
Body odor is the kind of thing that none of us really want to talk about, yet that doesn't mean it doesn't need to be addressed. While it's true that some people have a more intense bout of it than others, the reality is that all of us have apocrine glands (the glands that typically secrete this odor out of our underarms, genitalia, breasts and even our eyelids). And when those glands aren't kept under control, the bacteria within them can create a smell that is, unpleasant to say the least.
The thing about body odor is, no matter how much deodorant and perfume that you try and mask it with, the odor still usually has a way of overpowering your "diversion tactics". That's why, aside from good hygiene practices, it really is best to take a more all-natural holistic approach to body odor. If you're looking for a few effective suggestions, I've got 10 of 'em.
1. Eat Some Chlorophyll

You probably learned in an elementary level science class that chlorophyll is responsible for giving certain foods their natural green color. Well, when it comes to foods like spinach, kale, parsley, spirulina and wheatgrass, it's the combination of chlorophyll and sunlight that give these types of foods the nutrients that they offer. As far as the benefits that chlorophyll is able to offer you, it contains properties that can reduce the signs of aging, fight acne and even build up your red blood cells.
What makes it top this list of ways to reduce body odor is, chlorophyll's considered to be a natural deodorizer too. That's actually why, if you happen to read the ingredients on the back of many deodorants and mouthwashes, you'll see chlorophyll on the list. Interesting, huh?
2. Eat (More) Citrus Fruit Too
Lemons. Limes. Grapefruit. Oranges. Kumquats. All of these qualify as being citrus fruit. It's a good idea to eat these, at least a couple of times a week, because they are loaded with antioxidants, fiber, potassium, magnesium and even copper (which is a mineral that combats premature greying). Citrus fruit is also good for you because it can help to raise the citrate levels in your system (which reduces your chances of getting kidney stones), contains cancer-fighting properties and even has flavonoids that will reduce bodily inflammation. And just how can eating an orange or drinking some homemade lemonade fight against body odor? It's because citrus fruit is highly acidic, so it has a way of altering your pH balance to make it more acidic as well, so that odor-causing bacteria isn't able to stick around for very long.
3. Apply Some Witch Hazel

Sometimes, when I think about all of the ways that witch hazel has had my skin's back, I'm shocked by how inexpensive a bottle of it is (you should be able to find a great brand for less than three bucks). Witch hazel is basically a medicinal plant that is able to relieve skin irritation, tone your skin, fight acne, protect your skin from free radicals and reduce scalp sensitivity that either comes from getting a new set of box braids or from a flare-up that eczema or psoriasis has caused. Because witch hazel is also considered to be a natural astringent that contains a fair amount of alcohol, if you dab some of it onto a cotton ball or washcloth and then rub it onto your armpits after bathing, not only will it reduce how much you perspire, it will decrease odor-causing bacteria as well.
4. Try Some Baking Soda and Lemon Juice
We've already touched on what lemons can do, so let's explore baking soda a bit. Ever since I was a little girl, I was used to seeing boxes of baking soda in the house. Mostly, I used it for brushing my teeth (it's gritty texture can remove plaque and tartar like nobody's business), but it can be beneficial in a lot more ways than that. Because it is able to neutralize stomach acids, some people use it to treat heartburn. If you apply baking soda directly on a canker sore or pimple, the antibacterial and antimicrobial properties in it can help to speed up the healing process. The lactic acid in baking soda can balance out the pH in your system so that you can workout longer on the days when you're tired. Some people even take it to slow down the progression of kidney disease. You can also use baking soda to eliminate your body odor issues because it can also help to make odor-causing bacteria to be less acidic; this ultimately means less sweating and less smelling too. Just mix one-part baking soda with one-part lemon juice and wipe your underarms down at night. You'll have less odor to worry about, the following day.
5. Drink Green Tea

