6 Not-So-Obvious Ways Procrastination Can Impact Your Ability To Move Forward
When it comes to our productivity, procrastination will always be our greatest adversary.
Most of us live busy lives, with goals and dreams that we work tirelessly to achieve, but when the sneaky presence of procrastination starts to creep in, it can have a significant impact on our efficiency, which lead to delays, missed deadlines, and feeling of dread.
While it’s often not our intention to put off important tasks and focus our attention on trivial tasks, when we reach mental blockages like fear or imposter syndrome, we can’t help but to fall into the trap of low performance and lack of motivation brought on by procrastination.
But what’s the reason for this? Procrastination is a complex subject and comes in many different forms. It’s generally defined as an involuntary delay of an intended action, despite being aware of the negative consequences associated with said delay. Beyond the many ways that procrastination can present itself in our day-to-day lives, it’s important to note that there’s much more happening underneath the surface.
While some may reduce procrastination down to laziness or the lack of discipline, it can be viewed through several frameworks that apply to different people in different manners. For example, the temporal motivation theory suggests that individuals weigh the costs and benefits of different tasks and allocate their time accordingly. This mental dilemma known as “opportunity cost” is procrastination showing up in how individuals prioritize short-term rewards like socializing and entertainment over long-term goals like studying, exercising, or seemingly mundane tasks.
On the flip side, the self-regulation model highlights the role of emotion regulation in procrastination. According to this model, individuals may procrastinate as a means of avoiding negative emotions related to anxiety and boredom that are typically associated with an activity. However, this can ultimately have an increased negative effect, resulting in lackluster performance and outcomes.
With research identifying several factors that contribute to procrastination, including individual differences like impulsivity and perfectionism, environmental factors from distractions or lack of structure, and task characteristics like the complexity or unpleasantness of a task, we can all see ourselves each category depending on our mood or the capacity of tasks or project. However, when we find ourselves facing the consequences of our procrastination, it can lead to even greater impacts on our mental health and well-being.
The loop of procrastination can be a difficult web to get untangled from. When we procrastinate, we often feel guilt, shame, or even anxiety about the work neglected, which can bring about unwanted stress and negative self-talk. We can sometimes attach our productivity to our self-worth and associate our value with our output. When these loops occur in our minds, it further exacerbates a decrease in our productivity, as we may become distracted or demotivated.
Overall, it's important to identify the reasons behind our procrastination and find ways to overcome it to achieve our goals and lead a fulfilling life. If you find yourself in the loop of procrastination, it’s important to identify the cause so you can get to the solution. That’s why we’ve curated a list of procrastination triggers and how to correct them.
Trigger: You find yourself doing unimportant tasks like scrolling social media instead of the important ones you need to be working on.
Try This: Try creating distance from your distractions and the tasks at hand. If you find it hard to stay focused on top responsibilities, it may be time to install a social media blocker app on your phone and set it for the duration you’d like to complete your work in. You might even want to try putting your phone in a different area than where you work so that it’s less easy to grab in between assignments.
Trigger: You feel overwhelmed or stressed about the work you need to do, but you can't seem to make progress on it.
Try This: When it comes to the duties that stress us out the most, it’s essential that we understand that we can only do what’s in front of us first. We don’t get to the next tasks until we finish the first one, so put less on your plate by giving yourself smaller portions and working your way through. Before you know it, you would have tackled your biggest tasks, bit by bit.
Trigger: You feel guilty or ashamed about your lack of productivity or progress on important tasks.
Try This: It’s time to give yourself some grace. Self-compassion goes a long way when you know that procrastination is less about you as a person and more about the stimulus that’s causing you to put the tasks off. When you begin to feel that negative self-talk begin to creep in, pause, and allow yourself a moment to collect your thoughts, grab a snack, take a walk, or simply breathe before you reapproach what’s at hand. Beating yourself up about procrastinating will only create more procrastination, so forgive yourself and move forward.
Trigger: You are often working on tasks at the last minute, which can lead to low quality work or mistakes.
Try This: Before you start your next tasks, it’s important to remember that it’s okay to approach them in small chunks. Oftentimes, we work on things at the last minute because it feels too big and overwhelming to take on. But if we are reminded to pace ourselves and not try to take everything at once, we can give ourselves the time necessary to present our best work.
