

Sucré Couture Founder Dishes On What It Takes To Launch A Nostalgic Jewelry Brand
There's a certain energy that exudes from a creative woman with a clear vision and energy you feel as soon as you interact with her. It’s contagious and fills up the space with elements of empowerment, honesty, and confidence.
As soon as I sat down to chat with jewelry founder Kimberly Fomby Jefferson, there was an energy takeover, seeming new yet very familiar. It wasn’t but a few moments later that I recognized where I felt that feeling before; it’s the same one I experienced when I came in contact with Sucré Couture, the proactive and nostalgic jewelry brand founded by Kimberly. Over the past year alone, Sucré Couture has been featured in ESSENCE, British Vogue, and New York Magazine, to name a few.
It was my pleasure to sit down with Kimberly during one of her busiest seasons to chat with her about the why behind her brand, her key tips for successful marketing in today’s saturated world, and a few tips for others who battle with imposter syndrome. If you’re unfamiliar with this powerhouse, here’s your chance to find out more! You can also shop this amazing brand in our ElevateHer xoNecole shop here!
Kimberly Fomby Jefferson
Credit: Valley In Film
xoNecole: For our readers who aren't familiar, can you give a bit of backstory on your journey to becoming a jewelry designer?
Kimberly Fomby Jefferson: My journey to becoming a jewelry designer humbly began in 2011 with $79 worth of jewelry supplies and wholesale jewelry, a Wix website, and a camera phone to take photos in a DIY lightbox made from cardboard. Between being a mom, getting an MBA, and going to a part-time marketing job, I'd be pulling together collections, promoting on social media, and selling a few trunk shows here and there.
Year after year, I'd keep at it, meeting people who eventually became amazing friends and mentors who encouraged me to continue growing Sucré Couture in the most authentic way possible.
The more I grew and gained an appreciation for my gifts, culture, style, and upbringing, the more I evolved as a jewelry designer.
xoN: What was the motivation behind launching Sucré Couture in 2011?
KFJ: Jewelry has been an integral part of my life for as long as I can remember. As young as six or seven years old. My mother always told me to keep a pair of earrings on, or my grandmother and great-aunt would gift me dainty gold and white gold necklaces and rings as keepsakes. Even the men in my family, my father, and grandfather, were really keen on thick gold chains, heavy rings, watches, and nugget bracelets.
Naturally, my exposure and affinity for jewelry followed me throughout my life, including when I decided to launch the brand at the tail end of my residency in New Orleans. I was fresh out of college, expecting a child with my now husband, and wanting to do something creatively fulfilling. I also come from an entrepreneurial family. It's no surprise to many that I followed suit.
xoN: From the jewelry to the social media content to the editorial shoots, the Sucré Couture vibe exudes effortlessly across the board. In a world where marketing is key to any e-commerce success, what are the three strategies you've implemented to ensure seamless branding?
KFJ: Know your brand and whom you're creating it for. While, at the same time, remaining authentic to the brand and why you launched it. Because truthfully, the right people will fall in love with your brand anyway.
Be as organized as possible. Keep all of your assets and content in one place for your team. Make it easy for yourself or anyone to grab what they need to produce good content.
Lead with a campaign strategy that sets clear creative expectations at the very beginning and keep everyone informed on it.
Kimberly
Credit: Valley In Film
xoN: What does success look like to you?
KFJ: I love this question. Especially since it's come up so much for me within the last few months. Success looks like a beautiful community of heavily engaged people, a brand legacy that continues well into the future, and Sucré Couture editorial jewelry and other items that people have coveted as souvenirs of our collections for decades.
xoN: What has been your biggest challenge as a Black woman entrepreneur?
KFJ: Hmmm, my biggest challenge, and win at the same time, as a Black woman entrepreneur, has been the journey. It's no secret that Black-owned businesses, and even more so those of Black women, do not have the same access to resources as others. So I've had to get creative and roll up my sleeves to make things pop off and shine. With my knowledge bank, talents, and with the support of my team and community, Sucré Couture has managed to navigate challenges gracefully.
xoN: What has your biggest failure in this industry taught you? Please give us a brief scenario of the failure and how you found the lessons within that.
KFJ: Fortunately, through the support of a fantastic community of other entrepreneurs, friends, and family, I do not perceive anything I have encountered in the industry as failures — only lessons. A wise woman once told me, "Write off failures as professional development." As an entrepreneur, you must be willing to fall and get scraped and bruised up, only to get back up and try your best not to make the same missteps.
On this note, my biggest lesson has been checking all the facts and not skipping steps. Check your contracts and plan, plan, plan because, baby, the devil is in the details.
xoN: What is the #1 piece of advice for anyone who wants to start and launch a successful jewelry brand?
KFJ: My number one piece of advice for anyone wanting to start and launch a successful jewelry brand is to do it from the heart. Make wearable art with the same love you have for the brand. Get personal and vulnerable by how you engage with building it. Sit with it. Pick it apart. Don't be afraid to start anew and rebrand. Be genuine, and the rest will flow through your product and storytelling.
My second piece of advice is to get your feet wet in every single part of your business. From digital marketing to operations to photography to web design and development, good business owners, in general, should be able to roll their sleeves to pitch hit to keep the momentum going, if necessary.
