From its lush cover featuring a dark-skinned Black woman with natural hair, down to its title, when readers pick up a copy of Black Girls Must Have It All, it's unapologetic in who the intended audience is. Author Jayne Allen has delivered a series, starting with Black Girls Must Die Exhausted, that is written for Black women, about Black women, by a Black woman.
Over the course of three books, Allen navigates the complexities of race and relationships in corporate America, the realities of Black maternal health, and the dynamics of love and partnerships, and she wraps it in a story built around sisterhood and family.
In this latest release, readers, along with the main protagonist, Tabitha Walker, are forced to reexamine what it means to “have it all” and question the life society has ingrained in us as acceptable.
xoNecole spoke to author Jayne Allen about Black Girls Must Have it All, her trilogy that has sparked debates, side-eyes, and “Girl….no he didn’t” moments and has inspired conversations and laughs for book clubs and readers across the world.
Courtesy of Jayne Allen
xoNecole: Let’s start at the beginning. Walk us through how Tabitha and her story 'Black Girls Must Die Exhausted' was formed.
Jayne Allen: I wrote this book by necessity. I came up with the idea around 2016, and that was a very vitriolic environment for Black and brown people, and combining that with being a Black woman, I just felt this weight.
It made me take a look at my life and what I was carrying with no sweat. This is a story about the day-to-day of navigating these layers of challenges and still being the incredible Black women that I've seen around me and that I try to be. We need to understand her daily journey, the struggles, and the triumphs, and we need to celebrate that. So I thought, if nobody's telling this story and nobody sees our worth in this way, then I'm going to do it. I'm going to celebrate Black women.
xoN: In bookstores we still don’t see a major selection of books that center Black women. Walk us through your journey and what you experienced as a writer in getting this story told.
JA: The feedback I got was: "This character is not relatable. We don't like her, but we love her grandmother, who is white." It was very interesting to feel the weight of race-based bias. Agents wanted to try and hide the characters with a different title. I said, "No, I’m [not] going to apologize for having a Black protagonist. This book is not going to hide Blackness or cater to acceptability with a different cover."
I was intentional, from day one, that I wanted this to be a celebration of Black women. I wanted readers, even non-Black readers, to come to this book and come to it as a book about a Black woman, with the knowledge and understanding that this is a story about a human being. Yes, you can relate to this person, and she has something to teach that's valuable, she has something to say that's valuable, and she is valuable.
"Agents wanted to try and hide the characters with a different title. I said, 'No, I’m [not] going to apologize for having a Black protagonist. This book is not going to hide Blackness or cater to acceptability with a different cover.' I was intentional, from day one, that I wanted this to be a celebration of Black women."
xoN: How do you think readers are going to react to this final book, 'Black Girls Must Have It All' and the closing of Tabitha’s story?
JA: I hope they have this moment of just being happy for their girl. That's how I felt when I wrote the last words of the book. Maybe it’s not a conventional happy ending in the way that we're conditioned to believe they're supposed to be. But, I think it's a very happy ending that’s hopeful and progressive. I wanted to give that feeling where you know your girl is gonna be alright. But she still has a long way to go.
xoN: Tabitha’s journey to motherhood started off in a very poignant and unexpected moment. Let’s discuss her journey on the other side of the delivery room.
JA: We don't talk about actual motherhood very often, and I wanted to examine the different experiences we face. We just talk about the various issues of Black maternal health and statistics but in, Black Girls Must Have It All, I wanted to see what that journey looked like for a Black woman because it looks different than what we see in something like Bridget Jones’s Baby.
There's been a societal vilification of Black single motherhood and the cultural perspective on traditional relationships to contend with. It was important to see Tabby navigate those things on top of the already stressful experience of being a new mother.
xoN: Readers are now three books in with Tabitha and her crew… what else can they expect in this latest book?
JA: The big thing in the third book is this theme of motherhood, but it's not just motherhood in the traditional sense. It's about nurturing and it's about how we nurture ourselves and how we mother our dreams. Some people are making choices not to pursue conventional motherhood, but that doesn't mean that the nurturing part of us doesn't get to shine.
We see Laila as an entrepreneur with her company, essentially her baby, and her friends in turn celebrating, nurturing her and her goals---going back to the theme of friendship, that nurturing of each other and ourselves---so that theme of motherhood and seeing the various perspectives on it. It was an important theme for the third book and not just traditional motherhood.
