
Eunique Jones Gibson On Celebrating Black Culture While Creating Space For Black Joy

Growing up, Eunique Jones Gibson didn't have to look far for positive imagery that reflected who she was and where she came from. At a young age, Eunique's parents wasted no time instilling the importance of self-love and embracing the richness of Black culture. From her father's afrocentric, Cross Colours-based style to seeing herself through the lens of Lena James, Jada Pinkett's confident persona on A Different World, Eunique's surroundings began to paint a colorful portrait of the worlds that true representation could form. She points out, "That was my entryway into really embracing the culture and understanding the power of who we are and being critical of false narratives." It's no wonder that her work in representation through entertainment and media no less found her.
Early out in her career, the power to influence through advertisement served as a compass to direct her career pursuits, "When people used to ask me what I wanted to do that, I always said I wanted to influence decisions in 30 seconds or less. Because that's what commercials do." But for Eunique, the power to influence doesn't stop after the commercial ends, true impact transcends fleeting attention spans and viral moments that evaporate within the vapor of a swipe or click.
Photo by: Eunique Jones Gibson and Ashleigh Bing
The creative-entrepreneur proved this to be true, most noticeably through her Because of Them We Can campaign and instant-classic game, Culture Tags. In creating her Because of Them We Can campaign in 2013, Eunique recognized that Black History Month was in need of revitalization, "I wanted to refresh it, make it youthful, engaging, and inspiring. I saw the opportunity to do that through photographs and eventually to evolve it from that point." As the campaign grew in online popularity and potency, it garnered the attention of prominent figures like Oprah Winfrey to Kerry Washington, "I thought it was going to be a 28-day campaign, but I also realized that in order to be true to what I was trying to prove — which was that we need to reimage Black History, I had to lead by example."
The example that Eunique continues to set is one that's rooted in her mission to celebrate culture and community through the highest form of resistance: Black Joy. Her new game, Culture Tags, has served as an instrument for joy as many have looked for a delightful escape in the midst of quarantine. Restoring play and festivity back into our households, Culture Tags continues to find new life as outside reopens, guaranteeing to be the life of any cookout or rooftop party where the game makes an appearance. "As Black people, we've gone through and continue to go through so much as a community that oftentimes joy is all we have to look forward to. It's up to us to preserve it, protect it, and create the space for it."
xoNecole: Your project “Because Of Them We Can,” garnered viral success with the images that you shared of young Black children portraying notable Black figures. You mentioned once that you “wanted to refresh Black History,” could you tell us about that mission to refresh/reimagine Black History and how that’s evolved today?
Eunique Jones Gibson: When I started the campaign in 2013, I didn't see a captivating push that made Black History interesting and exciting and something that wasn't just Black and white photos. Black History was relegated to the narrative that in order to make history or be a figure or a person who could be acknowledged in Black History, it was a typical lineup of individuals that we learned about in school but it didn't expand beyond those individuals. It also typically ended up revolving around individuals who, when we talk about Black History Month, were older or people who were deceased and we know that Black History is constantly being made. It's always taking place, it's taking place right now as I'm talking to you.
I wanted to do something that would make it interesting to learn about figures throughout history that paved that way by refreshing those images and allowing folks to see them through the eyes of a child. Because then, you become a little more interested in the story and the individual beyond your bias or what you may think based on what you've heard or haven't heard.
Photo by: Eunique Jones Gibson and Ashleigh Bing
Because of all the success that you did receive from that campaign, was there anything that surprised you about the feedback you received or the response in general from your community?
I think at the time what really surprised me was the fact that people wanted it to continue beyond Black History Month. It was almost as if it became my responsibility to keep it going. I had started something bigger than what I had initially thought it was. I thought it was going to be a 28-day campaign, but I also realized that in order to be true to what I was trying to prove, which was that we need to reimagine Black History, I had to lead by example. I don't think I expected it when I launched it and I certainly didn't expect to be eight years later to still be building upon that foundation.
Your game, Culture Tags, is one of the hottest new games for us. What inspired the creation of Culture Tags?
We are a big entertainment family; we love game nights and it really just dawned on me at some point that we needed more games! We needed more options that were rooted in our culture. Not games that we can play because we understand the rules and because they're fun, but games we can play because they bring back the nostalgia and excitement because we know that it was made with us in mind.
The inspiration behind Culture Tags is that same inspiration behind all of my work: it's to celebrate culture and community and to make sure we are represented. I started to think about it back in 2019. One day, I was online and saw a really long abbreviation or acronym and all these people were commenting, "Why do I know what this means?" I was definitely in that same group where I was like, "Yo, this is wild, I know what this says!" I've tried to train my mind to see the opportunities beyond what's on the surface, I immediately said, this is a game!
Courtesy of: Eunique Jones Gibson
Your agency, Culture Brands, has recently been tapped to become Hyundai’s African American agency of record. Why do you think it’s important for big brands to tap firms and agencies that are actually of the culture, especially when it comes to portraying our images in advertisements?
Because we exist. We live it, we eat it, we breathe it. It isn't something that we have to study, it's something that we innately know. In order for brands to portray an authentic representation of their customer base when they are targeting Black folks, they should have experts at the table who can present an authentic story and picture. You can't do that when you are not of the culture.
There are certain things that you will miss, certain things that you will overlook, and that will never enter the conversation because you don't have that first-hand knowledge. You have to bring in people who eat, sleep, and breathe it — and people who can respect it. It's one thing to create culturally relevant content but the content also has to be responsible; it can't be exploitative.
Someone who is of the culture should know how to ensure that we are represented without allowing a brand to co-op the culture or present themselves as a culture vulture. There has to be people at the table with a voice to guide in that direction. A lot of times you have people who are in the room but are not at the table or people who are at the table but don't have a voice, or if they have a voice, no one is listening. We have to make sure that when brands invite multicultural or African-American companies to the table, that they are ready to listen and learn and to implicate the learnings and expertise that these agencies are offering.
"It's one thing to create culturally relevant content but the content also has to be responsible; it can't be exploitative. Someone who is of the culture should know how to ensure that we are represented without allowing a brand to co-op the culture or present themselves as a culture vulture."
I was listening to your interview on Luuvie’s IG Live and one of the things that really resonated was when you shared, “You’ve got to trust your vision. People steal ideas all day, but you can not steal a vision.” In your eyes, what is the difference between an idea and a vision?
Ideas come and go, and oftentimes they are inspired by a need. They are inspired by the environment and things that are happening around us but I think that the difference between an idea and a vision is that a vision makes the idea scaleable. A vision makes the idea sustainable; and gives [the vision] value and validates it beyond that moment. And it gives you direction. It helps to guide the direction that you move in. Oftentimes your ideas may change, but they should back into your vision.
Beyond that, I also don't think it's a good idea to fall in love with your ideas. I think you can execute them and like them, but you should not fall in love with them. You should commit yourself to whatever your anticipated goal is: fall in love with the goal, not with the idea that might get you there because that idea can shift, but if you commit to the goal, you might see that there are multiple ways to get there. Which is why you have to anchor yourself in the vision.
"A lot of times you have people who are in the room but are not at the table or people who are at the table but don't have a voice, or if they have a voice, no one is listening."
Something that many creatives may experience along their journey is analysis paralysis in not really knowing where to start with their ideas. What advice would you give to someone who may be sitting on an idea or hesitant to take a leap into their dreams?
I always say, "Date your dreams." A lot of times you can look at an idea as a dream or something that you want to execute or explore and I think you have to date it and spend time with it. You have to obsess over it, analyze it from different angles, poke holes in it. What's good about this, what's bad about it? What makes sense, what makes this crazy? You date it.
I also think you have to be willing to bet on yourself. After you've gone through that process, if you've come out on the other side, you've got to be willing to fail. If you're not willing to fail, then you will never try. If you're willing to fail, then you can take the risk to move forward with the idea understanding that if you failed, you really just learned.
Photo by: Eunique Jones Gibson and Ashleigh Bing
"Mistakes happen for us to patch the holes, to ensure that our baskets stay full once the blessings start coming in."
What’s something that felt like a mistake in the moment, but turned out to be a pivotal lesson for you along your journey?
I've had multiple moments like that. My mentor tells me, sometimes the thing that feels horrible that we lament over because they happened to us, really happened for us. He likened it to medicine that tastes horrible but at the end of the day, it does us some good. I think it can only do us good if we maintain the perspective that it's all an opportunity to learn and improve and not make the same mistakes that we made before because we are more informed this time.
Failure has been a consistent part of my process and they have been big and small, and costly - whether it's cost me money or peace of mind, they are not inexpensive! But I have learned from each one of them to ensure that I do not make the same mistake again. Mistakes happen for us to patch the holes, to endure that our baskets stay full once the blessings start coming in.
For more of Eunique, follow her on Instagram.
Featured image courtesy of Eunique Jones Gibson
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Adrian Marcel On Purpose, Sacrifice, And The 'Signs Of Life'
In this week's episode of xoMAN, host Kiara Walker talked with R&B artist Adrian Marcel, who opened up, full of heart and authenticity, about his personal evolution. He discussed his days transitioning from a young Bay Area singer on the come-up to becoming a grounded husband and father of four.
With honesty and introspection, Marcel reflected on how life, love, and loss have shaped the man he is today.
On ‘Life’s Subtle Signals’
Much of the conversation centered around purpose, sacrifice, and listening to life’s subtle signals. “I think that you really have to pay attention to the signs of life,” Marcel said. “Because as much as we need to make money, we are not necessarily on this Earth for that sole purpose, you know what I mean?” While he acknowledged his ambitions, adding, “that is not me saying at all I’m not trying to ball out,” he emphasized that fulfillment goes deeper.
“We are here to be happy. We are here [to] fulfill a purpose that we are put on here for.”
On Passion vs. Survival
Adrian spoke candidly about the tension between passion and survival, describing how hardship can sometimes point us away from misaligned paths. “If you find it’s constantly hurting you… that’s telling you something. That’s telling you that you’re going outside of your purpose.”
Marcel’s path hasn’t been without detours. A promising athlete in his youth, he recalled, “Early on in my career, I was still doing sports… I was good… I had a scholarship.” An injury changed everything. “My femur broke. Hence why I always say, you know, I’m gonna keep you hip like a femur.” After the injury, he pivoted to explore other careers, including teaching and corporate jobs.
“It just did not get me—even with any success that happened in anything—those times, back then, I was so unhappy. And you know, to a different degree. Like not just like, ‘I really want to be a singer so that’s why I’m unhappy.’ Nah, it was like, it was not fulfilling me in any form or fashion.”
On Connection Between Pursuing Music & Fatherhood
He recalled performing old-school songs at age 12 to impress girls, then his father challenged him: “You can lie to these girls all you want, but you're really just lying to yourself. You ain't growing.” That push led him to the piano—and eventually, to his truth. “Music is my love,” Marcel affirmed. “I wouldn’t be a happy husband if I was here trying to do anything else just to appease her [his wife].”
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
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Mercury Retrograde In Leo Horoscopes: Your Sign’s Survival Guide
Another Mercury retrograde is here, and it is time to take a step back and process. This is the second out of the three Mercury retrogrades happening this year, and it will be occurring in the sign of Leo. Mercury has been in Leo since June 26 and will be retrograde from July 17 through August 10, and will remain in Leo before entering Virgo on September 2.
When Mercury is retrograde in Leo, we tend to take things a little more personally, and this Mercury retrograde is a reminder that in order to recognize the love and support we are looking for from others, we must first recognize it within us.
What To Know About Mercury Retrograde In Leo
With this Mercury retrograde happening in Leo, Leos, and fellow fire (Aries and Sagittarius) and fixed signs (Taurus and Scorpio) are going to be feeling this transit the most. This Mercury retrograde will highlight how you want to show up in the world, and if what you are presenting is what you feel authentically within you. Mercury in Leo says, speak your mind and own your voice.
Mercury retrograde in Leo, however, asks what the message you are trying to get across is in the first place, and if you are advocating for yourself enough in the process.
A rule of thumb during Mercury retrograde is to hold off on signing any important contracts or committing to something long-term, to be more careful with transportation and travel matters, and to make sure you have everything backed up when it comes to your electronics. Communication matters are the most affected while Mercury is retrograde, and it’s important to be more patient with others, give more grace, and have a sense of humor here.
Mercury Retrograde In Leo Horoscopes By Zodiac Sign
Overall, Mercury retrograde in Leo is all about self-reflection and honoring your voice with courage and conviction. You don’t have to be perfect to show up, and the person you are today is the person who is deserving of love, recognition, and support. Live your truth and shine your light, and don’t worry about whether others can see the light you have already found within yourself. It’s time to just be, show up, and let go of what doesn’t feel authentic to you.
Read for your sun and rising sign below to see what this Mercury retrograde has in store for you.
ARIES
With this Mercury retrograde happening in a fellow fire sign, things are hitting home for you right now, Aries, and there is a lot to process right now. Your heart wants to communicate its growth, but you can feel like your love is being misunderstood during this time as well. Your guidance for this Mercury retrograde is to recognize yourself as the powerful, valuable, and loved being you are, and to show up in life as the person you want to be seen as. It’s time to pick your head up, remember who you are, and prepare for new experiences in love to bloom from this time.
TAURUS
This Mercury retrograde is about emotionally rejuvenating, Taurus. You are ready to let go of some restrictions and limitations that have been weighing heavily on your heart, and you are taking a look at what foundations you have built that may need some reshaping right now. Dynamics change, relationships shift, people move, and it’s all about recognizing what you need to feel safer and secure in your surroundings. Your heart is open to a new beginning right now, and this energy is going to serve you well through this Mercury retrograde. Overall, it’s time to rebuild, Taurus.
GEMINI
Mercury is officially retrograde, and it’s time to go a little slower when it comes to communication, Gemini. Take your time in getting your message across, and make sure to gather all the details before making any important decisions. Mercury is your ruling planet, so whenever it is retrograde, you feel its impact a little more strongly than most; however, this time around, you have more support surrounding you, helping you through this. This retrograde is clearing the way for new ideas and creative intentions to come forth, and it’s time to own your power of creation, Gemini.
CANCER
This Mercury retrograde is here to remind you how valuable you are, Cancer. It’s helping you remember your gifts in this life, and the gift you are to others. Financially, this is the time to look over everything thoroughly and to make sure you are not making any impulsive financial moves for the time being. Old financial efforts or opportunities may be coming around for you again, however, and you might just find yourself in a better position to take them on. Overall, this Mercury retrograde for you is about being confident in yourself and what you are asking for right now, and knowing that your dreams are coming true in the exact timing and way they are meant to.
LEO
The second Mercury retrograde of the year is happening in your sign, and you are gaining the insight you have been looking for, Leo. When Mercury is retrograde in your sign, it’s time to take a step back and look at the different options presenting themselves. You are needing to readdress some old plans or initiatives, and you are getting to know yourself better in the process. This Mercury retrograde is an important moment of self-awareness for you, and you are feeling wiser and more in tune with the direction you are heading at the end of the transit. Practice self-love, and remember who you are.
VIRGO
This Mercury retrograde is asking you to go with the flow, Virgo. You are making some important achievements around the time of this retrograde, but are needing some space to fully grasp it all. Celebrations may feel like they are on hold, and you are getting a lot of time away to yourself right now. This Mercury retrograde is about healing the soul, letting go of old baggage, and allowing yourself to fully own the progress you have made emotionally, physically, and spiritually. When life feels unsure, there is one thing you can still be sure of and that is yourself. Look at the bigger picture over the next few weeks, and give yourself the time to do so.
LIBRA
This Mercury retrograde is bringing things full circle for you, Libra. You are embarking on an opportunity to get clearer on your support systems and sense of community, and dynamics are shifting when it comes to your friendships in life. You are looking at things with an open heart and mind, and creating space for new developments, resonance, and abundance to enter your world. This retrograde isn’t necessarily holding you back, rather, you are becoming more aware of what is already in front of you and the gifts you have manifested for yourself.
SCORPIO
It’s all about keeping the balance right now, Scorpio. This Mercury retrograde is highlighting your career and professional zone, and you are thinking a lot about how you are presenting yourself to the world, what you want to be known for, and the type of feedback you need. You are in a space of contemplation and may not be feeling the need to put all your energy out there or to make your ideas known right now. This retrograde is about giving yourself the opportunity to get clearer on your goals and professional intentions, and to gain the confidence and courage needed to take them on.
SAGITTARIUS
This Mercury retrograde is opening your eyes to what your heart needs right now, Sagittarius. You are connecting the dots and looking at things with a different perspective, creating more opportunities for connection and adventure. With Mercury retrograde in your house of travel over the next few weeks, extra precaution is needed on said adventures, however, there are a lot of opportunities for expansion ahead of you right now. It’s all about allowing yourself to receive what you have been looking for, and knowing that you are ready to. You have already done the work, and now it’s time to believe in what you are asking for from the world.
CAPRICORN
This Mercury retrograde feels a little more intense for you, but it’s the exact pressure you need to see things in a new light, Capricorn. Your focus is on communication, mental growth, and awareness of the things you have been putting off for another day, and it’s time to get things in order. A lot is coming to the forefront in your life during this retrograde and some important decisions are needing to be made, but you have learned the lessons needed in order to make the right decision for yourself right now. Things have been changing for you drastically this summer, and this retrograde is helping you see why.
AQUARIUS
Your guidance for this Mercury retrograde is to be kind to yourself and your heart, Aquarius. With this retrograde playing out in your opposite sign, you may feel a little bit at odds with where you find your heart right now. Relationship dynamics are shifting, and there is a sense of not feeling as understood as you need to be. This Mercury retrograde is here to highlight what your heart has been looking for and what may be in the way from feeling it. It’s a chance to regroup, find your balance, and to prioritize what is truly important to you in life.
PISCES
This Mercury retrograde is a wake-up call for you, Pisces. It’s examining where you need to shift the focus within health matters and the importance of prioritizing your well-being more. If you have been overworking yourself or exerting more of your time and energy than you have, than this retrograde will be highlighting the need to slow down. Getting more rest and downtime is essential now, and it’s all about knowing what you can say yes to and what you can’t.
Your well-being is the priority during this transit and this Mercury retrograde is guiding you in the direction towards good health and a daily routine that works for you no matter what is happening in your life.
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