Trigger: You find yourself easily distracted and unable to focus for long periods of time.
Try This: Time blocks are going to be your best friend here. By breaking down a larger task into smaller, manageable blocks of time, you can make it less intimidating and easier to start. By setting a clear structure and working in short bursts, you can overcome procrastination and make steady progress toward completing the task.
Trigger: You have a lot of unfinished tasks or projects that you keep putting off.
Try This: Sometimes we put certain tasks off because we may not have the capacity to complete them, or they might simply not be in our realm of expertise. In this case, it’s perfectly okay to ask for help. Delegating tasks and projects over people who are more skilled and have more time to complete them, can take them off our plate and allow us to execute our to-do lists in a timely and stress-free manner.
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Beyoncé Doubles Down On Not Releasing Visuals For 'Renaissance' Or 'Cowboy Carter': 'The Music Is Enough'
While many people are still unpacking the CMAs shutting out Beyoncé'sCowboy Carteralbum, her cover story for GQ's October issue is now taking center stage. Beyoncé is shown rocking the big hair we've come to love in her country era, giving us queen realness as always.
In the interview, the multifaceted singer spoke about the two albums in the trilogy, Renaissance and Cowboy Carter, as well as her family. She also opened up about her exciting business ventures, such as her haircare brand Cécred and the launch of her whiskey, SirDavis, and why it's crucial for her to be more than just the face of her brands.
"There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures. They’re given the space to focus on the product, the team, the business plan. Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. It’s important to me to continue to take the same approach I have taken with my music and apply my learnings to my businesses," she said.
"I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary."
I know that's right Bey! Check out the highlights below:
On her daughter Blue Ivy being a creative.
I build my work schedule around my family. I try to only tour when my kids are out of school. I always dreamt of a life where I could see the world with my family and expose them to different languages, architecture, and lifestyles.
Raising three kids isn’t easy. The older they get, the more they become their own individuals with unique needs, hobbies, and social lives. My twins are God-sent. Parenting constantly teaches you about yourself. It takes a lot of prayer and patience. I love it. It’s grounding and fulfilling.
My kids come with me everywhere I go. They come to my office after school, and they are in the studio with me. They are in dance rehearsals. It’s natural that they would learn my choreography.
Blue is an artist. She has great taste in music and fashion. She is a fantastic editor, painter, and actress. She has been creating characters since she was three. She’s a natural, but I did not want Blue onstage. Blue wanted it for herself. She took it seriously and she earned it. And most importantly, she had fun! We all watched her grow more and more every night before our eyes.
On her decision to not provide visuals for "Renaissance" and "Cowboy Carter" albums.
I thought it was important that during a time where all we see is visuals, that the world can focus on the voice. The music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe on its own. Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough. The fans from all over the world became the visual. We all got the visual on tour. We then got more visuals from my film.
On being proud of the work she put into "Cowboy Carter."
I am proud of what I have been able to do, but I also recognize the sacrifices—mine and my family’s. There was a time when I was pushing myself to meet unrealistic deadlines, while not taking the time to enjoy the benefits of why I was working so hard. There aren’t many of us from the late ’90s who were taught to focus on mental health. Back then, I had little boundaries, and said yes to everything. But I’ve paid my dues a hundred times over. I have worked harder than anyone I know. And now I work smarter. In the end, the biggest reward is personal joy. Has what I created pushed others to think freely and believe in the impossible? If the answer to that question is yes, then that is the gift.
On legacy being her biggest motivator in business.
I get excited about love, legacy, and longevity. Do I love what I am trying to create for the love of it? I am discovering that legacy is the common denominator in all the businesses that I have done.
On protecting her family and her peace.
We live in a world of access. We have access to so much information—some facts, and some complete bullshit disguised as truth. Our children can FaceTime and see their friends at any given moment. My husband and I? We used calling cards and Skype when we were falling in love. I couldn’t afford the international hotel bills, so I literally would get international calling cards to call him. Just recently, I heard an AI song that sounded so much like me it scared me. It’s impossible to truly know what’s real and what’s not.
One thing I’ve worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand. It’s very easy for celebrities to turn our lives into performance art. I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace.
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Feature image by Kevin Winter/Getty Images for iHeartRadio