As Cuffing Season Steadily Approaches, What The Heck Is 'Winter Coating'?

Y’all, I ain’t got not one lie to tell you. With the way that this summer has gone in my world (check out “I've Been Estranged From My Mom For Years. She Died Last Week.” and “I Was Hired To Be An Online Life Coach. Then Got Scammed For $4K. Here's How To Avoid This.”), I am not surprised in the least that it caught me off guard that, once again, we are officially in the drafting portion of yet another cuffing season.
What I will say threw me a bit is that there are actual dating trends in cuffing (did y’all know that?), and one of them happens to be something called “winter coating.”
What do I personally think about cuffing season? I think it’s more than a notion and you should proceed with caution. As far as the subset of it that is known as winter coating, though — well, as you’re about to see, if you’re going to try to take it on, you absolutely need to know what you are getting yourself into because if you lie to yourself, it may not exactly give you the results that you were looking for.
Read on to see what I mean by that…
What Is the Science Behind Cuffing Season?
GiphyOkay, so first let’s get into if cuffing season is a “real thing” or not. Well, from what I’ve read and researched, apparently, someone should send an artist by the name of Musa Murchison a Cash App because, although she isn’t the originator of the phrase, she does seem to be the one who made it popular by shouting it out back in 2008 on her campus radio show. And yes, beyond the term being something that comes up on social media, like clockwork, right around this time every year, there does seem to be some real science behind it all — even if you want to chalk what I’m about to say up to being nothing more than mere coincidence.
What do I mean specifically? Well, being that cuffing season is (generally) all about finding someone to boo/bae up with before the weather drops below freezing, only to potentially break up with said-person once the temperatures start to rise again — did you know that dating apps tend to pick up on traffic between October and December (although the most popular dating app day is Dating Sunday which is in January)?
Did you also know that dating, in general, tends to happen the most between November and February? And, if you do decide to take what I just said seriously, it also shouldn’t surprise you that most children (in the US) are conceived during the fall and winter seasons as well. So yeah, at the very least, it does seem like people want to get “closer than close” the colder it gets outdoors.
And exactly why is that? Chile, you can read an article that I wrote for the platform last year entitled, “Did You Know Fall & Winter Are The Best Times To Have Sex?” to put two and two together on that tip.
Cooler (and even rainier) weather. Pumpkins (which are a bona fide aphrodisiac; especially for men) being in abundance. Being indoors more often. The romance of the holiday season. Shifts in our DNA making us hornier (not to mention the fact that men find women more attractive during the colder months — no joke). All of these things literally help to create the perfect storm as far as cuffing season is concerned.
8 Interesting Straight-Up Facts About Cuffing Season
GiphyI’m pretty sure I’ve mentioned in one of these articles on here before that a web series I enjoyed watching last year is called Cuddle Season. You can currently watch it on — yep, you guessed it — Tubi; it’s all about some not-so-slim fellas adoring what the cooler weather brings them as far as female company is concerned. LOL. As I thought about it and all of the other intel that I just provided, I decided to further solidify the impact that cuffing season provides by bullet pointing a few other semi-fascinating facts.
1. 1 in 3 individuals find cuffing season to be a real phenomenon, although more millennials are caught up in the hype than those who are older than they are (by the way, 54 percent of Gen Zers find the holiday season to be the perfect time for finding a potential partner too).
2. Although around 30 percent of individuals think that cuffing season is mostly about staying warm, about 45 percent think it’s more about avoiding loneliness.
3. 60 percent of people who tend to feel lonely during the fall and winter will rely on dating apps to bring about some sort of mental and emotional relief.
4. Getting “cuffed up” has actually been proven to reduce anxiety and stress.
5. Not everyone thinks that cuffing season is (potentially) selfish or shallow. In fact, the most engagements transpire between November and January.
6. Know all of those holiday movies where single people fake being in a relationship during the holiday season in order to avoid any pressure from family members and friends? Apparently, it’s art imitating real life because one popular study revealed that a whopping 40 percent of singles have asked a friend to pretend to be their date during the holiday season.
7. Testosterone levels are higher in men during cooler months while being lower in hotter seasons. Women’s eggs are apparently in optimal condition during the fall and wintertime too.
8. Some researchers actually finding “cuffing” to be a means of literal survival due to the fact that (affectionate) touch lowers stress and, since stress is attached to health-related issues like digestive issues, a lower libido, irregular cycles, heart disease, headaches, depression and shortened longevity — well, yes, cuffing season could potentially be a lifesaver.
Okay, So What Is Winter Coating All About?
