I don’t care what article on hair care you read — if it’s worth anything at all when it comes to the topic of how to prevent breakage and other forms of hair damage, it’s going to mention that your tresses need hydration. There is no way that it can endure the manipulation of styling and the heat that comes from certain styling tools any other way.
So, why is it that, when it comes to our hair — Black hair — maintaining moisture is such a constant struggle (especially the tighter our curls are)? The science behind it is that the curlier our hair is, the harder it becomes for the sebum from our scalp to cover our strands from root to tip (which is a great reminder to keep your scalp moisturized, by the way). However, as someone with high porosity hair who has found maintaining hydration to probably be my greatest hair challenge (as far as length retention goes), I think that failing to do certain things to our hair regularly plays as much of a vital role.
Today, let’s look into 10 things that you can do — things that I’ve personally done and continue to do — that can keep your hair full of moisture which will ultimately keep it strong and hella healthy.
1. Master Your Hair’s Porosity
I’m telling you from firsthand experience that, until/unless you learn what your hair’s porosity is (which is its ability to maintain water), you will never truly master how to keep it moisturized. My hair? It’s high porosity because my cuticles are open; this means that, although my locks take in hydration easily, I lose it almost just as fast.
"Low porosity" means that cuticles are so tightly bound that it’s hard to get hydration in; however, once moisture penetrates, it remains longer than it does in high-porosity hair. "Normal porosity" speaks to there being a pretty good balance.
Keeping all of this in mind, if you keep trying to get moisture into your hair without knowing its porosity, I can promise you that you are going to unnecessarily stress yourself (and probably your hair) out. So, if you’re not sure what yours is (for the record, porosity can also change due to things like chemical treatments and even age), this video here offers up DIY tests that are pretty effective and can help you understand your hair needs better.
2. Upgrade Your Deep Conditioning Practices
I’ve shared in other articles that it took years for me to start really deep conditioning my hair. I don’t mean just slapping on some conditioner, letting it sit for 5-10 minutes, and then going on about my day. I mean finding the kind of deep conditioner that would complement my hair type (including its porosity) and then allowing it to penetrate my hair shaft for no less than 30-45 minutes. Over the past couple of years, though, I’ve upped the ante even more.
Now I create my own cocktail of conditioners (hair bonding products and a hair oil like avocado or rosemary oil included), apply a generous amount of the blend to my damp hair, and then sit with a hair steaming bonnet on my head for at least an hour. I’m telling you, if you’ve never steamed your hair before, it is a real game-changer!
Not only does it help your hair conditioner to deeply penetrate your strands, it also helps to unclog the hair follicles on your scalp, increase hair elasticity, works to enhance your natural curl pattern, and prepares your hair to take in whatever products you plan to add to your hair after rinsing your deep conditioner out (like a leave-in conditioner; more on that later). So, whether you get a fancy steamer, a steam bonnet or you decide to stand in a hot shower for a while, always make steaming a part of your conditioning process — if you want more moisture, that is.
3. Use Water-Based Products
Reading labels on the back of hair products is so important if you want your locks to thrive. That said, when it comes to retaining hair moisture, it’s essential that you go for products that are water-based; this starts with ones that have water listed as the first ingredient on the label. When hair products have a lot of water in them, that helps to reduce dryness which can lead to breakage. For starters, you can find a list of some of the best water-based leave-in conditioners here.
4. Avoid Alcohol-Based Ones (Well, Some of Them)
Here’s the thing about hair products that have alcohol in them: some are bad, and others are actually pretty beneficial. As far as Cetearyl alcohol, lauryl alcohol, and benzyl alcohols (which are more of a hair product preservative than anything), these are helpful because they can actually help to soften and hydrate your hair. What I’m talking about here is ethanol, SD alcohol 40, propanol, isopropyl, and propyl types of alcohol; these are problematic because not only do they have the (strong) potential to dry out your hair on their own, but they also tend to strip your strands of the natural sebum that your scalp produces.
The bottom line here is to read the labels to see which type of alcohol is in the product that you’re considering. Also, even when it comes to the “good” ones, pay attention to how your hair feels 2-3 days after applying them. If it’s brittle or sticky, stop using it; it’s not helping.
5. Drink More Water
No matter how much water you put on your hair, you’re still going to need to be well-hydrated within. In fact, did you know that between 25-30 percent of your hair’s weight is made up of water? This means that, although it’s still being researched if dehydration is connected to hair loss, what you can know for sure is water helps to increase blood circulation to your scalp, helps your hair follicles to absorb nutrients, keeps your scalp hydrated, and water also helps to prevent brittleness which reduces breakage.
