Beauty & Fashion

Keith Powers On His Grooming Routine & Expressing Himself Through His Hair

Keith Powers is taking his crown back — that being his hair.

From a young age, the 30-year-old actor recalls having little say on how his hair was presented. As many of his friends and cousins had the liberty to experiment with hairstyles like cornrows, plaits, and fros, Powers’ parents opted for an easier look: a no-fuss, bald fade. “Man, I just want to grow my hair out,” he tells xoNecole. “When I was young, and I was like, 'Yo, when I get older, I'm doing whatever I want to my hair.'”

In time, Powers’ desire to test the limits of his hair’s potential grew from an act of intentional rebellion to a symbol of pride in his culture and textured hair. From his signature fade to red-carpet-ready tapered cut topped with curls, the New Edition Story star is no stranger to experimentation and switching his styles up. “That's why I do so many things like dye my hair," he shares. “It's just having pride in my hair, my look, and how I want to style it because my hair is a representation of how I feel in the moment.”

As one of Hollywood’s most talented stars, Power understands the influence of Black culture when setting trends and moving the needle within the industry.

A recent shift within the men’s grooming space has made room for an increasing focus on personal style and the creative pioneering in men’s hairstyling. With this in mind, Powers is using his platform to support and celebrate the new wave of Black men’s hair expression, in every way they choose to wear it. “I’m learning that there’s really no limitation on what I want to do with my hair,” he says. “Whatever I'm expressing with my hairstyle doesn't define who I am as a person.”

KISS Colors & Care and Keith Powers have joined forces in a new partnership that highlights the brand's signature collection designed specifically for curly and coily hair textures. Their custom line of products and accessories range from the Twist Curl Gel, and Twist King, to a curated selection of brushes, picks, durags, and sponges to help men nourish and protect their hair while also expressing the versatility and diversity of textured hairstyles.

Powers spoke to xoNecole about his hair grooming routine, how his hair allows him to express his personal style, and what he hopes to impart to his future children about loving and embracing their natural hair.

xoNecole: One thing that’s clear about your personal haircare/style over the years is that you’re not afraid to play around with classic haircuts like a fade, the tapered high top you have now. How has your exploration through these hairstyles influenced your overall sense of identity and self-expression?

Keith Powers: Growing up, I felt like my hair wasn’t presentable until it was cut all the way off. That’s kind of how my family would make it sound. Maybe there's a little baby trauma, but my parents were young, and they were learning. Now, I know I can express myself through my hair, and I don’t have to feel like my hair isn't professional in this setting because no matter what hairstyle you have, you can make it professional. I'm expressing myself now, and I know that doesn't define who I am like in the workplace or professionally.

xoN: Talk to us a little bit about your personal grooming routine. What are some of the products or brands that you reach for when it comes to your personal care?

KP: That's what I'm still trying to figure out. I always grew up not really having much hair on my head, but the Kiss Twist Gel Hair Gel has really been helpful with holding my hair together after hitting it with the curling sponge.

I really like to condition my hair as much as I can throughout the week. I try to do a treatment, like a treatment, and then I condition it. I switch so many conditioners — I just know I need to condition my hair because my scalp gets really dry. But I think I'm still really learning how to take care of my hair and that's with asking my friends for advice on different products to keep my hair moisturized. I think that's the hardest thing for me. I really feel like my hair dries out really fast. So it's a constant battle every day, but this is a fun one.

xoN: You’ve spoken openly about the significant role your father has played in your life and your desires of being a father and husband yourself one day. What would you teach your future children about self-care and self-expression?

KP: I think about that a lot. Kids really like to imitate what they see, so as a parent, you gotta find that balance of, okay, I want them to express themselves, but I have to do what's convenient for me and my kid when we’re getting ready in the morning.

I would love it if my future daughter wanted locs, but at the same time, she might want to switch things up and want to try different things. I just want my future kids to know that their hair, whatever texture it is, is beautiful and that they can express themselves how they want.

xoN: What advice would you give to others looking to experiment more with their hair and personal style?

KP: Just like Coach Prime says, ‘When you look good, you play good, and they pay.’ So it's really just about how you feel. I get inspired by watching films and animation, too. If I'm watching an animation, I'm like, ‘Yo, this hairstyle is fire, I could see myself doing something close to that.’ Sometimes, my hair makes me feel like a superhero. When I dye my hair, I really feel like a character out of a movie; it inspires and motivates what I wear, too. However you’re feeling, do it.

As you're looking for your look, or if you already have your look, just try different things. It’s fun and dope to see people, especially our people, express themselves with their hair because we can do so much with our hair, why minimize?

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Featured image by Ivan Apfel/Getty Images




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