'Run The World' Is The Ode To Black Women, Black Culture, And Black Love We All Need
This article is in partnership with Starz.
Listen. We all love a good rerun of Sex and the City, but the ghosts of Carrie, Samantha, Charlotte, and Miranda can go ahead and rest. There's finally a new, formidable foursome further uptown—Harlem that is—and they've taken the fashion, sex, and sister-girlfriend drama to entertainingly engaging new levels. Trust me, Starz's new series Run the World is the ode to Black femininity, friendship, and NYC flavor we all need right now. And if you haven't been tuned in on Sunday nights at 8:30 p.m., you're truly missing out.
The series features women we can all either relate to, live vicariously through, or maybe even side eye, wondering where our coin is because at least one sis is us. Ella is a sexy, Caesar-cut rocking writer (played by Andrea Bordeaux) who begins the season mourning love lost and stumbling through a career renewal. Sondi (played by Corbin Reid) is a Ph.D. student who serves Cree Summer-in-A-Different-World-edgy realness, while juggling school and an entanglement with her single-dad advisor.
Rebecca Smythe (Starz Entertainment)
Whitney is an elegant yet aloof banker (played by Amber Stevens West) prepping for a massive Nigerian wedding after cheating on her fiance. (And that's reason enough to continue watching if not just to see the festivities unfold. If you know, you know.) And last but certainly not least is Renee (played by Bresha Webb), a feisty-fiery soon-to-be-divorced marketing exec who unapologetically serves as the tell-it-like-it-is voice of ratchet reason in the group.
It's The Quality For Us
Rebecca Smythe (Starz Entertainment)
This is the Living Single of today's generation, packed full of quality cinematography, storylines that actually make sense in a city setting, cameos by real-life staples of the Harlem nightlife and restaurant scenes (that will make you forget how long you've been self-isolating), and sexcapades that spark memories of what it was like to have an active dating life that went beyond sexting, quarantine loving, and weird dating app rendezvous. There's not a badly styled or poorly-sourced wig in sight, no disjointed plot lines to sort through, and hardly any saucy, overly dramatic dialogue or fight scenes, so you're in for just good, solid TV with this one.
Speaking of Living Single, Erika Alexander makes an appearance, playing Barb, the chic, no-nonsense boss of Ella. She brings the same ambitious, savvy, youthful spunk to the role as she did with Maxine.
Sex, Some Good Sex, and More... Well Sex
Rebecca Smythe (Starz Entertainment)
Oh, and let's not forget the foine (yes, F-O-I-N-E) men who add the perfect dose of masculinity and tainted romance to the mix. Whitney's debonair Nigerian doctor bae, Ola, is played by Tosin Morohunfola, Renee's soon-to-be ex, Jason, is played by the chocolate goodness that is Jay Walker, and the naughty zaddy professor, is played by Stephen Bishop. (Remember him from the luscious situationship in Being Mary Jane? Yes, sis. Him.)
Ella's handsomely clever boo, Anderson, (played by Nick Sagar) represents that irresistible guy we all put in the "It's Complicated" file, who uses mysterious charm, a smirk buoyed by a good set of immaculately white teeth, and some amazing bedroom moves to keep us coming back for more when we shouldn't. These men don't disappoint, especially when it comes to sex and eye candy, and if you want a sense of what the sensuous scenes are like, these sistas are gettin' it in like Issa and Nola.
Serving Looks and Harlem Vibes
Rebecca Smythe (Starz Entertainment)
Social commentary on subjects including sexism, gender roles, Karens, and upward mobility is peppered in without beating you in the head and ruining the escapism factor, of course. You'll also get chats about white dicks vs. Black ones, motherhood vs. the rich auntie life, and married life vs. gloriously-single-and-loving-it in a way that feels like you're just eavesdropping at a good Sunday brunch. And we can't talk a good Black female-driven dram-com set in NYC without mentioning fashion. You've got pieces from favs LaQuan Smith and Hanifa that spark all the good feels of getting up and showing out for the streets.
The mix of luxe door-knockers, brightly-hued furs, alluring silks, beautiful ankara prints, and strappy heels is absolutely everything when paired with the landscape of 116th Street's landmark African market, the expansive wall murals and monuments on and around 125th Street, the yummy sights and smells of spots like Red Rooster, Shrine, and Yatenga, the lushness of Marcus Garvey Park, and the grand historic architecture of Harlem's walk-up brownstones.
Don't Call It A Remake
Rebecca Smythe (Starz Entertainment)
But don't get it twisted. While there are comparisons being made to other girlfriend-centered shows of years past, this one offers its own fresh, updated take on dating, sex, and friendship that ensures you know you're in 2021, and there's a contemporary maturity to the show that allows it to hold its own. This isn't just a revamped, been-there-done-that remake of something you've already seen—and probably still stream for nostalgia's sake—before.
Run the World offers a refreshing slice of uptown Manhattan life featuring imagery of Black women, vibrant Black culture, and captivating Black love that reignites the senses and perfectly reflects a spicy semi-utopia of normalcy we all hope to return to—in real life—sometime sooner than later.
Featured image courtesy of Rebecca Smythe (Starz Entertainment)
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED