Your September 2025 Monthly Horoscopes Are All About Change & Claiming What’s Yours

September is a month of opportunity. We enter the final Eclipse Season of 2025 this month, and change is necessary, empowering, and inevitable. With the sun in Virgo and clarity enhanced, life-changing guidance comes through in September, and this is the perfect month for healing, getting your ducks in a row, and claiming your abundance. Manifestations appear when the Sun is in Virgo, and a new beginning is everything you once hoped it would be.
On Sept. 1, Saturn retrograde moves into Pisces, where it will finish its retrograde transit until the end of November. With Saturn re-entering Pisces, we have a final opportunity to make some progress on what you were looking to rebuild and reawaken this past year, but were having challenges or setbacks in doing so. Saturn retrograde in Pisces asks us to acknowledge our emotional world without allowing it to control our outcomes.
Mercury moving into Virgo the following day, from Sept. 2 through Sept. 18, balances this energy well, and we have wisdom on our side this month. Mercury in Virgo heals the mind and encourages a new perspective.
Your September 2025 Monthly Horoscopes: An Overview
Uranus goes retrograde in Gemini on Sept. 6 until Nov. 7, and this is wildcard energy. Anything can happen under the influence of Gemini, and with Uranus now retrograde, it's about expecting the unexpected and making the conscious effort to be more open-minded about it all in the process. The Full Moon Lunar Eclipse in Pisces occurs the following day on Sept. 7, and culminations appear in divine timing. This Lunar Eclipse closes one door and prepares for another to open, and it’s about finding gratitude in your heart for all that is today.
This is the perfect Full Moon for getting creative, creating space for magic to enter, and asking for a sign from the universe.
Venus, the planet of love, enters Virgo on Sept. 19, and love is intentional in this earth sign. Venus will be in Virgo until Oct. 13, and this energy brings forth selflessness, progress, and clarity in love. On Sept. 21, we have the New Moon Solar Eclipse in Virgo, and this is a powerful eclipse of manifestation. Your harvest is here, and this Virgo Moon wants you to claim the abundance you are meant to receive in this lifetime. With the sun, moon, and Venus all aligning in Virgo on the day of the eclipse, support is coming in right now.
We close out the month with Mars moving into Scorpio and Libra Season beginning on Sept. 22, and relationship dynamics come more into play. Overall, September is the month to believe in the impossible and to actively seek new ways to heal, find gratitude, and allow support into your life.
Read for your sun and rising sign below to see what September has in store for you.
What September 2025 Has In Store For Your Zodiac Sign
Aries September 2025 Horoscope
ARIES
AriesKyra Jay for xoNecoleSeptember is a month of freedom for you, Aries. You are in a good place for receiving manifestations, and you are owning your independence in life. With Saturn retrograde leaving your sign on the first day of September and giving you three months of reprieve, you are entering a breakthrough month. The restrictions and limitations you may have been feeling since Saturn entered your sign in May are lifted, and you have an opportunity to make new progress.
On September 7, a Lunar Eclipse occurs in your 2nd house of income, values, and security, and you are reflecting on the intentions you have been setting and the actions you have taken to back them up. This eclipse is about letting go of what makes you feel less stable and sure of yourself than you should be, and about creating space for new opportunities and gifts to enter. On Sept. 22, Mars moves into Scorpio, and you are motivated towards change. You are in transformation energy as we leave September, and the universe wants to bless you with the abundance you deserve and are more than worthy of.
Taurus September 2025 Horoscope
TAURUS
TaurusKyra Jay for xoNecoleSeptember is a financial breakthrough month for you, Taurus. Opportunities are evident, and many Tauruses will be embarking on a new journey within their career or financial world this month. At the beginning of September, a Full Moon Lunar Eclipse is occurring in your 11th house of friendship and community, and you are receiving the support and recognition you have been hoping for. This month is about getting clear on your hopes and dreams for yourself and your community, and having the heart to let go of what doesn’t align with or support them.
Venus, your ruling planet, moves into your 5th house of romance mid-month, and this is a beautiful month for receiving love. You are seen especially favorably right now, and it’s time to own your confidence in life and ask for what you want, as you never know what surprises are in store for you now. Before the month ends, Mars moves into your sister sign, Scorpio, even further enhancing the need for connection, love, and harmony in your world. Overall, you are finding your balance between your professional goals and personal life, and recognizing that love is within it all.
Gemini September 2025 Horoscope
GEMINI
GeminiKyra Jay for xoNecoleSeptember is asking you to slow down, process, and heal, Gemini. This year has been inspiring and abundant for you in many ways, but there have also been some challenges that you may have been skipping over or procrastinating on dealing with as well. On Sept. 2, Mercury enters your house of home, family, and foundations, and it’s about asking for the support you need in your life. This month is a reminder that you don’t have to do everything alone, especially the hard stuff, and it’s time to open your heart to a helping hand.
Moving further into the month, Uranus goes retrograde in your sign from September 6 through November 7. This is not the time to rush change or to get ahead of yourself on things that you need more time to think about. Uranus retrograde brings self-revelation into your life, but things can also feel a little more unsteady in this energy as well. On Sept. 21, we have a Solar Eclipse in Virgo, shifting the dynamics in the home. This Solar Eclipse is a step in a new direction, and it’s up to you to decide what this means for you and your loved ones. Overall, September is a month of closure, redirection, and looking at support in a new light.
Cancer September 2025 Horoscope
CANCER
CancerKyra Jay for xoNecoleThis month is all about communication, Cancer. The sun is in your 3rd house, making September a busy time for you and a good month for networking, getting your ideas across, traveling, and making progress within business or educational matters. The Lunar Eclipse at the start of the month happens in a fellow water sign, and closures are inspiring for you right now. This Lunar Eclipse is here to create more room for adventure, spirituality, and guidance to enter your world, and is a time of gaining the full picture.
On Sept. 7, Uranus goes retrograde in your 12th house of closure, and some surprises are in store for you over the next few months. Uranus will be showing you what’s been hidden from you or where you may have missed the message, and this energy can bring some shocking revelations. Before the month ends, we have a New Moon Solar Eclipse on Sept. 21, and this Eclipse helps you build a bridge to new connections and opportunities. This month is about making decisions that resonate with your authenticity, and about not letting the past get in the way of a fresh start or new connections.
Leo September 2025 Horoscope
LEO
LeoKyra Jay for xoNecoleSeptember is about finding your strength, Leo. You have gone through a lot of changes and readjustments this summer, and there is a lot to process right now. Saturn goes retrograde on Sept. 1, and this energy can feel conflicting for you and your commitments. You are inspired to dedicate yourself to the things that feel empowering and supportive of you, but may be having a hard time figuring out what those opportunities are or who exactly is meant for you. Allow clarity to come forth before making any final decisions this month.
On Sept. 19, Venus enters your 2nd house of income, and this pushes things in the right direction when it comes to your values, stability, and financial support. This month is a reminder that when you value yourself and know your worth, you are a magnet for people and opportunities who resonate with that. Before the month ends, we have a Solar Eclipse occurring, even further opening your mind to what is possible for you and your financial world, and reminding you that you deserve to feel empowered, abundant, and successful.
Virgo September 2025 Horoscope
VIRGO
VirgoKyra Jay for xoNecoleVirgo Season is here, and it’s time to plant new seeds and live in confidence, Virgo. September is all about setting your intentions, remaining patient, and valuing your time and energy more. The month begins with Mercury entering your sign on Sept. 2 for a few weeks, and Mercury loves being in Virgo. Clarity is evident, your ideas are brilliant, and the conversations you are having right now heal something within you. With a Lunar Eclipse in your sister sign as we begin September as well, support is there for you this month in ways that you couldn’t have even dreamed of.
Venus, the planet of love, enters your sign on Sept. 19 through Oct. 13, and love is here for you. Venus in Virgo pays attention to the little details, and you are moving through a time of sweet, intimate moments between you and loved ones. However, Venus in Virgo can also be especially critical, and it's important to seek progress rather than perfection right now. Before the month ends, we have the final Eclipse of the year, which is a New Moon Solar Eclipse in your sign. This eclipse is one of the most powerful moments of the year for you, and a time when the intentions you have been setting the past six months manifest into your reality.
Libra September 2025 Horoscope
LIBRA
LibraKyra Jay for xoNecoleSeptember is a month of going at your own pace and not letting life overwhelm you, Libra. Relationship dynamics are shifting, and you may have to choose the high road more often than not. With a Lunar Eclipse happening at the start of the month, you are entering a time of healing and getting to know yourself better in the process. It’s about taking care of your health and making the choices that align with greater well-being, honesty, and purpose, rather than putting yourself unnecessarily at risk.
On Sept. 18, Mercury enters your sign until Oct. 6, and confusion or misunderstandings with others clear up for you now. You are inspired by forgiveness and transparency, and are feeling more vulnerable and open within your relationships. On Sept. 19, Venus, your ruling planet, moves into your 12th house of closure, and you are taking the time to get clear on what your heart needs overall. Libra Season officially begins on Sept. 22, and it’s your time to shine, Libra. Your intuition is strong as we close out the month, and you are feeling empowered by the changes your relationships are moving through now.
