
Cue "Good As Hell" by Lizzo. "I do my hair toss, / Check my nails, / Baby, how you feeling?"
Me: A little discouraged.
I know, as the first month of the year comes to an end, you — and most people have given up on annual commitments to yourselves. This would be a surprise if Strava, a social network for athletes, hadn't released research that showed many give up on their New Year's resolutions before the third week of the month has even kicked in.
Meaning, before February has even begun, you and others alike have given up on the "new year, new me" tradition and have settled with remaining who you were last year.
Which is fine.
But only if you're where you want to be.
Otherwise, I'm sure you feel like you have let yourself down before the year has even truly begun.
With heads filled with so much noise, so many tasks, errands, deadlines, emails, and appointments that are made and forgotten, life this 2019 can feel a little hectic; and adding resolutions onto it can feel downright overwhelming. Nevertheless, it is when the going gets tough, the tough finally gets going.
And you, my friend, are tough. You just need a little push is all. Some words of encouragement, if you will.
And that's where I come in.
Here are 15 positive affirmations to ensure that you are keeping your new year commitment to be a brighter, happier, more fulfilled version of yourself. With these affirmations, you can start to reclaim the time taken and start putting it towards becoming the "new you" you've always dreamed of.
1.I Am Enough.
Say it with me: I am enough. I am enough. I am enough.
Say it ten times. Say it a million.
Say it until the words wash away the doubt that taints your tongue. Because the truth is, out of the seven billion people of this world, nobody is better or more gifted than you.
You are capable of remarkable things and you are enough to brighten anyone's day. You are destined to leave a mark on this world.
So, let it be the biggest mark you can possibly create. Go ahead, look in that mirror and say "I am enough." Shout it to the high heavens if you must, because you, darling, are just that: you are enough.
2.I Am Worthy of Love, Happiness, and Fulfillment
Like I said before, shout it to the high heavens, if you must. You were born worthy of love, happiness, and fulfillment, sadly, somewhere along the way, life made you think you weren't. But I'm here to let you know that you are. How do I know? Well, because you're you.
3.I Don’t Sweat the Small Stuff
Some people take life's small slights and setbacks with a shrug, while others freak out, blow up, or fly off the proverbial handle in a loud huff or with silent seething. If you're the latter, it's time to stop sweating the small stuff and let it roll off your back. You already have enough to carry. Instead of growing upset when there is a setback, consider every irritating incident as a chance to work out the reasoning area of your brain. Soon, you'll realize that what constitutes a stressor is subjective and that little setbacks will ruin your day if you let them.
Remember, you've only had a bad moment. Not a bad day. And if you've had a bad day, that doesn't mean you've had a bad life. Go ahead, sweat, it's only natural. But let the small stuff worry about itself. You have better things to do.
4.The Tools I Need to Succeed Are in My Possession
No one is going to appear with the tools you need to succeed in the life that you want. That is up to you. Whether you have to find the tools, buy the tools, or make them yourself, they are accessible, they are limitless, and they are there for the taking. If you want them in your possession, all you have to do is reach out.
5.My Strength Is Greater Than Any Struggle
Say it with me: "My strength is greater than my struggle. I'm fearless. I'm getting stronger every day. I can do this. I'm deserving of my dream. I was not made to give up. Broken bridges cannot stop me."
So, it said, and so it shall be.
6.Happiness is my Birthright. I Embrace Happiness as My Setpoint State of Being
You were born with a natural tendency to bounce back to a happy and joyous state in no time at all. However, as you started 'growing up', perhaps you began losing touch with your natural state of happiness; instead you faked a hybrid portrayal of happiness with the hope of rediscovering that natural happiness eventually.
It's possible that you kept finding ways and means to be happy through material gain, pleasurable stimuli, through social means and relationships. However, not always do external inputs created a lasting state of joy and happiness. When you searched for happiness in the world outside, you forgot that the world that you saw outside of you, was actually mirroring you. When you were in a happier state, you could manifest a happier world around you.
Embrace happiness as your setpoint state of being and accept nothing else, you'll see how quickly your world will shift.
