
I don't think there is one person reading this who hasn't been betrayed by a friend before. I will also go so far as to say that there are very few situations that can be as painful—and sometimes also as blindsiding—as this kind of experience either. But as you get older—and hopefully wiser—you come to accept that no one is perfect, folks mess up and not everything should come with an immediate "Bye. I'm done."
Some friendships are far too valuable to be that…immediately reactionary.
So, how can you know what to do when you find yourself in a set of circumstances where you're hurt, maybe even mad as hell, and you really don't have a clue what you should do? I'm hoping that this article can help to provide you with some of the clarity that you seek, sis. Ask yourself these six questions and see if the answers can't point you into the direction of what you need to do—next.
Betrayal Has Layers. What Kind Was It?

If you spend enough time on this planet and you make it a personal point to actually learn as you go, something that life will teach you is most things have layers to them; betrayal is certainly no exception. And, if you're someone who accepts that you are human and flawed, just as much as the next guy or gal, you'll also humble yourself enough to admit that you've probably betrayed someone before too; maybe even the person who just betrayed you.
Why do I say that? Because betrayal has several different definitions:
- to deliver or expose to an enemy by treachery or disloyalty
- to be unfaithful in guarding, maintaining, or fulfilling
- to disappoint the hopes or expectations of
- to reveal or disclose in violation of confidence
- to reveal unconsciously (something one would preferably conceal)
Back when I wrote the article about why I prefer my friends to not be friends with each other, some of y'all went on and on about how insecure that kind of boundary is. First, it's always a good idea to read more than the title of something; the entire piece oftentimes offers up a broader perspective. Second, I'll tell you this—having that boundary has eliminated A LOT of the betrayals that I used to experience before I had put the boundary in place (especially when it comes to things like disclosing a violation in confidence, even if it was unconsciously). Sometimes, a betrayal isn't calculated or intentional. Sometimes, folks just mess up.
So yeah, before deciding if you should immediately cut someone out of your life (by the way, check out "Why I Don't 'Cut People Off' Anymore, I Release Them Instead"), think about the level of betrayal it was. Did your friend do something that was calculated and/or malicious? Or was it simply a mistake? It's important to really take this step into account because, when emotions are running high, we can oftentimes make a rash decision without taking everything into account before we do so—including processing the facts, not just how we feel at the time.
This brings me to the next important point.
What's Their Previous Track Record Been Like?

I remember when one of my closest friends betrayed my confidence. Whew. One of their friends was going through something and so my friend shared one of my deepest secrets, hoping that it would give their friend some perspective. Problem was, even though they didn't say my name, my friend gave enough "clues" that their friend was able to figure it out and ended up talking about it on some podcast, believing that it would help others as well. All of this happened without my permission. I. Was. Pissed. Still, while some people might see this as an automatic deal-breaker, I didn't. I didn't because the friend who did this to me had been a really good friend before this major snafu. They were committed. They were supportive. They were loyal. They were honest. They are just human and they messed up. Big time. But not big enough for me to, as grandma used to say, "Throw the baby out with the bathwater."
Betrayal hurts, no matter what "layer" or form that it comes in. But when you've got a good friend in your life, getting rid of them because of one mistake can end up hurting you a lot more than forgiving them and moving on. Try your best to not only think about the one way that they royally f'ed up. Factor that in, along with the kind of friend that they've been to you since they've become a part of your life.
Are They Truly Remorseful?

A while back, I wrote an article for the site entitled, "Why Regret Might Not Always Be A Bad Thing". If you don't have time to check it out right now, the gist is that, I'm not big on people who don't believe in having regrets in life. Regret means remorse and we all do things from time to time that result in us (hopefully) regretting wrongdoing (unless you're something along the lines of being a raging narcissist or something). In fact, regret is oftentimes what we need to feel in order to make some real and lasting changes in our lives.
Same thing goes for a friend who betrays you. If when you confront them about what happened, they are on some, "I don't regret anything in life" or the phrase that irritates me like no other, "It is what it is", that doesn't sound like someone who feels badly about what they did to you. And if they don't really care, there is a huge chance that they could do it again (or that they've been doing some shady stuff that you just haven't found out about…yet).
So, how can you know if someone is truly remorseful? It's hard to give an across-the-board answer because people express remorse in different ways. But if they happen to bring the betrayal to you before you find out another way, if they apologize without offering up a lot of excuses or justifications and/or they ask you how they can make it up to you—those are some indicators that they probably get the magnitude of what they did; that you should at least consider hearing them out and giving the friendship another shot.
Do You Absolutely Suck at Forgiving?

