Everyone seems to be talking about side hustles and making more money in the new year. You can't scroll on Instagram or scan Facebook without somebody talking about the next big money-making product, trend, or brand to invest in. Even if you're not a hustler, aren't into entrepreneurship, nor looking to start a new brand, you can find ways to at least bring in a little extra income to reach your personal and professional goals by incorporating income-producing activities (IPAs). It's basic, deliberate actions you can take each day, week, or month to either make extra cash or further expose you to the potential of doing so.
We could all use a good check-in with ourselves on whether the things we're doing throughout our day are actually leading to tangible results and well, getting to the money. Are we really getting a return on our time investment? Below are 7 IPA tasks to look into adding to your to-do lists in the new year:
1. Etch out at least an hour a week to reconnect with your network and make new contacts.
ShutterstockWe can all take a nod for the sales buffs with this one.The age-old cliche, "Your network is your net worth," rings especially true in pandemic times because many of us can't really meet up and network in the traditional way we're used to. It's important to continue to connect with people and cultivate new relationships while nurturing the old ones. A good way to do this is to check in with your current network, keep up with what they're doing via LinkedIn, Twitter, or local news, share information, congratulate them on professional wins, and offer ways to support. Go for the easy icebreaker and send a holiday card—via snail mail or online—or offer ways to partner up or help with a cause they're passionate about. You can also still join professional groups, participate in virtual events or meetups, or offer your knowledge for podcasts and blog posts.
And don't forget the art of the follow-up. Don't just let contacts sit on an email list or in your phone. Keep the conversation going about opportunities, events, and conversations in ways that are authentic, well-timed and relevant. If you find yourself at a loss for words or simply feeling awkward try using templates for writing emails to introduce yourself or thanking your network.
2. Commit to acts of service that go beyond seasonal one-offs.
Volunteering is yet another way to network, and when you give, you get. It's just a simple rule of reciprocity and karma. So many professionals can attest to the power of service and how working with others to help communities has led to paid opportunities or at least a link to a money-making resource. Be sure your act of service aligns with your values and is something you actually enjoy doing, and be strategic about the organizations and professionals you align yourself with. Also, this is a good way to get your foot in the door or try a different career if you're looking to pivot into a new industry due to pandemic-related layoffs.
3. Persistently and strategically invest in professional development to improve your skills.
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Some experts would disagree on this being an IPA, but research has shown that upping your skill set can open you up to pay raises and income increases. This doesn't just apply to higher education. Getting certifications and special qualifications in your field can open you up to more opportunities to earn extra cash. Look into the needs of your industry, especially those that complement the main business operations (i.e. cybersecurity, first aid, search engine optimization, project management, human resources, or organizational leadership.) Some specialized courses will cost but there are plenty of free courses online and certifications classes as well. Also, participating in courses or master classes can expose you to your industry peers who are doing great things and are forward-thinkers—yet another opportunity to network.
4. Host a weekly or monthly webinar, online class, YouTube video or podcast.
Since Covid-19 hit, Web consumption has gone through the roof, increasing by more than 200% from March 2019 to March 2020. That means even with borders reopen and restrictions lifted, people are still online now more than ever. Take advantage of this by offering your expertise on a subject or teaching something you're passionate about. You can charge per class or partner up with brands or rganizations to collectively broach a subject, raise awareness, or present a how-to. From fitness and cooking to accounting and parenting, there's a webinar or online course topic out there that needs your special take or approach. (A few good tips on how to launch a webinar, YouTube video, or course can be found here.)
5. Think of a residual problem in your industry and present a solution for it.
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Oftentimes we get caught up in one major aspect of what we offer professionally, and we don't think of related skills or problems we can solve within our industries. A good way to surpass these limits is to write down needs you see within your company and the soft or related skills you possess to help fill the gaps. For example, if you're in the healthcare field but have a love for innovation or creativity, you can offer products or processes that would make the jobs of your peers easier such as selling glow-in-the-dark face masks for essential workers on the night shift. In the beauty or wellness industry? Offer tailored a-la-cart services for busy CEOs who neglect self-care. Love travel and keeping up with the latest updates on Covid-19 restrictions? Offer services or products to overwhelmed travelers or airline professionals to help them organize information, testing appointments, travel kits, and itineraries.
6. Incorporate technology to automate smaller tasks to make room for larger income-generating tasks.
If you're not automating activities, especially as a high-achieving professional or business owner, you're losing valuable time that you could be using to do more IPAs. Also, some activities are best done either by a third party or via the use of technology because they may not be what you're that great at in the first place. Accounting, cleaning, schedule management—these are all tasks that can be automated or delegated so that you can free up energy and time to do what you do best. Automation can also help you reach more people at once in terms of email correspondences, social media interactions and pitching for your brand or business. Those who use technology to give them a leg up often open themselves up to more opportunities to put money in their pockets and beating out the competition—whether that competition is a coworker or a brand. (Find a few tools and resources for automation here and here.
7. Complete a project that can earn passive income.
GiphyInvesting in stocks, real estate, or an AirBnB space are all great ways to build avenues of passive income. Also, offering popular products such as T-shirts, mugs, apps, downloadable art, or e-books is a good way to generate, as experts say, "income while you sleep." It will take time and planning, but you can start by listing what you'd be most interested in offering, find out how to offer it, and learn the best way to sell it. Then make it a habit to etch out time each day to specifically focus on execution. (Tips on how to create streams of passive income can be found here and here.)
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Here are a few things to know, from my own experience, before transitioning into self-employment:
1. Recognize that self-employment is not entrepreneurship.
There are key differences between being an entrepreneur and being self-employed that many people get all mixed up and confused about. The terms are often used interchangeably, but they are definitely not the same.
A self-employed person operates just like an employee, often offering services and talents to business owners, nonprofits, or organizations. An entrepreneur typically offers goods and services to a client or customer, registers their business for tax purposes, and can reap the benefits of resources like business bank accounts, financing, and investments.
When you're self-employed, you often don't get paid if you don't work, most typically as a freelancer or on a project-by-project or client-by-client basis. When you're an entrepreneur, you can successfully scale a business where you can reap the benefits whether you're actively working in it or not.
You can indeed launch a one-person business (i.e., as a limited liability company or LLC), but there are requirements related to that, particularly when it comes to taxes. There are also things to consider, such as lifestyle, goals, and risk tolerance. The annual and financial obligations entrepreneurs have aren't the same as self-employed professionals, like additional taxes, filing fees, and mandatory financial reports.
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(I know some of y'all entrepreneurs might be reading this with a side-eye, but hey, not every self-employed person is a business person, and some simply might not want the extra maintenance and responsibilities of having a registered business, no matter the perks.)
While I'm not discouraging any self-employed person from launching a business, knowing the difference between the two is important because it sets the tone for how you approach the work that you do, your expectations on the lifestyle and requirements, and what benefits might be afforded to you.
Many entrepreneurs can employ people, scale their businesses for expansion, get capital investment, and even take days, weeks, or months off without having to actually work yet still reap the benefits. This is often not the case for a self-employed person whose salary largely depends on actual work hours, paid invoices, and strategic budgeting.
2. Inform yourself about the tax obligations and other financial shifts that might happen once you are self-employed.
When you're working a 9-to-5, your company handles taking taxes out of each check. This is not the case for self-employed folk. There's a quarterly schedule that must be followed for federal taxes, and there are other regulations based on the state where you primarily work (even if you're working remote). If you're used to having a hands-off approach to taxes (other than going to the tax preparer once a year), you definitely want to shift your expectations and get to know all the information you can about self-employment taxes.
Also, the way you budget might be a bit different when you're self-employed. If you find, for example, that you're constantly living check to check or that you're used to a guaranteed paycheck every two weeks, you'll need to shift the way you look at how money flows in your household.
Self-employment can include periods where you're not getting paid as consistently, and many companies work with invoices that are paid 30, 60, or even 90 days after you've finished the work you've done for them. Keep this in mind and plan accordingly based on the industry you'll be working within.
Talk to a tax or personal finance professional to find out about how your finances and tax obligation might change once you decide to become self-employed, and then set up a plan so that you won't get caught slipping come Tax Day. The process is different for self-employed people, and this is an important aspect of the process that will save you lots of money and stress in the long run.
I learned the hard way to negotiate, upfront, a set period of time for my services (when applicable and reasonable) to be written into a contract and to set my rates not solely based on my previous salary but considering additional costs like WIFI, travel, health insurance that I have to pay for out-of-pocket, home office technology and tools, and the time it actually takes to complete tasks. The pandemic brought home how super-important this was because, as a freelancer, someone can simply cut you with no compensation or warning.
3. Get to know your true strengths and weaknesses when it comes to work ethic, skills, environment, and motivation.
Self-employment is definitely not for the faint at heart. It can be a constant hustle in the beginning, and if you're not careful, you might end up wondering how you'll pay your rent or car note simply because you don't have clients or work lined up. It's good to be a self-starter and super-organized. It's also good to brush up on your marketing, communications, and sales skills because you'll need to pitch yourself and your background in order to land projects and clients.
While working your full-time job, take a few courses or find a self-employed mentor so that you can strengthen your skills in areas where you might need some improvement (i.e., pitching, online marketing, social media branding, or project management.) Practice self-employment on the side as an intern or with a side hustle so you can learn a bit more about yourself that you might be overlooking while serving as an employee.
Being self-employed means you become multiple departments in one person. For example, your current company provides support like assistants, accounting departments, legal teams, and IT, so you might not be used to having to handle all of those things on your own. For some, this can be overwhelming, while others find the challenge invigorating and worth the sacrifice if it means having autonomy and financial and time freedom.
Also, if you're motivated to do your best by being around teams or working in an office, self-employment might be too isolating for you. True, there are groups and co-working cultures you can join, but it's definitely not the same as having built-in comradery of fellow full-timers at a company. Be aware of these things so that you're realistically making a choice that suits the life you want to live and the work experience you want to have in order to thrive.
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4. Create an emergency fund solely for the transition.
While you're working a 9-to-5, create a separate savings account just for the transition. Anything can happen between quitting your job and getting your first freelance gig, client, or project. When I first stepped out to be self-employed, I thought I had the dream client, only to find out that it wasn't a good fit and I'd be looking for a new one after six months. This might happen several times before you really hit a groove, find your fit, build up your reputation, and get consistent work.
Having a financial cushion outside of your usual emergency fund helps to soften the blow if something like a client loss, a late invoice payment, or an unexpected work-related expense (i.e., computer replacement or broken equipment repair) comes up.
Sometimes, self-employment can include certain up-front costs like renting an office space, investing in new technology or other tools, travel expenses, or hiring other self-employed professionals (i.e., a consultant, web designer, or tax preparer), so you'll want to be smart, be prepared, and keep your receipts.
5. Understand your why.
Every great and sustainable journey starts with a good reason---a "why" that keeps a person going. If you know your why, you're less likely to just give up when things get rough, and you're less likely to make costly, mentally and physically draining mistakes. I decided to go for full-time self-employment because, after more than a decade working in my field, I really felt burned out at the time, began to resent not being promoted as quickly as I thought I should, and saw that I could make more money contracting my skills and talents out than working full-time for one company.
I also loved that I could pick and choose who I worked with and align my values with the projects that I was part of (versus being forced due to being a full-time employee beholden to a contract and the so-called values of a corporation or company.)
I've made quite a few mistakes over the years, but my why remains the same, and when times get hard, I simply remember the overall peace, flexibility, and autonomy I have in serving the women millennial audiences I want to serve through journalism and communications.
6. Be sure that you're offering services or expertise that can be used for years to come and that's competitive.
If you're considering self-employment, be sure your skills are competitive and have a future of need. I knew, even a decade ago, that much of the media industry was going the freelance route, and today, with layoffs becoming commonplace and full-time employee budgets being cut, contract work has become the name of the game. I saw this industry shift coming a mile away, and, like my early foray into digital media before publishing houses were monetizing it, I knew eventually, freelance work would be abundant and preferred.
If you're already doing a job that is in high demand or you offer something niche and one-of-a-kind, working for yourself might be the move. But if you've found that your current skills might be obsolete in the next two to five years, try learning another skill, shifting how you do the work you do, or tapping into another passion that can ensure you're offering something valuable in a market where it's direly needed.
Self-employment can be a joy and a pain, and for many of us, it's the only choice for self-care, mental wellness, and financial freedom. If you're considering taking the leap, take into account these tips and go forward in bold confidence, informed, and prepared.
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