A third piece of advice is to be coachable. Don't be afraid of constructive criticism—especially from a qualified source. If you have some good business advice that makes sense, I'll surely listen. In adjunct to this, you can't take everyone's advice either. Chew up the meat and spit out the bones. Trust your gut. You know your business better than anyone else.
Credit: Valley In Film
xoN: As someone who has been in the industry for over a decade, I'm sure you've had times when you felt stagnant, complacent, or overlooked in regard to your brand. What is the #1 piece of advice for anyone who feels like potentially giving up because they haven't reached 'success' yet?
KFJ: Girl! Keep pushing. My great Uncle Jimmy and Aunt Jean, more than a decade ago, told me that it would take a minimum of 5 years to see a business bloom into its full potential and to keep chipping away at the brand. That's a gem that I always hear in the back of my mind. I'm glad I listened. Paying it forward to whoever is reading that needs to hear the same thing.
xoN: Why was it essential for you to have an all-woman team behind Sucré Couture?
KFJ: Women naturally possess an innate sense of eros, which must be reflected within the brand. Sucré Couture is deeply rooted in a love of self and love of Black culture, and our all-women home team got that down to the core. It's been tilled and nurtured by gifted hands.
xoN: What's the future look like for Sucré Couture? Any new exciting projects our readers should know about?
KFJ: The future for Sucré Couture is about to get more experiential and profound than ever. While I can't share all the details, provocative, nostalgic, and raw art is central to the experience. And more Sucré jewelry, of course!
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Feature image by Valley In Film
Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
Smile, Sis! These Five Improvements Can Upgrade Your Oral Hygiene Instantly
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
Improve The Look Of Your Under-Eyes With These Top-Rated Eye Masks
If there’s one part of the face that seems to be the most vexing to correct, it’s the under eyes.
This delicate area has a way of being tipped off by our irregular sleep patterns, stress, and the straining that comes from our computers and phone screens. From puffiness to dark circles, it can be irksome to find the right products to soothe our under-eye concerns. Thankfully, there’s one solution that delivers a brighter and more awakened look over time, and that’s under-eye masks and eye patches.
Eye patches are giving our under-eye bags an eviction notice because they can’t hang our glowing faces rent-free. The beauty of these patches is that they are designed to bring your eyes targeted results through concentrated doses of active ingredients directly to the skin under the eyes. Typically made of thin, gel-like material and infused with ingredients like niacinamide, hyaluronic acid, caffeine, and even green teas, these small but mighty patches depuff your puffiness, brighten your dark circles, or tighten fine lines.
While every under-eye differs in its needs, every eye can benefit from an under-eye mask or patch that suits its concerns. And to help, we’ve put together the best under-eye patches to hydrate, soothe, and brighten your eyes.
KNC Beauty All Natural Retinol Infused Eye Mask, 5-Pack
The KNC Beauty All Natural Retinol Infused Eye Mask, 5-Pack, is a retinol-infused, all-natural product designed to rejuvenate your eyes. It promises to provide hydration, smoothness, reduced puffiness, and brightness without the use of chemicals. With ingredients like retinol to refine skin texture and stimulate blood flow and aloe to soothe and reduce redness, it's like getting 8 hours of beauty sleep for your eyes.
Topicals Faded Under Eye Brightening Eye Masks
These cooling hydrogel under-eye masks from Topicals promise to fade the appearance of dark circles and discoloration in just 15 minutes. The set includes six masks and offers benefits that brighten, hydrate, depuff, and cool your under-eye area.
Peter Thomas Roth Potent-C Power Brightening Hydra-Gel Eye Patches
Grab these eye contour gel patches to brighten the eye area and combat signs of aging using a powerful form of vitamin C called THD Ascorbate, which is 50 times more potent than traditional vitamin C.
BeautyBio Bright Eyes Depuffing and Brightening Eye Gels
BeautyBio's Bright Eyes consists of 15 colloidal silver-infused eye gel patches designed to provide instant depuffing, brightening, and revitalization to the delicate eye area within 10 minutes. They also contain natural collagen to help diminish the appearance of fine lines, which we love.
COSRX Advanced Snail Hydrogel Eye Patch
COSRX
These viral hydrogel masks offer moisture and nourishment to rejuvenate tired-looking skin. Their Snail Secretion Filtrate contains "Mucin," an effective moisturizing ingredient that soothes damaged skin and delivers deep hydration, making it suitable for dehydrated and damaged skin types. Your under-eyes will thank you.
Peace Out Puffy Under-Eye Patches
Amazon
Try these caffeine-infused patches to reduce puffiness in the under-eye area. The product features clean, vegan ingredients such as caffeine, niacinamide, and hyaluronic acid for deep hydration and moisture delivery.
Dieux Skin Forever Eye Mask Reusable Silicone Gel Eye Pads
The Forever Eye Mask is designed to be the “last eye mask you'll ever need.” This thin, lightweight, and reusable eye patch can hold gels, serums, and creams close to the skin for better absorption, helping your skincare products work more effectively.
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Featured image by blackCAT/Getty Images