6 Black-Owned Alcohol Brands To Cheers To Now
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6 Black-Owned Alcohol Brands To Cheers To Now

These women-led brands are perfect for your next brunch or holiday celebration.

Workin' Girl

Drake said we're "drinking every night because we drink to my accomplishments," and in 2021 why not do it with a Black-owned beer, wine or liquor of your choice, especially when the brand is also founded by women? Finding Black-owned liquor and wine can already be a challenge, but add woman-owned to that and the options dwindle even further. For context, less than 1% of all U.S. wineries are Black-owned, but Black people make up more than 10% of American wine consumption. The math here ain't mathing, and it's time to change that.

While I enjoy meeting up with friends at a bar to have a fancy cocktail and catch up, my half-year in quarantine had me appreciating stocking my bar cart and enjoying my sips at home. Personally, I'm a wine and whiskey kind of gal, but I still love to experiment with new brands that pique my interest. More recently I've been on a mission to support more Black-owned alcohol brands, and if a Black woman is behind it? Even better!

Check out some of these alcohol brands owned by Black women that you can bring to the next game night or have at home by yourself:

Founder: Abisola Abidemi

Tell us about Abisola Whiskey and why more women should be drinking whiskey.

Abisola: Our [whiskey] is a non-traditional, young whiskey that's here to celebrate the modern-day whiskey drinker. The typical whiskey drinker has changed and evolved; they've gotten younger, more women are drinking whiskey. I mean, there's this whole evolution of whiskey that has been happening for the past twenty years. I wanted to create a brand that celebrated this and celebrated people's every day achievements, all while creating a legacy for my generation.

"More women should be drinking whiskey because it tastes amazing! There's so much versatility with whiskey and you can see that by all the whiskies that are out there."

Take it straight, take a shot of it, make an amazing cocktail with it; whiskey can do it all. And so can women. Women can do it all, women are versatile and strong; honestly, it's a perfect match!

What has it been like entering the spirits industry as a Black woman? What have been some challenges?

It's been quite a whirlwind of rejection, of excitement, of meeting different people and being inspired. It's been overall amazing, even the rejections, even the negative feedback. I just launched in May of this year and have learned so much being in this industry. In terms of challenges, I will say that the largest one has been that sometimes I don't get taken seriously. I mean, you have a young girl with a young whiskey that tastes nothing like what's out there right now? So, there's a lot of doubt about whether or not this can even be good or how can people be interested in this?

I just nod my head and take it on the chin, you know? Because I believe in this, I believe in the taste, the brand, the celebration, all of it.

Founder: Marvina Robinson

Tell us about B. Stuyvesant Champagne.

Marvina: It's a boutique brand champagne that publicly launched in February 2020. I was born and raised in Brooklyn, N.Y. —Bedford Stuyvesant—which is what the brand is named after. Being in the wine industry is very new for me, as I've worked on Wall Street for 20 years. I went to Norfolk State University for undergraduate and studied Biology, received my M.A. in statistics from Columbia University. I'm a lover of champagne and the original goal was to open a champagne bar. I wanted a private label for the bar. COVID forced me to pivot as it was not the best time to sign a new lease, and I was asked to put the bottles on shelves for retail. I was nervous because that was not my original plan, but it was the best decision I made.

How would you describe your journey into the champagne industry? What have been some challenges?

I am far from mainstream, I wish I could be mainstream but the brand is not a norm. I let it grow and branch out organically. I am not backed by any investors, celebrity names, or venture capitalist funding so I am doing everything on my own. I do not mind it at all because this is the best way to learn and it is a woman-made brand from the ground up.

I would say it has been interesting, some good and some bad. I always get asked, "Is this real champagne?" It can only be called champagne if it comes from the Champagne region [of France]. The bad is that I am questioned about the authenticity. The good is that the brand has been embraced by many and growing daily.

What are some goals for the brand going forward?

I would love to have the brand be global, as well as be the go-to brand for the hospitality industry. It's a lot of work for me but I am looking forward to doing the work in order for me to reach this goal!

Founder: Alisa Mercado

What has it been like entering the beer industry as a Black woman? What have been some challenges?

Alisa: It's been inspiring entering the beer industry as a Black woman as it allowed me to identify the lack of representation and to build and strive to change that. I was the first African-American, woman-owned beer brand in the state of Connecticut (fourth in the country). Challenges have included getting the brand out there like those that have been nationally distributed and around for decades. Our products can be found in locations such as Whole Foods, Total Wine, Trader Joe's, Big Y, and ShopRite, just to name a few.

