As someone who is a minimalist in the cosmetics department, I must admit that I did smile when I read articles (like this one here) that said, even when it comes to make-up trends, the “less is more” approach was going to be super popular all year long.
And so, with that being the case, that got me to thinking that whether you’re someone who goes the au naturel route as much as possible or you are a self-professed artist extraordinaire when it comes to how you adorn your face, now is a really good time to offer up some solid tips on how to make sure that your skin is healthy, glowing and beaming.
Because no matter what, skin that is as flawless as possible, is the foundation for all of us to put our best face forward. Wouldn’t you agree?
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1. Rosemary Oil
When it comes to beauty uses, rosemary oil probably has the best reputation when it comes to stimulating hair growth. Still, don’t sleep on it as it relates to your skin because it contains properties that help to deeply hydrate it, bring elasticity to it, reduce inflammation and, if acne is something that you deal with, rosemary’s antibacterial benefits can help to keep pimples at bay as well. Plus, if you’re like me and you like for your skin to have a natural “dewy” look, a drop or two (or three) of rosemary on your skin will provide that effect for hours on end.
2. Hyaluronic Acid
Hyaluronic acid is definitely my ish. So much, in fact, that I once penned, “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday” for the platform. Yeah, if you want your skin to be on-point on a consistent basis, this acid can help to get you there thanks to its ability to hydrate, improve elasticity, provide anti-aging effects, soften the appearance of fine lines and wrinkles, and even bring healing to symptoms related to eczema.
Also, if you’ve got dry skin that you can’t seem to get rid of, because hyaluronic acid is 1000 times the weight of water, you can trust it to moisturize your skin for longer periods of time than many commercialized moisturizers that are on the market. Dope.
3. Rose Petal Toner
If you want to keep your skin’s pH levels in balance, reduce the appearance of your pores, increase your skin’s hydration, and deep clean your skin after washing it, skin toner can make that happen. That said, if you want your toner to be as natural as possible, why not make some out of rose petals? For many years, rose water has been praised for its ability to reduce inflammation, slow down the signs of aging, tone your skin, and decrease the effects of oxidative stress. For tips on how to make rose water out of rose petals, go here. Some toner recipes with rose water in them? Here, here, and here.
4. Infused Ice
Looking for something that will reduce the inflammation of pimples or will shrink the appearance of pores? Look no further than some regular ole’ ice. Definitely if you’ve had a rough (or great, if you know what I mean) night and your eyes have bags to show it, a cold compress on them for about 20 minutes will brighten things right on up. And, if you want to get some nutrients into your skin in the process, freeze the water with some lemon (the vitamin C in it will stimulate collagen production), Aloe vera gel (it will moisturize oily skin without encouraging breakouts), or fresh sage (it will fight off free radicals and the signs of aging). Your skin will certainly thank you if you do.
5. Vegetable Glycerin
If you’ve ever tasted vegetable glycerin before and you wonder why it’s sweet, that’s because it is a type of sugar alcohol that is made by warming up plant-based oils like soy, palm, and coconut. Since it works as a humectant, vegetable glycerin works as a powerful skin moisturizer. If you’ve got eczema or psoriasis, it can help to soothe the irritated skin that is oftentimes associated with it. Another cool thing about this particular product is it is able to make the texture of your skin feel baby soft smooth too.
6. Turmeric Oil
Something else that I am super fond of is turmeric oil. The curcumin that’s in turmeric has antioxidant and anti-inflammatory properties that are literally able to give your skin a rich and healthy glow. If you’ve got acne or discoloration on your face due to the marks that acne leaves behind, turmeric can assist with those as well. Two other bonuses that come with turmeric are it can reduce blotchiness and oxidative stress. So, if you’ve never given turmeric oil a shot, perhaps this has convinced you.
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7. Mandelic Acid
My latest “Where have you been all of my life?” skincare addition is mandelic acid. Listen, if you’re looking for an acid that — is a gentle exfoliant; can turn over fresh skin cells in record time; will have your skin feeling baby-soft smooth; will soften the appearance of fine lines and wrinkles; helps to unclog pores, and is on-10 when it comes to treating hyperpigmentation (especially the kind that acne leaves behind)? Whew, chile! Again, I wish that I had known about this sooner.
