From Beauty Editor To Bestselling Novelist: Inside The World Of Author Tia Williams
If Tia Williams’ A Love Song for Ricki Wilde is an ode to Black artists, it’s at least partially informed by her experience as a creator herself. The novelist has never been a florist or a musician, like the couple in her latest book, but she’s most certainly an artist in her own right.
Williams has repeatedly imagined – and subsequently depicted – Black women as protagonists who are just as ordinary as they are extraordinary. Her readers might bury themselves in her tales of romance as a means of escaping their own lives, but they likely also see glimpses of themselves within the pages of each of her books.
A Love Song for Ricki Wilde, released earlier this year via Grand Central Publishing, follows a florist who has recently moved into an “enchanted” brownstone in Harlem from Atlanta. When she falls in love with a musician, the pair realizes their lives are intertwined in a mysterious way that dates back to the Harlem Renaissance.
Williams says she wanted to use the book to explore the idea of “Black Excellence” and what it means for artists today. “We had to call it out [our achievements] because our excellence for so long had been ignored and still is being erased. But, I do think Black excellence can become a prison because the idea of what is excellent can become very narrow,” she says. “This book is about Black artists and having the freedom to pursue Black art. I just wanted to investigate what Black excellence really means. Should we be redefining it? Is it a different definition based on who you are?”
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Although she spent a few years in Germany, Tia Williams spent most of her childhood in Virginia and Maryland, surrounded by Black people who had various lived experiences. A career as a writer, she says, always felt within her grasp. “I always knew I could do it,” she tells me when we speak in early February, just days after the release of her latest book. While she released her first novel, The Accidental Diva, in 2004, she’s certainly been writing for more than 20 years. According to her, she wrote her first book when she was just seven years old. “It was called Peter and the Crystal Bunny, and there was an “About the Author” section. It [said] ‘Tia Williams, 7, is probably the youngest writer you’ve ever read.’”
In elementary school, Williams found herself reading magazines such as Harper’s Bazaar, Elle, Cosmopolitan, and Mademoiselle, determined to become a beauty editor and a novelist when she became an adult. She’s achieved both. In addition to her creative writing, she’s worked as a beauty editor for magazines such as Elle, Glamour, Lucky, and Essence. Most recently, she was the editorial director for Estèe Lauder.
Two of Williams’ novels have achieved noteworthy success in the past decade. The 2016 novel The Perfect Find was adapted into a film, which won the audience award for narrative feature at The Tribeca Film Festival before it was released on Netflix last year. Gabrielle Union stars in the film as Jenna Jones, a 40-year-old creative director who falls in love with her company’s 25-year-old videographer, Eric, following a bad breakup. Eric (portrayed by Keith Powers) also happens to be the son of Jenna’s boss/professional rival.
(L-R) Keith Powers and Gabrielle Union starring in the Netflix film, 'The Perfect Find.'
Courtesy of NetflixWilliams says she’d placed Gabrielle Union on a vision board when she was writing the book. “And I don’t even do vision boards,” she says. “My friend made me do one. I was having such a hard time writing.”
Recently, it was announced that Williams’ 2021 Seven Days in June – a New York Times bestseller and former pick for Reese Witherspoon’s Book Club – would be adapted into a television series for Prime Video. Will Packer Media will produce the series, with Williams serving as an executive producer.
Still, the writer’s career hasn’t come without challenges. As an avid reader, Williams remembers being frustrated by how whitewashed literature was because of how much it juxtaposed with the world she grew up in. “I knew we were in all spaces,” she says. The few stories she did see about Black people tended to invoke common narratives about slavery or the civil rights era, which felt extremely limiting. Where were the stories about Black people who were living lives that were not centered around trauma and oppression, she wondered.
In the '90s, she fell in love with authors such as Terry McMillan, Omar Tyree, and Eric Jerome Dickey, only to be disappointed when publishing moved away from uplifting Black authors again in the early 2000s.
She learned for herself how difficult the publishing industry could be when she tried to find a publisher for The Perfect Find. “I went with a very, very small indie press. It was really more like self-publishing,” she says, adding that the book had been rejected by every major publisher. But, publishing this way proved to be extremely challenging, especially for someone with a disability. (Williams, like the protagonist in Seven Days in June, suffers from chronic migraines.)
