
Meet The SHEeo: Alicia Scott Of Range Beauty - A Foundation Line For The Forgotten Shades

With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
While working behind the scenes in the fashion industry, Alicia Scott noticed that models of color would show up to shoots with their own makeup due to the lack of shades available. Noticing her own limited collection for her sensitive skin, Scott created RANGE Beauty— an affordable, high-performance, clean beauty line for forgotten shades, designed to appeal to a broad range of melanin-enriched skin tones. RANGE currently offers foundation in 21 shades and 3-4 undertone options that nourish the skin with wear.
Meet Alicia Scott of RANGE Beauty.
Photo by Tailiah Breon for xoNecole
Title: Founder & CEO of RANGE Beauty
Year Founded: 2017
Location: Atlanta, GA
# of Employees: Just me!
30-Second Pitch: RANGE Beauty is high-performance, clean beauty for the forgotten shades.
What inspired you to start your brand?
I previously worked in the fashion industry and noticed on shoots and runway shows backstage, the Black models would bring their own makeup kits for the MUAs to use. This in turn made me look at my own makeup collection which I found non-existent due to lack of shade range availability and my highly sensitive skin. I knew I had to stop wondering why these brands couldn't expand their shades and use non-toxic ingredients and decided to create the line myself.
What was your a-ha moment that brought your idea into reality?
My biggest a-ha moment was when I made my first order with the manufacturer. Fortunately, they have low minimum order quantities and I was able to start with $150 of inventory to test and play with. The day the order arrived, from the base ingredients, I was able to make 15 different shades of brown. I was shocked at the range that sat before me because if I was able to do this in one day, in my kitchen, with $150, what valid excuse did these large corporations have for not trying? I knew I could really put something great out for people of color made by someone who looks like them.
Who is your ideal customer?
My ideal customer is any person of color who feels that their skin tone is of ignored by beauty brands or not genuinely thought of, age 18-34, and ingredient-conscious.
What makes your business different?
RANGE is different because I truly want to make clean beauty for people of color accessible. I am my customer, so transparency and really giving customers a great product is important to me. EWG completed a study that revealed beauty products marketed specifically towards Black women contain two times more toxic ingredients than other groups. There needs to be more clean alternatives in the market and I want to really push that forward. As far as our specific products, we are unique in that they are dual makeup/skincare that actually nourishes your skin with wear instead of causing damage.
"RANGE is different because I truly want to make clean beauty for people of color accessible. I am my customer, so transparency and really giving customers a great product is important to me."
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Prior to launch, the biggest obstacle was picking a launch date and sticking to it. I kept pushing things back because I wanted perfection. There is such a stigma around Black-owned brands not being or looking on level with other brands and it caused me to fear launching. I finally got over it and realized the difference between perfection and professional. After launch, my biggest obstacle was keeping up with demand while bootstrapping the company. I didn't take out any loans so the company was growing based off revenue and anything extra I put in which can slow your growth in some areas. I'm still dealing with this but thankfully I've been in some great pitch competitions like Jackie Aina's Noir Tank where I received a grant for $5,000 and currently looking towards crowdfunding.
What was the defining moment in your entrepreneurial journey?
The defining moment in my journey is after being in business for a little over a year, I had Target reach out about us! Aside from our customers' support, it was the most validating moment for me. I mean I had it on my five-year goals so it just made me know even more that was I created is something really of value and significance.
Where have you seen the biggest return on investment? (i.e. marketing, ads, vending, social media)
The biggest ROI has absolutely been from influencer marketing, non-sponsored features. When influencers or MUAs believe in what you have and want to post about it based on that, it really hits home with turning their viewers/supporters into our new customers/supporters.
Do you have a mentor? If so, who?
I don't have a traditional mentor. I've been fortunate to connect one-on-one with the most amazing women who are business owners like Melissa Butler of The Lip Bar and Beatrice Feliu-Espada of The Honey Pot Co, who have dropped the realest knowledge and gems I've ever heard about being in this business. I also have a spectacular village of business women around me like Noor Farooq of Skin Glass by Noor Face and Raven Nichole of Legendary Rootz. We teach each other things, speak on resources, and go hard in supporting each other.
Biggest lesson you’ve learned in business?
The biggest lesson I've learned is just staying true to yourself and this God-given purpose. You can't solely be in this for the money or you won't last long. The belief and faith I have in what I'm doing is what's most important at the end of the day and will keep things going.
Anything else you would like for people to know, or take away from your entrepreneurial story?
I'm just so happy and proud to be here! It's a true roller coaster ride but it's my baby and I love it. I hope anyone who reads this who is doubting starting their company, knows to just go for it now!
For more of Alicia and RANGE Beauty, follow her on social: Instagram & Twitter.
Claudia Jordan, Demetria McKinney & Jill Marie Jones On 'Games Women Play' & Dating Over 40
What do you get when you mix unfiltered truths, high-stakes romance, and a few well-timed one-liners? You get Games Women Play—the sizzling new stage play by Je’Caryous Johnson that’s part relationship rollercoaster, part grown-woman group chat.
