
So, let me break down what inspired this particular topic. One day, while I was in a session with a couple about how their sex life had been dwindling as of late, the wife said something that caused me to do some real reflecting: “I enjoy having sex with him. It’s just that my vagina is so tired all of the time.”
When I asked her to repeat herself for clarity, she looked at me like, “You heard me.”
“Girl, sometimes it’s literally like my vagina isn’t in the mood for sex. I don’t know how to explain it.”
I kept going deeper. When I asked her if sex was painful, she replied with, “Eh. It’s more like, sometimes, it’s a bit uncomfortable in there. Or I’m not as wet. Or ‘she’ doesn’t have a lot of energy — like the rest of my body is down, but my vagina, specifically, just isn’t in the mood.”
I mean, the vagina is indeed a muscle, and in order to accommodate a penis (or sex toy or even a finger), there is some “stretch work” that it has to do. So yeah, even if we don’t really give it much thought, it makes sense that when the spirit is willing while the flesh is weak for coitus, the “flesh” could be your literal vagina from time to time.
And so, in honor of the client who inspired me to write this, along with every woman who may have felt similar to her at one point or another, here are 12 things that could very well help you out if you’re in the mood for sex and yet, interestingly enough, somehow, it seems that your vagina…isn’t.
1. Take a Collagen Supplement

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Probably the best way to explain what collagen is is it’s a type of protein that 30 percent of your body’s protein consists of. It supports your bones, your hair, skin, and nails and can even help keep your heart healthy. Although collagen is found in foods like bone broth, dark leafy greens, and egg whites (for starters), if your vagina needs a bit of a boost, taking a collagen supplement is a good idea, too. In this lane, it helps because, not only does it increase the elasticity of your skin and muscles, it can help to boost hydration, including when it comes to your vagina’s natural lubrication. The more lubrication you produce, the more comfortable intercourse will feel.
For the record, if you’d like an immediate collagen “boost,” look into getting an O-shot. Long story short, it’s a procedure that helps your vagina to create more blood vessels and nerves, which could help to improve your orgasms by increasing their intensity. And yes, a part of what’s in the shot is collagen. If you’re interested, you can read more about it here.
2. Eat Some Vitamin E-Enriched Foods

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Earlier this year, I wrote an article for the platform about supplements that are good for your vagina. One of those I mentioned was vitamin E. Not only can it help with vaginal atrophy (the thinning of vaginal walls that can happen during and after menopause), but it can also add more moisture to your vagina too — and that can make your vagina feel more energized and youthful. There are vitamin E suppositories that might be beneficial, or you can eat foods that are high in this particular nutrient. Some of those include almonds, sunflower seeds, pumpkin, turnip greens, cranberries, and olives.
3. Try a Banana, Avocado and Yogurt Smoothie

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Speaking of foods that can perk your vagina up, when was the last time you treated yourself to a homemade smoothie? If you consume one that contains banana, avocado, and yogurt, they will work together to do your vagina quite a bit of good. The potassium in the banana can help to increase arousal and keep the muscular canal (which is your vagina) strong; the vitamin B6 that’s in the avocado can boost your libido and help to keep things moist, and the yogurt will help to get more probiotics in your system. That way, you reduce the chances of getting a yeast infection (which can sometimes happen due to a change in pH levels due to sexual activity).
Plus, there are studies to support that the more “good bacteria” that are in your system, the healthier your gut and vagina are — and the more sexual desire you will end up having as a direct result. Pretty cool, right?
4. Drink Some Mint and Citrus Infused Water

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I’ve got one more food tip before moving on to some other stuff.
It should come as no surprise to you that if you’re not drinking enough water, both your vagina and vulva are going to show some results of that very fact. And since being dehydrated can lower your libido and also since reportedly 75 percent of us are currently not just dehydrated but chronically dehydrated, definitely up your water intake as soon as possible.
Your vagina will really like it if you make some infused water that contains mint and citrus fruit. Mint helps to keep your vagina’s pH levels in check; plus, it can increase blood circulation down in your vaginal region (mint does this wherever it is applied). And citrus? Fruits like oranges, grapefruit, lemons, and limes help your body to produce collagen (and we’ve already discussed what collagen does).
Citrus fruit is also high in antioxidants, which can help to improve infertility issues. Also, this type of fruit is full of vitamin C, which can increase your sex drive. Some other benefits of vitamin C are it can help to ward off or even prevent bacterial vaginosis (BV), and since its symptoms include itching, odor, and vaginal irritation, I’m sure you can see how all vitamin C is a major perk all the way around.
5. Try an Arousal Lubricating Gel

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You’ve probably heard that the biggest sex organ is your brain, and that would absolutely be the case. This means that when your mind is just not “there,” it can have a direct influence on your genital region. Yet what if a large part of you definitely wants to have sex, but you just can’t seem to get your vagina to get in immediate sync? There’s no shame in trying an arousal gel. They are specifically designed to arouse your vagina and also get you wetter down below — and the wetter, the better…right? If you’re down yet you’re not sure which lube would work best for you, Cosmo has a pretty thorough list of arousal gels that you can check out here.
6. Or Some CBD Gel