Williams is hesitant to even reflect on this time in her life because of how traumatic it was. “It’s still really triggering to even talk about. It was a terrible, terrible time,” she says before letting a deep, long sigh. “It stays with me. It was horrible.”
“And I wanted to give up, but then there's this other part of me that…when you're a writer, you know when your work sucks and you know when it's good. I knew that this was good, and I just refused to, I couldn't let it go,” she continues. “I just poured everything into it. And I felt like just letting it go would be like a death. That sounds dramatic, but it’s true.”
Working in a creative industry can feel like always “waiting for the other shoe to drop,” but Williams has persisted and continued to follow her lifelong dreams.
Reflecting again on her latest book, the Brooklyn resident says A Love Song for Ricki Wilde was also inspired by her fascination with Harlem in the 1920s. “It was really fun to do research [and] to go up to Harlem and walk around and sort of get the vibe of the contemporary feel of the streets,” Williams says. “But, then, you'll be walking down some street and see an obscure little plaque that will say something like ‘Billie Holiday was discovered here, singing at 14 in 1928,’ or something. It feels like the past and the present are coexisting there in a really magical way. That helped inspire the story.”
In the days following our conversation, Williams will begin a book tour to promote the novel and connect with the readers who have supported her throughout the years. “A Love Song for Ricki Wilde," she says, is a “magical, modern fairytale.”
But it’s her latest offering to Black women who are so often ignored by the media and literary worlds. “I really write for Black women primarily. Anyone else who comes to the table, I’m thrilled,” she says. “But, first and foremost, I write my books, and especially this one, as a gift to us.”
Editor's note: Will Packer Media, the company that will adapt Tia Williams’ Seven Days in June into a Prime Video series, owns xoNecole.
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- What We Know About Gabrielle Union & Keith Powers' Romantic Comedy 'The Perfect Find' ›
- These Book Clubs For Black Women Have Us Updating Our Reading Lists ›
- Gabrielle Union Wants People To Know She’s Thriving In Her 50s And Shares How Her New Project Influenced Her ›
Exclusive: Brandee Evans On Faith, Fibroids, And Chosen Family
Do you remember your first time at The Pynk?
We were first introduced to Mercedes at Uncle Clifford’s beloved strip joint, a matrix of secrets and self-discovery nestled deep in the heart of the Mississippi Delta. Brandee Evans, who plays the ambitious single mother and seasoned dancer in the STARZ original P-Valley, quickly won our hearts and has since earned widespread critical acclaim.
Her captivating command of the pole left many of us intrigued, perhaps even tempted, to explore pole dancing ourselves after witnessing the mesmerizing performances at Mercedes Sunday. But it wasn’t just her physical prowess that kept us hooked. Mercedes is a character of depth—empowering, complex, relatable, and deeply human.
These are qualities that Brandee embodies both on and off the screen.
(L-R) Marque Richardson and Brandee Evans on 'UnPrisoned' Season 2
Courtesy: Hulu
A Memphis native, Brandee is no stranger to dance. She boasts an impressive career as a choreographer, having worked with renowned artists like Katy Perry, Monica, Ke$ha, and Ledisi. But while it has been a significant part of her journey, Brandee has her sights set on more—expanding her acting career beyond dance-inclusive roles. This ambition nearly led her to pass on the opportunity to appear alongside Kerry Washington in Hulu’s UnPrisoned, where she plays Ava, Mal's (Marque Richardson) new girlfriend.
“When Kerry Washington slid into my DMs, I nearly said no,” Brandee revealed with a laugh. “She mentioned pole dancing, and I told myself and my team that once I was done with Mercedes, I wasn’t going to do that again.” Fortunately, Washington assured her that the role would be vastly different, leading to what Brandee described as an invaluable masterclass in comedy under the guidance of Washington herself.