With a powerhouse cast that includes Claudia Jordan, Demetria McKinney, Jill Marie Jones, Carl Payne, Chico Bean, and Brian J. White, the play dives headfirst into the messy, hilarious, and heart-wrenching games people play for love, power, and peace of mind. And the women leading this story? They’re bringing their whole selves to the stage—and leaving nothing behind.
From Script to Spotlight
The road to Games Women Play started over 20 years ago—literally.
“This script was written 20 years ago,” Jill Marie Jones said with a smile. “It was originally called Men, Money & Gold Diggers, and I was in the film version. So when Je’Caryous called me to bring it to the stage, I was like, ‘Let’s go.’” Now reimagined for 2025, the play is updated with sharp dialogue and modern relationship dynamics that feel all too real.
Demetria McKinney, no stranger to Je’Caryous Johnson’s productions, jumped at the opportunity to join the cast once again. “This is my third time working with him,” she shared. “It was an opportunity to stretch. I’d never been directed by Carl Payne before, and the chance to work with talent I admire—Jill, Claudia, Chico—it was a no-brainer.”
Claudia Jordan joked that she originally saw the role as just another check. “I didn’t take it that seriously at first,” she admitted. “But this is my first full-on tour—and now I’ve got a whole new respect for how hard people work in theater. This ain’t easy.”
Modern Love, Stage Left
The play doesn’t hold back when it comes to the messier parts of love. One jaw-dropping moment comes when a live podcast proposal flips into a prenup bombshell—leaving the audience (and the characters) gasping.
Demetria broke it down with honesty. “People don’t ask the real questions when they date. Like, ‘Do you want kids? How do you feel about money?’ These convos aren’t happening, and then everyone’s confused. That moment in the play—it’s real. That happens all the time.”
Jill chimed in, noting how the play speaks to emotional disconnect. “We’re giving each other different tokens of love. Men might offer security and money. Women, we’re giving our hearts. But there’s a disconnect—and that’s where things fall apart.”
And then Claudia, of course, took it all the way there. “These men don’t even want to sign our prenups now!” she laughed. “They want to live the soft life, too. Wearing units, gloss, getting their brows done. We can’t have nothing! Y’all want to be like us? Then get a damn period and go through menopause.”
Dating Over 40: “You Better Come Correct”
When the conversation turned to real-life relationships, all three women lit up. Their experiences dating in their 40s and 50s have given them both clarity—and zero tolerance for games.
“I feel sexier than I’ve ever felt,” said Jill, who proudly turned 50 in January. “I say what I want. I mean what I say. I’m inside my woman, and I’m not apologizing for it.”
Demetria added that dating now comes with deeper self-awareness. “Anybody in my life is there because I want them there. I’ve worked hard to need nobody. But I’m open to love—as long as you keep doing what got me there in the first place.”
For Claudia, the bar is high—and the peace is priceless. “I’ve worked hard for my peace,” she said. “I’m not dating for food. I’m dating because I want to spend time with you. And honestly, if being with you isn’t better than being alone with my candles and fountains and cats? Then no thanks.”
Channeling Strength & Icon Status
Each actress brings something different to the play—but all of them deliver.
“I actually wish I could be messier on stage,” Claudia joked. “But I think about my grandmother—she was born in 1929, couldn’t even vote or buy a house without a man, and didn’t give a damn. She was fearless. That’s where my strength comes from.”
For Jill, the comparisons to her iconic Girlfriends character Toni Childs aren’t far off—but this role gave her a chance to dig deeper. “If you really understood Toni, you’d see how layered she was. And Paisley is the same—misunderstood, but strong. There’s more to her than people see at first glance.”
Demetria, who juggles singing and acting seamlessly, shared that live theater pushes her in a new way. “Every moment on stage counts. You can’t redo anything. It’s a different kind of love and discipline. You have to give the performance away—live, in the moment—and trust that it lands.”
Laughter, Lessons & Black Girl Gems
The show has plenty of laugh-out-loud moments—and the cast isn’t shy about who steals scenes.
“Chico Bean gets a lot of gasps and laughs,” Claudia said. “And Naomi Booker? Every scene she’s in—she’s hilarious.”
But the play isn’t just about humor. It leaves space for reflection—especially for Black women.
“I hope we get back to the foundation of love and communication,” said Demetria. “A lot of us are in protector mode. But that’s turned into survival mode. We’ve lost softness. We’ve lost connection.”
Claudia agreed. “We’re doing it all—but it’s not because we want to be strong all the time. It’s because we have to be. And I just want women to know: You can have peace, you can be soft. But stop bringing your old pain into new love. Don’t let past heartbreak build walls so high that the right person can’t climb over.”