What makes your beer stand out from others currently on the market?

Our beer is unique and stands out because we specialize in classic traditional beer, which are lagers. But we only identify with brands like Bud, Heineken, Coors and Corona. Our products are unfiltered which means there is a health benefit. We want to make sure that we drink in moderation but we also don't pump bad stuff into our bodies or our communities.

Founder: Nayana Ferguson

Would you describe your path as more mainstream or indie in regards to getting your brand out there?

Nayana: I think we are definitely leaning toward the indie path rather than mainstream [in order to get] the Anteel brand out there. When we started, we did not have the large budgets to follow a mainstream path that major brands can. We used social media consistently to grow our brand and my husband, who knows quite a bit about social media marketing, used some tactics to not only grow visibility for the brand, but to create a strong, dedicated following.

When we first launched in our home state, we visited over 150 retailers in three months, by ourselves, seeking product placement. We also conducted all the in-store tastings, handled all the marketing internally, and did the majority of our own PR outreach. Doing everything ourselves taught us a lot and kept us focused on turning Anteel Tequila into a well-known tequila brand around the country.

What has it been like entering the spirits industry as a Black woman?

As a Black woman owner, entering the spirits industry has had its challenges, but I have overcome them by focusing on my goals and by adapting when necessary. I am extremely grateful to be able to create a path for others to follow, where we can create brands that speak to our ingenuity, culture and vision.

It is extremely important to me to make sure that I am helping to inspire women to create and execute whatever vision they have for their lives and to bring diversity in the areas they choose to be a part of.

Women have to be fearless when creating the businesses that they are passionate about and not let obstacles deter them. I look forward to continuing to move forward on this path and bringing other women with me, so that we all can create our legacies.

What is your favorite cocktail to make with your tequila?

I have several favorite cocktails that we make with Anteel Tequila and it truly depends on the season. However, I would have to say that my favorite cocktail to make is the Coconut Lime Margarita. It is a very simple cocktail consisting of only three ingredients. It is a one-of-a-kind cocktail, since it is made with the world's only Coconut Lime Blanco Tequila and it is a cocktail that I can drink in any season.

Founder: Chrishon Lampley

Tell us about Love Cork Screw.

Chrishon: It's the wine and lifestyle brand you bring to a game night with friends, the brand you introduce to board members at an annual gala, and the brand you experience for the first time at a couples' paint-and-sip event. We know that we are not your traditional wine but because of our deep commitment to providing quality, we are sure to quickly become one of your favorites!

What does it mean to you to be one of only a small percentage of Black women in this industry and what have been some challenges?

Not being taken seriously as an African-American woman negociant (a wine trader or merchant), which did not give me the ability to build genuine relationships with wine decision-makers to reach the masses. Another challenge would be not receiving financial support from grants due to the industry.

Being one of only a small number of Black women in wine means a lot to me, and now I have more room to break glass ceilings till there's no more to be broken!

Redd Rose Vodka

Image courtesy of Redd Rose

Founder: Taylor Jackson

Tell us about Redd Rose and the "why" behind starting your own brand.

It's a flavored vodka brand that is named after my grandmother Rose Redd, who was the first African-American woman to own a recycling business in Ohio. The brand is #BEcauseofHER. She was a first-class woman who defied the odds in creating a business that she worked and gave other people the opportunity to showcase their items to sell. She was strong, resilient, and outspoken. What better way [to honor her] than to create a brand in a male-dominated industry.

Would you describe your path as more mainstream or indie in regards to getting your brand out there?

Mainstream. When Redd Rose hit the market, I told her story first and my "why" per se. This is the most important, as Redd Rose is not the next vodka brand to just sit on the shelves, but the next Vodka brand to sit on your shelf. Something I realized is that people purchase what they like because they like it. There is no story or real person behind the majority of the marketplace, but Redd Rose has a story with a real personal behind it.

What makes your vodka stand out from the other brands?

Redd Rose can be sipped over ice, no mixer, no chaser. It's just that simple. It's a brand that is made for the hardworking, resilient, strong and confident women.

For more job search tips, career advice and profiles, check out the xoNecole Workin Girl section here.

Featured image via Getty Images

Five Things To Know Before Becoming A Dog Mom

This post is in partnership with Blue Buffalo.