People who aren't good at forgiving others either don't have many friends or they are constantly getting into and out of friendships. That's not a random happenstance either. It's usually because they want to receive the kind of grace and mercy that they absolutely have no intention of extending to others. I know this because I used to be a lot like that. Because I grew up surrounded by people who basically weaponized forgiveness (in my family, at my church, in my so-called friendships and in my private Christian schools), I saw it as a manipulative tool rather than a peace offering. So, I used to think that forgiving someone meant I was giving them carte blanche to keep hurting me over and over…and over again. So, I struggled with fully doing it.
It took getting some space from people who abused forgiveness in my world to understand that 1) from a spiritual standpoint, forgiveness makes things right between me and God (Matthew 6:14-15); 2) forgiving someone doesn't automatically mean that things go back to the way they were. The person in need of the forgiveness needs to be remorseful, be open to things taking time to heal, and we both need to assess if we should be the same kind of friends again, and 3) if I don't forgive, it's just gonna make me bitter; bitterness ultimately stagnates my growth and typically infects the other relationships around me too.
I know a lot of people think that some things don't deserve forgiveness. I disagree. If you want to keep life's situations from harming your mind, body and spirit, forgive it all. Just don't think that means you have to still engage the person, place, thing or idea that you needed to forgive. Anyway, whether you agree with me or not on this, if you're contemplating not forgiving your friend because, in your mind, they don't "deserve" it, ask yourself if this is how you feel every time someone disappoints you. If the answer is "yes", I'd venture to say that the internal struggle you're having has less to do with the betrayal and more to do with you needing to learn how to forgive better. And more. For your own sake.
What Are the Pros and Cons of the Friendship?

Here's something else that you might want to ponder, just a bit. Chances are, if this is the first time that your friend betrayed you and it wasn't something huge like stealing your money or sleeping with your man, you wouldn't be contemplating ending the relationship unless things have been on the verge of destruction for a while now anyway. That's why, if you're not 100 percent sure what you should do, it can also be helpful to take out a piece of paper and jot down the pros and cons of the relationship overall. While there are certain hacks that can help you to make split-second decisions (check out "Need To Make A Big Decision Quickly? Do This."), deciding whether or not to end a friendship deserves some real pondering. The benefit of coming up with a pros and cons list is it can help you to process your situation from a logical and obsessive point of view. For instance, if the pros far outweigh the cons, it's probably worth working through the betrayal rather than ending things altogether. On the other hand, if the cons outweigh the pros then…maybe this latest "shake up" is nothing more than the straw that has broken the camel's back. A list can help you come to this kind of conclusion.
Can You Let the Ish Go?

This last point? In all actuality, it has very little to do with your friend and what they did, and all to do with you and if you can truly heal and move on from it. I know from very personal experience (both on the giving and receiving end of forgiveness) that you haven't truly forgiven someone if you're constantly going to bring up what they did or if you're going to try and use their offense against them in order to "trump" some of your own BS in the future. Some foundational truths about a healthy friendship is both people are able to accept one another's humanness, forgive each other's faults and then move forward—together. If this betrayal runs so deep that you know you can't do this, don't waste each other's time or further cause harm by trying to stick it out, knowing that you can't let it go—if not immediately, eventually. If the betrayal is going to keep you both stagnant, discuss, forgive and then bring things to an end with the hopes and prayers that you both learned from this betrayal—so that you know how to handle things…differently with others. In the future.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