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If you’ve been on the fence about whether or not to incorporate cannabis into your sex life when you get a second, check out “7 Proven Ways Weed Makes Sex So Much Better;” it definitely will provide you with some food for thought. That said, if there’s a part of you that wants to give it a shot, but you’d like to ease into the experience, why not try some CBD-infused lubricant? It helps to increase blood flow to your genital region, it can increase sexual arousal in your body, and it can also help your vagina to relax. The more relaxed “she” is, the easier it will be for you both to climax. Check out a list of some current CBD gel brands that you’ll thoroughly enjoy here; PopSugar has some others here.
7. Consider Some Red Light Therapy

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As I’ve been staying on my mission to grow longer and healthier hair (not necessarily in that order), I’ve been more intentional than ever about taking care of my scalp — and that includes massaging it with a device that offers red and blue light therapy. I’ve read that this type of therapy helps to strengthen my hair follicles, which is always a good thing.
Well, guess what? Red light therapy can be good for your vagina, too. Long story short, the combination of both the heat and light that this type of device emits can help to strengthen your vaginal walls, encourage the growth of healthy tissue cells and increase blood circulation to your vagina — and all of this can ultimately make sex more pleasurable for you.
Although they’re not the cheapest things on the planet, a red light device that’s specifically designed for your vagina and pelvic floor is a great investment on a myriad of different levels. I found one for about $120 that comes with some pretty solid reviews. You can check it out here.
8. Do Some Old-Fashioned Dry Humping

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It’s not uncommon for two people who’ve been having sex for a while to kind of skip over foreplay and go right to kissing and then intercourse. For us women, we all know that doing that can sometimes make the sexual experience a bit of a “whomp whomp” because our bodies simply weren’t warmed up enough for penetration. If you’re nodding your head up and down in agreement, something that can help in this department is some old-fashioned dry humping.
Hey, call it corny if you want to but, going back to the days of — as the older folks used to call it — making out can slow everything down while building anticipation in the process. It can also give your vagina time to “get excited.” Just make sure that you do this in something other than thick material like jeans. It doesn’t make sense to be rubbing on each other passionately if your clothes are gonna irritate your vagina in the process; now you’re going to have a whole ‘nother set of issues.
9. Have Your Partner Create the “Peace” Sign with Your Clitoris

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The same session that I mentioned in the intro? When it came time for the husband to get his two cents in, what he shared was valuable. He said that something he does to perk his wife’s vagina on up is to use the peace sign on her clitoris — and yes, he was being quite literal. He puts some lube on his index and middle finger, throws up the peace sign, and then rubs her clitoris back and forth with it in between his fingers. He says that, more times than not, it works like a charm. I looked over at her, and after she blushed a bit, she nodded her head in agreement. Just sharing the wealth, y’all. Just sharing the wealth.
10. Receive an Oral Sex Orgasm. Take a Quickie Nap. Then Have Intercourse.

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Honestly, this tip is like a 2.0 version of edging and, to tell you the truth, out of all of the things that I’ve already stated, if there’s one tip that could probably “wake your vagina up” the quickest, this would be it. Since a whopping 81 percent of people reportedly orgasm from receiving oral sex, get your own girl in the game by having your partner go down on you. Then take a nap (a skin-to-skin one would be divine) and then go for a round or two of intercourse.
Taking this approach will get your vagina wet and happy, a quickie nap will provide an energy boost, the cuddling will raise your oxytocin and dopamine levels (so that you will feel closer to and happier with your partner) — and all of this will make penetrative sex so much better…for all parties involved.
11. Get Your Partner to Do Some “Rocking”

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Yeah, rocking is the ish. If you’re not familiar with what that is, it’s when your partner doesn’t use his penis to go in and out of your vagina; instead, he remains still as you “rock” on his shaft (like when you’re on top). The reason why this can be more beneficial for your vaginal pleasure is 1) you can control the movements better and 2) it increases the chances of your clitoris and vagina being stimulated at the same time — and since most women orgasm from clitoral stimulation instead of vaginal penetration…well…there ya go.
12. Or Try Sex Positions That Provide Deep(er) Penetration

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Although deep penetrative sex doesn’t work for everyone (for instance, if you have an inverted uterus or a short cervix, it could be painful), I did think I should round this article out with this tip because it can definitely be like a cup of coffee, black, for some women. For instance, if you get on your stomach, have your partner lie on top of you while penetrating you that way (some call it the flatiron while I call it the cat position…if you’ve seen actually cats have sex before, you know why), it can massage your G-spot which is an almost surefire way to get your vagina up and going.
Anyway, if you want to check out some other sex positions that can take “going deep” to new levels, check out Women’s Health’s “15 Sex Positions For Those Times You Really Want To Go Deep.”
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Listen, no matter how great sex is, sometimes there are parts of you that just aren’t as much in the mood as you would probably like them to be. If that happens to be your vagina, hopefully, no, you know how to get her head into the game — umm…so to speak. Enjoy, sis. In-freakin’-joy!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









