else that is gonna be big in beauty over the next several months. Sure, rhinestones are pretty common on the nails (and sometimes even on eyelids); however, you’re gonna see them being randomly placed on hair, the face, the arms…chile, everywhere. So, if you’ve already decided that next year is the year that you really want to make a statement, add some rhinestones to some of your looks. Hell, invest in some Swarovski crystals while you’re at it; they definitely provide a solid “bling” effect!
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6. Balletcore Nails
If you adore the look of super feminine nails, then this trend has your first, middle, and last name all over it.
If you’re wondering what the heck balletcore nails are, they’re nails that are designed in such a way where they look very similar to a ballet slipper — the shape of the shoe and color. The dope thing about this trend is, as far as the hue of pink and length of nails, you can totally customize it to your liking.
Anyway, I think we’re gonna see a whole lot of this in 2024 — so why not stroll into the holiday season with a set of ‘em?
7. Hair Ribbons
Speaking of ballet, when it comes to the signature hairstyle (the bun), it’s pretty common to see hair ribbons that are wrapped around them, right? Well, when it comes to hair accessories, ribbons are about to be EVERYWHERE, y’all. Ribbons interwoven through braids. Ribbons tied around ponytails. Ribbons used as headbands. So, if you’ve got a daughter and you like to dress her tresses up with ribbons, looks like she’ll be sharing them with you in 2024. Have fun!
8. Biodegradable Beauty Products
The mere fact that, in America, 350 metric tons of plastic is wasted on an annual basis — that should be reason enough for us to want to be more intentional about supporting the sustainable side of the beauty industry. A specific way to do that is to purchase beauty products that are biodegradable. From what I’ve (briefly) read and researched on the topic, because this is still a relatively new trend in the cosmetics world, some companies are abusing “biodegradable” in the way that a lot of food companies misuse the word “organic.”
Still, if you want to get more into doing what’s best for the environment as far as your own beauty products are concerned, looking for ones that are vegan (a cool list is here, here, and here) is a great place to start.
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9. Embellished Chrome Nail Designs
Although I personally don’t wear it a lot (when it comes to make-up), I do like the look of chrome. It has a way of being modern and yet timeless at the same time. Plus, it’s very sleek and works well with the various skin tones of our ethnicity quite well. And even though chrome-polished nails have been around for several years now (as far as popularity goes), the next few seasons are going to showcase chrome nails that have designs on them or an upgraded French manicure where the tips are chrome (you can see an example of what I’m talking about here). I could see this look getting you a lot of compliments for Christmas. Just something to keep in mind as your holiday party invites get ready to roll in.
10. Genetic-Based Beauty Items
Are you wondering what the heck “genetic-based beauty items” are? I feel you. If the first thing that comes to your mind is genetic testing that, people get to find out more about their DNA, apply that to the cosmetics world, and there ya go.
Bottom line, as futuristic as it might sound, the beauty industry is now getting into genetic testing so that people can discover what works best when it comes to their own personal pigmentation, how their skin ages, and what their specific hair needs may be.
One at-home test is here. Another is here. (This is the one not-so-cheap thing that I referred to in the intro, by the way.)
11. The Look of Minimalism
Sometimes, I’ll just sit on YouTube and look at different hair and make-up tutorials — just for fun. And when it comes to mastering the “no make-up, make-up” look, Sincerely Zee (here), Dimma Umeh (here), Tea Renee (here), Naakie Nartey (here), and Fatima Bah (here) all did a pretty impressive job (with the look and showing you how to create it for yourself.) Yeah, one of my favorite things about the whole minimalism trend is it’s such a standout reminder that less really can be more, in the most visually beautiful ways.
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12. The Color Red
I’m a fan of color psychology. So much, in fact, that I wrote an article on it for the platform back in the day: “Understanding Color Psychology Will Sharpen Your Lens On Life.” Well, when it comes to the color red, whether it’s on your nails, lips (Black women look STUNNING with red lipstick on), even eyes — it’s the shade that’s gonna be hard to beat next year. I ain’t got one problem with it either since red represents things like love, passion, sexiness, desire, and strength.
In fact, I can’t think of a better way to walk — or strut — into the new year than with that kind of energy, can you? So, whatever you do, remind yourself to pick up a few red cosmetics. You’ll be the belle of the ball for the holidays, for 2024, and when it comes to life, in general, if/when you do. Now get to beauty shopping, sis!
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Featured image by Yana Iskayeva/Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson