

Everyone seems to be talking about side hustles and making more money in the new year. You can't scroll on Instagram or scan Facebook without somebody talking about the next big money-making product, trend, or brand to invest in. Even if you're not a hustler, aren't into entrepreneurship, nor looking to start a new brand, you can find ways to at least bring in a little extra income to reach your personal and professional goals by incorporating income-producing activities (IPAs). It's basic, deliberate actions you can take each day, week, or month to either make extra cash or further expose you to the potential of doing so.
We could all use a good check-in with ourselves on whether the things we're doing throughout our day are actually leading to tangible results and well, getting to the money. Are we really getting a return on our time investment? Below are 7 IPA tasks to look into adding to your to-do lists in the new year:
1. Etch out at least an hour a week to reconnect with your network and make new contacts.
We can all take a nod for the sales buffs with this one.The age-old cliche, "Your network is your net worth," rings especially true in pandemic times because many of us can't really meet up and network in the traditional way we're used to. It's important to continue to connect with people and cultivate new relationships while nurturing the old ones. A good way to do this is to check in with your current network, keep up with what they're doing via LinkedIn, Twitter, or local news, share information, congratulate them on professional wins, and offer ways to support. Go for the easy icebreaker and send a holiday card—via snail mail or online—or offer ways to partner up or help with a cause they're passionate about. You can also still join professional groups, participate in virtual events or meetups, or offer your knowledge for podcasts and blog posts.
And don't forget the art of the follow-up. Don't just let contacts sit on an email list or in your phone. Keep the conversation going about opportunities, events, and conversations in ways that are authentic, well-timed and relevant. If you find yourself at a loss for words or simply feeling awkward try using templates for writing emails to introduce yourself or thanking your network.
2. Commit to acts of service that go beyond seasonal one-offs.
Volunteering is yet another way to network, and when you give, you get. It's just a simple rule of reciprocity and karma. So many professionals can attest to the power of service and how working with others to help communities has led to paid opportunities or at least a link to a money-making resource. Be sure your act of service aligns with your values and is something you actually enjoy doing, and be strategic about the organizations and professionals you align yourself with. Also, this is a good way to get your foot in the door or try a different career if you're looking to pivot into a new industry due to pandemic-related layoffs.
3. Persistently and strategically invest in professional development to improve your skills.
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Some experts would disagree on this being an IPA, but research has shown that upping your skill set can open you up to pay raises and income increases. This doesn't just apply to higher education. Getting certifications and special qualifications in your field can open you up to more opportunities to earn extra cash. Look into the needs of your industry, especially those that complement the main business operations (i.e. cybersecurity, first aid, search engine optimization, project management, human resources, or organizational leadership.) Some specialized courses will cost but there are plenty of free courses online and certifications classes as well. Also, participating in courses or master classes can expose you to your industry peers who are doing great things and are forward-thinkers—yet another opportunity to network.
4. Host a weekly or monthly webinar, online class, YouTube video or podcast.
Since Covid-19 hit, Web consumption has gone through the roof, increasing by more than 200% from March 2019 to March 2020. That means even with borders reopen and restrictions lifted, people are still online now more than ever. Take advantage of this by offering your expertise on a subject or teaching something you're passionate about. You can charge per class or partner up with brands or rganizations to collectively broach a subject, raise awareness, or present a how-to. From fitness and cooking to accounting and parenting, there's a webinar or online course topic out there that needs your special take or approach. (A few good tips on how to launch a webinar, YouTube video, or course can be found here.)
5. Think of a residual problem in your industry and present a solution for it.
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Oftentimes we get caught up in one major aspect of what we offer professionally, and we don't think of related skills or problems we can solve within our industries. A good way to surpass these limits is to write down needs you see within your company and the soft or related skills you possess to help fill the gaps. For example, if you're in the healthcare field but have a love for innovation or creativity, you can offer products or processes that would make the jobs of your peers easier such as selling glow-in-the-dark face masks for essential workers on the night shift. In the beauty or wellness industry? Offer tailored a-la-cart services for busy CEOs who neglect self-care. Love travel and keeping up with the latest updates on Covid-19 restrictions? Offer services or products to overwhelmed travelers or airline professionals to help them organize information, testing appointments, travel kits, and itineraries.
6. Incorporate technology to automate smaller tasks to make room for larger income-generating tasks.
If you're not automating activities, especially as a high-achieving professional or business owner, you're losing valuable time that you could be using to do more IPAs. Also, some activities are best done either by a third party or via the use of technology because they may not be what you're that great at in the first place. Accounting, cleaning, schedule management—these are all tasks that can be automated or delegated so that you can free up energy and time to do what you do best. Automation can also help you reach more people at once in terms of email correspondences, social media interactions and pitching for your brand or business. Those who use technology to give them a leg up often open themselves up to more opportunities to put money in their pockets and beating out the competition—whether that competition is a coworker or a brand. (Find a few tools and resources for automation here and here.
7. Complete a project that can earn passive income.
Investing in stocks, real estate, or an AirBnB space are all great ways to build avenues of passive income. Also, offering popular products such as T-shirts, mugs, apps, downloadable art, or e-books is a good way to generate, as experts say, "income while you sleep." It will take time and planning, but you can start by listing what you'd be most interested in offering, find out how to offer it, and learn the best way to sell it. Then make it a habit to etch out time each day to specifically focus on execution. (Tips on how to create streams of passive income can be found here and here.)
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Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
Watch the full episode below:
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by YouTube/xoNecole
"I Was A Bad Husband": Devale Ellis On Love, Growth, & Showing Up Differently
Long before Devale Ellis became known for his radical honesty online or as an actor starring in projects like Zatima, the Brooklyn native was a young husband figuring out what it meant to lead. Now, as a father of four and husband to his wife Khadeen for 14 years (15 years on July 4), the author of We Over Me is opening up about the real-life lessons that have helped shape him into the man he is today.
In a recent episode of xoNecole's xoMAN podcast, Devale sat down for an unfiltered conversation with host Kiara Walker about marriage, masculinity, and how fatherhood ultimately saved him from himself. The former NFL player held nothing back as he spoke candidly about the work he did to unlearn outdated ideals about what it means to be a man, and how learning to be emotionally present was a catalyst for change in his 22-year relationship with his wife.
"I was a bad husband because I wasn't present emotionally."
"I know this may come off as misogynistic," Devale shared in the episode, "but I feel like it's the responsibility as a man to pay for everything." It was a belief that was shaped by his father who taught him that to provide for a woman, especially one you're creating a family with, is a non-negotiable as a man.
Devale recalled the words of his father: "What if she gets sick? What if she deals with postpartum depression? What if the child has issues and someone needs to be there? My father was like that’s your responsibility. Don’t put that on nobody else…"
"My pops don't believe in the 50/50 bullshit. My pops ain't with that," he continued. "So I took that on. Of course, now times have changed, but that’s just my way of looking at it. So since that’s my way of looking at it, I make sure every morning my wife wakes up, she don’t gotta worry about the lights coming on, you know, who’s paying the rent. But also, I make sure that I’m present."
Still, it wasn't always like that for the Dead-Ass podcast co-host. Devale admitted that at one point he identified as a "bad husband" because presence wasn't always as important to him as providing, given the "old-fashioned way" masculinity was modeled to him.
"I was a bad husband because I wasn’t present emotionally, you know what I’m saying. I wasn’t present spiritually. I wasn’t concerned about what she needed outside of the resources because I was too focused on that one linear thing, ‘I gotta provide.’ And I learned that after about five years of marriage and after we had our second child that I had to be more."
“Being a man is about being consistent.”
Change doesn't happen overnight but Devale's revelation marked a turning point in his marriage and relationship with Khadeen overall. From the moment, he began to shift from the man he was used to being and evolve into who he aspired to become as a husband and a father. In doing so, the transformation became a catalyst for deeper connection and service.
He explained, "In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me..."
His outlook on what it means to be a man and masculinity as a whole also leveled up. "Being a man is about being consistent." No longer did he define masculinity as primarily providing financially for his wife and family, but it also meant providing an emotional presence, a spiritual presence, and most importantly, an understanding that leadership wasn't about control, it was about care and consideration.
Speaking of care and consideration, Devale would eventually make another choice that many men shy away from...
Choosing a vasectomy out of love for his wife
After having four sons, Devale and Khadeen once thought about having a fifth child in hopes for a daughter. But everything changed for the couple when Khadeen experienced postpartum preeclampsia. The health scare solidified their decision to be done with family planning, and although hormonal birth control was on the table, Devale didn't want to put that responsibility on Khadeen who began experiencing iron deficiency from heavy bleeding and blood clots.
"I was like, 'Bro, so I almost lost you twice, you've had three natural births, two at the house, okay, this is my time now to take over as a man and say, 'I'll get a vasectomy.' Because I don't want you to have to deal with birth control so let me be the one on birth control."
Despite the stigma and concerns of having a vasectomy, which he goes into detail about on the xoMAN podcast, the move proved to be yet another example of Devale's preferred method of leadership, one where he strives to choose empathy over ego.
"Fatherhood made me a better person."
Similarly to the way he beams when talking about Khadeen, there's a gentleness that undercuts the more serious aspects of his personality when he speaks about his sons: Jackson, Kairo, Kaz, and Dakota. In the episode, the former athlete shared, "Children give you another chance at life. I have four different opportunities right now to do life all over."
In regards to being a father, he shared that "fatherhood made me a better person," which is the heart of the title of his next book, Raising Kings: How Fatherhood Saved Me From Myself. As he raises four Black sons into Black Kings, Devale shared that he is mindful of the legacy he seeks to leave behind. "A part of Black masculinity to me is showing kids that they matter. That they deserve to be loved."
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by Ray Tamarra/Soul B Photos/Shutterstock