
Something that I’ve had for, basically what seems like forever, is a fungal sensitivity. This means that I have to stay on top of things that could trigger health-related issues like a yeast infection or a health condition known as tinea versicolor (you can read more about it here). One way that I do that is by being hypervigilant when it comes to making sure that my vagina stays at a healthy pH level (check out “Sis, This Is How To Keep Your Vagina's pH Balanced”). One way that I accomplish that particular goal is by avoiding things that I know will, quite frankly, piss my vagina off.
It really is fascinating that, with as much of a powerhouse as our vaginas are, they can still be somewhat fragile as it relates to what needs to be done in order to keep them healthy and happy. And since very few things are more annoying than vaginal itching, burning, or shifts in discharge, I’m going to share 15 things that you should take special note of — if you want to keep your own vagina from getting super upset with you.
1. Fragranced (or Antibacterial) Body Wash

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When it comes to keeping your va-jay-jay clean (check out “Are You Washing Your Vagina Correctly? You Sure?”), it’s first important to remember that your actual vagina (the muscular inner tube that connects your vulva to your cervix) doesn’t need your help; it’s self-cleaning. This means if something smells strange or there’s a lot of uncomfortable discharge going out, douching is not what needs to be done…going to see a medical professional is what your move should be.
As far as your vulva (the outer part of your vagina) goes, while plain water can get the (cleaning) job done, if you would prefer to go a few steps up from that, make sure that you go with all-natural ingredients (check out “Love On Yourself With These 7 All-Natural DIY Vaginal Washes”) and that you avoid heavy fragrances or even antibacterial soaps.
No matter how much those types of commercial brands may boast about keeping your vagina “extra clean,” more times than not, all they’re going to do is irritate your vulva and remove “good” bacteria from your vagina in the process.
2. An Unhealthy Gut
Did you know that somewhere around 80 percent of your immune system is in your gut? This is one reason to be conscious of your diet and to add a probiotic to your system. Not only will your immunity thank you for it, but so will your vagina. That’s because when your gut isn’t in tip-top shape, that can trigger gut inflammation which could cause “bad” bacteria to wreak total havoc in your gut and your vagina as the bacteria travels down to it. So, if your gut has never really been a priority to you before, there’s no time like the present to change that…right?
3. Baby Wipes

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If nothing else ends up being your “something new” in this article, this very well may be. Did you know that you actually SHOULD NOT use wipes while going to the bathroom? According to a rectal surgeon, things like baby wipes can actually get you “too clean” in the sense that they can strip away some of the good bacteria that your body needs. As a result, constant use of them can trigger a yeast infection. Plus, if you have human papillomavirus (HPV), the wipes can actually spread warts. Kind of mind-blowing. Mind-blowing, indeed.
4. Not Cleaning Out Your Clitoral Hood
I will always find it to be hella ironic that while a lot of women turn their nose up at a man’s foreskin (“uncut men” tend to give more sexual pleasure than cut ones, by the way), it’s like they forget (or maybe they don’t even know) that their clitoral hood is also a form of foreskin: it’s skin that covers up and protects their clitoris (check out “7 Reasons You Should TOTALLY Be In Love With Your Clitoral Hood”). With that said, although clitoral hoods probably get as much hygienic attention as belly buttons do, it is a good idea to be intentional about cleaning yours out at least once a month.
Things like panty lint, pubic hair, and dried discharge can get caught up in there, and when that happens, it could lead to discomfort or irritation. To get it right, all you need to do is put some olive oil on a Q-tip, gently pull back your hood, and rub underneath it. Problem solved.
5. Fast Food

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Sure, fast food is convenient. Still, when you get a chance, read “Why You Should Consider Leaving Fast Food Alone.” It’s got a few reminders in there for why we should actually be leery about an entire meal costing less than eight bucks (give or take a couple of dollars). When it comes to your vagina, foods that are high in fat, are heavily processed or fried aren’t good for “her” because they can cause bad bacteria to overtake the good bacteria that’s in there — and that could trigger bacterial vaginosis or other forms of vaginal irritation. Does this mean that you can never have a burger? Eh. The bigger takeaway is enjoying a combo a couple of times a week, every week, probably isn’t the best idea.
6. Dairy
Although I’ve never been a big milk drinker, what I will do is tear some cheese and ice cream up. I will admit that, the older I get, the heavier I feel whenever I have more than a couple of slices of pizza or scoops of ice cream in one setting — and I know that it’s because dairy isn’t the best for me…me, or my vagina. Yep, something else that can trigger your vagina is dairy. One reason is that the hormones in it can throw off your own natural hormonal balance.
When this happens, it can block estrogen from creating the mucosal lining needed to keep your vagina from experiencing certain types of infections. So, while the thought of absolutely no dairy may not be for you (hey, I get it), at least try and consume it in extreme moderation.
7. Condoms