“Kerry is a force of nature,” Brandee reflected. “She’s everything you’d hope she’d be—strong, compassionate, and incredibly talented. Working with her was like a masterclass in acting.” This opportunity was no mere stroke of luck; it was something Brandee had manifested years earlier. But make no mistake–she credits her faith and praying hands for her success. “I’m praying, you know what I mean? I’m asking God for what I want and working for it too,” she said.
"When Kerry Washington slid into my DMs, I nearly said no."
(L-R) Brandee Evans, Kerry Washington, and Marque Richardson on 'UnPrisoned' Season 2
Courtesy: Hulu
This role marked Brandee’s first foray into comedy, and while she was eager to embrace the challenge, she found herself in the hands of an incredible mentor. “Kerry was always so kind in her critiques,” Brandee noted. “She’s not a diva by any means. She knows exactly what she wants, but she’s gentle and encouraging in bringing it out of you. That’s something I’ve taken with me to other sets—I want to lead with the same kindness and openness that Kerry showed me. It’s a lesson I’ll carry for the rest of my life.”
Brandee speaks with profound respect and gratitude for her peers and fellow actresses as many have shown her genuine sisterhood and support in an industry often notorious for its competitiveness. “Danielle Brooks sent me a prayer the other day, and I was just so touched. Those are the moments that people don’t see,” she shared. “I call Sheryll Lee Ralph my fairy godmother, and Loretta Devine is like my auntie. Being able to pick up the phone and seek advice from these incredible women is a true blessing.”
And she pays it forward.
Brandee Evans
Courtesy: Hulu
But her commitment to supporting others extends far beyond her career. As an advocate for health and wellness, she empowers women to prioritize their well-being. “Azaria [Carter], who plays my daughter on P-Valley, mentioned wanting to start a weight loss journey and get more fit. I told her, ‘Well, let’s work out together,’” Brandee recounted. But her dedication to healthy living goes beyond physical fitness, encompassing a holistic approach to wellness. “When she came to my house and tried to microwave something in plastic, I said, ‘Let’s use glass instead. At 20, I wasn’t thinking about that, but let me share some tips now so you’re not battling fibroids in your 30s.’”
Because she was.
While filming the first season of P-Valley, Brandee faced enormous stress—not only as a caregiver for her mother, who was diagnosed with multiple sclerosis, but also due to the physical demands of the role. Yet the impact on her body was far greater than she expected. “I was literally on my cycle every day while playing a stripper, which is far from ideal,” Brandee revealed. It was Harriet D. Foy, who plays her mother, who urged her to get checked for fibroids.
"I was literally on my cycle every day while playing a stripper, which is far from ideal."
Brandee Evans graces the 2024 ESSENCE Black Women In Hollywood Awards Ceremony.
Arnold Turner/Getty Images for ESSENCE
The statistics are staggering—80% of Black women develop abnormal uterine growths by age 50, making them more likely to suffer from fibroids than any other racial group. But like many, Brandee was initially unaware of these growths and their debilitating effects, and the prospect of surgery was daunting. “I was scheduled to have a myomectomy on my birthday, but I thought about what it would mean for my career. How am I going to climb the pole? The healing process is similar to a C-section.” Determined to avoid surgery, she committed to healing herself naturally.
After a deep dive, she sought treatment at The Herb Shop of Vinings in Atlanta, which ultimately led to a remarkable recovery. “This man saves lives. His name is Jeff, and I call him my doctor.” Brandee shared. “I started detoxing my body with herbs and following his program. During my follow-up with the gynecologist, they said, ‘We don’t know what you’re doing, but your fibroids are shrinking.’”
Emerging on the other side of this journey not only fibroid-free but with a regulated cycle and a renewed outlook on life, Brandee is now focused on sharing her story and advocating for women’s health. “I know y’all want to hear about P-Valley, but I want to talk about regulating your period,” she said with a laugh.
Of course, she didn’t leave fans hanging when it came to what to expect in the upcoming season. “It is worth the wait. The world is about to go crazy. Oh, the world is about to lose it,” Brandee teased. “Y’all might be mad at us right now, but baby, it’s going to be worth it.”
All episodes of Season 2 of UnPrisoned are now streaming on Hulu.
Featured image courtesy of Hulu
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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