7.I Complete Me. I Am Whole.
Don't worry. You'll find the person that completes you someday.
We hear it so often lately that it's ridiculous.
Which implies that I'm not already whole and need someone else to complete me. That's an issue because it creates the idea that people aren't whole on their own, and it makes people feel broken when they can't find someone they want to be with. There's no problem with people wanting to find the person they want to be with, but when it becomes a quest to be "complete," it's an issue. No one deserves to think they aren't complete on their own. You are. You don't need to search for the piece you think you're missing in the world. You already have it within yourself.
8.I Embrace Change and Acknowledge It as A Gift
Because change is inevitable, it's about time we stop fighting against it. "The only thing constant is change." We know this and we understand that our environment can't stay the same forever. All around us, there is change happening on a daily basis. We are forever growing, expanding, aging, and changing. So, what is it about the world that can seem so overbearing and scary when change happens? Why is it that many of us are instantly repelled by the thought of change?
If we could only learn to let change work for us and benefit us, we could be happier with our lives and the process of growth. Embracing change is key to your success and happiness. So instead of fighting change, acknowledge it as a gift.
9.I Am the Author of My Story. How It Ends Is Up to Me.
Take more agency over your life. Stop letting things happen to you and start taking control of the things that do. How your live ends is up to you. So, decide to make it everything you've want it to be. You're the author of your own story, it is never too late to change the ending.
10. I Release My Attachment to Everything that No Longer Serves Me. I Refuse to Let Anything or Anyone Hold Me Back.
Imagine life without holding onto negative attachments. Imagine a state of peaceful thoughts, which come and go like the ocean tides — without struggle, pain, or resistance. Letting go of attachments can be a difficult thing. You are so used to carrying them around that you're worried what you might feel like once you've let everything go.
Regardless, the truth is: these negative attachments that you're holding onto no longer serve you. And you holding onto them is like trying to swim with an anchor attached to your wrist. Let it go. It might be hard to, but still, let it go. You'll be surprised at what you can find on the surface when you do.
11. I Am Not the Mistakes I’ve Made, and the Mistakes I’ve Made Will Not Be the End of Me
Mistakes are inevitable; and despite knowing this, many spend their time dwelling on them.
Nevertheless, I am going to let you in on a secret, one that many fail to notice: mistakes are proof that you tried. They are lessons that you can learn from. They are important for success. They are in the past and immutable. Holding onto past mistakes can hold you back in life, hurt your present, and ruin your future. Let go of the mistakes you've made so that you can be free. No matter how hard you try, you don't have the power to change it.
No one can change the past, the only thing you can do is accept it, learn from it, and move on.
12. My Future Is My Own
Your future is simply that, your own. So, make it a damn good one filled with everything you want, need, and dream of.
13. I Am Evolving
And no, you cannot switch the word "evolving" to say I am changing. The word "change" implies that there is something wrong with the person you are right now, which simply is not true. In addition, using the word "change" makes you become passive in your active mission of bettering your life and shifting negative thoughts. Change is inevitable. It will always happen to the best—and worst of us, regardless if we are actively participating in our lives.
But, evolving only happens to those who work for it. Evolving only happens to those who choose to develop gradually, evolving only happens to those who choose to make progress, move forward, and make waves. You are evolving, because simply changing is out of the question.
14. I Love Myself Unconditionally
Even in your best forms and even on your worst days: love yourself. Unconditionally. Without limitations, without restrictions. Be kind to yourself. Accept yourself. Love yourself, with everything you've got.
15. I Have Positive, Healthy, and Support Relationships with My Loved Ones
Reminding ourselves that we wish to have healthy and supportive relationships in our lives can remind us to treat others with kindness, compassion, and respect. It can also empower us to stand up for ourselves by creating healthy boundaries in our relationships.
Now that you have these positive affirmations, power to transform your life rests in your hands. I know you'll use it well.
Alexa, play Lizzo.
I do my hair toss,Check my nails,
Baby, how you feelin'?
Feeling good as hell.
Featured image by Getty Images.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