Final Act: Pack the House
If there’s one thing this cast agrees on, it’s that this play isn’t just entertainment—it’s necessary.
“Atlanta is the Black entertainment hub,” Claudia said. “We need y’all to show up for this play. Support the arts. Support each other. Because when we pack the house, we make space for more stories like this.”
Games Women Play is more than a play—it’s a mirror. You’ll see yourself, your friends, your exes, and maybe even your next chapter. So get ready to laugh, reflect, and maybe even heal—because the games are on.
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It’s officially Miss Keri, Baby season again—and if you ask us, it’s been a long time coming. After 15 years away from the music scene, Keri Hilson has returned not only with a brand-new album, but also a captivating new role in Lifetime’s Fame—the latest installment in The Temptations film franchise.
Between the album We Need to Talk: Love and her leading role in Fame, this isn’t just a comeback—it’s a rebirth. The Grammy-nominated singer-songwriter turned actress is letting us into her world like never before, unpacking themes of vulnerability, healing, and inner strength with grace, grit, and raw artistry.
Now streaming on Lifetime, Fame follows two superstar sisters—played by Keri and singer/actress Keshia Chanté—as they navigate the cost of stardom, sibling rivalry, and the dark side of desire. The film also stars Romeo Miller, Ecstasia Sanders, Nathan Witte, and Sophie Carriere, and is executive produced by Derrick Williams and Adriane Hopper Williams of the Seven Deadly Sins franchise.
As for the music? We Need to Talk: Love is a three-part album (Love, Drama, Redemption) that tells the story of a woman who’s been through it—and has risen from the ashes. “It was time to speak for myself,” Keri says.
We sat down with Keri to talk about her return to music, her passion for acting, the emotional depth of Fame, and how she’s learning to care for herself amidst the chaos.
From R&B Queen to Drama Star: Keri Gets Into Character
“Even though she’s famous—as am I—it was really her humanity that I wanted to portray.”
Keri plays Cherish, one half of a superstar sibling duo who must confront their fractured relationship in the wake of a traumatic robbery. For Keri, the role was more than a character—it was a psychological study.
“I enjoy departures from reality. That’s why I love acting,” she shares. “Psychology is one of my favorite things in life. I became a writer because I’m an observer of human nature, emotion, and behavior. I think I did a good job showing her humanity.”
The Fame Isn’t Always Worth the Price
“Keep the main thing the main thing.”
Keri doesn’t sugarcoat the industry. When asked about what Fame reveals about the dark side of celebrity culture, her answer is clear:
“It’s a cautionary tale. It reminds you to keep your family close and not allow anything to come between them—especially in pursuit of success. Keep the main thing the main thing. For me, that’s family, love, spirituality, and values.”
Three Chapters, One Story: Love. Drama. Redemption.
“I’ve shed the fear. It was time to tell my own story.”
Released April 18th, We Need to Talk: Love is Keri’s first album in 15 years—and a deeply personal one at that. The three-part project (Love, Drama, Redemption) represents a timeline of healing and growth.
“I’m finally in a place where I’m able and willing to open up more,” she says. “For a while, I became really guarded—shell-shocked, even—after making mistakes in the public eye. Whether it’s all your fault or not, the scrutiny takes its toll. But now, I’ve shed that fear. It’s time to tell my story.”
Cooking, Walks, and Recalibrating in the Chaos
“I’m not doing the best job—but I’m doing what I can.”
Between eight-hour rehearsals, press runs, and music releases, Hilson admits she hasn’t quite figured out the balance yet—but she’s trying. For her, the key is carving out small rituals of normalcy.
“I enjoy cooking. That’s my sanctity,” she says. “I’ll go home, take my makeup off, put on my rehearsal clothes, and cook a meal. I take walks. I run. These little things help me feel like myself again.”
Art Imitates Life (and Album Tracklists)
“Cherish goes from Love… to Drama… to Redemption.”
Asked which album chapter her Fame character would fall into, Keri doesn’t hesitate. “She fits into all three,” she says. “You see her go from love, to drama, to redemption. That arc mirrors the journey of so many women who’ve had to navigate pain and find their way back to themselves.”
No Pressure, Just Art: Keri Wants You to Feel Something
“Just enjoy the art. That’s it.”
After all the time, patience, and healing, Keri isn’t asking for much. She just wants fans to press play—and feel something.
“I just want people to enjoy what they’re seeing and hearing. Enjoy me on screen. Enjoy me through their ears. People have waited, and I feel blessed by that. That helps me keep it all pure and simple.”
As Keri Hilson steps boldly back into the spotlight, it’s clear this era is all about alignment, artistry, and authenticity. With Fame airing on Lifetime and the first chapter of We Need to Talk: Love setting the tone, we’re more than excited to see what’s next.
As she continues to unfold the album’s next two chapters—Drama and Redemption—one thing’s for sure: this isn’t just a comeback. It’s a reintroduction. And we’ll be watching, listening, and cheering her on every step of the way.
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