I don't know about y'all, but I love having girl talk. Me and my girls can kiki about life, sip our wine, and hype each other up about what's coming up next in our lives. However, something that I love a tiny bit more than girl talk, is having guy talk. Don't kill me y'all but I just think it is so refreshing and important to get a guy's perspective on love/relationships. It also keeps me in check sometimes when I am overthinking a situation. In fact, I was talking to one of my guy friends a few weeks ago about the topic of black love.
We talked about the dynamic of black men and women and what may be the best way to show up for black women and vice versa. His thoughts were that it is challenging for him to show up for black women, if there are high expectations on how a black man should be. He also explained that while black men know how to be in relationships, the idea of how a relationship should be has been warped into so many different things. While I can understand my friend's point of view on this, I couldn't help but think about how I prioritize love in my daily life and if asked the question, "How would I want my future partner to show up for me?"
Recently, I had a great "guy talk" with actor Tristen J. Winger. Tristen is someone who knows exactly how he likes to show up for black women. Tristen J. Winger, 35, plays the character Vince on the BET+'s Bigger series.
Courtesy of Carlos Nunez
Executive produced by Will Packer, Bigger is a comedy series that takes a deeper look at the stagnant lives of Layne Roberts and her circle of friends as they strive for something bigger and better in all aspects of life. While chatting with Tristen, who plays he was able to give me the truth about his thoughts on black love.
He is a true advocate for uplifting and supporting black women in all spaces and is a believer in keeping the idea of black love in a positive light. Here's what the star had to say.
xoNecole: Do you feel that your character Vince on the series 'Bigger' relates to who you are in real life?
Tristen J. Winger: I believe he does in many ways. Especially, when we find out more about Vince in the second season. Being pushed to pursue one career, but having a passion to be a creative resonates with me. I graduated from high school early and I went to college for Mechanical Engineering. I really love science. My mom would put me in science camps when I was younger and I really enjoyed it.
However, the creative side of me overpowered that. Throughout high school, I was in Performance Arts and I played music. So, when I got to college I was introduced to this music software by a good friend of mine. I was excited that I was able to make music and not do math all day in my other courses (laughs). I knew my mom wanted me to go down this one path, but I chose to follow my passion in being a creative.
xoNecole: Because you relate to Vince's journey in following his passion in music, what advice do you have for other people who want to follow their passion instead of what is expected of them?
Tristen: Always go with your gut. Every time. At the end of the day, we are living this life for us. That's not to say to forget about everyone else. But ultimately, we are the ones who have to live with our decisions. So make decisions that make you happy in the end. Instead of living with regret or having the "what if" in the back of your mind.
xoNecole: What has your professional acting career taught you about dating/romantic relationships?
Tristen: I will say that since acting is about listening and reading between the lines, you have to do the same thing in romantic relationships. You can't just listen to the other person to respond. You have to listen to understand where the other person is coming from and learn from them. We can live this life on our own if we choose to, but if we choose to live a life with a partner, there must be understanding and togetherness.
"We can live this life on our own if we choose to, but if we choose to live a life with a partner, there must be understanding and togetherness."
Courtesy of Carlos Nunez
xoNecole: In today's society, do you feel that there is a misconception between black men and black women when it comes to the #relationshipgoals?
Tristen: Looking at social media really confuses me sometimes (laughs). Like why are y'all complaining about $100 dinner dates? (Laughs) That should not be the basis of a relationship. It does seem like nowadays black men and black women are at odds when it comes to relationships. But every day I still see examples of beautiful relationships. I know what black love looks like and while social media may make it seem like it is difficult to achieve true black love, I am not going to believe it.
xoNecole: What do you think are the two key things for a successful relationship?
Tristen: I think empathy but more so, being able to support one another. If you and your partner are a team, the goal should be to win together. In order to win, we have to challenge each other too. You can have a lot of moments that are comfortable and full of ease. But the question is, how are we going to take each other to the next level? So being supportive is key.
"If you and your partner are a team, the goal should be to win together. In order to win, we have to challenge each other too."
xoNecole: You show that you are a huge advocate for black women on social media, how do you like to show up and support black women in romantic relationships?
Tristen: It honestly looks different for different women. Showing up could literally mean showing up and supporting her. Showing up can look like giving gifts or writing poetry. Showing up could even look like listening to her as she vents. You have to find out what her love language is. All of the languages mean something, but each one has a different weight to them.
xoNecole: I am so glad you touched on love languages, because you are absolutely right! So, inquiring minds would like to know.. What is your love language?
Tristen: My top love language is words of affirmation. I think that comes from my childhood. Recognition feels good to me. I remember when I was in elementary school, I would always get perfect attendance awards. Or when I would get A's on my spelling test, it was the recognition from the teacher's that I sought out for. There are times even now, where I wonder if I am doing a good job. So in dating, those words of affirmation are important to me.
Courtesy of Carlos Nunez
xoNecole: Do you think self-care is important in a relationship? If so, how do you practice self-care for yourself?
Tristen: There are times where I just want to be alone. I don't have to be doing anything specific. I just need that time to myself. I won't and shouldn't feel bad for wanting to spend time with myself (laughs). I am willing to do whatever it takes to recenter myself and ground myself, whether I am in a relationship or not. We give so much to the world, so we have to remember to give back to ourselves.
xoNecole: What is an important lesson you have learned from previous relationships that you will apply in your next relationship?
Tristen: An important lesson for me is how to show up for myself while I am in a relationship. Being raised by a single mom, I used to pour everything I had into my relationships. With doing that, I ended up forgetting what Tristen wanted. So now, I will always speak up for myself in how I like my partner to show up for me.
xoNecole: What are some relationship green flags that you look for when it comes to dating?
Tristen: The first thing that comes to mind is a sense of humor. I love to laugh. If a woman can quote Back to the Future or The Nutty Professor line by line, I'm sold (laughs). I also like a woman who is adventurous and likes music too. Someone who isn't judgemental and is a free-spirit [and] open-minded. These are all great qualities I look for.
xoNecole: If you could curate a love playlist for your future partner, what would be the top 3 songs and why?
Tristen: The first song would be "Can We Talk" by Tevin Campbell. The next song would be "Take It From Here" by Justin Timberlake, produced by The Neptunes. The third song would be "At Your Best" by The Isley Brothers. For "At Your Best," it sounds like he is talking to someone specifically. So when you are creating a playlist for someone, you need that specificity. So I chose all these songs because when I hear the words and I listen to the music, I feel all of it.
I remember in Justin's "Take It From Here" he says, "I wanna be your lake or your bay. And any problems that you have, I want to wash them away." I just want to wash away your problems girl! (Laughs) I just want to wash them away (smiles).
For more of Tristen, follow him on Instagram.
Featured image by Carlos Nunez
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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