So yes, make sure that you get plenty of water into your system daily. Oh, and if you happen to be a tea lover, check out “10 Teas That Are Great For The Fall Season — As Far As Hair Growth Is Concerned” for ones that can hydrate your strands while benefitting them in other ways too.
6. Eat Fatty Acids and Antioxidants More Often
Speaking of “moisturized insides,” I can also vouch for the fact that adding certain foods to your diet can help keep your hair hydrated. For instance, did you know that fatty acids make up a whopping 85 percent of your hair’s lipid content? This is relevant because lipids help to maintain your hair’s strength and manageability not to mention its thickness, growth, and moisture. All of this is essential because you need things that are going to help you handle the manipulation that comes with styling your hair.
Antioxidants are good as well because they will help to keep your scalp healthy, reduce hair shedding, fight off free radicals, help to prevent UV damage (including how the sun can dry out your hair), slow down premature graying, increase circulation to your scalp and yes, maintain moisture. Foods that are full of fatty acids include salmon, kidney beans, cashews, peanuts, sunflower seeds, chia seeds, and egg yolks. Foods that are loaded with antioxidants include berries, artichokes, red cabbage, spinach, okra, collards and plums.
7. Try an ANTI-Humectant
You’re probably familiar with what a humectant is; it’s something that pulls moisture from the hair. As far as ones that are good for your hair, honey is a humectant that immediately comes to mind. Okay, so what is an anti-humectant? It's a product that will prevent moisture from leaving your hair once the moisture is already present. Therefore, if you’re someone who loses hair hydration a lot, an anti-humectant can be a real lifesaver for you (especially on the days when it’s hella humid and you want to reduce the appearance of frizz).
For the record, since anti-humectants include things like silicones and beeswax, if you’ve ever used either one of those, you probably already know that it’s best to take the “less is more” approach. Still, if you need some assistance keeping moisture around, an anti-humectant can make that happen for you. Check out a list of these types of hair products here and here.
8. Try Some Monoi Oil
If you’re not familiar with monoi oil, it’s an oil that comes from soaking the petals of Tahitian gardenias into coconut oil. I’m such a fan of it that I actually shouted the oil out in another hair care article a few years back (“What Your Natural Hair Needs This Spring Season”). Although it does things like help to strengthen your hair and reduce frizz, one of my favorite perks is monoi oil also helps to reduce split ends — and since split ends are the result of hair that is dry and brittle, well, you can see why you should consider giving it a shot; especially if length retention is your (ultimate) goal.
9. Make Leave-In Conditioner a Part of Your Nightly Hair Routine
Speaking of taking care of your ends, since that is the oldest part of your hair, you need to “baby” them more than any other part of your locks; otherwise, they are prone to breakage, and length will never be something that you will see much of. One way to do that is to give your ends more hydration by applying a leave-in conditioner to your ends no less than 2-3 times a week, whether you’re someone who rolls up your hair, braids, or twists it. My favorite for a while now has been Mielle’s Pomegranate & Honey Leave-In Conditioner. Some other options that you might want to check out are located here, here, and here.
10. Wrap Your Hair Up at Night
Y’all, please don’t underestimate the importance of wrapping your hair up at night — not just to avoid the friction that tossing and turning can cause (which can ultimately lead to breakage) but because it really is true that your hair can dry out if you are lying down for hours on end without some satin or silk on your head to protect it from your bedding. Listen, I have had seasons when I didn’t wrap my hair up and seasons when I did — when it comes to retaining moisture, the difference is like night and day whenever I do take out five extra minutes to do the step, I just talked about and then to cover it up with something that won’t absorb all of my efforts.
BONUS: Regularly Use a Finishing Spray
If you want your hair to have more sheen to it, you probably already know that oil sheen can make that happen for you. Okay, but what if you want to lightly condition your hair throughout the day? Then what? Something that I am a huge fan of is finishing and conditioning sprays. They tend to be light, they help to keep the cuticles of my strands smooth and my hair soft, and they are able to add movement (like when it comes to blowouts), too. Plus, they help my hair to feel moisturized. That’s why, I absolutely could not close this article out without shouting out the brand that I use: BB Smooth Sheen Conditioning Spray with Shea Butter.
To be honest with you, I have no idea how I even stumbled upon it in the first place, yet when I tell you that it is now a staple that I can’t see going without? It’s like it coats my hair and soothes my scalp without any (real) residue so that my hair remains moisturized until I come up and do my nighttime hair routine. Definitely a must-have if you’re trying to figure out how to keep your hair from drying out in between wash days. Hey, don’t say I never told you. It’s a winner. Promise you that!
So…what are you waiting on? Your parched hair is looking for relief, and now you know just what to do. Enjoy, sis. ENJOY.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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