GiphyAight, so now that you know more about cuffing season than you possibly ever thought that you would, what in the world does the dating term “winter coating” come from? Well, the long-short of it is…what some of y’all call “spinning the block?” How I oftentimes see it is “hitting a cul-de-sac.” LOL. Yes chile, if you decide to participate in winter coating activities during cuffing season, what you’re essentially doing is making the intentional decision to either reach out to an ex or — respond to one who decides to call, text, DM or email you, seemingly out of the blue.
Now the interesting thing about winter coating is it’s not really something that dating experts are thrilled about. One reason is because if someone is in your past, you’ve got to remember that it got to that point for a purpose. Another issue is because, well, why did you/they wait until cuffing season to try and reach out/rekindle something?
Usually, the motive for that is because, oftentimes, the combination of nostalgia mixed with the feeling that love bombing is easier to do on an ex than anyone else. And while that indeed may be true, does that sound healthy and long-term beneficial to you? Yeah, me neither.
Yeah honestly, when you really stop to think about it, winter coating seems a lot like what we do with our actually winter gear — we cram it somewhere where we don’t have to deal with it until it gets cold outside and then we pull it out from a closet, hope chest or under our bed to use it all (and up) for a couple of months — until we don’t need it anymore…and then we discard it all over again. SMDH.
So, if you’re someone who is an avid fan or big-time participant of cuffing season, before you decide to bring winter coating into the mix, really ponder if it’s a good idea or wise decision — because doing something that keeps you warm for a few weeks only for it to turn you cold afterwards…that typically turns out to be more counterproductive than anything else.
5 Tips for Guarding Your Heart (and Perhaps Genitalia) During Cuffing Season
GiphyMatter of fact, while we’re on the topic of cuffing season overall, let me share a few tips to keep you as unscathed as possible, period:
1. To thine own self be true. It’s a French philosopher by the name of Jean de La Bruyère who once said, “It's motive alone which gives character to the actions of men.” You know, the reason why a lot of people trip their own selves up in life is because they aren’t being honest with themselves about WHY they do the things that they do. That said, if you’re going into cuffing season just to have someone to cuddle up and watch Hallmark movies with until spring — have at it.
However, if you’re using cuffing season in hopes of getting something more out of it, SAY THAT. The more honest you are with yourself about your intentions, the less disappointed, disillusioned or hurt you will be…regardless of how things may play out in the end. You were genuine. Karma has taken note.
2. Think about your short and long-term (relational) goals. Let’s be real — for most people, cuffing season is a short-term goal. So, if you want something that is fleeting, do you. On the other hand, if you’re looking for something more meaningful, playing all of the games that come with cuffing season is not going to be your best bet — especially when it comes to the whole winter coating thing.
Yeah, please keep that in mind as you and your ex are taking a walk down memory lane because, more times than not? It’s probably going to lead to (another) dead end. If not immediately…eventually. Bottom line with this one: cuffing season only thinks about the present. Make sure that you also factor in your future.
3. If he’s your ex, don’t sugarcoat why. I’m not the person who thinks that an ex can’t be upcycled — just make sure that you aren’t merely recycling him. The difference? Recycling is using something old (or used) all over again. Upcycling is taking something old (or used) and making it better. That said, sometimes time gives people the opportunity to grow and that can make the “take two” of a relationship better.
Just make sure that if you are entertaining getting back with an ex that you are real with yourself about why the relationship ended to begin with. If you see signs of that mess/drama/ridiculousness still hovering around — cuffing season or not, you should probably take a pass. Why let him infiltrate your holiday season with some bullshishery that you will carry with you for years to come? Girl, uh-uh.
4. DO NOT follow your heart. If you’ve read enough of my relational content, you know that I can’t stand the motto, “Follow your heart”. The fact that it’s not biblical should be reason enough — and it’s not because Jeremiah 17:9-10 says that the heart is deceitful and that’s because emotions can indeed cause you to think/believe that something is one way when it may indeed be something else. And so, as you go into cuffing season this year, follow facts and reality.
That is biblical too: “It’s best to stay in touch with both sides of an issue. A person who fears God deals responsibly with all of reality, not just a piece of it.” (Ecclesiastes 7:18 — Message) In other words, if how you feel is conflicting with what you see — pause, ponder and reflect.
5. Avoid peer (and social media) pressure as best you can. I don’t even know if people would give a damn (at least so much) about cuffing season if social media didn’t talk about it so much. And don’t even get me started on just like peer pressure can get kids and teens to go against their core values and/or participate in risky behavior, it can impact adults in a similar fashion.
Bottom line with this point: Don’t engage in cuffing season or winter coating just because you see other people doing it. If your mind, body and spirit are telling you that it’s not what’s best for you — TAP OUT. You’ll be just fine.
____
Winter coating. Hmph.
Your best bet: Buy one to wear and avoid this dating trend.
The former is an investment. Chances are the latter is a complete waste (of time).
Just sayin’.
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Featured image by PeopleImages/Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









