
A few weeks ago, I went to visit my godbabies. As life—and by "life", I mean God—would have it, all of us are Geminis which automatically makes us bonded in some pretty significant ways that only other fellow Geminis can even begin to comprehend. Anyway, as I was bonding with one who is right at three months and another who is 25—my bad, eight-years-old (she really is waaaaay beyond her years, though)—I was reminded of something that I truly believe about children—they come into this world with the ability to love unconditionally, to be remarkably creative and to be totally unapologetic when it comes to their "yes" and "no". It is our job as adults to nurture those abilities. Unfortunately, a lot of us…don't.
And since all of us were children at one point, this means that we also came into the world with these things. Some of us got them disciplined (in this case what I mean is beat) out of us (hurt people, hurt people…sometimes those "people" are our very own parents). Some of us were pressured to do and be anything but creative. And then there are those of us who had so many of our boundaries violated that, to this day, we don't know how to say "no"—or we feel guilty for wanting to.
I have always related to the quote, "Adulthood is about surviving childhood." Not that I think it should be that way, but it's simply the reality for a lot of us. But you know what? There's no time like the present to tend to the "inner child" and let her know what it is OK to love fully, live creativity and be fine with saying "yes" and with saying "no". "No" to what exactly? Let's start with this list right here.
Someone Disrespecting Your Boundaries

An author by the name of Suzette R. Hinton (who happens to be a Black woman which makes me like the quote even more) once said, "If the person you're talking with continues to press you for more or can't seem to accept your answer, then you are being harassed. I know that sounds hard for people-pleasers to accept, but it's true. No means no." Amen. Something that I'm very careful and cautious about, when it comes to my godchildren and children in general, really, is honoring their boundaries. I don't just scoop them up. I don't force affection on them. I try and put myself in their position and give them their space to come to me in their own time.
I think a part of the reason why I'm this way is because my boundaries—which are limits—were disrespected on so many levels while I was growing up. I didn't get the right to say "no" or if I did, I was treated like I was wrong for saying it or I was, as Ms. Hinton put it, harassed to the point of changing my mind.
Now? Don't even try it. Case in point, I was recently staying at someone's house and they asked me if I wanted to go out to eat early the following morning. I said "no". Boy, they spent a solid 15 minutes talking about the restaurant, how rise and shine time wasn't "that early" and why I should want to do it. Goodness. I said no. People tend to push past our limits so much that we don't even realize how much they are dishonoring us when they do. But even the Bible has your back on this—"But let your 'Yes' be 'Yes,' and your 'No,' 'No.' For whatever is more than these is from the evil one." (Matthew 5:37—NKJV)
Always remember—the same people who dishonor your "no" would have a fit if you did the same thing to them. "No" isn't being mean. It's simply a form of honoring yourself. Anyone who has a problem with that, has a real problem.
Abuse. Of ANY Kind.

Physical abuse. Emotional abuse. Mental abuse. Spiritual abuse (if you wonder what that looks like, check out "25 Signs Of Spiritual Abuse"). Professional abuse (there's a good read on that here). Platonic abuse (toxic friends are abusive ones). Neglect. There's no simpler way to put it—you should not tolerate abuse of any kind. Ever and period.
By definition, abuse is "to treat in a harmful, injurious, or offensive way" or to malign or misuse. But I'll be honest with you. As I shared in an article about date rape, if you have to wonder if you are being abused by someone, something is automatically really unhealthy. There are definitely some things that you should be putting your foot down on and saying "no" to. Anything that even mildly mimics abuse is one of them.
Toxicity. Of ANY Kind.

If there's one thing that we try and nip in the bud over here at xoNecole, it's toxicity. If you don't believe me, check out "The Self-Care Of Ghosting Toxic Girlfriends", "We've Said A Word About Toxic Fathers, But Who's Talking About Toxic Mothers?", "Why You Should Be Unapologetic About Setting Boundaries With Toxic Family Members" and "Blac Chyna & Tokyo Toni Are Proof That Your Parents Can Be Toxic Too". I think the reason why it's so important to have a profound aversion to toxic behavior and people is because when something is toxic, it is harmful, poisonous and malicious.
As I was checking out an article (off of the platform) that someone wrote about toxic individuals, I found it really interesting that aside from mentioning things like jealousy, manipulation, control, backhanded compliments and playing the victim, something else that made the list was "They can't take 'no'". A person who doesn't respect your no is showing signs of being toxic. Wow. Just wow.
Doing Something That Violates Your Values or Principles

A few weeks ago, I watched comedian Corey Holcomb on The Breakfast Club go on about his lack of interest in monogamy. Before he got into all of that, everyone was discussing something that I agree with—the world is getting waaaaaay too sensitive. "Sensitive" to the point of being tyrannical. It's like unless you agree with what someone is saying, you immediately need to apologize or be canceled. That's unfortunate too because a lot of people who feel that way would be HOT if someone demanded the same of them.
We all need to be considerate and compassionate. Hopefully, that goes without saying. But to expect folks to go against their core values, principles, passions or interest, simply because you feel a different way than they do is…dangerous.
That's what this current president of ours is on. It takes courage to do or not do something based on your own core set of beliefs, but if someone tries to bully you into doing just that, while it may not be popular right now, it's still OK to say "no".
Doing Something Before You Are Ready to Do It