So you’re thinking about becoming a dog mom? We love that for you! Having a happy, furry friend to greet you at the door each day, cuddle up on the couch with, and keep you in touch with the great outdoors is one of life’s greatest joys. And that’s before we get into all the cute puppy outfits there are to buy! But there are some key and non-negotiable things to know and consider before saying yes to bringing home a fur baby.

If having a pet is new to you, then naturally you might have tons of questions not only about how this new responsibility will transform your lifestyle, but also about how best to nurture your four-legged friend. Few things compare to the joy and companionship that a dog’s loyalty and love bring, but learning how to nurture and train them is a learning curve that requires equal parts preparation and patience. Once you find your rhythm, you and your furry new boo will form a bond that will add the brightest spark to your life.

If you ask any member of the canine crew you know, they’ll tell you they don't play about their babies! They’ll also probably give you a laundry list of things they wish they knew before bringing their new dog home for the first time. If you’re thinking about opening your doors to a new pup, there are a few things to prepare and assess. With the help of Blue Buffalo, a natural pet food brand trusted by millions of pet parents, we’ve rounded up five key things to know before joining the dog mom club.

1. Staying Active Is Key: Let’s keep it real — we all have days where we want nothing more than a 24-hour Netflix binge fest from the comfort of our couch. That’s especially true on a day where the weather is trash. We feel you on that. However, dog moms should make it a point to keep their pups active each day. Influencer Dynasti Hunt considers her Goldendoodle Aiden part of the family, and she loves to find creative ways to keep him moving rain or shine. “Aiden and I have realized the importance of staying active at home, even when the weather is bad outside,” says Dynasti, who loves spontaneous yoga and dance sessions with her adorable doggie.

2. Keep An Eye On Their Diets: Just like humans, our pals have to maintain a healthy, balanced diet in order to live long and quality lives. You might find it easy to tell what’s healthy to eat for yourself, but it can be a bit trickier to know the difference when it comes to pet food. Just because you see a product label with the words vegetarian, grain-free, or certified organic doesn’t automatically mean it’s the healthiest for your buddy at this particular stage in their life. Finding a trusted pet food brand like Blue Buffalo is key. They offer recipes for specific breed sizes, life stages, needs and preferences — this definitely comes in handy for picky eaters or dietary restrictions. For example, Aiden Da Doodle is allergic to chicken-based products, and thankfully BLUE allows Dynasti to choose from a variety of products that are formulated without chicken.

3: Use Treats Creatively: Are doggie treats the golden ticket to getting your pooch to act right? Yes, but they’re also good for so much more. Treats are great tools for positive reinforcement, whether you’re trying to potty train a young puppy or get them to learn tricks. Influencer Sauve Xavier, an Instagram comedian, who has gained over a million Instagram followers for his hilarious videos with his Dobermans Knox and Bear, says he plans clever scavenger hunts around his house as an incentive to keep his dogs active and challenged. Using BLUE Treats made with healthy ingredients, he’s able to dish out rewards without feeling guilty. Take it from the guy who can actually get his dog to help with chores.

4. Know That Planning Ahead Is Everything: If you are a first-time dog mom or thinking about becoming one, keeping your buddy on a schedule is going to be key. For example, potty-training puppies need to be walked every few hours so that you can keep the habit of going outside in and the possibility of them peeing on your precious rugs out. Most pets also need to be fed twice a day (morning and night.) What does this spell? Sacrifice. You’ll need to be present and arrive home in time to keep your dog’s routine going. So know that you won’t be able to indulge in spontaneous plans the way you might have before. This is most certainly a lifestyle change if you’re used to coming and going as you please, but the reward of raising a well-behaved pup is well worth it. You might also want to think about how you can recruit your partner, roommate, friends, or family to share in the responsibilities for those days when life happens and you’re ever in need of a little dog sitting help. You can also search the web for hired help if you’re in a pinch. Remember — it takes a village to raise a child (even a barking one)! Pro tip: Download the Buddies by Blue Buffalo app to get advice and tricks and plan for your pet parenthood adventures ahead.

5. Research Dog-Friendly Activities in Your Area: As you move about through life, you’ll find yourself looking for more and more dog-friendly places to go and things to do beyond just the local dog parks. Round up a list of bars, breweries, brunch spots, and shopping centers that welcome pups into their establishments. This will allow you to make the most of your days while being able to bring your pup along for the ride. It’ll also create opportunities for you to meet up with other dog moms and dads and arrange future play dates (or real dates with a fellow dog parent? Who knows)!

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