For the record, what I am speaking of is the acid that’s in serum form. What I personally use is The Ordinary’s Mandelic Acid 10% + HA. It’s affordable. It’s gentle on my skin. It’s also not as…intense as a mandelic acid chemical peel. In fact, if you want to go the chemical peel route, my two cents would be to speak with a dermatologist or esthetician; those can be pretty potent. The serum kind, though? I’d do a commercial for The Ordinary if I could (I like a lot of their stuff, actually…).
Oh, and if you really want to brighten your skin up, vitamin C extract in the day (it can brighten up dark spots on your skin) and marula oil at night can certainly get you there in fairly record time (about four weeks).
8. Ginger Tea
Wanna spritz your skin with something that’s all-natural? Try a little bit of ginger tea. The properties in ginger are great for it because it helps to boost your skin’s collagen levels; works to improve the texture of your skin (when used regularly); has antioxidants that can help to clear up acne; brightens your skin tone, and they can fade minor scarring of your skin. To make your own spritz, steep fresh ginger or a couple of ginger tea bags for 20-30 minutes. Allow the tea to cool completely, pour into a small spray bottle and refrigerate. Use to freshen your skin whenever the mood hits.
9. Marula Oil
If you’re in the mid-to-latter stages of perimenopause, treat your skin to the info that is featured in “So, What Does Menopausal Skincare Consist Of Exactly?” One of the things that I shared is the fact that if your skin is drier than usual (due to all of the hormonal shifts), marula oil is the perfect oil for “sealing your skin” with the moisture that it needs after showering or bathing. Marula oil is also bomb because it contains anti-aging properties, helps to protect your skin from UV damage, and can reduce the bacteria that cause breakouts too.
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10. DIY Tea and Essential Oil Steam
If you can’t remember the last time that you’ve steamed your face, you are well past due. Not only does the face steaming process deep-clean your pores and increase blood circulation to your face, it also helps to hydrate your skin and, if you add some herbal tea or essential oil into the mix, it can soothe your skin as well. If you need some help figuring out which loose leaf or tea bags to put into your steam water, check out “I've Got 10 Teas That Will Help You To Age (Even More) Gracefully” and “10 Different Ways Herbal Teas Can Fit Into Your Beauty Regimen.”
As far as essential oils go, lavender can help to calm your skin, geranium can help to minimize the appearance of your pores and sandalwood can give you a natural healthy glow. For tips on how to properly and safely steam your face at home, go here.
11. DIY Serum
If you’ve ever wondered what a serum actually is, it’s a product that is most effective if you apply it right after washing your skin and right before moisturizing it. The purpose of a serum is to provide a lightweight yet super potent kind of liquid to your skin that is filled with ingredients that can help to heal a variety of skin-related issues such as dryness, acne, and aging. Although there are an endless amount of commercialized serums on the market (like these here, here, and here), you can also make your own.
One of my favorite recipes comes from the website The Sweetest Digs and it consists of jojoba oil, rosehip oil, vitamin E, and a variety of essential oils. You can read more about how to make it along with how it can do wonders for your skin here.
12. DIY Bronzer
Although it’s rare that I am going to wear anything more than mascara and lipstick (literally), when I want my skin to look hella radiant, I have absolutely no problem brushing on some bronzer. In my opinion, nothing can give you a quicker sun-kissed glow than it. The key is to go with a shade that is a couple of shades darker than your natural skin tone and to evenly apply it on your bare skin or on top of your foundation.
Yes, there are bronzers that you can buy; however, if you’d prefer to customize your own, it’s easier to make than you might think. If you’ve got some cinnamon, nutmeg, and cocoa powder and a little bit of time, you’re halfway there. For a recipe that is easy to follow, go here.
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Bonus: Kojic Acid Soap
Long story short on this one kojic acid is an acid that is made from fermented rice wine. The science of it all is when applied, it helps to prevent the enzyme tyrosinase from forming. Why is that relevant? Well, tyrosinase is actually what helps to control melanin production and while we all know that melanin is all good, when it is overproduced to the point where it creates hyperpigmentation (like when your skin is trying to heal from the inflammation of a pimple), that’s when it can become problematic.
And although, the acid itself, some people have used it to lighten their skin, in the form of soap, it’s simply good at fading dark spots over time. In fact, some skin experts actually say that it’s really effective at evening out the skin tone of darker hues (a Black YouTuber who goes by GRAYCYLYN sings its praises here). I’ve used it and I have not one regret, so as we close this out, if you want to “wash some radiance” onto your face, here’s a viable option. Enjoy!
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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