There are dozens of reasons why green tea is good for you (check out "You'll Totally Fall In Love With These Green Tea Beauty Hacks"). As far as drinking it goes, green tea contains natural compounds that are able to reduce body inflammation; the catechin epigallocatechin-3-gallate (EGCG) that helps to reduce cell damage; properties that are able to increase your metabolic rate (so that you're able to burn body fat), and antioxidants that can help to prevent the growth of cancer cells while also slowing down the aging of your brain. Something else that green tea is able to do is help to keep body odor at bay. That's thanks to the antioxidants that help to remove toxins from your system and tannins that help to slow down sweat. Drink tea to detoxify your system. Put a couple of tea bags into your bathwater to get most out of the tannins that are in them.
6. Wipe Down with White Vinegar
When it comes to skincare, something that all of us should have in our home is a bottle of white vinegar. You can use it to remove age spots, shorten the length span of breakouts, as an ingredient in your own DIY toner (because it is able to pull toxins from your pores), heal razor bumps and yes, get rid of body odor. White vinegar also contains properties that can kill odor-causing bacteria. You can either pour one-third of white vinegar into a bottle of distilled water and use the solution as a spray for your underarms or you can pour 1-2 cups of white vinegar into your bathwater and soak in it for 20 minutes.
7. Put Some Vodka on Your Underarms

Off top, vodka is a natural disinfectant and antiseptic properties. If you consume it in moderation, vodka can do everything from reduce stress (even more than red wine is able to), lower your cholesterol levels and even decrease symptoms that are directly related to rheumatoid arthritis.
The reason why you should keep a bottle of it in your bathroom is because it's also a great way to knock out underarm odor. Not only because of vodka's disinfectant qualities, but also due to the high amount of alcohol that vodka contains which is able to stop bacteria in its tracks. All you need to do is pour a little bit of vodka onto a washcloth and rub your underarms with it. You'll notice that you will smell a lot fresher throughout the day after you do.
8. Use Some Tea Tree Oil. Or Lavender.
Any time that I want a pimple to go away, virtually overnight, I'll dab some tea tree oil on it. Because of the compounds in it like terpinen-4-ol, tea tree oil is able to kill the bacteria and fungus that leads to breakouts. Plus, tea tree oil is a potent ingredient for hand sanitizers while also alleviating dandruff, cleansing minor scrapes and abrasions and treating nail fungus and athlete's foot too. Since tea tree oil is so powerful, it is also a popular ingredient in many deodorants. As for lavender oil, it's also great at killing acne-causing bacteria. Plus, it soothes eczema and psoriasis symptoms, smooths out fine lines and, when mixed with a carrier oil like coconut or sweet almond oil (because lavender oil is also quite strong), it can moisturize dry skin as well. Lavender oil's bacteria-fighting properties, along with its fresh scent, make it a perfect addition to tea tree oil should you want to make a DIY deodorant. You can check out some awesome all-natural recipes here.
9. Drop Some Rosemary into Your Bathwater

Something that I'm a huge fan of is rosemary oil. That's because its benefits truly run the gamut, from improving brain function and increasing hair growth to relieving body aches and pains, repelling insects and decreasing stress levels. While rosemary oil really does deserve its own write-up, for now, make sure to get some rosemary leaves for bath time. Not only will it increase your blood circulation (which can make it a great libido-booster) and help to smooth out fine lines and wrinkles, the menthol and chlorophyll that rosemary contains can help to neutralize your body odor. (You can typically find dried rosemary leaves in the produce department of your favorite grocery store, by the way.)
10. DRINK. MORE. WATER.
Since you're made up of around 65 percent water, that should be enough of a reason to want to consume no less than eight glasses of it a day (for replenishing purposes). But if, for some reason, you happen to need a little bit more convincing—drinking water provides you with more energy, helps your brain to function at a peak level, relieves constipation, aids in weight loss, soothes a headache, reduces oral bacteria and yes, can make body odor less of a problem. Body odor is full of toxins and water helps to flush those toxins out. So, even if you're not a huge water fan, at least try to drink some infused water. It's a refreshing way to release toxins while getting some nutrients into your system at the same time. Drink up!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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