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Although latex allergies are a very real thing, reportedly, between 1-5 percent of the population actually have one. And even if you happen to fall within this small number, there are quite a few alternatives to latex condoms these days, including polyurethane and polyisoprene ones (and let’s not forget the female condom) — so there really is no excuse to go without using one.
So, why is it that some condoms can irritate the vagina even if you’re not allergic to what it’s made out of? Charge it to either the spermicide (which may be too strong for your vagina) or the need for lubrication (to reduce friction). The thing to remember here is not to go without condoms; just be more thoughtful about what your vagina needs when purchasing them.
8. Dirty Fingers or Fingernails
Business Insider once published an article stating that you can easily have anywhere from “100,000 to a few million germs” on your hands at any given moment (eww). Now add to that the fact that your fingernails tend to hold those same germs along with the type of bacteria that can make you vomit or get the runs (especially if you wear nail tips) and the moral to the story is this: whether your partner plans on putting his fingers in your vagina or y’all have some mutual masturbation plans going on, washing hands and using a fingernail file to get any reachable “gunk” out is most definitely a good idea. So is doing this before inserting a tampon or menstrual cup because the less bad bacteria that gets into your vagina, the better.
9. New Sperm

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It’s not uncommon for some women to go through a season of abstinence, return to sex and end up with some sort of vaginal infection. Actually, a similar thing can happen if you start sleeping with someone new (unprotected) as well. That’s because, while sperm/semen is usually alkaline, your vagina is acidic. This means that your partner’s fluids can throw your vagina’s pH way off until it adjusts to it. Hmph. Another reason to be pro-condom usage, if you ask me.
10. A “Wet” Penis
If you’re out here having unprotected sex, please make sure that your partner “wipes his Willy” well before engaging in intercourse with you because another thing that can irritate your vagina is urine. Since it contains a pretty high amount of acid, when his urine comes into contact with your vagina or your vulva, it can lead to burning, itching, and even something known as vulvar contact dermatitis. Honestly, even your own urine can do these things, which is why it’s so important to wipe thoroughly and to clean your vaginal region consistently.
11. An Alcohol-Filled Mouth

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Aside from the fact that consuming alcohol increases your chances of having bacterial vaginosis (who knew?!) and can also make it harder to naturally lubricate and/or climax, you might want to pay attention to how much liquor is in your partner’s mouth before he attempts to go down on you.
Back when vodka tampons were all the rage (chile), some warnings were sent out about them due to the fact that alcohol is highly acidic and can actually damage the mucous membranes of your vagina if you’re not careful. So, if you’ve ever had a super drunken night, some pretty good sex (which included oral sex), and then ended up with a case of vaginitis or yeast infection — the dranks could very well be why.
12. Synthetic Fibers
Like every other part of your body, your vagina needs to breathe — and that’s hard to do when you’re wearing synthetic fibers like polyester, nylon, and spandex. That’s why you should immediately remove these types of fabrics after working out; otherwise, all of the sweat could cause bacteria to take over. By the way, if you’re wondering what some workout material alternatives are, moisture-wicking cotton, bamboo fiber, and poly-dri are far better options.
13. Thongs. Sometimes.

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Thongs are something that I’m gonna let y’all have. Although I get the sexiness factor that they bring, I’ve personally never found them to be comfortable (at all). Plus, my vagina doesn’t seem to enjoy them very much either. That makes sense when you factor in that they can cause a lot of friction, make it hard for your va-jay-jay to breathe, and they can also make it easier for infections to spread up into your vaginal area. Listen, thongs aren’t the devil. All I’m saying is, in the pursuit of not pissing your vagina off, when it comes to using them, specifically, it’s probably best to take a “less is more” approach.
14. Polyester or Rayon Sheets
Some of the cheapest — meaning most economical — bedsheets around are ones that are made out of polyester and/or rayon. Come to think of it (because I’ve owned a few sets of them in my lifetime), they are actually pretty comfortable, too. Problem is, both fabrics can trap moisture, and since our bodies tend to change temperatures throughout the night, you don’t want to get all sweaty and create a super moisture-filled environment for the not-so-good bacteria to thrive. Yeah, organic cotton sheets (or even bamboo ones) are always gonna be your better bet.
15. An Unsterilized Menstrual Cup

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One of the best things to ever happen to my life (at least as far as my period is concerned) is a menstrual cup. It’s comfortable. If you’re not a heavy bleeder, you can put it in for the day and almost forget that you’re even on your cycle. And, because you can use it over and over again, it’s good for the environment too. Just make sure that you sterilize it by boiling it after each and every cycle ends. Simply running it under some hot water is not good enough if you want to remove all of what remained from your period before — germs that could definitely piss your vagina off.
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There you have it, y’all: 15 things that our vaginas would prefer us not to do (or do often). So, if you want you and your vagina to get along, please take heed to each and every one because, when you take good care of her, she definitely strives to take stellar care of you. Amen? Amen.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