"It's about nurturing and it's about how we nurture ourselves and how we mother our dreams. Some people are making choices not to pursue conventional motherhood, but that doesn't mean that the nurturing part of us doesn't get to shine."
xoN: What readers can really appreciate about this series is your ability to give us pieces of so many different characters that at the end, we’re just as invested in the sisterhood of Lexi and Laila, Tabby’s mom, grandmom, her sisters, and Ms. Gretchen as we are in Tabitha. How did those storylines shape Tabby?
JA: I was speaking for myself as a Black woman. I am so much a reflection and a product of the people in my life. Close family ties are part of our culture. That's why you see multiple generations in the book. You have these multiple generations in your life that are influential to you, that matter, that your family matters. I couldn’t create Tabby’s character without showing the people who make her who she is.
Sisterhood is important for us as Black women in particular. Compared to our parents' generation, we get married later in life, especially when you're in a career. So your soulmate, a lot of times… is your girls. Friendship is the support structure that keeps Tabitha Walker standing, and we got to see and meet these people. I was really happy to see their story progress and mature, and the characters mature.
Friendship is self-care.
xoN: This series also brought up allyship and how that impacts Black women in corporate America. How did that come about?
JA: I wanted to examine allyship in the book because it's very much a part of the Black journey in corporate America, because we're still in very much predominantly white spaces. In the new release Black Girls Must Have It All, there's a scene where Tabby questions her coworker Lisa and asks, “Why are you trying to help me?”
I thought that was such an important question that felt authentic to Tabitha’s journey. Here you have this ally, and because of the nature of how Black women are treated in corporate America, you question when there's someone who seems to be friendly to you—who seems to be advocating for you because it doesn't happen enough.
Then you see another relationship with her boss, Chris Perkins. I wanted to show the diverse types of allies, advocates, and mentors that you experience in corporate America. There's a big difference between having someone who's going to make sure you're in the room and that you have a seat at the table. So, Tabby's got these different models of mentorship, and she has to navigate which one is going to serve her best.
xoN: In book three, 'Black Girls Must Have It All' we gain a new perspective into Tabitha’s love interest, Marc and his journey. Let’s discuss the layers that were revealed.
JA: Marc is a really important character to me. On paper, he's a person that you want to date. You would want him without really asking yourself the more important questions like, 'Who is this person behind being handsome, the success, and the Porsche? [How] is he showing up as a partner?'
I examine Marc's humanity and get behind that facade and see who's there, how he grows and evolves. I wanted to give him the opportunity to mature. I wanted the readers to see his journey, and I wanted to see what Tabby was going to do with it and how she was going to grow with him.
xoN: How do you respond to the criticism that the Black male characters in the book were not shown in the best light?
JA: It's not representative of all men or all Black men. It is representative of Tabby's choices, which start with her dad. And then her dad’s choices started with his dad, and you get to read all about that in the book. It's not a characterization of Black men. It's just these particular men, by virtue of who Tabby is attracted to, by virtue of who her father is, and how that came to be, which has a lot to do with racism. It’s a very specific story that intentionally speaks to generational legacies and how that affects women and our choices. I hope readers are asking themselves those questions.
xoN: In your journey as a writer, what do you hope to see differently when it comes to telling Black stories and centering Black characters?
JA: Often, we see pieces of our story told by somebody else, or we see just pieces of ourselves, but to see an actual book about us and about people that we know and people that look like us. That's very important, something that we don't see in the publishing industry, especially when reading women's fiction and contemporary fiction.
I would read stories where there is a Black sidekick, and she has kinky hair and this spunky attitude. She's the one that everybody leans on, and I'm like, 'This is a caricature. Why are you telling me this character is Black without showing me the humanity of this person? Where's her story?' So that was my intention.
It's not meant to be representative of all Black people and not every Black experience, but the culture is there, and there's enough there that should hopefully allow readers to feel seen and be celebrated in a way that hasn't been so common.
xoN: What’s next for Tabitha and the characters in the 'Black Girls Must Die Exhausted' series?
JA: Tabitha is headed to television! A series is in development, we have a writer and showrunner, no roles have been casted, but it’s moving along! There have been some major developments that I can’t say just yet, but it's very good!
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Featured image courtesy of Jayne Allen
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023