One of my favorite quotes of all time is "You'll never be good enough for a man who isn't ready." When someone is ready to do something, it means that they prepared, equipped and in the right condition. On the relationship tip, it is NOT our job as women to "get a man ready". It's actually violating and pretty disrespectful to volunteer to take that role on. I actually know many a man who are now husbands who are pretty miserable because they were "ultimatum-ed into" their marriage; they were pushed to move before they were ready to do so. Not to say that those men don't need to take some personal ownership for being pushed because if you're not ready to do something, you need to say "no". At the same time, the person hearing that needs to either accept the response or move on.
The same thing applies to all other matters. Being ready requires desire, time and focus. I don't care how "ready" someone thinks that you might be, only you know how ready you truly are. If they respect you and your knowledge about yourself (ain't it a trip, how many folks think they know us better than we do?), they will respect your "back up, not yet" or your flat-out no. It really is as simple as that.
Conceding to Compromises That Offend Your Spirit

A writer by the name of Stephanie Lahart once said, "Let today mark a new beginning for you. Give yourself permission to say NO without feeling guilty, mean, or selfish. Anybody who gets upset and/or expects you to say YES all of the time clearly doesn't have your best interest at heart. Always remember: You have a right to say NO without having to explain yourself. Be at peace with your decisions."
There are some things that I will say "no" to, for no other reason than it doesn't sit well with me. Sometimes even my friends will look at me like I am crazy, but if my spirit isn't at peace, I'm not at peace. Peace of mind can keep you out of all sorts of unforeseen or unpredicted foolishness. Don't ever betray your spirit. It's got your back in a way that no one else ever could or would.
Relationships That Lack Reciprocity

Almost every chance that I get, I bring up how important it is to have relationships that are reciprocal. To tell you the truth, when you think about the fact that the root word for relationship is "relate", I'll take it a step further and say that if you're in something where mutuality does not exist, it's not really a relationship anyway.
People who are willing to take without giving in return are users. Not all of them are entirely conscious of this fact, but they still are. And you know what? Your time, resources, and heart are far too valuable to be out here sharing yourself with those who leave you empty in return. The sooner you say an emphatic "NO!" to folks who drain rather than fulfill you, the better off your quality of life will be.
Self-Deprecation

I recently read an article on Inc.'s site that said having a self-deprecating sense of humor is connected to great leadership skills. By looking deeper into the piece, I agreed with this line—"People that can admit to their failures or shortcomings with a smile are more approachable." But it's one thing to not take yourself so seriously, to be self-aware enough to know what your own flaws are. On the other hand, it's a horse of a totally different color when you don't know how to take a compliment, you try and make yourself the butt of every joke and you are constantly speaking negatively about yourself.
For one thing, it seems like you're begging for attention and affirmations which can become exhausting. Secondly, it does a real number on your self-worth and esteem. So, while we're out here talking about all of the things outside of yourself that you should say "no" to, self-deprecation is an internal issue that you should deny, each and every time the temptation to tear yourself to shreds comes to mind.
Cyclic Patterns, Habits and Behaviors

Along the lines of what I just said, sometimes, the main one you need to be saying "no" to is yourself. Whenever you do that, it's called self-control. I once read somewhere that people who can control their appetite for food and sex are empowered in ways that few ever are. I get why they said that because when you can master how not to give into urges, simply because you have them, it trains you to become unstoppable in so many ways and on so many levels.
It's an article within itself to explore what constitutes as an unhealthy—or at the very least, counterproductive—pattern, habit or behavior is. But for the sake of time and space I'll just say, anything that holds you back, keeps you stagnant and encourages you to be the kind of person that you don't want to be or become, that is something you should definitely say "no" to. Right now, please.
Someone Wanting You to “Justify” Your No

I remember being in my late 30s and my mother asking me if I had ever had sex with a particular person that she had known since he and I both were kids. Then she looked at me like, "Well?!" Sometimes, I think people don't realize that receiving any kind of information about someone else is not a right; it is a privilege. This includes parents who want to know the business of their adult children.
Saying "no" doesn't require a follow-up statement. Anyone who feels otherwise, I don't care who they are, they are not honoring the limit that you set by saying "no" in the first place. When you are pushed past your no, when you are expected to defend or justify it, they are basically telling you that they don't respect your limits and you need to provide enough information until they do. That is not even close to being the truth.
Whew. I don't know about you but even writing this has gassed me up to find something to say "no" to (kidding…kinda). Bottom line, "no" is not a bad word. It's an empowering and necessary one. Use it with care, intention and maturity but do use it. Today, if necessary. Tomorrow and the next day too, chile.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Why You Should Be Unapologetic About Setting Boundaries With Toxic Family Members
Does Your Life Need Personal Boundaries? Take This Quiz To Find Out
Being A People-Pleaser Taught Me The Power Of The Word "No"
I'm Good Luv, Enjoy: How Saying 'No' Keeps Your Life Balance In Check
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