Scorpio September 2025 Horoscope
SCORPIO
ScorpioKyra Jay for xoNecoleSeptember is an awakening for you, Scorpio. Perspectives you’ve had and insights you have gained come to fruition and prove to you that you have had the right idea and have been on the right path. You are discovering new guidance this month, and there is something hopeful about the energy you are in right now. On Sept. 7, we have a Lunar Eclipse in Pisces, and this eclipse is here to create more room for love, pleasure, and happiness to grow in your life; reminding you not to take things too seriously, especially when it comes to self-expression or the way you want to show up in life and love.
Moving further into the month, Venus enters your 11th house of dreams, manifestations, and community, and support is coming in for you now. Venus in Virgo will be bringing more love to your friendships and social networks, and this is a good time for meeting new people, growing on your socials, or strengthening bonds in your life. Before the month ends, Mars moves into Scorpio, and you are feeling the passion, courage, and direction in your life. You are leaving September overcoming challenges and seeing the truth of a situation.
Sagittarius September 2025 Horoscope
SAGITTARIUS
SagittariusKyra Jay for xoNecoleThis month is all about what you have been dedicating yourself to, Sagittarius. It’s time to show up and know that your goals are yours for a reason, and you have what you need to succeed. On Sept. 6, Uranus goes retrograde in your sister sign, Gemini, creating some uneasiness within love and your relationship dynamics. Over the next few months, expect the unexpected and know that it’s important to get clearer on your boundaries and to communicate them so that there are fewer surprises or disruptions with others. You are learning a lot this month, and it’s shifting the way you look at life and your relationships altogether.
On Sept. 7, we have a Full Moon Lunar Eclipse in your 4th house, and you are getting the closure you have been looking for. You may be relocating or going through some significant changes within family matters, and overall, what is happening now is creating a fresh start for you to build new foundations that will withstand the test of time. Before September ends, Mars, the planet of action, moves into an area of your chart having to do with income and finances, and you are motivated to claim your successes and own what you have created for yourself in life.
Capricorn September 2025 Horoscope
CAPRICORN
CapricornKyra Jay for xoNecoleSeptember is an exciting month for you, Capricorn. You are feeling more courageous and empowered than you have been, and a fresh start is promising for you this month. Saturn, your ruling planet, is currently retrograde and moves into your 3rd house of communication at the beginning of the month, however, and patience is still necessary. This is a time of trusting the timing of your life and not forcing connections that need time to grow. Know that your voice matters, and the people who are meant for you will want you to shine.
With two eclipses happening this month, you are moving through a lot of changes. A Lunar Eclipse in Pisces occurs on Sept. 7, and you are receiving the guidance you have been looking for and having the conversations you have been clearing the way for as well. The way you are coming across this month is inspiring, and you are making some new connections in the process. The Solar Eclipse at the end of the month occurs in a fellow earth sign and opens a new door for adventure in your life. Luck favors the brave this month, Capricorn, so be brave.
Aquarius September 2025 Horoscope
AQUARIUS
AquariusKyra Jay for xoNecoleThis month is about opening your heart and trusting that you are where you need to be, Aquarius. Both of your ruling planets are retrograde this month, and there is a lot to process. Saturn retrograde enters your house of income on Sept. 1 for the next few months, and it’s time to get clear on what investments and actions align with what you see for your financial future, and where you may need to cut your losses. Uranus also goes retrograde this month, guiding you towards being more open-minded in love and finding the purpose within the changes you are experiencing here. This is a month of love for you, but it’s also a time of trusting that the scales will balance.
On Sept. 21, we have a New Moon Solar Eclipse, and this eclipse is transformative for you and your relationship to your finances and to love. A new door opens in your world, and you recognize the magic that comes from being more vulnerable and fully allowing new opportunities into your life. Support wants to come in for you in new ways this month, and it’s about trusting that what is meant for you will not pass you by. Open your heart, and let your intuition guide you to success, healing, and commitment.
Pisces September 2025 Horoscope
PISCES
PiscesKyra Jay for xoNecoleSeptember is a fresh start for you, Pisces. A lot changes in your world this month, and magic is blooming within the unknown. On Sept. 1, Saturn retrograde enters your sign for the next few months, and this will conclude Saturn's transit in Pisces, which began in March of 2023. Saturn challenges you towards growth through tough love and restriction, and with this final transit occurring, you are doing some self-reflection and re-navigating in order to create the solid foundations and strength you need to go after your dreams.
A Full Moon Lunar Eclipse occurs in your sign this month on Sept. 7, and this eclipse is a closure that is healing for you. You are letting go of the past with clarity and peace in your heart, and your willingness to grow is creating a new beginning in your world. Before the month ends, Venus moves into Virgo and into your 7th house of love, and romance is looking up for you now. Love is a little more magical for you as you end the month, if you take the time to look around and recognize it.
Overall, September is the end of one chapter and the beginning of another, and you are the one creating this new chapter in your life.
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Featured image by Kyra Jay for xoNecole
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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